:Chery

File:Chery SQR7160 Windcloud.jpg]]

File:Yin Tongyue-20240305.png

Chery was founded on 8 January 1997 as a state-owned enterprise by a group of officials from Wuhu city in Anhui province. The city officials appointed Yin Tongyue, the current Chery chairman, as the company's technical director in 1996. Yin is from Anhui, and at that time was a manager in FAW, holding a position as a workshop director for the FAW-Volkswagen joint venture. The car project was formally incorporated on 18 March 1997 as Anhui Auto Parts Co., Ltd., with substantial funding from the Anhui provincial government, amounting to millions of yuan. The plan was to set up an engine production line and creating a components industry, before initiating car manufacturing operations.{{Cite web |last=Breevoort |first=Leo |date=2023-07-23 |title=The Big Read – Chery (1/4) – Wuhu woes |url=https://carnewschina.com/2023/07/24/the-big-read-chery-1-4-wuhu-woes/ |access-date=2024-05-05 |website=CarNewsChina.com |language=en-US}}

Chery began automobile production in 1999 using a SEAT Toledo chassis licensed from Spanish manufacturer SEAT.Fairclough, G. (4 December 2007). "Accelerating growth: In china, chery automobile drives an industry shift; low costs, high output attract global partners; chrysler's leap of faith". The Wall Street Journal, pp. A.1-A.1{{cite news | last = Li | first = Wei | title = Yin Tongyue: There's no myth to cars (qiche meiyou shenhua) | newspaper = Sanlian Lifeweek (sanlian shenghuo) | pages = 56–61 | language = zh | date = 19 May 2008 }} Called the Fengyun, Chery's first car sold nearly 30,000 units. By 2002, Chery's production and sales exceeded 50,000 units, ranking among the "top eight" in the domestic passenger car industry. However, the company was only awarded a national passenger car production license in 2003, so while its first product rolled off the line in December 1999, it could not be legally sold outside the Anhui province for several years. During that period, Chery solved the problem by piggybacking on a SAIC Motor license until 2003. In this period, SAIC held a 20 percent share in Chery.{{cite conference | first = Crystal | last = Chang | title = Developmental Strategies in a Global Economy: The Unexpected Emergence of China's Independent Auto Industry | pages = 13 | date = 13 August 2009 | ssrn = 1450117}} Ownership was soon sold due to rising tensions between Chery and another SAIC partner General Motors, and political pressure from the SAIC management towards Anhui authorities.McGregor, R. (14 June 2004). "SAIC severs links with chery". Financial Times.

In May 2003, Chery launched its smallest car, the QQ, which became popular due to its design and affordability. Despite its successful sales, it also received quality and durability complaints from owners. In June 2003, American manufacturer General Motors (GM) filed a widely publicized lawsuit against Chery, alleging that the design of the QQ copied the first-generation Daewoo Matiz, a vehicle developed by GM Daewoo. In late 2005, the lawsuit was settled out of court.{{cite news |date=9 May 2005 |title=GM Daewoo claimed their investigation results showed the Chery QQ shared a remarkably identical body structure, exterior design, interior design and key components |url=http://news.bbc.co.uk/2/hi/business/4528565.stm |work=BBC News}} GM was not the only manufacturer to have been exasperated with Chery; Volkswagen planned to file a lawsuit against Chery regarding the secret side deals it engaged with VW parts suppliers to produce the Chery Fengyun that resembled the Volkswagen Jetta."Eat your hat". (2003). Business Asia: 35(17) Volkswagen agreed to abstain from a planned lawsuit after Chery offered financial settlement out of court.Hessler, p. 65 These entrepreneurial risk-taking led The Wall Street Journal in 2007 to describe Chery's corporate culture as "an odd hybrid of Communist state enterprise and entrepreneurial start-up".

In December 2004, Chery entered an importation agreement with American company Visionary Vehicles, laying the groundwork to introduce five Chery models to US and Canada.{{Cite web |last=Tan |first=Paul |date=2005-09-21 |title=Visionary Vehicles to bring Chery to USA |url=https://paultan.org/2005/09/22/visionary-vehicles-to-bring-chery-to-usa/ |access-date=2024-05-06 |website=Paul Tan's Automotive News |language=en-US}}{{cite web |date=2006-05-31 |title=Bricklin gets a Bankroll: Visionary Vehicles founder gets $200 million to help bring Chery to the U.S. |url=http://autoweek.com/article/car-news/bricklin-gets-bankroll-visionary-vehicles-founder-gets-200-million-help-bring-chery |access-date=2024-05-06 |work=Autoweek}} Visionary Vehicles was owned by Malcolm Bricklin, widely known as the entrepreneur who brought Yugo cars to the US. Both companies hoped to sell 150,000 vehicles in the US by 2007. Investments were made to ensure compliance with safety regulations, and a dealership network was established across North America. Allegations of breach of contract by Chery and the legal disputes that followed in 2006 disrupted the collaboration between both companies, and Visionary Vehicles ended up winning a lawsuit it brought against Chery in 2013 to recoup losses from the failed deal.{{cite news |last=Lichterman |first=Joseph |date=2013-07-16 |title=Auto entrepreneur Bricklin wins $2 million settlement for fraud |url=https://www.reuters.com/article/us-autos-detroit-bricklin-idUSBRE96E0SV20130715 |access-date=2024-05-06 |publisher=Reuters}}{{cite web |date=21 July 2008 |title=Entrepreneur Bricklin sues Chery over failed deal |url=https://www.reuters.com/article/us-chery-lawsuit-idUSN2141944520080721 |work=Reuters}}

Chery started improving its engineering capabilities, and launching other new products such as the Tiggo SUV and other models.{{Cite web |last=sina_mobile |date=2024-02-06 |title=奇瑞汽车出口90万辆占比近半 尹同跃推因地制宜产品扩市场 |url=https://finance.sina.cn/stock/ssgs/2024-02-06/detail-inafzynp9933524.d.html |access-date=2024-05-05 |website=finance.sina.cn}} In 2003, Chery started buying 1.4-litre Tritec petrol engines produced in Brazil and jointly developed by BMW and Chrysler.{{Cite web |date=2016-04-16 |title=【图】从小草房到国际化 中国品牌变迁奇瑞篇_汽车之家 |trans-title=From small thatched cottage to international Chinese brand Chery Chapter |url=https://www.autohome.com.cn/tech/201604/887153-3.html |access-date=2024-05-05 |website=www.autohome.com.cn}} In 2005, the company used a Mitsubishi Motors engine for the Tiggo, which was widely used in the Chinese car industry at that time. Chery started producing its own engine branded as ACTECO since 2006. It is the result of a technical cooperation dating from 2003 with AVL, an Austrian engineering company.{{Cite web |date=2023-02-20 |title=奇瑞在海外卖疯了, 我觉得自主车企都值得学一学-36氪 |url=https://36kr.com/p/2139557057857920 |access-date=2024-05-05 |website=36kr.com}} Starting 2008, Chery supplied ACTECO engines to Fiat, which used the 1.6- and 1.8-liter engines for the Fiat Linea.{{Cite web |last=Ciferri |first=Luca |date=2006-11-13 |title=Fiat will buy engines from Chery for the Linea |url=https://europe.autonews.com/article/20061113/ANE/61110028/fiat-will-buy-engines-from-chery-for-the-linea |website=Automotive News Europe}}{{Cite news |date=2007-08-06 |title=Chery to make engines for Fiat |url=https://www.nytimes.com/2007/08/06/business/worldbusiness/06iht-fiat.1.6997341.html |access-date=2024-05-05 |work=The New York Times |language=en-US |issn=0362-4331}}

File:2008 Chery A3 sedan.jpg]]

The A3, introduced in August 2007, became a turning point of the brand. The sedan was styled by Pininfarina, and became the first Chinese-developed car to receive a 5-star rating in the China NCAP safety test.{{Cite web |last=Breevoort |first=Leo |date=2023-07-31 |title=The Big Read – Chery (2/4) – The Daewoo affair |url=https://carnewschina.com/2023/07/31/the-big-read-chery-2-4-the-daewoo-affair/ |access-date=2024-05-05 |website=CarNewsChina.com |language=en-US}}

In 2009, Chery produced 508,500 units,{{cite web |url=http://midchina.xinhuanet.com/2010-01/29/content_18904333.htm |title=2009年安徽汽车年产量破90万辆 |publisher=Xinhuanet |date=29 January 2010 |url-status=dead |archive-url=https://web.archive.org/web/20100203143652/http://midchina.xinhuanet.com/2010-01/29/content_18904333.htm |archive-date=3 February 2010}} and at that time, it had an annual production capacity around 650,000 units.{{cite web |date=29 April 2009 |title=Young, Confident, Progressive - Overseas Media Speak Highly of Chery's Internationalization |url=http://www.cheryinternational.com/2009autoshanghai/news_details_9.html |url-status=dead |archive-url=https://web.archive.org/web/20121030211159/http://www.cheryinternational.com/2009autoshanghai/news_details_9.html |archive-date=30 October 2012 |publisher=Chery Inc}} More than 400,000 of its 2009 sales were sedans.{{cite web|url=http://www.nitrobahn.com/news/2009-chinese-auto-sales-shanghai-volkswagen-leads-gm-trails-right-behind/ |title=2009 Chinese Auto Sales |publisher=Nitrobahn |date=20 January 2010 |url-status=dead |archive-url=https://web.archive.org/web/20110714185032/http://www.nitrobahn.com/news/2009-chinese-auto-sales-shanghai-volkswagen-leads-gm-trails-right-behind/ |archive-date=14 July 2011}} In that year, Yin Tongyue announced changes to the company's strategy to become a multi-brand carmaker by introducing three new brands: Karry, Rely, and Riich. Chery also renamed all its cars to Cowin followed by a number, except for the E5, QQ, and Tiggo. It also introduced the Fengyun 2 to replace the SEAT-based sedan. These changes are aimed to eliminate the low-budget image of Chery cars.{{Cite web |last=Breevoort |first=Leo |date=2023-08-20 |title=The Big Read – Chery (3/4) – Brand madness |url=https://carnewschina.com/2023/08/20/the-big-read-chery-3-4-brand-madness/ |access-date=2024-05-05 |website=CarNewsChina.com |language=en-US}} Later its sprawling production policy and lineup became a problem for Chery. With over 100 new models in the works, Chery decided to cancel the Rely and Riich brands in the fall of 2012. Since then, Chery has entered an adjustment period of "returning to one Chery", and reduced its planned models to around 30.{{cite web |date=6 September 2012 |title=Chery Finally Decides to Ax Rely and Riich Brands |url=http://chinaautoweb.com/2012/09/chery-finally-decides-to-ax-rely-and-riich-brands/ |access-date=15 September 2013 |publisher=China Auto Web}}

In 2010, Chery entered a new phase with the establishment of Chery Holding Co., Ltd., which became a conglomerate holding company that also operated other businesses such as financial services, real estate, and service sector. By 2024, the holding company consists of over 300 member companies.{{Cite web |title=Wheels of Change: the Story of Chery Holding Group (Part 2) |url=https://auto.gasgoo.com/news/202410/16I70407687C1213.shtml |access-date=2025-01-30 |website=auto.gasgoo.com}}

Chery became the seventh-most productive Chinese vehicle manufacturer in 2010 by selling nearly 700,000 units.{{cite web |date=19 January 2011 |title=China Car Market 101: Who Makes All Those 18 Million Cars? |url=http://www.thetruthaboutcars.com/2011/01/china-car-market-101-who-makes-all-those-18-million-cars/ |publisher=The Truth About Cars}} Slipping sales marked 2011 and 2012; in these years, the company produced more than 640,000 and near 590,000 units, respectively, and it moved from a seventh to a tenth-place ranking.For 2011 sales figures, see {{cite conference |date=20 January 2012 |title=2011年前十家乘用车生产企业销量排名 |url=http://www.caam.org.cn/zhengche/20120120/0905067439.html |publisher=China Association of Automobile Manufacturers (CAAM) |archive-url=https://web.archive.org/web/20120820031815/http://www.caam.org.cn/zhengche/20120120/0905067439.html |archive-date=20 August 2012 |url-status=dead}}

• For 2012 sales figures, see {{cite web |date=14 January 2013 |title=2012年12月分车型前十家生产企业销量排名 |url=http://www.caam.org.cn/zhengche/20130114/0905085491.html |url-status=dead |archive-url=https://web.archive.org/web/20130115030711/http://caam.org.cn/zhengche/20130114/0905085491.html |archive-date=15 January 2013 |access-date=15 January 2013 |publisher=China Association of Automobile Manufacturers (CAAM)}} The company in 2011 exported around 25% of its total production.This assertion is supported by multiple sources:
• For total 2011 production of 641,700 units, see {{cite conference |date=20 January 2012 |title=2011年前十家乘用车生产企业销量排名 |url=http://www.caam.org.cn/zhengche/20120120/0905067439.html |publisher=China Association of Automobile Manufacturers (CAAM) |archive-url=https://web.archive.org/web/20120820031815/http://www.caam.org.cn/zhengche/20120120/0905067439.html |archive-date=20 August 2012 |url-status=dead}}
• For 2011 export of 158,900 units, {{Citation needed|date=October 2020}} In 2011, Chery built its first fully-owned manufacturing plant outside of China, located in Jacareí, Brazil. It went operational in 2014.

