Impact of the Eras Tour#Seismic activity

American singer-songwriter Taylor Swift is often recognized for her success and cultural impact.{{cite web |last=Khan |first=Fawzia |date=June 18, 2021 |title=The Might Of Taylor Swift |url=https://elle.in/article/the-might-of-taylor-swift/ |archive-url=https://web.archive.org/web/20210628043313/https://elle.in/article/the-might-of-taylor-swift/ |archive-date=June 28, 2021 |access-date=July 24, 2023 |magazine=Elle}} Her concert tours have all been increasingly lucrative{{Cite magazine |last=Schneider |first=Marc |date=July 24, 2023 |title=8 Ways Taylor Swift Has Changed the Music Business |url=https://www.billboard.com/lists/how-taylor-swift-changed-music-business/ |access-date=July 24, 2023 |magazine=Billboard |archive-date=July 24, 2023 |archive-url=https://web.archive.org/web/20230724161024/https://www.billboard.com/lists/how-taylor-swift-changed-music-business/ |url-status=live }} and, after taking a break from touring due to the impact of the COVID-19 pandemic, she announced the sixth headlining concert tour of her career, the Eras Tour, in November 2022.{{Cite web |last1=Bernabe |first1=Angeline Jane |last2=McCarthy |first2=Kelly |title=Taylor Swift announces 'Eras' tour: 'It's a journey through all of my musical eras of my career' |url=https://www.goodmorningamerica.com/culture/story/taylor-swift-announces-eras-tour-journey-musical-eras-92453666 |url-status=live |archive-url=https://web.archive.org/web/20230405125320/https://www.goodmorningamerica.com/culture/story/taylor-swift-announces-eras-tour-journey-musical-eras-92453666 |archive-date=April 5, 2023 |access-date=April 22, 2023 |website=Good Morning America}} The first United States leg of the tour was announced in November 2022, with 27 concerts across 20 cities.{{Cite magazine |last=Willman |first=Chris |date=November 1, 2022 |title=Taylor Swift Announces 2023 'Eras Tour' of U.S. Stadiums |url=https://variety.com/2022/music/news/taylor-swift-announces-2023-tour-1235419454/ |url-status=live |magazine=Variety |issn=0042-2738 |oclc=810134503 |archive-url=https://web.archive.org/web/20221204082745/https://variety.com/2022/music/news/taylor-swift-announces-2023-tour-1235419454/ |archive-date=December 4, 2022 |access-date=November 1, 2022}} The Latin American, European, Australian and Asian dates were announced in June 2023, visiting 26 cities; popular demand led Swift to increase the number of tour dates in all the continents multiple times.{{cite magazine |last=Willman |first=Chris |date=November 11, 2022 |title=Taylor Swift Adds 17 More Stadium Shows to 'Eras Tour,' Which Will Include a Five-Night Stand in L.A., Making It Her Biggest U.S. Tour to Date |url=https://variety.com/2022/music/news/taylor-swift-adds-17-shows-eras-tour-five-nights-sofi-stadium-1235430260/ |url-status=live |magazine=Variety |issn=0042-2738 |oclc=810134503 |archive-url=https://web.archive.org/web/20221208062915/https://variety.com/2022/music/news/taylor-swift-adds-17-shows-eras-tour-five-nights-sofi-stadium-1235430260/ |archive-date=December 8, 2022 |access-date=November 11, 2022}}{{cite magazine |last1=Dailey |first1=Hannah |date=June 20, 2023 |title=Taylor Swift Announces International Eras Tour Dates in Europe, Asia & Australia |url=https://www.billboard.com/music/music-news/taylor-swift-international-eras-tour-dates-europe-asia-australia-1235357763/ |magazine=Billboard |access-date=June 20, 2023 |archive-date=August 3, 2023 |archive-url=https://web.archive.org/web/20230803180942/https://www.billboard.com/music/music-news/taylor-swift-international-eras-tour-dates-europe-asia-australia-1235357763/ |url-status=live }} In the end, the Eras Tour became the most expansive tour of Swift's career domestically and globally, with 62 US shows and 90 international shows, for a total of 152 shows.{{Cite magazine |last=Megan |first=McCluskey |date=December 8, 2023 |title=Breaking Down Taylor Swift's 2023 Impact By the Numbers |url=https://time.com/6343881/taylor-swift-records-numbers-2023/ |access-date=January 6, 2024 |magazine=Time |archive-date=December 26, 2023 |archive-url=https://web.archive.org/web/20231226171827/https://time.com/6343881/taylor-swift-records-numbers-2023/ |url-status=live }}

{{multiple image

| image2 = Justin Trudeau in 2019 at the G7 (Biarritz) (48622478973) (cropped).jpg

| alt2 = Trudeau in 2019

| image1 = Retrato Oficial Presidente Boric Font (cropped).jpg

| alt1 = Boric in 2022

| footer = World leaders such as Chilean president Gabriel Boric (left) and Canadian prime minister Justin Trudeau (right) openly requested Swift to bring the Eras Tour to their countries.