Since the late 2000s period, Chery also began to actively seek a partnership with foreign carmakers. Several possible tie-ups with both Chrysler and Fiat were explored, but fell through.{{cite web |date=26 April 2009 |title=Chrysler renews search for China partner: sources |url=https://www.reuters.com/article/retire-us-chrysler-china-idUSTRE57P54220090826 |work=Reuters}}{{cite web |date=19 March 2009 |title=China's Chery postpones car venture with Fiat |url=https://www.reuters.com/article/retire-us-chery-idUSTRE52I1D820090319 |work=Reuters}} In mid-2011, the company signed an agreement with Fuji Heavy Industries (currently Subaru Corporation) to establish a manufacturing joint venture in China, with a production site planned in Dalian, Liaoning. The planned joint venture failed to receive an approval from the Chinese government despite multiple attempts.{{Cite web |last=Feijter |first=Tycho de |date=2011-11-27 |title=Subaru to be branded as Chery in China |url=https://carnewschina.com/2011/11/27/subaru-to-be-branded-as-chery-in-china/ |access-date=2024-05-10 |website=CarNewsChina.com |language=en-US}}{{Cite web |last=Schmitt |first=Bertel |date=2012-05-10 |title=Chinese Government Denies Subaru Joint Venture. Again? |url=https://www.thetruthaboutcars.com/2012/05/chinese-government-denies-subaru-joint-venture-again/ |access-date=2024-05-10 |website=thetruthaboutcars.com |language=en}} Chery started partnering with Jaguar Land Rover (JLR) in March 2012, which was looking to produce cars in China through a mandatory 50-50 joint venturer with a local company.{{Cite news |last=Wachman |first=Richard |date=2012-03-21 |title=Jaguar Land Rover and China's Chery agree joint venture |url=https://www.theguardian.com/business/2012/mar/21/jaguar-land-rover-china-chery |access-date=2024-05-06 |work=The Guardian |language=en-GB |issn=0261-3077}} The joint venture was formalised as Chery Jaguar Land Rover in November 2012.{{Cite web |title=Chery Jaguar Land Rover Brings Global Expertise to the Factory Floor {{!}} GE Digital |url=https://www.ge.com/digital/customers/chery-jaguar-land-rover-brings-global-expertise-factory-floor |access-date=2024-05-06 |website=www.ge.com |language=en}} Its first product, a Range Rover Evoque, rolled off the production line in October 2014 from the newly built plant in Changshu, Jiangsu.{{Cite web |last1=Li |first1=Fusheng |last2=Li |first2=Fangfang |date=2014-10-27 |title=Chery Jaguar Land Rover Changshu plant fully operational |url=https://www.chinadaily.com.cn/bizchina/motoring/2014-10/27/content_18806478.htm |access-date=2024-05-06 |website=www.chinadaily.com.cn}} Chery also began manufacturing a revived version of the Moke under an agreement with JLR since 2013. Its design evokes the classic Mini Moke built from 1964 until 1993.{{Cite web |title=Chinese automaker Chery restarts Moke production (Hemmings) |url=https://www.hemmings.com/stories/2013/10/10/chinese-automaker-chery-restarts-moke-production |access-date=2022-09-23 |website=www.hemmings.com}}

Chery was also involved with the establishment of Qoros, a joint venture formed in 2007 with Kenon Holdings based in Singapore and owned by Israeli investors, and started selling the Qoros 3 sedan in 2013. Qoros was sold off in 2018, and faced bankruptcy in 2022.{{Cite web |last=Breevoort |first=Leo |date=2023-09-03 |title=The Big Read – Chery (4/4) – The EV pioneer |url=https://carnewschina.com/2023/09/03/the-big-read-chery-4-4-the-ev-pioneer/ |access-date=2024-05-05 |website=CarNewsChina.com |language=en-US}}

In 2014, Chery revived its multi-brand strategy by establishing Cowin as a separate brand, which is positioned as a low-budget offering. The brand was partially sold in 2018. Another brand that was established by Chery is Exeed, which is positioned in the premium segment. The brand was introduced in September 2017 at the International Motor Show Germany in Frankfurt by showcasing the TX concept vehicle.{{cite web |last=Nedelei |first=Andrei |date=13 September 2017 |title=EXEED brand is Chery's answer to Europe |url=https://drivemag.com/news/exeed-brand-is-chery-s-answer-to-europe |accessdate=29 October 2021 |website=Drive Mag}} The first production model from Exeed was the Exeed TX/TXL mid-size SUV in March 2019.{{cite web |date=24 January 2019 |title=Chery EXEED TX SUV rolls off production line, to go on sale at the end of March |url=https://autonews.gasgoo.com/m/Detail/70015607.html |accessdate=29 October 2021 |website=Gasgoo}} In January 2018, Chery introduced another brand called Jetour at an event in Beijing, which focuses on "value for money" mid-size SUVs and targets Chinese families living in tier-three and tier-four cities who travel often.{{Cite web |title=Jetour line aims to meet growing customer demand - Chinadaily.com.cn |url=https://www.chinadaily.com.cn/cndy/2018-01/29/content_35599918.htm |access-date=2024-05-06 |website=www.chinadaily.com.cn}}

File:Chery eQ1 20210227.jpg, the best-selling EV from Chery since its inception]]

Chery started early in producing electric vehicles (EVs) by introducing its first EV in 2009, which is an electrified version of the original Chery QQ. The company established an EV division called Chery New Energy in 2010. Following this, Chery released the Chery eQ in 2014, an EV variant of the second-generation QQ, and later launched the eQ1 in 2016. The eQ1 went on sale in 2017, and became one of the most popular electric car in China until 2020, when rivals such as the Wuling Hongguang Mini EV became available.{{cite web |last=Jose |first=Pontes |date=2022-01-30 |title=World EV Sales — Tesla Model 3 Wins 4th Consecutive Best Seller Title In Record Year |url=https://cleantechnica.com/2022/01/30/world-ev-sales-tesla-model-3-wins-4th-consecutive-best-seller-title-in-record-year/ |access-date=2022-02-05 |publisher=CleanTechnica}} "The top 3 global best selling plug-in electric cars in 2021 were the Tesla Model 3 (500,713), the Wuling Hongguang Mini EV (424,138), and the Tesla Model Y (410,517). Nissan Leaf sales totaled 64,201 units and Chery eQ 68,821 units." In June 2021, Chery produced its 200,000th eQ1.{{Cite web |last=Hunsley |first=Jack |date=2021-06-25 |title=The 200,000th Chery EQ1 is put on market under the guidance of advanced technologies |url=https://www.automotiveworld.com/news-releases/the-200000th-chery-eq1-is-put-on-market-under-the-guidance-of-advanced-technologies/ |access-date=2024-05-06 |website=Automotive World |language=en-GB}}

Chery attempted to enter the US for the second time in February 2020,{{Cite web |last1=Ajmera |first1=Ankit |last2=Dwivedi |first2=Vinay |date=2020-02-11 |title=California's HAAH to sell China-designed cars by 2022 in U.S. |url=https://www.reuters.com/article/usa-autos-haah-automotive/californias-haah-to-sell-china-designed-cars-by-2022-in-us-idUSL4N2AA3VQ/ |access-date=2024-05-06 |website=Reuters}} when the company struck a deal with a California-based dealership group HAAH Automotive to sell Exeed and Chery Tiggo models in the country by 2022. The vehicles were planned be rebranded as Vantas and T-GO respectively, and would be assembled at an American plant using both domestic and imported parts.{{Cite web |last=Gauthier |first=Michael |date=2020-09-14 |title=HAAH Announces New T-GO Brand, Will Build Chery-Based Crossover In United States |url=https://www.carscoops.com/2020/09/haah-announces-new-t-go-brand-will-build-chery-based-crossover-in-united-states/ |access-date=2024-05-06 |website=Carscoops}} The plans were cancelled in mid-2021 as HAAH filed for bankruptcy.{{Cite web |last=Szymkowski |first=Sean |date=2021-07-20 |title=Chinese cars aren't coming to America via HAAH as firm files for bankruptcy |url=https://www.cnet.com/roadshow/news/chinese-cars-arent-coming-to-america-via-haah-as-firm-files-for-bankruptcy/ |access-date=2024-05-06 |website=CNET |language=en}}

In 2021, Chery announced the "Double 50" strategic plan that aimed to export 500,000 vehicles and to achieve an export revenue of US $5 billion by 2025.{{Cite web |date=2022-03-31 |title=奇瑞海外"朋友圈"扩容 2021年, 出口销量同比增长136.3%-中新网 |trans-title=Chery's overseas "circle of friends" expands in 2021, with export sales increasing by 136.3% year-on-year |url=https://www.chinanews.com.cn/auto/2022/03-31/9715798.shtml |access-date=2024-05-05 |website=www.chinanews.com.cn}} The company ended up surpassing the plan by a large margin by exporting 937,148 vehicles in 2023.

The company started entering or reentering markets in this period. Chery resumed operations in South Africa in late 2021 after years of absence.{{Cite magazine |last=Post |first=Janine Van der |date=2022-08-20 |title=SA's Chery on top: This Chinese automaker sold more new cars than Mercedes and Ford in July |url=https://www.news24.com/life/motoring/news/sa_vehicle_sales/sas-chery-on-top-this-chinese-automaker-sold-more-new-cars-than-mercedes-and-ford-in-july-20220820-2 |access-date=2024-05-06 |magazine=Life |language=en-US}} In 2022, Chery entered the Mexican market as Chirey due to trademark reasons, as Malcolm Bricklin held the rights for the Chery name in North America.{{Cite web |date=2023-09-20 |title=Chinese Car Brands Are Coming to the US, Still—with EVs Built in Mexico |url=https://www.autoweek.com/news/a45223101/chinese-evs-coming-to-us-through-mexico/ |access-date=2023-10-15 |website=Autoweek |language=en-US}} Other markets entered in 2022 included Malaysia, Indonesia, and Turkey.{{Cite web |last=Tan |first=Paul |date=2022-05-23 |title=Chery is returning to Malaysia - meet its Pro family of 4 SUVs and a sedan; Tiggo 7 Pro and 8 Pro confirmed |url=https://paultan.org/2022/05/23/chery-is-returning-to-malaysia-meet-its-pro-family/ |access-date=2022-08-27 |website=Paul Tan's Automotive News |language=en-US}}{{Cite web |last= Ravel |first=Stanly |date=2022-08-26 |title=Buka Keran Pemesanan, Chery Klaim Kantongi Ratusan Inden di GIIAS 2022 |url=https://otomotif.kompas.com/read/2022/08/26/153100015/buka-keran-pemesanan-chery-klaim-kantongi-ratusan-inden-di-giias-2022 |access-date=2022-08-27 |website=KOMPAS.com |language=id}}{{Cite web |last=Kara |first=Bestenigar |date=2022-02-28 |title=Chinese carmaker enters Turkey in Q4 |url=https://www.trmonitor.net/chinese-carmaker-enters-turkey-in-q4/ |access-date=2024-05-06 |website=TR MONITOR |language=en-US}} Chery re-entered the Australian market in 2023, after briefly selling cars there in the early 2010s.{{Cite web |title=Chery's Australian website launches, ute and EV expected |url=https://www.whichcar.com.au/news/exclusive-chery-australian-assault-leaked |access-date=2022-08-27 |website=WhichCar |language=en}} Its Exeed brand started sales in the Middle East in 2022.{{Cite web |date=2023-02-02 |title=With full development of the Middle East market, the high-end image of EXEED wins support among the people |url=https://gulfnews.com/business/corporate-news/with-full-development-of-the-middle-east-market-the-high-end-image-of-exeed-wins-support-among-the-people-1.1675324514668 |access-date=2024-05-06 |website=gulfnews.com |language=en}}{{Cite web |last=Vaimal |first=Rahul |date=2023-01-22 |title=Extensive Middle East expansion rewards EXEED with greater acceptance - GCC Business News |url=https://www.gccbusinessnews.com/extensive-middle-east-expansion-rewards-exeed-with-greater-acceptance/ |access-date=2024-05-06 |language=en-US}}

In 2023, Chery launched four new brands and several new product lines. In April, it launched a new brand called iCar which mainly sells electric SUVs that targets young customers, and the Sterra electric product line (Exlantix for export markets) under its Exeed brand. The company also started a partnership Huawei under the Harmony Intelligent Mobility Alliance (HIMA), where Chery supplied HIMA with electric vehicles under the new Luxeed brand. Luxeed's first product is the Luxeed S7, which is the first car to have the Harmony OS 4 on board.{{Cite web |last=Zhou |first=Yi |date=2023-08-10 |title=曝奇瑞+华为智选首款纯电轿跑无伪谍照 |url=https://www.autohome.com.cn/news/202308/1287235.html#pvareaid=102624 |access-date=2023-08-10 |website=autohome.com.cn |language=zh-CN}}{{cite web |title=Huawei launched Luxeed S7 with 12.4 kWh/100 km consumption and self-parking |date=28 November 2023 |url=https://carnewschina.com/2023/11/28/huawei-launched-luxeed-s7-with-12-4-kwh-consumption-and-self-parking-function/ |access-date=2023-11-28 |language=en}}

File:Omoda_&_Jaecoo_brand_launch_at_the_2023_Shanghai_Auto_Show.png and Jaecoo global brand launch in Wuhu, Anhui]]

In April 2023, Chery also launched another two new brands in a ceremony held in Wuhu, Anhui called Omoda and Jaecoo. Both brands are only marketed outside China to support Chery's export strategy. The two brands combined (referred to as "O&J" brands) were targeted to reach annual global sales of 1,400,000 units by 2030 (not including China).{{Cite web |date=2023-04-21 |title=Meet Omoda & Jaecoo: 2 New Car Brands From China's Chery |url=https://www.dsf.my/2023/04/omoda-and-jaecoo-brands-launched-by-chery/ |access-date=2023-05-20 |website=www.dsf.my |language=en-US}}{{Cite web |title=Chinese luxury car brand OMODA prepping for South African launch |url=https://www.702.co.za/articles/470069/chinese-luxury-omoda-prepping-for-south-african-launch |access-date=2023-05-18 |website=702 |language=en-ZA}} Also in 2023, Chery also announced its new high-performance plug-in hybrid platform marketed as "Chery Dual Mode" (C-DM) to be introduced into most of its models. The plug-in hybrid system became available in Chery vehicles carrying the Fulwin sub-brand, Jetour vehicles under the Shanhai sub-brand, and Exeed vehicles.{{Cite web |last=Andrews |first=Mark |date=2024-03-11 |title=Chery Fulwin A8 Pro PHEV to launch April 18 |url=https://carnewschina.com/2024/03/11/chery-fulwin-a8-pro-pehv-to-launch-april-18/ |access-date=2024-04-07 |website=CarNewsChina.com |language=en-US}}{{Cite web |last=Chen |first=Dong Yi |date=2024-04-02 |title=Jetour Shanhai T2 plug-in hybrid SUV is rebadged Traveller C-DM |url=https://carnewschina.com/2024/04/02/jetour-shanhai-t2-plug-in-hybrid-suv-is-rebadged-traveller-c-dm/ |access-date=2024-04-07 |website=CarNewsChina.com |language=en-US}}{{Cite web |last=Rastegar |first=Naveed |date=2024-02-02 |title=The updated Exeed LX C-DM SUV hits the market |url=https://carnewschina.com/2024/02/02/the-updated-exeed-lx-c-dm-suv-hits-the-market/ |access-date=2024-04-07 |website=CarNewsChina.com |language=en-US}}

In January 2024, Chery has signed strategic cooperation framework agreements with Nio to establish cooperation in battery standards, battery swapping technology, the construction of battery swapping service networks, and operation.{{Cite web |title=蔚来换电业务迎三项战略合作 {{!}} NIO |trans-title=NIO's battery replacement business welcomes three strategic cooperations {{!}} NIO |url=https://www.nio.cn/news/20240111002 |access-date=2024-01-17 |website=www.nio.cn}}

In March 2024, Chery fully acquired Soueast, a carmaker based in Fujian that was a subsidiary of Fujian Motors Group.{{Cite web |last=sina_mobile |date=2024-03-10 |title=奇瑞汽车完成收购东南汽车 |url=https://finance.sina.cn/tech/2024-03-10/detail-inamvyzk4690584.d.html |access-date=2024-03-11 |website=finance.sina.cn}} The production facility of Soueast is used for producing Jetour brand vehicles.{{Cite web |title=奇瑞"吞掉"东南汽车 |url=https://auto.gasgoo.com/news/202403/11I70385109C109.shtml |access-date=2024-03-11 |website=auto.gasgoo.com}}

In June 2024, Jaguar Land Rover (JLR) and Chery signed a letter of intent in electric vehicle cooperation. JLR will license the Freelander nameplate to Chery Jaguar Land Rover to produce EVs based on an Exeed EV platform called the E0X. Freelander as a brand will be separate from JLR's 'House of Brands' portfolio or Chery's brand line-up. Freelander vehicles will be sold in China, with plans for global exports.{{Cite web |last=Bobylev |first=Denis |date=2024-06-19 |title=Jaguar Land Rover and Chery will build Freelander-branded EVs on Chinese platforms |url=https://carnewschina.com/2024/06/19/jaguar-land-rover-and-chery-will-build-freelander-branded-evs-on-chinese-platforms/ |access-date=2024-06-21 |website=CarNewsChina.com |language=en-US}} In November 2024, Chery established the FR Brand Division to lead the development and marketing of Freelander-branded models.{{Cite web |title=消息称奇瑞FR事业部成立，总部设在上海- DoNews |url=https://www.donews.com/news/detail/1/4605510.html |access-date=2024-11-15 |website=www.donews.com}}

In October 2024, South Korean manufacturer KG Mobility, formerly SsangYong Motor, signed an agreement with Chery to co-develop electrified vehicles for global markets. KG Mobility will receive the T2X platform developed by Chery.{{Cite web |last=Mulach |first=Jordan |date=2024-10-22 |title=KGM SsangYong, Chery will share platforms for hybrid SUVs |url=https://www.examiner.com.au/story/8798785/kgm-ssangyong-chery-will-share-platforms-for-hybrid-suvs/ |access-date=2024-10-22 |website=The Examiner |language=en-AU}}

In October 2024, Chery Holdings Limited was reported to be considering listing its automobile division in Hong Kong, with an estimated valuation of approximately US$7.1 billion (around RMB 50 billion).{{Cite web |title=百度安全验证 |url=https://wappass.baidu.com/static/captcha/tuxing.html?ak=572be823e2f50ea759a616c060d6b9f1&backurl=https%3A%2F%2Fmbd.baidu.com%2Fnewspage%2Fdata%2Flandingsuper%3Fid%3D1812303259181921904%26wfr%3Dbaike%26third%3Dbaijiahao%26baijiahao_id%3D1812303259181921904%26c_source%3Dkunlun%26c_score%3D0.999100×tamp=1735714797&signature=cf6b49d7c4ad28aa354532f4b0150860 |access-date=2025-01-01 |website=wappass.baidu.com}}

In April 2025, Chery launched its new hybrid system called Kunpeng Super Hybrid CDM/CEM.{{Cite web |title=#步步向新#【探秘奇瑞“芯”实力#中国混动何以智领全球#】 |url=https://weibo.com/2656274875/5153934084671397 |access-date=2025-04-10 |website=weibo.com}} In the same month, the company announced the revival of the Rely brand as its electric pickup line, offering ICE, BEV, EREV, and PHEV variants. Chery also introduced a new brand, Lepas, aimed at overseas markets.{{Cite web |date=2025-04-22 |title=Chery launching yet another brand, this time for its new ute |url=https://www.carexpert.com.au/car-news/chery-launching-yet-another-brand-this-time-for-its-new-ute |access-date=2025-04-22 |website=CarExpert |language=en}}{{cite press release |title=Chery's New Brand - Lepas Unveils First Vehicle, Redefining Elegant Mobility |date=2025-04-19 |publisher=PR Newswire |location=US |url=https://www.prnewswire.com/news-releases/cherys-new-brand---lepas-unveils-first-vehicle-redefining-elegant-mobility-302432943.html |access-date=2025-04-21}}

Chery's main production base in mainland China is located in Anhui.{{cite web|title=Rating the Chery|url=https://www.wsj.com/public/article/SB118799883677508444.html|work=The Wall Street Journal|date=25 August 2007}}{{Dead link|date=August 2018 |bot=InternetArchiveBot |fix-attempted=yes }}{{cite web|title=Ten-Years Innovation, One Million Chinese Cars|url=http://cheryinternational.com.s11770.gridserver.com/en/node/86|publisher=Chery Inc|date=21 August 2007|url-status=dead|archive-url=https://web.archive.org/web/20121028233214/http://cheryinternational.com.s11770.gridserver.com/en/node/86|archive-date=28 October 2012}} As of 2007, the company had two auto-making production bases, two engine-making facilities, and a transmission production plant. Another car-making production base located in Dalian, Liaoning province, became operational in 2012.{{cite web|title=Chery Auto Breaks Ground on Dalian Plant|url=http://cheryinternational.com.s11770.gridserver.com/en/node/444|publisher=Chery Inc|date=15 October 2009|url-status=dead|archive-url=https://web.archive.org/web/20121028232927/http://cheryinternational.com.s11770.gridserver.com/en/node/444|archive-date=28 October 2012}}{{cite web|title=The First Dalian-made Chery Car Rolled off the Assembly Line at DFTZ|url=http://english.dlftz.gov.cn/article/show/87.aspx|publisher=Dalian Free Trade Zone|access-date=14 January 2014|date=3 September 2012}}

Chery invests around 7% of its total sales in research and development,{{Cite web |url=http://www.chinese-champions.de/company/chery |title=Chery: Unternehmensprofil, F&E;, Patente, Wachstum, IP | Chinese Champions |access-date=3 April 2012 |archive-url=https://web.archive.org/web/20120314043345/http://www.chinese-champions.de/company/chery |archive-date=14 March 2012 |url-status=dead }} and, as of 2011, had over 4,000 patents.{{cite web | url=http://www.cheryinternational.com/news/65.html | title=Venezuela Firmly Supports Chery | publisher=Chery Inc | date=28 October 2011 |archive-date = 6 January 2012 |archive-url=https://web.archive.org/web/20120106041237/http://cheryinternational.com/viewNews.php?id=65}} It has R&D facilities in Wuhu, Anhui province,{{cite web|title=Chery's First High-speed BEV S18 Passed National Collision Test|url=http://cheryinternational.com.s11770.gridserver.com/en/node/258|publisher=Chery Inc|date=31 August 2009|archive-url=https://web.archive.org/web/20101118100133/http://cheryinternational.com/en/node/258|archive-date=18 November 2010}} and Changshu, Jiangsu province.{{cite news |last=Han | first = Tianyang |date=5 December 2011 |title=All-new Qoros brand to face fierce lineup of automakers |work=China Daily |url=http://www.chinadaily.com.cn/cndy/2011-12/05/content_14211136.htm |access-date=19 July 2012}} Chery has cooperative agreements with many foreign component firms, including the American ArvinMeritor,{{cite news |date=22 November 2011 |title=Chery, Valeo Join Hands to Develop Automobile Lighting Systems |publisher=Chery Inc |url=http://www.cheryinternational.com/viewNews.php?id=70 |url-status=dead |archive-url=https://web.archive.org/web/20120106033249/http://cheryinternational.com/viewNews.php?id=70 |archive-date=6 January 2012}} American Autoliv,{{cite news |title=About Chery |publisher=Chery Motors Australia |url=http://www.cherymotors.com.au/default.asp?action=article&ID=21565 |url-status=dead |access-date=1 January 2012 |archive-url=https://web.archive.org/web/20200310160540/http://www.cherymotors.com.au/default.asp?action=article&ID=21565 |archive-date=10 March 2020}} American Delphi Automotive, the Australian company Futuris, German Robert Bosch GmbH, American PPG Industries, German Siemens VDO, French Valeo, and the American Visteon.{{cite news |date=22 August 2011 |title=Visteon to Invest in Subsidiary of Chery Technology, Strengthening Automotive Climate Capabilities in China |publisher=Visteon Corp |url=http://www.visteon.com/media/newsroom/2011/110822_story1.html |url-status=dead |access-date=6 January 2012 |archive-url=https://web.archive.org/web/20160306230451/http://visteon.com/media/newsroom/2011/110822_story1.html |archive-date=6 March 2016}} Some have helped Chery establish a local supply chain.

Chery established a R&D center at Raunheim, Germany near Frankfurt in 2018, which went operational in 2019 under Chery Europe GmbH. The facility employed around 30 to 50 people in its initial phase. In early 2024, Chery announced the expansion of the R&D center in Raunheim and will double the number of employees at the center to 120 by the end of 2024. The facility has gradually grown into one of Chery's most important R&D and design bases over the past five years.{{Cite web |title=出口量排名第一的奇瑞加注欧洲市场 {{!}} 界面新闻 |url=https://m.jiemian.com/article/10756207.html |access-date=2024-05-05 |website=m.jiemian.com}}

By late 2023, Chery had applied for over 29,000 patents.

In 2012, Chery hired former General Motors designer James Hope.{{Cite web |last=Crawford |first=Anthony |date=2012-03-30 |title=Chery Motors appoints new design director |url=https://www.drive.com.au/news/chery-motors-appoints-new-design-director/ |access-date=2024-05-06 |website=Drive |language=en-AU}} Former Porsche designer Hakan Saracoglu joined Chery's design team in 2013.{{Cite web |title=独家:揭秘奇瑞CHERY DESIGN的两款概念车-搜狐汽车 |url=https://auto.sohu.com/20140416/n398311585.shtml |access-date=2024-05-06 |website=auto.sohu.com}} Saracoglu reshaped and guided the brand's design direction, steering it away from the budget perception associated with its popular Chery QQ.{{Cite web |last=Daily |first=Jing |date=2013-02-25 |title=Chery Hires Porsche Designer In Latest Upmarket Bid |url=https://jingdaily.com/posts/chery-hires-porsche-designer-in-latest-upmarket-bid |access-date=2024-05-06 |website=Jing Daily |language=en}} In 2018, former Mazda Europe design director Kevin Rice joined Chery to lead its design centre in Raunheim, Germany.{{Cite web |last=Gallina |first=Eric |date=2018-10-04 |title=Chery Automobile Plans new European Studio; Appoints Kevin Rice Design VP |url=https://www.formtrends.com/chery-new-european-studio-appoints-kevin-rice-design-vp/ |access-date=2024-05-06 |website=Form Trends |language=en-US}} Rice left the company in 2020 to join Pininfarina in Turin, Italy, and his position was replaced by Steve Eum, who hailed from General Motors and joined Chery in 2017.{{Cite web |last=James |date=2024-04-27 |title=Chery's Chief Designer Kevin to Leave, Steve Eum Will Succeed {{!}} China Car News, Reviews and More |url=https://www.chinapev.com/chery/cherys-chief-designer-kevin-to-leave-steve-eum-will-succeed/ |access-date=2024-05-06 |language=en-US}}{{Cite web |last=Shirouzu |first=Norihiko |date=2017-06-12 |title=Chevy to Chery - GM veteran joins Chinese rival as design chief |url=https://www.reuters.com/article/idUSKBN1931F0/ |access-date=2024-05-06 |website=Reuters}}

{{As of|2023}}, Chery has six design centers, including one in Wuhu, two in Shanghai, and another in Raunheim, Germany.{{Cite web |date=2023-11-20 |title=Q&A with Chery designer Sajdin Osmancevic |url=https://www.carexpert.com.au/car-news/qa-with-chery-designer-sajdin-osmancevic |access-date=2024-05-06 |website=CarExpert |language=en}}

Chery has been the largest Chinese automobile exporter. The company started its export operations well ahead of other Chinese manufacturers, making its first export to the Middle East as early as 2001. It became China's largest car exporter since 2003,{{Cite web |last=Chen |first=Dong Yi |date=2022-10-22 |title=Top 15 Chinese Vehicle Exporters Revealed For First Three Quarters Of 2022 |url=https://carnewschina.com/2022/10/22/top-15-chinese-vehicle-exporters-revealed-for-first-three-quarters-of-2022/ |access-date=2023-02-07 |website=CarNewsChina.com |language=en-US}} except in 2022 when SAIC Motor briefly took the position.{{Cite web |date=2023-04-14 |title=2022自主品牌汽车出口销量榜单发布, 上汽第一奇瑞第二 |trans-title=The 2022 self-owned brand automobile export sales list is released, with SAIC first and Chery second |url=https://m.qctt.cn/news/1454259#:~:text=%E6%8E%92%E5%90%8D%E7%AC%AC%E4%BA%8C%E7%9A%84%E6%98%AF,%E5%8D%A0%E4%BA%86%E5%BF%AB%E5%9B%9B%E6%88%90%E3%80%82 |access-date=2024-05-05 |website=m.qctt.cn}} {{As of|2024}}, Chery has been exporting cars to more than 80 countries and regions, with a total export volume of more than 1.7 million vehicles. Russia, South America and the Middle East are its key export markets.{{Cite web |date=2024-01-26 |title=海外卖车近百万台, 销量翻倍, 这家中国车企做对了什么? {{!}} 极客公园 |trans-title=Nearly one million cars were sold overseas, and sales doubled. What did this Chinese car company do right? |url=https://www.geekpark.net/news/330872 |access-date=2024-05-05 |website=GeekPark}}