| total_width = 290

}}

Some countries that were expected to receive dates for the tour were absent in Swift's announcements in June 2023, drawing dismay and demands from the Swifties and officials in those territories.{{Cite news |last=D'Souza |first=Shaad |date=September 8, 2023 |title='She is a snake – in the most positive way!' How Taylor Swift became the world's biggest pop star, again |newspaper=The Guardian |url=https://www.theguardian.com/music/2023/sep/08/how-taylor-swift-became-the-worlds-biggest-pop-star-again |access-date=September 8, 2023 |archive-date=September 8, 2023 |archive-url=https://web.archive.org/web/20230908044316/https://www.theguardian.com/music/2023/sep/08/how-taylor-swift-became-the-worlds-biggest-pop-star-again |url-status=live }} Billboard reported that politicians and government officials were "clamoring for a glimpse of the Eras Tour".{{Cite magazine |last=Denis |first=Kyle |date=July 6, 2023 |title=Thai Political Leader Pita Limjaroenrat Asks Taylor Swift to Bring Her Eras Tour to His Country |url=https://www.billboard.com/music/concerts/pita-limjaroenrat-taylor-swift-eras-tour-thailand-1235367760/ |magazine=Billboard |access-date=July 6, 2023 |archive-date=July 7, 2023 |archive-url=https://web.archive.org/web/20230707162016/https://www.billboard.com/music/concerts/pita-limjaroenrat-taylor-swift-eras-tour-thailand-1235367760/ |url-status=live }}

Gabriel Boric, the 35th president of Chile, wrote to Swift, requesting her to bring the tour to Chile.{{Cite magazine |last=Aniftos |first=Rania |date=June 20, 2023 |title=Chilean President Gabriel Boric Wants Taylor Swift to Perform in Chile |url=https://www.billboard.com/music/music-news/chilean-president-taylor-swift-the-eras-tour-chile-1235358021/ |url-status=live |archive-url=https://web.archive.org/web/20230621025953/https://www.billboard.com/music/music-news/chilean-president-taylor-swift-the-eras-tour-chile-1235358021/ |archive-date=June 21, 2023 |access-date=June 21, 2023 |magazine=Billboard}} Members of the Canadian Parliament filed a grievance with the Speaker of the House of Commons, displeased with the Eras Tour "snubbing" Canada.{{Cite news |date=June 21, 2023 |title=MP files 'official grievance' with Speaker over Taylor Swift snubbing Canada on tour |url=https://www.thestar.com/politics/federal/2023/06/21/mp-files-official-grievance-with-speaker-over-taylor-swift-snubbing-canada-on-tour.html |url-status=live |archive-url=https://web.archive.org/web/20230622002829/https://www.thestar.com/politics/federal/2023/06/21/mp-files-official-grievance-with-speaker-over-taylor-swift-snubbing-canada-on-tour.html |archive-date=June 22, 2023 |access-date=June 22, 2023 |newspaper=Toronto Star}} Canadian Prime Minister Justin Trudeau then invited Swift to tour Canada; one month later, Swift announced six shows in Toronto, followed by three shows in Vancouver later that year.{{Cite web |last= |date=August 3, 2023 |title=Taylor Swift adds Canada tour dates after Trudeau plea |url=https://www.france24.com/en/live-news/20230803-taylor-swift-adds-canada-tour-dates-after-trudeau-plea |url-status=live |archive-url=https://web.archive.org/web/20230804111734/https://www.france24.com/en/live-news/20230803-taylor-swift-adds-canada-tour-dates-after-trudeau-plea |archive-date=August 4, 2023 |access-date=August 6, 2023 |website=France 24}} William Watson, writing for the Financial Post, opined that the lawmakers from the Liberal Party of Canada, including Trudeau, will attempt to "nationalize" the distribution of the tour's tickets in Canada in an attempt to win over Swift's fans for the upcoming elections.{{Cite web |last=Watson |first=William |date=August 10, 2023 |title=William Watson: How long before the Liberals nationalize Taylor Swift ticket distribution? |url=https://financialpost.com/opinion/liberals-nationalize-taylor-swift-ticket-distribution |url-status=live |archive-url=https://web.archive.org/web/20230810100843/https://financialpost.com/opinion/liberals-nationalize-taylor-swift-ticket-distribution |archive-date=August 10, 2023 |access-date=August 11, 2023 |website=Financial Post}}