Chery's export business started in October 2001 when a car dealership owner from Syria spotted a Chery car on the streets of Beijing, catching his interest. Following numerous inquiries, he learned that this car was the recently released first-generation Fengyun/Fulwin sedan. The dealer promptly visited Chery's headquarters in Anhui, aiming to meet current chairman Yin Tongyue, at that time an executive deputy general manager to discuss potential export collaboration. Eventually, Yin agreed to export 10 cars as a trial, which marks the beginning of Chery's venture into overseas markets. Subsequently, Chery started exporting cars in larger volumes to other regions. Prior to 2012, unlike most larger Chinese carmakers, Chery lacked a joint venture with any foreign manufacturer. A 2009 report by the US Congressional Research Service asserted that such joint ventures usually restrained overseas sales.{{cite conference |last=Tang |first=Rachel |date=16 November 2009 |title=The Rise of China's Auto Industry and Its Impact on the U.S. Motor Vehicle Industry |url=https://fas.org/sgp/crs/row/R40924.pdf |publisher=United States Congressional Research Service |pages=summary, 13 |access-date=20 July 2012}}

In the following two decades, Chery's annual export sales remained at around 100,000 to 150,000 vehicles until a surge occurred in the early 2020s. From 2020 to 2023, Chery's export business experienced rapid growth, doubling to 937,100 vehicles in 2023 compared to the previous year, constituting 52 percent of its total sales. That year, Chery ranked first in export volume among Chinese automobile manufacturers, surpassing SAIC Motor's passenger cars division which held the position in 2022. Its overseas ventures were reported to be more lucrative than its domestic operations due to the larger margin per vehicle, with a significant portion of its over 30 billion yuan profit in 2022 coming from international markets.{{Cite web |title=数读奇瑞出口: 远不止俄罗斯一个点 |url=https://www.sohu.com/a/745825866_122189 |access-date=2024-05-05 |website=www.sohu.com}}

Chery claims to be the first Chinese manufacturer to export complete vehicles, CKD components, engines, and complete vehicle manufacturing technology and equipment abroad. {{As of|2024}}, Chery has 10 production bases overseas which produce either complete or semi-complete knock-down kits, mainly in South America, the Middle East and Russia; they have also been expanding to Southeast Asia and Europe.

File:Concessionária Cherry de Jundiaí. - panoramio.jpg, Brazil, 2011]]

Chery has a production base in Jacareí, Brazil, that began construction in July 2011,{{cite news |date=30 December 2011 |title=Growth 2011--Chery International Makes New Leap |url=http://www.cheryinternational.com/viewNews.php?id=74 |archive-url=https://web.archive.org/web/20120116102139/http://www.cheryinternational.com/viewNews.php?id=74 |archive-date=16 January 2012 |publisher=Chery Inc}} in a joint effort with the government of the state of São Paulo.{{cite news|url=http://chinaautoweb.com/2010/09/chery-plans-production-base-in-jacarei-brazil/ |title=Chery Plans Production Base in Jacareí, Brazil |publisher=ChinaAutoWeb |date=17 September 2010}} The plant began operating in August 2014, with a first-phase production capacity of 50,000 units per year. In phase two, the plant would achieve an annual production capacity of 150,000 units. Models produced there were the hybrid-powered Celer (since October 2014), the QQ (since the second half of 2015),{{cite web|title=Chery's Largest Overseas Plant Inaugurated in Brazil|url=http://www.cheryinternational.com/news/20140902032.html|publisher=Chery International|date=2 September 2014|access-date=7 March 2016|archive-date=10 September 2019|archive-url=https://web.archive.org/web/20190910175333/http://www.cheryinternational.com/news/20140902032.html|url-status=dead}} Tiggo 2 (since mid-2017){{Cite web|url=https://carros.ig.com.br/2017-07-14/chery-tiggo-2-producao.html|title=Chery Tiggo 2 começa a ser produzido em Jacareí (SP)|first=iG São|last=Paulo|date=14 July 2017|website=Carros}} and Arrizo 5 (since October 2018).{{Cite web|url=https://www.autoindustria.com.br/2018/10/22/caoa-chery-inicia-producao-do-arrizo-5/|title=Caoa Chery inicia produção do Arrizo 5 em Jacareí – AutoIndústria|date=23 October 2018 }}

In 2017, the Brazilian automobile manufacturer Grupo Caoa bought 51 % of Chery's operation in Brazil. Since then, the vehicles in Brazil have been offered under the Caoa Chery brand. Caoa has been producing the Tiggo 4 in Anápolis, Goiás in knock-down kit form since November 2018.{{Cite web|url=https://autoesporte.globo.com/carros/noticia/2018/11/chery-tiggo-4-nacional-sera-lancado-logo-apos-o-salao-do-automovel.ghtml|title=Chery Tiggo 4 nacional será lançado logo após o Salão do Automóvel|website=autoesporte|date=November 2018 }} Between 2018 and 2023, the plant had produced the Arrizo 5, Arrizo 6, Tiggo 2, Tiggo 3x, Tiggo 5x, Tiggo 7 and Tiggo 8, totaling around 146,921 vehicles.{{Cite web |last=Fagundes |first=Dyogo |date=2023-11-21 |title=Caoa e Chery completam 6 anos de parceria com 147 mil veículos vendidos |trans-title=Caoa and Chery complete 6 years of partnership with 147 thousand vehicles sold |url=https://motor1.uol.com.br/news/697332/caoa-chery-parceria-6-anos/ |access-date=2024-05-06 |website=Motor1.com |language=pt-br}} In August 2023, Caoa announced a R$3 billion investment in the Anápolis facility to expand and modernize the plant. It resulted in the opening of a second production shift in January 2024, which created 1,357 new jobs in total.{{Cite web |last=Fagundes |first=Dyogo |date=2024-01-19 |title=CAOA abre segundo turno em Anápolis para ampliar produção do Tiggo 5X |trans-title=CAOA opens second shift in Anápolis to expand production of the Tiggo 5X |url=https://motor1.uol.com.br/news/705375/caoa-chery-tiggo-5x-turno/ |access-date=2024-05-06 |website=Motor1.com |language=pt-br}}

In 2024, Chery will enter the Brazilian market independently without Caoa by using three brands: Omoda, Jaecoo, and Exeed. The company also plans to reactivate the Jacareí plant to produce cars from the three brands; the plant is currently owned by Caoa Chery and has sat dormant since February 2022.{{Cite web |last=Tavares |first=Nicolas |date=2023-10-17 |title=Omoda, Exeed e Jaecoo: Chery confirma 3 novas marcas no Brasil sem a CAOA |trans-title=Omoda, Exeed and Jaecoo: Chery confirms 3 new brands in Brazil without CAOA |url=https://motor1.uol.com.br/news/691705/chery-tres-marcas-brasil-2024/ |access-date=2024-05-06 |website=Motor1.com |language=pt-br}}

File:OMODA.jpg

In 2022, Chery entered the Mexican market as Chirey.{{Cite web |last=García |first=Gerardo |date=2022-07-20 |title=Chirey inicia operaciones en México: así son sus agresivos planes de expansión y posventa |url=https://www.motorpasion.com.mx/industria/chirey-mexico-lanzamiento-estrategia |access-date=2022-08-27 |website=Motorpasión México |language=es}}{{Cite web |last=Ángel |first=Aleyda |date=2022-07-20 |title=Chirey ya está en México: estas son sus primeras SUV, sus precios y los planes con su servicio posventa de la nueva automotriz china |url=https://www.xataka.com.mx/automovil/chirey-esta-mexico-estas-sus-primeras-suv-sus-precios-planes-su-servicio-posventa-nueva-automotriz-china |access-date=2022-08-27 |website=Xataka México |language=es}} An alternate form of the name was chosen due to American businessman Malcolm Bricklin owning the Chery trademark in North America; he had planned to import Chery vehicles to the US and Canada in the 2000s.

In May 2023, Chery introduced Omoda as its second brand in the country. The Chirey Omoda 5 was renamed the Omoda C5. Omoda will open 70 dealers across the country that will be shared with the upcoming Jaecoo brand.{{Cite web |last= |date=2023-05-17 |title=Omoda Arrives In Mexico With Two New Cars Grupo Milenio |url=https://nationworldnews.com/omoda-arrives-in-mexico-with-two-new-cars-grupo-milenio/ |access-date=2023-05-18 |website=nationworldnews.com |language=en-US}}{{Cite web |title=Omoda llega a México con la C5 y O5, próximamente llegarán C5 EV y O5 GT |url=https://soloautos.mx/noticias/detalle/omoda-llega-a-mexico-con-la-c5-y-o5-proximamente-llegaran-c5-ev-y-o5-gt/ED-LATAM-29088/ |access-date=2023-05-20 |website=soloautos.mx |language=es-MX}}

Between 2007 and 2015, the Argentinian company SOCMA Group{{cite web |date=31 March 2007 |title=A Chinese Independent Brand Seizes the First Bridgehead in Latin America |url=http://cheryinternational.com.s11770.gridserver.com/en/node/67 |url-status=dead |archive-url=https://web.archive.org/web/20110830120647/http://cheryinternational.com.s11770.gridserver.com/en/node/67 |archive-date=30 August 2011 |publisher=Chery Inc}} manufactured Chery vehicles in the Oferol factory in Barra de Carrasco, Canelones, Uruguay.{{cite web |date=26 April 2011 |title=Chery becomes China's first automaker with exports of over 500,000 |url=http://www.cheryinternational.com/viewNews.php?id=28 |archive-url=https://web.archive.org/web/20111007073142/http://www.cheryinternational.com/viewNews.php?id=28 |archive-date=7 October 2011 |publisher=Chery Inc}} The Tiggo was officially launched in Uruguay in October 2007.{{cite web |date=14 October 2007 |title=The Chery Tiggo3 Officially Launched in Uruguay |url=http://cheryinternational.com.s11770.gridserver.com/en/node/92 |url-status=dead |archive-url=https://web.archive.org/web/20120316164405/http://cheryinternational.com.s11770.gridserver.com/en/node/92 |archive-date=16 March 2012 |publisher=Chery Inc}}{{cite web |date=3 September 2009 |title=Ramping up Business in Brazil, Chinese Chery Deeply Exploiting South American Auto Market |url=http://cheryinternational.com.s11770.gridserver.com/en/node/260 |url-status=dead |archive-url=https://web.archive.org/web/20120316164443/http://cheryinternational.com.s11770.gridserver.com/en/node/260 |archive-date=16 March 2012 |publisher=Chery Inc}} The plant was permanently closed as of May 2015.{{Cite web |title=Chery closes factory in Uruguay on fall in demand from Brazil and Argentina |url=https://www.efe.com/efe/english/business/chery-closes-factory-in-uruguay-on-fall-demand-from-brazil-and-argentina/50000265-2617453 |website=www.efe.com}}

First introduced to the country in mid-2006, Chery vehicles continued to be the only licensed Chinese car exports to Venezuela as of 2011, according to the company. Opened in September 2011, a new Chery production site in the north-central state of Aragua, owned by the ZGT joint venture, produces the A1 and A3 models.{{cite web |date=1 September 2011 |title=Chery holds ceremony for new Venezuelan factory |url=http://autonews.gasgoo.com/china_news/1020112.html |publisher=Gasgoo}}

Chery vehicles first entered Australia in 2011, brought in by Australian distributor Ateco.{{Cite web |last=Pettendy |first=Marton |date=2010-10-19 |title=Ateco locks in third Chinese brand |url=https://www.goauto.com.au/future-models/chery/j1/ateco-locks-in-third-chinese-brand/2010-10-19/9663.html |access-date=2024-05-17 |website=GoAuto |language=en}} Several models were introduced, including the J1, J3 hatchback and J11 SUV. The J1 became the cheapest car on sale in the country during its introduction at {{Currency|9990|AUD}}.{{Cite web |last=Beissmann |first=Tim |date=2011-02-24 |title=2011 Chery J1 on sale in Australia |url=https://www.drive.com.au/news/2011-chery-j1-on-sale-in-australia/ |access-date=2024-05-17 |website=Drive.com.au |language=en-AU}} In August 2012, Ateco recalled 2,250 Chery vehicles after the cars' engines and exhaust gaskets were found to contain asbestos.{{Cite web |date=2012-08-15 |title=China's Great Wall, Chery hit by 23,000-vehicle asbestos recall |url=https://www.drive.com.au/news/chinese-vehicles-recalled-asbestos-risk-23000-great-wall-chery-cars-affected/ |access-date=2024-05-17 |website=Drive |language=en-AU}} Ateco ended sales of Chery vehicles in 2015, citing Chery's shifting focus to its home market and communication difficulties with the headquarters.{{Cite web |last=Lord |first=Philip |date=2015-02-20 |title=Chery to fade away |url=https://www.carsales.com.au/editorial/details/chery-to-fade-away-49337/ |access-date=2024-05-17 |website=Carsales|language=en-AU}}