Unprecedented demand for the Eras Tour tickets were further reported in as Argentina (three million customers),{{Cite magazine |last=Hanley |first=James |date=June 8, 2023 |title=Record demand for Taylor Swift's Argentina debut |url=https://www.iq-mag.net/2023/06/record-demand-for-taylor-swifts-argentina-debut/ |url-status=live |archive-url=https://web.archive.org/web/20230608160705/https://www.iq-mag.net/2023/06/record-demand-for-taylor-swifts-argentina-debut/ |archive-date=June 8, 2023 |access-date=June 8, 2023 |magazine=IQ}} and Canada (31 million) as well.{{Cite web |title=VKS: An estimated 31 million people registered for Taylor Swift Eras Tour Toronto tickets |url=https://www.iheartradio.ca/580-cfra/audio-podcasts/vks-an-estimated-31-million-people-registered-for-taylor-swift-eras-tour-toronto-tickets-1.20101485 |url-status=live |archive-url=https://web.archive.org/web/20230810074534/https://www.iheartradio.ca/580-cfra/audio-podcasts/vks-an-estimated-31-million-people-registered-for-taylor-swift-eras-tour-toronto-tickets-1.20101485 |archive-date=August 10, 2023 |access-date=August 9, 2023 |publisher=iHeartRadio}} In Brazil, more than 10 scalpers were arrested for trying to resell tickets originally priced at around {{Currency|6,000|BRL}} (US$1,250) at significantly higher prices. Simone Marquetto, a member of the Brazilian Chamber of Deputies for São Paulo, proposed increasing the maximum prison sentence for scalping from one year to four years and fines up to 100 times the price set by scalpers.{{Cite magazine |last=Roeloffs |first=Mary Whitfill |title=New 'Taylor Swift Law' Could Send Scalpers To Jail For 4 Years In Brazil |url=https://www.forbes.com/sites/maryroeloffs/2023/06/22/new-taylor-swift-law-could-send-scalpers-to-jail-for-4-years-in-brazil/ |url-status=live |archive-url=https://web.archive.org/web/20230810230656/https://www.forbes.com/sites/maryroeloffs/2023/06/22/new-taylor-swift-law-could-send-scalpers-to-jail-for-4-years-in-brazil/ |archive-date=August 10, 2023 |access-date=August 10, 2023 |magazine=Forbes}}

In the United States, inefficient presale of the Eras Tour tickets by Ticketmaster on November 15, 2022, resulted in a highly publicized controversy.{{Cite news |last=Parkel |first=Inga |date=November 1, 2022 |title=How to get tickets to Taylor Swift's 2023 Eras Tour |url=https://www.independent.co.uk/arts-entertainment/music/news/taylor-swift-2023-eras-tour-dates-tickets-b2215133.html |url-status=live |archive-url=https://web.archive.org/web/20221123201427/https://www.independent.co.uk/arts-entertainment/music/news/taylor-swift-2023-eras-tour-dates-tickets-b2215133.html |archive-date=November 23, 2022 |access-date=November 1, 2022 |newspaper=The Independent |issn=1741-9743 |oclc=185201487}} Before the presale, Ticketmaster reported that it received a record-breaking 3.5 million registrations.{{Cite news |last=Liddy |first=Kaetlyn |date=December 12, 2022 |title=Karma for Taylor Swift fans as Ticketmaster offers second chance for 'Eras Tour' tickets |url=https://www.nbcnews.com/pop-culture/taylor-swift-fans-ticketmaster-second-chance-eras-tour-rcna61306 |url-status=live |archive-url=https://web.archive.org/web/20230628091759/https://www.nbcnews.com/pop-culture/taylor-swift-fans-ticketmaster-second-chance-eras-tour-rcna61306 |archive-date=June 28, 2023 |access-date=June 28, 2023 |agency=NBC News}} CNN Business stated that the "astronomical" demand indicated Swift's popularity.{{Cite news |last=Pallotta |first=Frank |date=November 16, 2022 |title=Taylor Swift tickets listed for thousands on StubHub after millions flood Ticketmaster |url=https://www.cnn.com/2022/11/16/media/taylor-swift-tickets-resale-market/index.html |url-status=live |archive-url=https://web.archive.org/web/20221116181919/https://www.cnn.com/2022/11/16/media/taylor-swift-tickets-resale-market/index.html |archive-date=November 16, 2022 |access-date=November 16, 2022 |agency=CNN Business}} On the presale day, Ticketmaster's website crashed and froze due to "historically unprecedented demand".{{Cite magazine |last=Spangler |first=Todd |date=November 15, 2022 |title=Taylor Swift Fans Crash Ticketmaster Site |url=https://variety.com/2022/digital/news/taylor-swift-crash-ticketmaster-site-1235433274/ |url-status=live |archive-url=https://web.archive.org/web/20221126235912/https://variety.com/2022/digital/news/taylor-swift-crash-ticketmaster-site-1235433274/ |archive-date=November 26, 2022 |access-date=November 15, 2022 |magazine=Variety |issn=0042-2738 |oclc=810134503}} Greg Maffei, chairman of Live Nation Entertainment, said Ticketmaster prepared for 1.5 million verified fans, but 14 million showed up.{{Cite news |date=November 16, 2022 |title=Demand for Taylor Swift concert tickets exceeded every expectation, says Liberty Media CEO |url=https://www.cnbc.com/video/2022/11/17/liberty-media-ceo-greg-maffei-sits-down-with-cnbcs-david-faber-at-the-companys-annual-investor-day-to-discuss-why-the-company-plans-to-split-off-the-atlanta-braves-and-the-overwhelming-demand-for-tayl.html |url-status=live |archive-url=https://web.archive.org/web/20221117163424/https://www.cnbc.com/video/2022/11/17/liberty-media-ceo-greg-maffei-sits-down-with-cnbcs-david-faber-at-the-companys-annual-investor-day-to-discuss-why-the-company-plans-to-split-off-the-atlanta-braves-and-the-overwhelming-demand-for-tayl.html |archive-date=November 17, 2022 |access-date=November 17, 2022 |agency=CNBC}} Ticketmaster also cancelled the November 18 sale due to their inability to meet demand.{{Cite magazine |last=Kreps |first=Daniel |date=November 17, 2022 |title=Ticketmaster Adds to the Chaos, Cancels General On-Sale for Taylor Swift's the Eras Tour |url=https://www.rollingstone.com/music/music-news/ticketmaster-cancels-general-on-sale-taylor-swift-the-eras-tour-1234632678/ |url-status=live |archive-url=https://web.archive.org/web/20221205150939/https://www.rollingstone.com/music/music-news/ticketmaster-cancels-general-on-sale-taylor-swift-the-eras-tour-1234632678/ |archive-date=December 5, 2022 |access-date=November 18, 2022 |magazine=Rolling Stone}} Swift's fans, upset and enraged with the debacle, accused Ticketmaster of deceit and poor customer service.{{Cite web |last=Cavender |first=Elena |date=November 21, 2022 |title=Meet the Swifties trying to take down Ticketmaster |url=https://mashable.com/article/swifties-take-down-ticketmaster-eras-tour |url-status=live |archive-url=https://web.archive.org/web/20221215115158/https://mashable.com/article/swifties-take-down-ticketmaster-eras-tour |archive-date=December 15, 2022 |access-date=December 15, 2022 |publisher=Mashable}}{{Cite magazine |last=Schultz |first=Brooke |date=November 22, 2022 |title=Taylor Swift ticket debacle has set off a fan political movement to take down Ticketmaster |url=https://fortune.com/2022/11/22/taylor-swift-ticket-debacle-fan-political-movement-take-down-ticketmaster/ |url-status=live |archive-url=https://web.archive.org/web/20221209005456/https://fortune.com/2022/11/22/taylor-swift-ticket-debacle-fan-political-movement-take-down-ticketmaster/ |archive-date=December 9, 2022 |access-date=December 2, 2022 |magazine=Fortune}}{{Cite magazine |last=Patton |first=Alli |date=November 22, 2022 |title=Taylor Swift Fans Are Organizing a Ticketmaster Take Down |url=https://americansongwriter.com/taylor-swift-fans-are-organizing-a-ticketmaster-take-down/ |url-status=live |archive-url=https://web.archive.org/web/20221203062433/https://americansongwriter.com/taylor-swift-fans-are-organizing-a-ticketmaster-take-down/ |archive-date=December 3, 2022 |access-date=December 3, 2022 |magazine=American Songwriter}} The topic soon became a subject of public criticism and political scrutiny, as consumer groups criticized Ticketmaster for its allegedly flawed and incompetent systems.{{Cite magazine |last=Adamczyk |first=Alicia |date=November 10, 2022 |title=Why are Taylor Swift Eras tour tickets so expensive? |url=https://fortune.com/2022/11/10/why-are-concert-tickets-so-expensive-taylor-swift-springsteen/ |url-access=subscription |url-status=live |archive-url=https://web.archive.org/web/20221125204122/https://fortune.com/2022/11/10/why-are-concert-tickets-so-expensive-taylor-swift-springsteen/ |archive-date=November 25, 2022 |access-date=November 16, 2022 |magazine=Fortune |issn=2169-155X |oclc=38999231}}{{Cite news |last=Ighadaro |first=Omose |date=November 16, 2022 |title=Tennessee AG Investigating Antitrust Violations in Taylor Swift Ticket Presale |url=https://www.bloomberg.com/news/articles/2022-11-16/ticketmaster-s-taylor-swift-presale-investigated-by-tennessee-ag |url-status=live |archive-url=https://web.archive.org/web/20221118193356/https://www.bloomberg.com/news/articles/2022-11-16/ticketmaster-s-taylor-swift-presale-investigated-by-tennessee-ag |archive-date=November 18, 2022 |access-date=November 17, 2022 |agency=Bloomberg News}} US lawmakers, including attorneys general and members of the Congress, took notice of the issue,{{Cite web |last=DeVille |first=Chris |date=November 16, 2022 |title=Taylor Swift Ticket Debacle: Lawmakers Demand Breakup Of Ticketmaster "Monopoly" |url=https://www.stereogum.com/2206351/lawmakers-demand-ticketmaster-be-broken-up-after-taylor-swift-ticketing-crash/news/ |url-status=live |archive-url=https://web.archive.org/web/20221126000925/https://www.stereogum.com/2206351/lawmakers-demand-ticketmaster-be-broken-up-after-taylor-swift-ticketing-crash/news/ |archive-date=November 26, 2022 |access-date=November 17, 2022 |website=Stereogum}} which became a subject of multiple congressional inquiries.{{Cite magazine |last=Brooks |first=Dave |date=December 15, 2022 |title=How Ticketmaster Plans to Sell Taylor Swift's Remaining 170,000 Concert Tickets Over Four Weeks |url=https://www.billboard.com/pro/taylor-swift-eras-tour-ticketmaster-sell-remaining-tickets/ |url-status=live |archive-url=https://web.archive.org/web/20221217005045/https://www.billboard.com/pro/taylor-swift-eras-tour-ticketmaster-sell-remaining-tickets/ |archive-date=December 17, 2022 |access-date=December 16, 2022 |magazine=Billboard |issn=0006-2510}} The US Department of Justice opened an antitrust investigation into Live Nation Entertainment and Ticketmaster.{{Cite news |last1=McCabe |first1=David |last2=Sisario |first2=Ben |date=November 18, 2022 |title=Justice Department Said to Investigate Ticketmaster's Parent Company |url=https://www.nytimes.com/2022/11/18/technology/live-nation-ticketmaster-investigation-taylor-swift.html |url-status=live |archive-url=https://web.archive.org/web/20221209181409/https://www.nytimes.com/2022/11/18/technology/live-nation-ticketmaster-investigation-taylor-swift.html |archive-date=December 9, 2022 |access-date=November 18, 2022 |newspaper=The New York Times}}File:Joe Biden presidential portrait (cropped).jpg pressured ticket platforms into eschewing surprise fees from ticket prices following the Eras Tour fiasco.{{Cite news |last=Kinery |first=Emma |date=June 15, 2023 |title=Ticketmaster parent Live Nation, others agree to show 'junk fees' after Biden pressure |url=https://www.cnbc.com/2023/06/15/biden-pushes-ticketmaster-seatgeek-to-show-junk-fees-upfront.html |url-status=live |archive-url=https://web.archive.org/web/20230615150240/https://www.cnbc.com/2023/06/15/biden-pushes-ticketmaster-seatgeek-to-show-junk-fees-upfront.html |archive-date=June 15, 2023 |access-date=June 15, 2023 |agency=CNBC}}]]