The brand re-entered Australia in 2023 under a subsidiary owned directly by Chery.{{Cite web |date=2022-04-20 |title=Chinese brand Chery on track for Australian relaunch |url=https://www.carexpert.com.au/car-news/chinese-brand-chery-on-track-for-australian-relaunch |access-date=2024-05-17 |website=CarExpert |language=en}} It purchased the "Gemini" trademark from Holden / General Motors in 2022, although the trademark remains unused.{{Cite web |last=Zachariah |first=Ben |date=2022-10-21 |title=Gemini to return to Australian showrooms, but not as a Holden |url=https://www.drive.com.au/news/gemini-set-to-return-to-the-australian-market/ |access-date=2025-01-30 |website=Drive |language=en}} The first model it introduced is the Chery Omoda 5, which started deliveries in March 2023.{{Cite web |last=Collie |first=Scott |date=2022-04-20 |title=Chinese brand Chery on track for Australian relaunch |url=https://www.carexpert.com.au/car-news/chinese-brand-chery-on-track-for-australian-relaunch |access-date=2024-05-17 |website=CarExpert |language=en}} That year, the brand sold 5,890 vehicles in the market.{{Cite web |date=2024-03-20 |title=Chery Australia aiming higher after 'satisfactory' first year |url=https://www.carexpert.com.au/car-news/chery-australia-aiming-higher-after-satisfactory-first-year |access-date=2024-05-17 |website=CarExpert |language=en}}

Chery models were assembled from knock-down kits and sold in Indonesia since 2006 until 2011 by Indomobil Group. Indomobil ended sales of Chery in 2011 due to low sales and recurring quality issues.{{Cite web |last=Faisal |first=Heri |date=2011-11-08 |title=Chery tinggalkan Indonesia |trans-title=Chery left Indonesia |url=https://ekonomi.bisnis.com/read/20111108/257/52635/chery-tinggalkan-indonesia |access-date=2024-05-06 |website=Bisnis.com |language=id}}{{Cite web |last=Tresnady |first=Tomy |date=2022-01-26 |title=Sejarah Mobil Chery di Indonesia, Mau Jualan Lagi Tahun Ini |trans-title=History of Chery cars in Indonesia, wanted to sell cars again this year |url=https://uzone.id/sejarah-mobil-chery-di-indonesia-mau-jualan-lagi-tahun-ini |access-date=2024-05-06 |website=uzone.id |language=id}} In 2022, the brand returned to Indonesia under direct factory-backed operations, and contracted PT Handal Motor Indonesia to assemble Chery vehicles in the country as of late 2022.{{Cite web |date=2022-09-29 |title=Asyik, Chery Indonesia Mulai Produksi Mobil Tiggo Series di Bekasi |url=https://www.merdeka.com/otomotif/asyik-chery-indonesia-mulai-produksi-mobil-tiggo-series-di-bekasi-chery-tiggo-series.html |access-date=2023-01-25 |website=merdeka.com |language=en}} Chery started exporting vehicles from Indonesia to Vietnam since 2024.{{Cite web |last=Shofa |first=Jayanty Nada |date=2024-02-16 |title=Chery to Export Indonesia-Made Cars to Philippines, Vietnam |url=https://jakartaglobe.id/business/chery-to-export-indonesiamade-cars-to-philippines-vietnam |access-date=2024-05-06 |website=Jakarta Globe}}{{Cite web |date=2024-11-01 |title=Indonesia begins exporting Chery Omoda 5 EVs to Vietnam |url=https://english.news.cn/asiapacific/20241101/0fcd166904fb4044afa8b06965a414ff/c.html |access-date=2025-01-30 |website=english.news.cn}}

File:Fownix Tiggo 7 Pro 001.jpg]]

In 2003, Chery signed CKD (completely knock down) agreements with Iran's SKT Company and Modiran Vehicle Manufacturing Company, which involved a factory construction to assemble vehicles in the form of complete parts, which has lower tariffs than directly importing complete vehicles. Manufacture from kits in Iran began in 2004.{{cite news |last1=MacKintosh |first1=James |last2=McGregor |first2=Richard |date=27 October 2004 |title=Chery plans factory in eastern Europe |work=Financial Times |agency=Pearsonfto}} In late 2007, Chery stated that it held a minority ownership in a joint venture with Iranian Khodro and Canadian Solitac as its partners.{{cite web |date=9 August 2007 |title=Chery, Iran Khodro and Canada Solitac Enter into an Agreement of Joint Venture |url=http://cheryinternational.com.s11770.gridserver.com/en/node/83 |url-status=dead |archive-url=https://web.archive.org/web/20121028233226/http://cheryinternational.com.s11770.gridserver.com/en/node/83 |archive-date=28 October 2012 |publisher=Chery Inc}} This joint venture controlled a knock-down factory in Babol, Mazandaran.

In 2006, local manufacturer Proton considered producing an MPV and an SUV model together with Chery in Malaysia, which are reported as the Chery V5 and Chery Tiggo, respectively.{{Cite web |author-link=Paul Tan |date=2006-09-27 |title=Proton to produce MPV and SUV with Chery - paultan.org |url=https://paultan.org/2006/09/28/proton-to-produce-mpv-and-suv-with-chery/ |access-date=2024-05-06 |website=Paul Tan's Automotive News |language=en-US}}{{Cite web |last=Tan |first=Paul |date=2006-03-30 |title=Proton and Chery discussing two-way partnership |url=https://paultan.org/2006/03/30/proton-and-chery-discussing-two-way-partnership/ |access-date=2024-05-06 |website=Paul Tan's Automotive News |language=en-US}}

By 2008, a factory assembling Chery models from kits opened in Johor Bahru, Johor through a 50–50 joint venture between local company Alado Corp Sdn Bhd and Chery.Bursa, M. (2009). "ASEAN automotive market review: Management briefing; Manufacturer activity". Just-Auto News. Bromsgrove, United Kingdom, Bromsgrove{{Cite web |last=Tan |first=Paul |date=2008-04-21 |title=Chery sets up ASEAN assembly base in Malaysia |url=https://paultan.org/2008/04/21/chery-sets-up-asean-assembly-base-in-malaysia/ |access-date=2024-05-06 |website=Paul Tan's Automotive News |language=en-US}} Its first model was the Chery Eastar MPV, originally the V5 in China.{{Cite web |last=Tan |first=Paul |date=2008-09-03 |title=Chery Alado launches locally assembled 2.4 liter Chery Eastar 7-seater MPV |url=https://paultan.org/2008/09/03/chery-alado-launches-locally-assembled-24-liter-chery-eastar-7-seater-mpv/ |access-date=2024-05-06 |website=Paul Tan's Automotive News |language=en-US}} In 2012, Chery planned another factory that was expected to be built and operational in Malaysia by 2015.{{cite news | url=http://www.theborneopost.com/2012/06/23/chery-malaysia-to-set-up-production-plant-in-msia/ | title=Chery Malaysia to set up production plant in M'sia | work=Borneo Post | date=23 June 2012 | access-date=6 July 2012}}{{cite news |date=11 July 2012 |title=Chinese auto firms keen to work with Malaysian players in view of the revised NAP |url=http://autonews.gasgoo.com/china_news/1021534.html |access-date=10 July 2012 |work=gasgoo.com |agency=The Star Petaling Jaya, Malaysia}}

In 2023, the brand returned to Malaysia under direct factory-backed operations, and assembled vehicles at Inokom's facility in Kulim, Kedah since August 2023.{{Cite web |date=2023-08-30 |title=Chery Malaysia celebrates first CKD Omoda 5 and Tiggo 8 Pro handover milestone at Inokom Kulim |url=https://paultan.org/2023/08/30/chery-malaysia-celebrates-first-ckd-omoda-5-and-tiggo-8-pro-handover-milestone-at-inokom-kulim/ |access-date=2024-04-16 |website=Paul Tan's Automotive News |language=en-US}} In 2024, Chery Malaysia announced that it will build a fully-owned plant in Shah Alam to complement production at Kulim, which would produce Jaecoo vehicles.{{Cite web |date=2024-04-27 |title=Chery Malaysia building own CKD plant in Shah Alam, ready Q3 2024 - Inokom Kulim assembly to continue |url=https://paultan.org/2024/04/27/chery-malaysia-building-own-ckd-plant-in-shah-alam-ready-q3-2024-inokom-kulim-assembly-to-continue/ |access-date=2024-05-05 |website=Paul Tan's Automotive News |language=en-US}} The first vehicle produced by the facility, a Jaecoo J7, rolled off the plant in June 2024.{{Cite web |date=2024-06-18 |title=Jaecoo J7 CKD rolls off Chery Shah Alam assembly plant – exclusive to Jaecoo brand, launch on July 19 |url=https://paultan.org/2024/06/18/jaecoo-j7-ckd-rolls-off-new-shah-alam-assembly-plant-exclusive-to-jaecoo-brand-launch-on-july-19/ |access-date=2025-01-30 |website=Paul Tan's Automotive News |language=en-US}}

Chery has entered into a manufacturing and licensing agreement with Ghandhara Nissan of Pakistan.{{Cite news |last=Paracha |first=Shazrad |date=July 25, 2022 |title=Ghandara & Chery to invest another $10 million in Pakistan's automotive industry |work=Pakistan Today |url=https://www.pakistantoday.com.pk/2022/07/25/ghandhara-chery-to-invest-another-10-million-in-pakistans-automotive-industry/ |access-date=October 25, 2022}} The assembly of Chery SUVs in Pakistan commenced on 31 March 2022.{{Cite web |last=Desk |first=BR Web |date=2022-03-31 |title=Ghandhara Nissan (GHNL) announces assembly of Chery Tiggo 4 Pro, Tiggo 8 Pro SUVs |url=https://www.brecorder.com/news/40164359 |access-date=2023-12-10 |website=Brecorder |language=en}}

The Chery A3 was assembled since August 2009 in Taichung, Taiwan, by Shengrong Auto, a subsidiary of Prince Motors ({{zh|t=太子汽車|p=Tàizǐ Qìchē}}), a Taiwanese car company.{{cite web |date=20 August 2009 |title=Chery A3 Produced in Taiwan |url=http://cheryinternational.com.s11770.gridserver.com/en/node/257 |url-status=dead |archive-url=https://web.archive.org/web/20121028233108/http://cheryinternational.com.s11770.gridserver.com/en/node/257 |archive-date=28 October 2012 |publisher=Chery Inc}}

{{See also|DR Automobiles}}File:Dr 5.0 MIMO 2022.jpg in Italy]]

Since November 2007, Chery partners with DR Motor, a subsidiary of DR Automobiles Group to assemble and distribute Chery vehicles in Italy under the DR brand.{{Cite web |last=Ciferri |first=Luca |date=2008-12-08 |title=Italians to help Chery |url=https://europe.autonews.com/article/20081208/ANE03/812079931/italians-to-help-chery |access-date=2024-05-17 |website=Automotive News Europe}} According to a Chery representative, the company chose not to enter the European market directly at that time since the European Union is a "sensitive" market and it "shall only consider entering the region when all conditions permit".{{Cite web |last=Ally |date=2009-03-09 |title=DR Motor to sell rebadged Chery cars by mid-'09 |url=https://autonews.gasgoo.com/Detail2020.aspx?ArticleId=1008661 |access-date=2024-05-17 |website=Gasgoo}} Some Chery vehicles are assembled at a facility in Macchia d'Isernia to be sold as DR Automobiles vehicles. The original Chery Tiggo was marketed as the DR5, while the Riich M1 became the DR1.{{Cite web |date=2009-03-03 |title=Chery launches DR Euro brand |url=https://www.autocar.co.uk/car-news/industry/chery-launches-dr-euro-brand |access-date=2024-05-17 |website=Autocar |language=en}} Later DR Automobiles added models developed by JAC and BAIC.{{Cite web |last=Grassi |first=Massimo |date=2023-10-23 |title=Dove vengono prodotte le auto DR? |trans-title=Where are DR cars produced? |url=https://it.motor1.com/news/692692/dr-produzione-auto-dove-cina/ |access-date=2024-05-17 |website=Motor1 Italia}} In 2022, DR Automobiles added a more "premium" brand called Sportequipe, which are also rebranded Chery vehicles.{{Cite web |date=2022-10-26 |title=DR Automobiles Group's new Italian brand unveils LPG hybrid Sportequipe 8 |url=https://auto-gas.net/mediaroom/dr-automobiles-groups-new-italian-brand-unveils-lpg-hybrid-sportequipe-8/ |access-date=2024-05-17 |website=auto-gas.net |language=en-GB}}{{Cite web |last=Rigatto |first=Alessandro |date=2022-10-17 |title=Sportequipe 8: la nuova top di gamma |url=https://www.alvolante.it/news/sportequipe-8-2023-caratteristiche-immagini-380131 |access-date=2024-05-17 |website=Alvolante.it |language=it}} In February 2023, DR Automobiles started selling its first electric vehicle, the DR 1.0, a rebranded Chery eQ1.{{Cite web |last=Modelli |first=Nuovi |date=2023-02-13 |title=DR 1.0 EV - L'elettrica mignon ha quattro posti e prezzi sotto i 20 mila euro |url=https://www.quattroruote.it/news/nuovi-modelli/2023/02/13/dr_1_0_ev_prezzo_autonomia_elettrica_interni_dimensioni_4_posti_scheda_tecnica.html |access-date=2024-05-17 |website=Quattroruote.it |language=it}}

Chery will enter Italy directly and separately from DR Automobiles by selling two brands, Omoda and Jaecoo, by the third quarter of 2024.{{Cite web |last=Piovaccari |first=Giulio |date=2024-03-22 |title=China's Chery plans to start selling cars in Italy later in 2024 |url=https://www.reuters.com/business/autos-transportation/chinas-chery-plans-start-selling-cars-italy-later-2024-2024-03-22/ |access-date=2024-05-17 |website=Reuters}}{{Cite web |last=Myles |first=Paul |date=2024-03-22 |title=Chery Adds Italy to European Sales Push |url=https://www.wardsauto.com/industry-news/chery-adds-italy-european-sales-push |access-date=2024-05-17 |website=WardsAuto |language=en}}{{Cite web |date=2024-01-22 |title=La cinese Chery pronta allo sbarco in Italia con Omoda 5. Obiettivo 10.000 auto nel 2024 e una fabbrica |trans-title=Chinese Chery ready to land in Italy with Omoda 5. Objective of 10,000 cars in 2024 and a factory |url=https://www.repubblica.it/motori/2024/01/22/news/la_cinese_chery_pronta_allo_sbarco_in_italia_con_omoda_5_obiettivo_10000_auto_nel_2024_e_una_fabbrica-421944703/ |access-date=2024-05-17 |website=la Repubblica |language=it}}

Chery first entered the Spanish market in March 2024, introducing the Omoda 5 and Omoda E5 under the Omoda brand.{{Cite web |last1=Llorente |first1=Javier |last2=Potter |first2=Brian |date=2024-03-06 |title=Omoda arrives in Europe, starting with Spain |url=https://uk.motor1.com/news/711346/omoda-brand-european-launch-spain/ |access-date=2024-05-17 |website=Motor1 UK}}

In April 2024, Chery signed a joint venture deal with Spanish company EV Motors to build cars in a former Nissan factory in Barcelona, Spain. Nissan ended production in the plant in 2021, before handing the facility over to Spanish electric motorcycle maker Silence and local engineering groups QEV and EV Motors. Chery will start producing its Omoda vehicles at the plant first, while EV Motors will produce its own vehicles starting in the fourth quarter of 2024.{{Cite web |date=2024-04-16 |title=Chery, EV Motors form JV to build cars in Spain |url=https://europe.autonews.com/automakers/chery-ev-motors-form-jv-build-cars-ex-nissan-barcelona-plant |access-date=2024-05-05 |website=Automotive News Europe |publisher=Reuters}}

Chery plans to launch three brands in core European markets by 2026, with each brand launching three new models. Two brands, Omoda and Jaecoo, will be launched first in 2024, while the luxury brand Exlantix (a sub-brand of Exeed) will be launched in 2025.

File:Chery Omoda 5 2023-06 1687630131.jpg, Russia]]

Chery entered the Russian market in 2005.{{Cite web |title=История бренда Chery в России и мире |trans-title=History of the Chery brand in Russia and the world |url=https://autopole.ru/blog/istoriia-brenda-chery-v-rossii-i-mire |access-date=2024-05-17 |website=autopole.ru}} Avtotor produced Chery models from kits from 2006 to 2008.{{Cite web|url=http://wardsauto.com/news-analysis/russia-s-tagaz-launches-chery-assembly|title=Russia's TagAZ Launches Chery Assembly | WardsAuto|date=21 August 2008 }} TagAZ also produced Chery vehicles, from 2008 to 2014, but they usually carried non-Chery badges such as "Vortex".{{cite news | title = Russia: TagAZ Clones a Chery for the Vortex Estina | publisher = Edmund's Inside Line | date = 5 September 2008 | url = http://www.insideline.com/chery/russia-tagaz-clones-a-chery-for-the-vortex-estina.html}} In 2020, Chery started selling Exeed vehicles in Russia.{{Cite web |title=История бренда Chery: от начала до Exeed |trans-title=Chery brand history: From the beginning to Exeed |url=https://chernomor-exeed.ru/news/istoriya-brenda-chery-ot-nachala-do-exeedi/ |access-date=2024-05-17 |website=EXEED ЦЕНТР ЧЕРНОМОР АВТО ЦЕНТРАЛЬНЫЙ |language=ru}}

As a result of Western, South Korean and Japanese manufacturers leaving Russia due to the Russian invasion of Ukraine in 2022, Chery reported massive sales growth in Russia. In 2023, Chery was second only to the local Russian brand Lada with annual sales of 119,000 vehicles with a local market share of 11.2 percent, accounting for 20 percent of Chery's overseas sales.

In 2024, local manufacturer AvtoVAZ will produce the Chery Tiggo 7 Pro Max at a former Nissan assembly plant, now rebranded as the Xcite X-Cross 7. Despite local production, the Chery Tiggo 7 Pro Max will still be available in the Russian market as Chinese imports sold through Chery dealerships.{{Cite web |last=сайта |first=Редакция |date=2024-01-30 |title=Первым автомобилем бренда Xcite станет кроссовер X-Cross 7: подробности и фото |trans-title=AvtoVAZ launches a new brand Xcite. The first car is built on the basis of Chery Tiggo 7 Pro Max |url=https://xn----7sbbeeptbfadjdvm5ab9bqj.xn--p1ai/2024/01/30/xcite/ |access-date=2024-05-17 |website=Китайские автомобили |language=ru-RU}}

In October 2009, Chery announced plans for an assembly plant in Turkey to be built in cooperation with the Turkish carmaker Mermerler Otomotiv at a cost of $500 million.{{cite news |date=11 October 2009 |title=Chery reaches Europe through Turkey |url=http://www.hurriyetdailynews.com/default.aspx?pageid=438&n=chery-reaches-europe-through-turkey-2009-10-11 |access-date=9 July 2012 |work=Hürriyet Daily News}}{{cite web |date=7 November 2010 |title=Chery Auto to invest $500 mln in new Turkey plant |url=http://autonews.gasgoo.com/china_news/1017647.html |publisher=Gasgoo}} The plant is planned to have an initial capacity of 20,000 units per year, rising to 100,000 by 2017. As of 2012, the plant has yet to commence production.{{cite news |date=9 May 2012 |title=Chery cars plans to invest $500 million in Turkey |url=http://www.hurriyetdailynews.com/chery-cars-plans-to-invest-500-million-in-turkey.aspx?pageID=238&nID=20291&NewsCatID=345 |access-date=10 July 2012 |work=Hürriyet Daily News |agency=Anatolia News Agency}}

Chery re-entered Turkey in late 2022 under its own direct investment, and started sales in March 2023 with three models, the Omoda 5, Tiggo 7 Pro and Tiggo 8 Pro.{{Cite web |last=Koçin |first=Emrullah |date=2023-03-22 |title=Chery modelleri Türkiye'de satışa çıktı! İşte fiyatlar |trans-title=Chery models are on sale in Turkey! Here are the prices |url=https://www.haber7.com/otomobil/haber/3311239-chery-modelleri-turkiyede-satisa-cikti-iste-fiyatlar |access-date=2024-05-17 |website=Haber7 |language=tr}} In its first year of sales, Chery was able to sell 40,590 vehicles in the country, ahead of many established brands.{{Cite web |last=Durdak |first=Abdulselam |date=2024-01-07 |title=2023'te en çok satılan otomotiv markaları belli oldu |trans-title=The best-selling automotive brands in 2023 have been announced |url=https://www.aa.com.tr/tr/ekonomi/2023te-en-cok-satilan-otomotiv-markalari-belli-oldu/3102269 |access-date=2024-05-17 |website=AA}}

In March 2025, the Turkish government announced that Chery's partners will make a US$1 billion investment in Samsun, Turkey for a manufacturing plant with a capacity to create 5,000 jobs and produce 200,000 vehicles a year. The project also includes a research and development.{{Cite news |last=Kozok |first=Firat |date=26 March 2025 |title=China’s Chery to Invest $1 Billion in Turkey EV Plant |url=https://www.bloomberg.com/news/articles/2025-03-26/turkey-expects-chery-to-sign-1-billion-ev-plant-deal |access-date=27 March 2025 |work=Bloomberg News}}

Chery had a partnership with ZAZ since 2006{{cite web |title=AvtoZAZ: Partners |url=http://www.avtozaz.com/en/about/partners |access-date=12 May 2011 |publisher=AvtoZAZ}} and manufactured cars from kits at sites in Zaporizhzhia and Chornomorsk. Since February 2011, the Chery A13 has been manufactured in Ukraine, where it is rebadged and sold in the country as a ZAZ Forza.{{cite web |date=16 February 2011 |title=ЗАЗ Forza: Новая надежда |url=http://www.autocentre.ua/ac/Auto/Test-Drive/ZAZ-Forza-18484.html |url-status=dead |archive-url=https://web.archive.org/web/20120309221525/http://www.autocentre.ua/ac/Auto/Test-Drive/ZAZ-Forza-18484.html |archive-date=9 March 2012 |access-date=7 February 2012 |publisher=Autocentre |language=ru}}

File:Speranza Chery A5 (front).JPG in Sharm el-Sheik, Egypt]]

Assembly of Chery cars from complete knock-down kits began in Egypt in 2004 according to the company itself,{{cite web |date=21 July 2011 |title=Chery is Developing Fast Towards an International Brand |url=http://www.cheryinternational.com/viewNews.php?id=43 |archive-url=https://web.archive.org/web/20111125200214/http://cheryinternational.com/viewNews.php?id=43 |archive-date=25 November 2011 |publisher=Chery Inc}} but news reports indicate that it only expressed initial interest in doing so that year. As of 2011, some Chery models were sold in the country under the brand name Speranza.{{cite web |date=31 January 2011 |title=Chery enters Egypt as homemade representative |url=http://cheryinternational.com.s11770.gridserver.com/en/node/1009 |url-status=dead |archive-url=https://web.archive.org/web/20121028232916/http://cheryinternational.com.s11770.gridserver.com/en/node/1009 |archive-date=28 October 2012 |publisher=Chery Inc}}{{cite web |title=Speranza Egypt |url=http://www.speranzaegypt.com/ |url-status=dead |archive-url=https://web.archive.org/web/20181230031747/http://www.speranzaegypt.com/ |archive-date=30 December 2018 |access-date=5 October 2010}} One Egyptian factory making Chery models from semi-complete knock-down kits had a 2009 production capacity of 30,000 vehicles/year.{{cite web |date=23 November 2009 |title=VIDEO : Chinese cars made in Egypt |url=http://insidethemiddleeast.blogs.cnn.com/2009/11/23/video-chinese-cars-made-in-egypt/ |url-status=dead |archive-url=https://web.archive.org/web/20130921061242/http://insidethemiddleeast.blogs.cnn.com/2009/11/23/video-chinese-cars-made-in-egypt/ |archive-date=21 September 2013 |access-date=9 April 2011 |work=Inside the Middle East |publisher=CNN.com Blogs}}

In 2011, Chery stated the parts localization ratio for Egypt was 45%.

Chery started sales in South Africa in 2008 backed by Bidvest and Imperial local dealership companies. Several vehicles that was introduced include the QQ, QQ3, the J2 and J3 hatchbacks, and Tiggo TX. Chery left the market in 2018, and re-entered in 2022.{{Cite web |date=2022-03-15 |title=Well Known Brand, Chery Is Back And Totally Transformed! |url=https://www.group1chery.co.za/blog/chery-back-in-sa-details/ |access-date=2024-05-17 |website=Group1 Chery}} By 2023, it is the sixth best-selling brand in the country.

In April 2023, Chery introduced its Omoda brand in South Africa as a more "premium" offering.{{Cite magazine |last=Niekerk |first=Reuben Van |title=DRIVEN {{!}} Chery's luxury brand Omoda launches in SA with C5 - the compact SUV is hard to fault |url=https://www.news24.com/life/motoring/newmodels/driven-cherys-luxury-brand-omoda-launches-in-sa-with-c5-the-compact-suv-is-hard-to-fault-20230419-2 |access-date=2023-05-18 |magazine=Life |language=en-US}} The Jaecoo brand was added in 2024.{{Cite web |last=Ferguson |first=Melinda |date=2023-12-28 |title=Chery on top: Chinese manufacturer posts record 2023 sales in SA |url=https://www.dailymaverick.co.za/article/2023-12-28-chery-on-top-chinese-manufacturer-posts-record-2023-sales-in-south-africa/ |access-date=2024-05-17 |website=Daily Maverick |language=en}}

In 2025, Chery announced that it would introduce 19 new energy vehicles (NEVs) in South Africa, throughout the year, as part of further expansion in the country. The first of these vehicles was unveiled at Auto Shanghai 2025. Jay Jay Botes, General Manager for Chery South Africa, stated that Chery believes that its Super Hybrid technology will become a key growth driver in markets like South Africa.{{cite web|url= https://businesstech.co.za/news/motoring/821692/chinese-brand-launching-19-new-cars-in-south-africa/ |title= Chinese brand launching 19 new cars in South Africa |author= Luke Fraser |publisher= BusinessTech |date= 29 April 2025 |access-date= 30 April 2025 }}

{{main|List of Chery vehicles}}

• Chery Arrizo 8 (2022–present), mid-size sedan
• Chery Arrizo 5 Plus (2018–present), compact sedan
• Chery Arrizo 5 GT (2022–present), variant of Arrizo 5 Plus
• Chery Arrizo 5 (2016–present), subcompact sedan

File:Chery Arrizo 8 004 (cropped).jpg|Chery Arrizo 8

File:Chery Arrizo 5 Plus Ozawa 001 (cropped).jpg|Chery Arrizo 5 Plus

File:2018 Chery Arrizo 5, front 8.5.18.jpg|Chery Arrizo 5

• Chery Tiggo 9 L (upcoming), full-size SUV
• Chery Tiggo 9 (2023–present), mid-size SUV
• Chery Tiggo 8 (2018–present), mid-size SUV
• Chery Tiggo 8 L (2024–present), enlarged variant of Tiggo 8
• Chery Tiggo 8 C-DM (2024–present), PHEV variant of Tiggo 8
• Chery Tiggo 7 (2016–present), compact SUV
• Chery Tiggo 7 High Energy (2024–present), compact SUV, restyled Tansuo 06
• Chery Tansuo 06 (2023–present), compact SUV
• Chery Omoda 5 (2022–present), compact SUV
• Chery Omoda E5 (2023–present), export-only EV variant of Omoda 5
• Chery Tiggo 5x (2017–present), subcompact SUV
• Chery Tiggo 5x High Energy (2024–present), subcompact SUV, restyled Omoda 5
• Chery Tiggo 3x (2016–present), subcompact SUV