Media publications deemed the controversy a testament to Swift's influence and said it could bode well for the music industry by propelling conversations about economic inequality and antitrust laws in the United States.{{Cite news |last=Mahdawi |first=Arwa |date=November 19, 2022 |title=Swifties know: the Ticketmaster fiasco shows America has a monopoly problem |url=https://www.theguardian.com/commentisfree/2022/nov/19/taylor-swift-ticketmaster-week-in-patriarchy |url-status=live |archive-url=https://web.archive.org/web/20221210085353/https://www.theguardian.com/commentisfree/2022/nov/19/taylor-swift-ticketmaster-week-in-patriarchy |archive-date=December 10, 2022 |access-date=November 23, 2022 |newspaper=The Guardian}}{{Cite news |last=Schultz |first=Brooke |date=November 22, 2022 |title=Taylor Swift ticket trouble could drive political engagement |url=https://apnews.com/article/entertainment-business-taylor-swift-cca0dec2b454d564fa52383101725bdc |url-status=live |archive-url=https://web.archive.org/web/20221209070627/https://apnews.com/article/entertainment-business-taylor-swift-cca0dec2b454d564fa52383101725bdc |archive-date=December 9, 2022 |access-date=November 23, 2022 |work=Associated Press}} Inspired by the fiasco, various US Congress and state legislature members proposed and enacted a string of bills to ban scalping bots and regulate pricing model.{{Cite news |last1=Salcedo |first1=Andrea |last2=Mark |first2=Julian |date=June 12, 2023 |title=Angry Taylor Swift fans push lawmakers to take on Ticketmaster |url=https://www.washingtonpost.com/business/2023/06/11/taylor-swift-ticketmaster-ticket-meltdown-bills/ |url-status=live |archive-url=https://web.archive.org/web/20230809135742/https://www.washingtonpost.com/business/2023/06/11/taylor-swift-ticketmaster-ticket-meltdown-bills/ |archive-date=August 9, 2023 |access-date=June 17, 2023 |newspaper=The Washington Post |issn=0190-8286}}{{Cite magazine |last=Knopper |first=Steve |date=June 15, 2023 |title=Hate Ticketmaster? Love Taylor Swift? Politicians Are Backing New Bills to Get Your Vote |url=https://www.billboard.com/lists/taylor-swift-ticketmaster-politics-new-bills-swifties-votes/ |url-status=live |archive-url=https://web.archive.org/web/20230616203615/https://www.billboard.com/lists/taylor-swift-ticketmaster-politics-new-bills-swifties-votes/ |archive-date=June 16, 2023 |access-date=June 17, 2023 |magazine=Billboard}} The United States Federal Trade Commission proposed to outlaw junk fees in the country following the controversy, and the National Economic Council, headed by American President Joe Biden, pressed platforms to abandon junk fees in all prices—not just event tickets but for resort bookings and rental costs as well. American legal scholar William Kovacic called the move "the Taylor Swift policy adjustment." According to Carolyn Sloane, assistant professor of economics at the University of California, Riverside, the tour's fiasco spurred mass political action as Swift "has scaled her talent through demographic technology". Following the bipartisan censure of Ticketmaster at a US Senate hearing, Billboard opined that Ticketmaster had the public's despise and thus made an "easy target for rare bipartisan political action". The Washington Post stated the tour fiasco "was so bad it united the parties",{{Cite news |last=Olen |first=Helaine |date=January 26, 2023 |title=Opinion Ticketmaster's Taylor Swift debacle was so bad it united the parties |url=https://www.washingtonpost.com/opinions/2023/01/26/ticketmaster-taylor-swift-senate-worst-monopoly/ |url-status=live |archive-url=https://web.archive.org/web/20230126183130/https://www.washingtonpost.com/opinions/2023/01/26/ticketmaster-taylor-swift-senate-worst-monopoly/ |archive-date=January 26, 2023 |access-date=January 27, 2023 |newspaper=The Washington Post}} whereas CNN, in an article titled "One Nation, Under Swift", said that Swift's fans united the two parties in a way "the Founding Fathers failed to anticipate".{{Cite news |last=Morrow |first=Allison |date=January 25, 2023 |title=One nation, under Swift |url=https://www.cnn.com/2023/01/24/business/nightcap-taylor-swift-ticketmaster-live-nation/index.html |url-status=live |archive-url=https://web.archive.org/web/20230127041114/https://www.cnn.com/2023/01/24/business/nightcap-taylor-swift-ticketmaster-live-nation/index.html |archive-date=January 27, 2023 |access-date=January 27, 2023 |agency=CNN}}

Mayor of the Hungarian capital Budapest, Gergely Karácsony, wrote a letter to Swift, requesting the tour in Hungary.{{Cite Instagram |postid=CtzCnDEorou |user=karacsony_gergely |title=Levelet írtam Taylor Swiftnek! Bár az Eras Tour állomásai között jelenleg nem szerepel Budapest, tudom, hogy sokan szeretitek, ezért mindent megteszek, hogy hozzánk is ellátogasson. Reméljük a legjobbakat! 😊 #taylorswift #taylorswiftbudapest |author-link=Gergely Karácsony |date=June 22, 2023 |access-date=June 28, 2023 |language=hu |archive-url=https://ghostarchive.org/iarchive/instagram/karacsony_gergely/3130857645404240430 |archive-date=April 3, 2024 |url-status=live |trans-title=I wrote a letter to Taylor Swift!! Although Budapest is not included among the stations of the Eras Tour, I know that many of you love it, so I will do my best to make it visit us too. Let's hope for the best! 😊 #taylorswift #taylorswiftbudapest |url=https://archive.today/20231022230516/https://www.instagram.com/p/CtzCnDEorou/}} Vice-President of the European Commission, Margaritis Schinas, exhorted Swift to help reverse the "historically low" voter turnout in the upcoming European Parliament election by speaking about it on the European leg of the Eras Tour.{{Cite magazine |last=Roeloffs |first=Mary Whitfill |title=EU Wants Taylor Swift's Help Mobilizing Young Voters For European Parliament Elections |url=https://www.forbes.com/sites/maryroeloffs/2024/01/10/eu-wants-taylor-swifts-help-mobilizing-young-voters-for-european-parliament-elections/ |url-status=live |archive-url=https://web.archive.org/web/20240111022027/https://www.forbes.com/sites/maryroeloffs/2024/01/10/eu-wants-taylor-swifts-help-mobilizing-young-voters-for-european-parliament-elections/ |archive-date=January 11, 2024 |access-date=January 11, 2024 |magazine=Forbes}} In 2024, the Prime Minister of Sweden, Ulf Kristersson, attended the tour in Stockholm and noted the tour's economic impact on Sweden.{{Cite magazine |last=Roos |first=Meghan |date=May 18, 2024 |title=Sweden's Prime Minister Says It's 'No Secret' He's a Swiftie as He Extends 'Warm Welcome' to Her Eras Tour |url=https://parade.com/news/sweden-prime-minister-swiftie-extends-warm-welcome-taylor-swift-eras-tour |url-status=live |archive-url=https://web.archive.org/web/20240606182936/https://parade.com/news/sweden-prime-minister-swiftie-extends-warm-welcome-taylor-swift-eras-tour |archive-date=June 6, 2024 |access-date=June 6, 2024 |magazine=Parade}} John Swinney, the First Minister of Scotland addressed Swift in a direct message and claimed Scotland is "thrilled" to host the show and the Swifties.{{Cite news |last=Ward |first=Sarah |date=June 5, 2024 |title=First Minister welcomes Taylor Swift to Scotland and praises 'Loch Tay Tay' |url=https://www.independent.co.uk/news/uk/john-swinney-first-minister-scotland-taylor-swift-swifties-b2557356.html |url-status=live |archive-url=https://web.archive.org/web/20240606183111/https://www.independent.co.uk/news/uk/john-swinney-first-minister-scotland-taylor-swift-swifties-b2557356.html |archive-date=June 6, 2024 |access-date=June 6, 2024 |newspaper=The Independent}} Around one million people queued for the tickets in France.{{Cite magazine |last=Roxborough |first=Scott |date=July 11, 2023 |title=Taylor Swift Concert Tickets Sales Suspended by Ticketmaster France |url=https://www.hollywoodreporter.com/business/business-news/taylor-swift-concert-ticket-sales-ticketmaster-france-suspended-1235532813/ |url-status=live |archive-url=https://web.archive.org/web/20230711105918/https://www.hollywoodreporter.com/business/business-news/taylor-swift-concert-ticket-sales-ticketmaster-france-suspended-1235532813/ |archive-date=July 11, 2023 |access-date=July 11, 2023 |magazine=The Hollywood Reporter}} Spanish association football club Real Madrid petitioned La Liga officials to reschedule their final match of the season to accommodate an additional Eras Tour show at their home venue, Santiago Bernabéu Stadium.{{Cite news |last=Rai |first=Guillermo |title=Real Madrid's La Liga match set to accommodate Taylor Swift tour |url=https://theathletic.com/5305717/2024/02/28/real-madrid-la-liga-taylor-swift/ |url-status=live |archive-url=https://web.archive.org/web/20240301060008/https://theathletic.com/5305717/2024/02/28/real-madrid-la-liga-taylor-swift/ |archive-date=March 1, 2024 |access-date=March 1, 2024 |website=The Athletic}}