File:Chery Tiggo 9L MY2025 IMG01.jpg|Chery Tiggo 9 L

File:2023 Chery Tiggo 9.jpg|Chery Tiggo 9

File: Chery Tiggo 8L 001.jpg|Chery Tiggo 8L

File:2023 Chery Tiggo 8 Pro PHEV.jpg|Chery Tiggo 8 Pro

File:2021 Chery Tiggo 7 Plus.jpg|Chery Tiggo 7 Plus

File:2020 Chery Tiggo 5X (facelift, front).jpg|Chery Tiggo 5x

File:Chery_Tiggo_3x_Plus_001_(cropped).jpg|Chery Tiggo 3x

File:Chery_Explore_06_001_(cropped).jpg|Chery Tansuo 06

File:Chery Omoda 5 012.jpg|Chery Omoda 5

• Chery Himla (upcoming), full-size pick-up

File:Chery Fulwin logo.svg

Chery Fulwin ({{Lang-zh|c=奇瑞风云|s=|p=Qíruì Fēngyún}}) is a product line of Chery established in November 2023 to market plug-in hybrid vehicles. Most Fulwin vehicles are based on Chery petrol vehicles with an additional plug-in hybrid system marketed as Kunpeng Super Performance Electric Hybrid C-DM. Chery Fulwin vehicles are distributed through separate dealership network.{{Cite web |date=2024-04-19 |title=【图】奇瑞李学用: 风云发力混动, 要向上卷!_汽车之家 |trans-title=Chery Li Xueyong: Fengyun uses hybrid power to roll up! |url=https://www.autohome.com.cn/news/202404/1295627.html |access-date=2024-04-19 |website=Autohome.com.cn}}

Chery Fulwin products will be divided into three series: A, T and M, representing sedan, SUV and MPV categories respectively. Extended-range electric and battery electric vehicles are also planned.{{Cite web |date=2024-04-18 |title=【图】15.99万元起 奇瑞风云T9预售价公布_汽车之家 |trans-title=Chery Fengyun T9 pre-sale price announced starting from 159,900 yuan |url=https://www.autohome.com.cn/news/202404/1295362.html |access-date=2024-04-19 |website=Autohome.com.cn}} Its first model, the Fulwin A8 sedan was available to pre-sale in December 2023.{{Cite web |title=Top stories of Chery Holding in 2023 |url=https://news.metal.com/newscontent/102620110/top-stories-of-chery-holding-in-2023 |access-date=2024-04-07 |website=news.metal.com}}

The Fulwin/Fengyun name was a model name used by Chery several times in the past, starting from the Fengyun sedan in 1999.{{Cite web |last=Chen |first=Dong Yi |date=2023-09-24 |title=Chery unveiled the T11 PHEV SUV under its Fengyun series in China |url=https://carnewschina.com/2023/09/24/chery-unveiled-the-t11-phev-suv-under-its-fengyun-series-in-china/ |access-date=2024-04-07 |website=CarNewsChina.com |language=en-US}}{{Cite web |last=Chen |first=Dong Yi |date=2023-10-30 |title=Chery Fengyun A8 PHEV official pics revealed in China, has 1,400 km range |url=https://carnewschina.com/2023/10/31/chery-fengyun-a8-phev-official-pics-revealed-in-china-has-1400-km-range/ |access-date=2024-04-07 |website=CarNewsChina.com |language=en-US}}

• Chery Fulwin A9 (upcoming), PHEV mid-size sedan
• Chery Fulwin A8 / A8 L (2024–present), PHEV variant of Arrizo 8
• Chery Fulwin T11 (upcoming), PHEV mid-size SUV
• Chery Fulwin T10 (2024–present), PHEV variant of Tiggo 9
• Chery Fulwin T9 (2024–present), PHEV variant of Tiggo 8 L
• Chery Fulwin T8 (2025–present), PHEV variant of Tiggo 8
• Chery Fulwin T6 (2024–present), PHEV variant of Tansuo 06

File:Chery Fulwin A8 001.jpg|Chery Fulwin A8

File:Chery Fulwin A8L 003.jpg|Chery Fulwin A8 L

File:Chery Fulwin A9 001.jpg|Chery Fulwin A9

File:Chery Fulwin T8 003.jpg|Chery Fulwin T8

File:Chery Fulwin T9 002.jpg|Chery Fulwin T9

{{Infobox company

| name = Chery New Energy Vehicle Technology Co., Ltd.

| logo =  

| logo_size =

| logo_alt =

| type = Subsidiary

| foundation = {{start date and age|2010|04|df=yes}}

| founder =

| locations =

| area_served = China

| key_people =

| products = Automobiles

| services =

| parent =

| module = {{Infobox Chinese|child=yes|s=奇瑞新能源汽车技术有限公司|p=Qíruì Xīn Néngyuán Qìchē Jìshù Yǒuxiàn Gōngsī |order=st|hide=no|altname=Trading name}}

| homepage = {{url|https://www.cheryev.cn/|cheryev.cn}}

}}

Chery New Energy ({{Lang-zh|c=奇瑞新能源|s=|p=Qíruì Xīn Néngyuán}}) is a subsidiary of Chery established in April 2010 to produce and market electric vehicles.{{Cite web |last=尺度商业 |date=2023-11-09 |title=奇瑞新能源, 靠华为解憋屈?-36氪 |trans-title=Chery New Energy relies on Huawei to relieve its frustrations? |url=https://36kr.com/p/2510903257071879 |access-date=2024-04-07 |website=36kr.com}}

• Chery Arrizo e (2016–present), compact Sedan
• Chery eQ7 (2023–present), compact SUV
• Chery eQ1 (2017–present), city car
• Chery QQ Ice Cream (2021–present), city car
• Chery QQ Duomi (upcoming), city car

File:Chery QQ Ice Cream IMG01.jpg|Chery QQ Ice Cream

File:2022 Chery eQ1 (facelift, front).jpg|Chery eQ1

File:2023 Chery EQ7.jpg|Chery eQ7

File:Chery Arrizo 5e 001.jpg|Chery Arrizo e

{{clear}}

{{Main|Exeed}}

Exeed ({{Lang-zh|p=Xīngtú|s=星途|t=星途}}) is Chery's premium brand for passenger vehicles, which was established in 2017.

File:Exeed Lanyue 003.jpg|Exeed Lanyue

File:Exeed Yaoguang C-DM 001.jpg|Exeed Yaoguang

File:Exeed Sterra ES 001.jpg|Exeed Sterra ES

{{Main|Jetour}}

Jetour ({{Lang-zh|c=捷途|s=|p=Jiétú|l=victory road}}) is Chery's SUV brand launched in 2018. The brand mainly produces mid-size crossovers and SUVs, targeting Chinese families living in tier-three and tier-four cities who travel long-distance frequently.

File:Jetour X70 Plus facelift 001.jpg|Jetour X70 Plus

File:Jetour Dasheng 001.jpg|Jetour Dashing

File:Jetour Traveller 003.jpg|Jetour Traveller

{{Main|iCar (marque)}}

iCar (iCaur outside China) is Chery's electric vehicle brand established in April 2023.{{Cite web |last=Hanley |first=Steve |date=2023-04-22 |title=The Sodium-Ion Battery Is Coming To Production Cars This Year |url=https://cleantechnica.com/2023/04/22/the-sodium-ion-battery-is-coming-to-production-cars-this-year/ |access-date=2023-09-10 |website=Cleantechnica.com |language=en-US}} According to Chery, the brand targets younger people aged 25–35 who are pursuing new careers.{{Cite web |last=Opletal |first=Jiri |date=2023-04-16 |title=iCAR GT electric sports car debut in China |url=https://carnewschina.com/2023/04/16/icar-gt-electric-sports-car-debut-in-china/ |access-date=2024-03-05 |website=CarNewsChina.com |language=en-US}} iCar started sales of its first vehicle, the iCar 03 SUV, in February 2024.{{Cite web |last=Andrews |first=Mark |date=2024-02-28 |title=Apple may have cancelled the iCar but Chery hasn't |url=https://carnewschina.com/2024/02/28/apple-may-have-cancelled-the-icar-but-chery-hasnt/ |access-date=2024-03-05 |website=CarNewsChina.com |language=en-US}}

File:ICAR 03 001.jpg|iCar 03

File:ICAR V23 001.jpg|iCar V23

File:2024 iCar X25 (China) side view.png|iCar X25

{{Main|Luxeed}}{{See also|Harmony Intelligent Mobility Alliance}}

Luxeed ({{zh|c=智界|p=Zhìjiè}}) is Chery's premium electric vehicle brand in collaboration with Huawei under Harmony Intelligent Mobility Alliance (HIMA). The first car, a premium electric executive sedan was unveiled on November 9, 2023, and became the first car with the Harmony OS 4 system on board.{{Cite web |last=Zhou |first=Yi |date=2023-08-10 |title=曝奇瑞+华为智选首款纯电轿跑无伪谍照 |url=https://www.autohome.com.cn/news/202308/1287235.html#pvareaid=102624|access-date=2023-08-10 |website=autohome.com.cn |language=zh-CN}}

File:Luxeed S7 005.jpg|Luxeed S7

File:Luxeed R7.jpg|Luxeed R7

{{Main|Karry}}

Karry Auto is a Chinese market only brand founded by Chery in 2009. It specialises in the production of light commercial vehicles and people carriers for passenger transport. Some of the products created for Karry are marketed overseas under different marques by Chery.

File:Karry Jiangtun IMG01.jpg|Karry Porpoise

File:Karry Dolphin IMG010.jpg|Karry Dolphin

File:Karry Little Elephant EV 001.jpg|Karry Little Elephant EV

{{Main|Rely (marque)}}

Rely brand was defunct during 2013–2025. In April 2025, Chery announced to revive Rely brand as its electric pickup brand, covering ICE, BEV, EREV, and PHEV variants.

{{Main|Omoda|Jaecoo|Aiqar|Lepas}}

Chery has several brands that are only used in overseas markets, which are Omoda, Jaecoo, Exlantix, Aiqar and Lepas.

Omoda and Jaecoo were simultaneously introduced in April 2023 at an international dealership and journalist convention in Wuhu, Anhui, although Omoda has been selling vehicles in Russia since 2022. Positioned above the Chery brand, Omoda and Jaecoo are part of Chery International, the company's export division. In Iran, the brands are known as Ecoda and Lucano respectively.

Exlantix, a brand consisting of rebadged Exeed Sterra electric vehicles, was introduced in Russia in March 2024.{{Cite web |date=2024-03-04 |title=В России анонсировали премьеру премиального седана Exlantix ES |trans-title=The premiere of the premium sedan Exlantix ES was announced in Russia |url=https://www.autonews.ru/news/65e5c69d9a7947141f2bfcde |access-date=2024-10-13 |website=Autonews |language=ru}}

Aiqar, derived from the Chinese market iCar brand, is an electric vehicle brand of Chery International that became available in countries such as Armenia, Georgia, Cambodia, Uzbekistan, and Curaçao. It sells rebranded versions of iCar and Chery New Energy models.{{Cite web |last=Horng |first=Pengly |date=2023-12-06 |title=AIQAR Cambodia rolls out green electric vehicles - Khmer Times |url=https://www.khmertimeskh.com/501403103/aiqar-cambodia-rolls-out-green-electric-vehicles/ |access-date=2025-03-11 |language=en-US}}

Lepas, was introduced in April 2025.

File:2023 Omoda C5 front view.png|Omoda C5

File:2024 Jaecoo J7 3.jpg|Jaecoo J7

File:Exeed Sterra ES 006.jpg|Exlantix ES

{{Main|Riich}}

The Riich brand was discontinued in 2012.

File:Riich G3 front.jpg|Riich G3

File:Riich M1 China 2012-04-21.JPG|Riich M1

File:Riich G5 China 2014-04-16.jpg|Riich G5

The company produces and exported engines under the brands ACTECO and CAC. Chery engines have been bought by Fiat and exported to the US.{{cite web|title=Fiat and Chery Reached an Agreement on Engine Purchase|url=http://cheryinternational.com.s11770.gridserver.com/en/node/81|publisher=Chery Inc|date=5 August 2007|url-status=dead|archive-url=https://web.archive.org/web/20121028233119/http://cheryinternational.com.s11770.gridserver.com/en/node/81|archive-date=28 October 2012}}

In 2007, Chrysler planned a cooperation with Chery that would have seen the Chery A1 sold as a Dodge-brand car in the US and abroad. The plan would have quickly increased the Chrysler small car stable, and the two companies participated in a signing ceremony in late 2007.{{cite web |date=3 July 2007 |title=Chery and Chrysler Group Finalize Cooperative Agreement (US to import cars from China) |url=http://www.thefreelibrary.com/Chery+and+Chrysler+Group+Finalize+Cooperative+Agreement.-a0165992076 |url-status=dead |archive-url=https://web.archive.org/web/20160305160750/http://www.thefreelibrary.com/Chery+and+Chrysler+Group+Finalize+Cooperative+Agreement.-a0165992076 |archive-date=5 March 2016 |access-date=8 February 2012 |agency=PR Newswire}} In early 2008, a similar deal was reached between Chrysler and Nissan, however, and the Chrysler-Chery cooperation was abandoned.{{cite web |date=14 September 2009 |title=Chrysler's turnaround seen as race against time |url=https://www.reuters.com/article/businesspro-us-chrysler-anlaysis-idUSTRE58D4WM20090914 |work=Reuters}} Around the time of the 2009 Chrysler Chapter 11 reorganization, Chrysler discussed the possibility of an asset sale with Chery, but this also fell through. In the same year, Fiat and Chery signed a memorandum of understanding for the creation of a car-making joint venture. Intended to begin operations in 2009, it was to manufacture Fiat and Alfa Romeo-branded products for the Chinese market and be located in Wuhu. The deal was put on hold in March 2009. Since 2011, Fiat produced cars in China with local partner GAC Group.{{cite news |date=13 April 2012 |title=Fiat unveils new Viaggio model to be made and sold in China |url=http://uk.reuters.com/article/uk-fiat-idUKBRE83C0F820120413 |archive-url=https://web.archive.org/web/20190129181823/https://uk.reuters.com/article/uk-fiat-idUKBRE83C0F820120413 |url-status=dead |archive-date=29 January 2019 |access-date=13 April 2012 |work=Reuters}}

In May 2011, Chery and Fuji Heavy Industries (currently Subaru Corporation) had an agreement to establish a joint venture to manufacture Subaru vehicles in China. The plan was to establish a 30 billion yen plant in Dalian with initial annual capacity of 50,000 cars, that would expand to 150,000 units. Subaru vehicles has been imported to China since 2004.{{Cite web |last=Feijter |first=Tycho de |date=2011-05-30 |title=Chery likely to build Subaru cars in China |url=https://carnewschina.com/2011/05/30/chery-likely-to-build-subaru-cars-in-china/ |access-date=2024-05-10 |website=CarNewsChina.com |language=en-US}} The joint venture proposal was rejected by the Chinese National Development and Reform Commission by September 2011, as the major shareholder of Fuji Heavy Industries, Toyota already has two joint ventures in China, which is the maximum amount allowed. Later in May 2012, the proposal was rejected for the second time due to production "overcapacity" in the country.