Forbes reported widespread scalping of the tickets in the United Kingdom, with immediate re-listing on sites like StubHub and Viagogo for extortionate prices.{{Cite web |last=Dowrick |first=Molly |date=July 12, 2023 |title=The eye-watering charges for Taylor Swift tickets taking fans by surprise |url=https://www.walesonline.co.uk/whats-on/taylor-swifts-eras-tour-eyewatering-27308705 |url-status=live |archive-url=https://web.archive.org/web/20230713030133/https://www.walesonline.co.uk/whats-on/taylor-swifts-eras-tour-eyewatering-27308705 |archive-date=July 13, 2023 |access-date=July 13, 2023 |publisher=Media Wales}}{{Cite magazine |last=Roeloffs |first=Mary Whitfill |title=Eras Tour Headaches Take U.K.: Taylor Swift Fans Complain About Website Malfunctions, Scalpers As Tickets Released |url=https://www.forbes.com/sites/maryroeloffs/2023/07/10/eras-tour-headaches-take-uk-taylor-swift-fans-complain-about-website-malfunctions-scalpers-as-tickets-released/ |url-status=live |archive-url=https://web.archive.org/web/20230712164352/https://www.forbes.com/sites/maryroeloffs/2023/07/10/eras-tour-headaches-take-uk-taylor-swift-fans-complain-about-website-malfunctions-scalpers-as-tickets-released/ |archive-date=July 12, 2023 |access-date=July 13, 2023 |magazine=Forbes}} Viagogo responded that "the European leg of Taylor Swift's Eras tour has been long anticipated. We've not seen anything like this since the Beatles and with tickets having only just gone on sale, demand is at its peak right now".{{Cite web |last=Smith |first=Charlotte |date=July 10, 2023 |title=Taylor Swift tickets already being sold for as much as £6,000 online |url=https://www.walesonline.co.uk/whats-on/whats-on-news/taylor-swift-tickets-already-being-27293404 |url-status=live |archive-url=https://web.archive.org/web/20230712194508/https://www.walesonline.co.uk/whats-on/whats-on-news/taylor-swift-tickets-already-being-27293404 |archive-date=July 12, 2023 |access-date=July 13, 2023 |publisher=Media Wales}} Reuters reported that the resale prices of Eras Tour tickets were US$1000 more than other touring acts.{{Cite news |last1=Trainor |first1=Claire |last2=Bankova |first2=Dea |date=July 29, 2023 |title=The unstoppable pop of Taylor Swift |url=https://www.reuters.com/graphics/MUSIC-TAYLORSWIFT/SPOTIFY/dwpkarywqpm/ |url-status=live |archive-url=https://web.archive.org/web/20230729194203/https://www.reuters.com/graphics/MUSIC-TAYLORSWIFT/SPOTIFY/dwpkarywqpm/ |archive-date=July 29, 2023 |access-date=July 30, 2023 |work=Reuters}} Kevin Brennan, a Member of Parliament from Cardiff, demanded a debate in the United Kingdom House of Commons on ticket scalpers and the government's plans to tackle them.{{Cite news |last=Bet |first=Martina |date=July 13, 2023 |title=MP demands action to protect 'our daughters' from Taylor Swift ticket resellers |url=https://www.independent.co.uk/news/uk/penny-mordaunt-taylor-swift-thangam-debbonaire-labour-cardiff-b2374688.html |url-status=live |archive-url=https://web.archive.org/web/20230713203143/https://www.independent.co.uk/news/uk/penny-mordaunt-taylor-swift-thangam-debbonaire-labour-cardiff-b2374688.html |archive-date=July 13, 2023 |access-date=July 13, 2023 |newspaper=The Independent}} In Ireland, politician Thomas Pringle spoke in the Dáil Éireann, the lower house of the Irish Parliament, criticizing the "rampant price gouging" in Dublin during the tour's stop in the city as "disgraceful display of greed" by local hotels.