Chery also has automotive component-manufacturing joint ventures with Arvin Meritor, Johnson Controls, and PPG Industries.{{cite web |date=26 July 2007 |title=Joining Hands with Arvin Meritor, Chery More Confident of Internationalization |url=http://cheryinternational.com.s11770.gridserver.com/en/node/77 |url-status=dead |archive-url=https://web.archive.org/web/20121028232852/http://cheryinternational.com.s11770.gridserver.com/en/node/77 |archive-date=28 October 2012 |publisher=Chery Inc}}

In 2020, there were plans for Chery to buy a percentage of Tata Motors in order for Chery to gain entry into the Indian market, and in order for Tata Motors to receive vehicle platform and technology for cars such as the proposed Tata Blackbird.{{Cite web |last=M |first=Surendhar |date=2020-02-01 |title=Tata Blackbird SUV Concept Teased Ahead Of Auto Expo Unveil? |url=https://gaadiwaadi.com/tata-blackbird-suv-concept-teased-ahead-of-auto-expo-unveil/ |access-date=2021-01-11 |website=Gaadiwaadi.com |language=en-US}} However, due to COVID-19 pandemic and the continuing political tensions over the Chinese/Indian border, reports have indicated that the plans have been shelved.{{Cite web |date=2020-05-29 |title=Chinese automaker Chery rethinks partnership with Tata Motors |url=https://www.rushlane.com/chinese-automaker-chery-rethinks-partnership-with-tata-motors-12363192.html |access-date=2021-01-11 |website=RushLane |language=en-US}}

{{main|Chery Jaguar Land Rover}}

In March 2012, Chery and the UK-based luxury carmaker Jaguar Land Rover (JLR) agreed to invest an initial US$2.78 billion in a new China-based joint venture that will sell and manufacture Jaguar and Land Rover vehicles and engines, as well as establish a research and development facility. It is the first JLR facility outside the UK that engages in full-scale production operations.{{Cite news |date=21 March 2012 |title=Jaguar Land Rover seals JV with China's Chery |work=Reuters |url=https://www.reuters.com/article/us-jaguar-chery-idUSBRE82K0HV20120321 |access-date=9 April 2012}} The joint venture received regulatory approval in September 2012.{{cite web |first1=Fang |last1 = Yan | first2 = Kazunori | last2 = Takada |date=21 September 2012 |title=UPDATE 1-Chery gets regulatory nod for Jaguar Land Rover JV |url=https://www.reuters.com/article/jlr-chery-china-idUSL4E8KL1NY20120921 |access-date=19 November 2012 |work=Reuters}} A production base was built in Changshu, a county-level city close to Shanghai.{{cite web | last = Hirschler | first = Ben |date=18 November 2012 |title=Jaguar, Chery start construction of new car factory in China |url=https://www.reuters.com/article/us-jaguar-chery-china-idUSBRE8AH08820121118 |access-date=19 November 2012 |work=Reuters}} The first Chinese-made Range Rover Evoque rolled off the production line on 21 October 2014 from Chery Jaguar Land Rover's plant in Changshu, Jiangsu.

File:2013-03-05 Geneva Motor Show 8116.JPG]]Qoros (12% stake)

• In December 2007, Chery and Israel Corporation founded Qoros as a joint venture at 50:50 under the name of Chery Quantum Automotive Corporation (CQAC), which later renamed to Qoros Auto in November 2011.{{Cite news |date=28 November 2011 |title=China's Newest Car Brand: Qoros |url=http://blogs.wsj.com/chinarealtime/2011/11/28/chinas-newest-car-brand-qoros |access-date=24 March 2012 |publisher=The Wall Street Journal}}
• In January 2021, Baoneng Group took over 63% of the shares in Qoros, leaving Chery with 25% and Kenon Holdings (a subsidiary of Israel Corporation) with just 12%.

File:2023 Cowin Showjet Pro EV.jpg]]

• In 2014, Chery established Cowin Auto as a subsidiary target at producing budget vehicles for young consumers.{{Cite web |last=Feijter |first=Tycho de |date=2014-11-13 |title=This is the new Cowin Auto C3 sedan for the Chinese auto market |url=https://carnewschina.com/2014/11/13/this-is-the-new-cowin-auto-c3-sedan-for-the-chinese-auto-market/#google_vignette |access-date=2024-10-19 |website=CarNewsChina.com |language=en-US}}
• In 2018, following a restructuring of the Chery shareholding, part of Cowin was sold to the government of Yibin City through the subsidiaries Yibin Auto Industry Development Investment Co., Ltd. and Sichuan Yibin Pushi (PUSH) Group Co., Ltd. which took possession of 50.5% and 0.5% respectively at the price of RMB 2.5 billion. Chery retained a 49% stake.{{cite web |date=4 January 2018 |title=Wuliangye Group acquires stakes of Cowin Auto |url=http://autonews.gasgoo.com/70012710.html |accessdate=13 June 2021}} The company's headquarters was moved to Yibin, Sichuan and renamed to Yibin Kaiyi Automobile Co., Ltd.{{Cite web |title=Wuliangye Group acquires stakes of Cowin Auto |url=https://autonews.gasgoo.com/Detail2020.aspx?ArticleId=70012710 |access-date=2022-06-28 |website=Gasgoo}}
• In 2022, Chery continued to reduce its shareholding in Kaiyi Auto and transferred it to the Yibin Municipal Government, which Chery retained a 18% stake. {{Cite web |date=2023-08-07 |title=奇瑞对凯翼持股比例疑降至18%，远"嫁"的凯翼成"弃女"？ 擎动 – 玩转"汽车+"！ |url=https://www.qingdongauto.com/archives/19565 |access-date=2024-10-19 |language=zh-Hans}}

In 2010 and 2011, Chery competed in the Dakar Rally. The four cars participating in the rally included two Rely X5 race SUVs, one X5 lead car and one Rely H5 support vehicle for emergency situations.{{Cite web |last=Tutu |first=Andrei |date=2009-12-16 |title=It's Official: Chery Enters the 2010 Dakar Rally |url=https://www.autoevolution.com/news/it-s-official-chery-enters-the-2010-dakar-rally-14580.html |access-date=2024-05-06 |website=autoevolution |language=en}}{{cite web |date=31 December 2009 |title=Chery Rely Fleet Starts Dakar Rally |url=http://cheryinternational.com.s11770.gridserver.com/en/node/833 |url-status=dead |archive-url=https://web.archive.org/web/20121028233203/http://cheryinternational.com.s11770.gridserver.com/en/node/833 |archive-date=28 October 2012 |publisher=Chery Inc}}{{cite web |date=14 November 2010 |title=Rely X5 test for Dakar, Lu Ningjun satisfied with preparations |url=http://cheryinternational.com.s11770.gridserver.com/en/node/1002 |url-status=dead |archive-url=https://web.archive.org/web/20121028233237/http://cheryinternational.com.s11770.gridserver.com/en/node/1002 |archive-date=28 October 2012 |publisher=Chery Inc}} ([http://www.dakar.com/dakar/2011/us/rider/starters-cars-page-1.html 2011 Dakar Rally entry list])

In 2024, the Tiggo 8 participated in the Taklimakan Rally on the T2 Production Vehicle class.{{cite news |last=Shahini |first=Alex |date=2024-06-17 |title=Chery’s Lightly Modified AWD Tiggo 8 Pro Wins Chinese Rally |url=https://www.carmag.co.za/news/cherys-lightly-modified-awd-tiggo-8-pro-wins-chinese-rally/ |website=CarMag |publisher=CarMag |location=South Africa |access-date=2025-04-19}}

Yin Tongyue, a technical director proposed the name {{Lang|zh-latn|Qirui}} ({{Lang-zh|c=奇瑞}}) in 1998, which means {{Gloss|unexpected and auspicious}}. Later, this name was romanized as Chery (initially Cheery during the 1999 brand launch).

Other proposed names include Jiuhua ({{Lang-zh|c=九华}}) after the local Mount Jiuhua area, but the name was rejected by the Chinese industrial and commercial department because it was stipulated that trademarks cannot be registered with place names.

Experts say Chery is known for emphasizing the low price of components, sometimes at the expense of quality. In 2020 and 2023, Chery cars were named among the worst cars in the Chinese market by the Automobile Quality Network.[https://carnewschina.com/2023/03/18/2022-chinese-auto-brand-quality-ranking-chery-jetour-and-sgmw-baojun-are-among-the-worst/ 2022 Chinese auto brand quality ranking, Chery Jetour and SGMW Baojun are among the worst]CAR Group experts have evaluated Chery's products as dry and very low-quality vehicles.[https://www.carsales.com.au/owner-reviews/chery/ Carsl Chery]After testing the Chery Tiggo 7, experts at the Drive site described it as a car with severe weaknesses in power, build quality, and handling.[https://www.drive.com.au/reviews/2024-chery-tiggo-7-pro-ultimate-review/ 2024 Chery Tiggo 7 Pro Ultimate review]In Iran and Malaysia several Chery cars suffered axle failures and complete rollovers in April 2024. This issue was repeated in several countries, including the country of manufacture, China, Russia, and South Africa.[https://autobuzz.my/2024/04/29/chery-malaysia-omoda-5-broken-axle-case-under-investigation/ Chery Malaysia: Omoda 5 broken axle case under investigation][https://www.scribd.com/document/348825225/Chery-auto-parts-Iran-MVM-spare-parts-parts-catalogue-with-price-list-pdf Brake problem in Iran][https://financialtribune.com/articles/economy-auto/32240/chinese-cars-break-down-more-frequently-in-iran Chinese Cars Break Down More Frequently in Iran][https://www.talk-finance.co.uk/economics/chery-tiggo-4-pro-omoda-c5/ Chery Tiggo 4 Pro and Omoda C5, the most dangerous Chinese cars, have flooded the Russian market following sanctions][https://topauto.co.za/news/105434/viral-chery-tiggo-4-pro-accident-chery-south-africa-responds/ Viral Chery Tiggo 4 Pro accident – Chery South Africa responds][https://www.piston.my/2024/04/29/chery-malaysias-comprehensive-investigation-into-the-omoda-5-back-axle-failure/ Omoda 5 Back Axle Failure]

{{multiple image

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| footer = The Chery QQ (left) and Daewoo Matiz (right)

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In June 2003, American manufacturer General Motors sued Chery accusing it of copying the first generation Daewoo Matiz (developed by a GM subsidiary, GM Daewoo) in its design for the Chery QQ.{{cite news |last=Goodman |first=Peter S. |date=4 June 2005 |title=China a Weak Ally on Piracy |url=https://www.washingtonpost.com/wp-dyn/content/article/2005/06/03/AR2005060301835.html |newspaper=The Washington Post}} General Motors also claimed a disguised Matiz was used in a crash test in place of the Chery car.{{cite web |title=Lawsuits |url=http://www.chinesecars.net/index.php?page=59 |access-date=12 March 2011 |publisher=China Motor Vehicle Documentation Centre}}

GM executives claimed design duplication with many parts interchangeable between the QQ and the Matiz, and GM China Group stated the two vehicles "shared remarkably identical body structure, exterior design, interior design and key components."{{cite web |date=16 August 2007 |title=China to Foreign Automakers: Drop Dead |url=http://www.thetruthaboutcars.com/editorials/china-to-foreign-automakers-drop-dead/ |publisher=The Truth About Cars}}

The early Chery Tiggo was criticised for resembling the second generation Toyota RAV4.{{cite web |script-title=ru:Один к одному? |url=http://www.autoreview.ru/archive/2006/05/CheryTiggo/ |archive-url=https://web.archive.org/web/20151119150729/http://www.autoreview.ru/archive/2006/05/CheryTiggo/ |archive-date=19 November 2015 |access-date=10 June 2011 |publisher=Autoreview |language=ru}} Other models using the Matiz technology found in the QQ include the closely related QQ6. The Eastar and its derivatives (V4, B12, and B22) are allegedly clones of the Daewoo Magnus.{{cite web |date=25 April 2011 |title=Chery Eastar unveiled in Shanghai |url=http://www.chinacartimes.com/2011/04/25/chery-eastar-unveiled-in-shanghai/ |url-status=dead |archive-url=https://archive.today/20120729144147/http://www.chinacartimes.com/2011/04/25/chery-eastar-unveiled-in-shanghai/ |archive-date=29 July 2012 |access-date=7 January 2012 |work=China Car Times|quote=e Eastar was Chery’s first full size sedan in early 2003, the model was allegedly based on the Daewoo Magnus, clone or no clone the original Eastar sold extremely well due to it being one of the few Chinese sedans on the market at the time...}}

After mediation attempts failed, then-GM Daewoo (now known as GM Korea) brought a case against Chery in a Shanghai court, but by 2005 jurisdiction had been moved to the Beijing No.1 Intermediate People's Court.{{cite web |last=Li |first=Liu |date=9 May 2005 |title=Chery even used a camouflaged Matiz car to pass auto tests to acquire authorization from the government over production and sales of QQ. |url=http://www.chinadaily.com.cn/english/doc/2005-05/09/content_440334.htm |work=China Daily}} Around that time Chinese state officials, including a vice-minister of commerce and a vice-director of the State Intellectual Property Office, publicly supported Chery. The State Intellectual Property Office has claimed that GM did not properly patent their technology. In late 2005 the lawsuit was settled.

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