In July 2024, a suspected stalker of Swift, who was accused of threatening her and her boyfriend, American football player Travis Kelce, on social media was detained and arrested as he attempted to enter the second of Swift's shows in Gelsenkirchen.{{Cite web |last=IV |first=Antonio Pequeño |title=Taylor Swift's Suspected Stalker Who Allegedly Made Threats Against Travis Kelce Arrested At Germany Show |url=https://www.forbes.com/sites/antoniopequenoiv/2024/07/19/taylor-swifts-suspected-stalker-who-allegedly-made-threats-against-travis-kelce-arrested-at-germany-show/ |access-date=August 8, 2024 |magazine=Forbes |archive-date=August 8, 2024 |archive-url=https://web.archive.org/web/20240808043007/https://www.forbes.com/sites/antoniopequenoiv/2024/07/19/taylor-swifts-suspected-stalker-who-allegedly-made-threats-against-travis-kelce-arrested-at-germany-show/ |url-status=live }} On August 7, authorities thwarted an Islamic State (ISIS) plot to attack Swift's three shows in Vienna.{{Cite magazine |last=Dailey |first=Hannah |date=August 8, 2024 |title=Taylor Swift Fans Gather in the Streets of Vienna to Sing Her Songs After Eras Show Cancellations |url=https://www.billboard.com/music/music-news/taylor-swift-fans-sing-vienna-streets-eras-tour-shows-canceled-1235749372/ |access-date=August 9, 2024 |magazine=Billboard |archive-date=August 9, 2024 |archive-url=https://web.archive.org/web/20240809101125/https://www.billboard.com/music/music-news/taylor-swift-fans-sing-vienna-streets-eras-tour-shows-canceled-1235749372/ |url-status=live }} Police arrested three men—a 17 year-old, 18-year-old and 19-year-old who were "radicalized on the Internet"—with connections to ISIS. The men were plotting to kill "tens of thousands" at the concerts, according to the CIA.{{cite web |last1=Dazio |first1=Stefanie |date=August 29, 2024 |title=Suspects in foiled plot to attack Taylor Swift show aimed to kill 'tens of thousands' |url=https://abcnews.go.com/Entertainment/wireStory/cia-official-suspects-foiled-plot-attack-taylor-swift-113236121 |access-date=August 30, 2024 |website=ABC News}} All three Vienna shows were canceled with tickets refunded after receiving confirmation from the Government of Austria of an elaborate terrorist plan.{{Cite web |date=August 7, 2024 |title=Organizers cancel Taylor Swift concerts in Vienna over fears of an attack |url=https://apnews.com/article/austria-extremism-arrests-security-taylor-swift-7ece0b264f6e4152b8214c9fba8c425b |access-date=August 7, 2024 |publisher=Associated Press |archive-date=August 7, 2024 |archive-url=https://web.archive.org/web/20240807191055/https://apnews.com/article/austria-extremism-arrests-security-taylor-swift-7ece0b264f6e4152b8214c9fba8c425b |url-status=live }} The following shows in London also had tightened security.{{cite news |last1=Beaumont-Thomas |first1=Ben |date=August 13, 2024 |title=Wembley Stadium bans Taylor Swift fans without tickets as security kept tight |url=https://www.theguardian.com/music/article/2024/aug/13/wembley-stadium-taylor-swift-fans-without-tickets-security-tightened |access-date=August 14, 2024 |newspaper=The Guardian |archive-date=August 14, 2024 |archive-url=https://web.archive.org/web/20240814095314/https://www.theguardian.com/music/article/2024/aug/13/wembley-stadium-taylor-swift-fans-without-tickets-security-tightened |url-status=live }}

{{multiple image

| image2 = Sadiq Khan.png

| alt2 = Trudeau in 2019

| image1 = Prime Minister Keir Starmer Portrait (cropped).jpg

| alt1 = Boric in 2022

| footer = United Kingdom Labour politicians such as the prime minister Keir Starmer (left) and the London mayor Sadiq Khan (right) were accused of bribery and abuse of power after allegedly pressuring the Metropolitan Police to provide Swift with a special security escort.

| total_width = 290

}}

In October 2024, it was reported that the London Metropolitan Police's Special Escort Group—a top-level security usually provided for members of the British royal family and heads of state—would be provided for Swift and crew for the remainder of the London shows. A political scandal soon developed in the United Kingdom as the politicians of opposition Conservative Party accused the ruling Labour Party of receiving free tickets to the Eras Tour in exchange of the security grant. It was alleged that Labour politicians, ranging from prime minister Keir Starmer to London mayor Sadiq Khan, had received around £20,000 in free tickets, after Swift's demand for the security was initially denied, with the politicians subsequently pressuring the police to give in.{{Cite news |last=Buchanan |first=Abigail |date=October 11, 2024 |title=How Labour's love affair with Taylor Swift backfired |url=https://www.telegraph.co.uk/news/2024/10/11/labour-party-taylor-swift-cooper-starmer-security-seg-met/ |access-date=October 15, 2024 |newspaper=The Daily Telegraph |issn=0307-1235}}

Susan Hall of the Conservative Party, also chair of the Police and Crime Committee on the Greater London Assembly, demanded an official investigation into the issue, calling it "highly concerning" that government officials intervened to change the police's decision.{{Cite news |last=Dunne |first=John |date=October 15, 2024 |title=Susan Hall demands inquiry into Taylor Swift blue light escort to Wembley |url=https://www.standard.co.uk/news/politics/susan-hall-demands-inquiry-into-taylor-swift-blue-light-escort-to-wembley-keir-starmer-yvette-cooper-sadiq-khan-b1187851.html |access-date=October 15, 2024 |newspaper=Evening Standard}} Minister Ellie Reeves did not answer the Conservative Member of Parliaments' questions regarding the controversy in the Parliament of the United Kingdom. Gavin Williamson stated that the Labour government has compromised the operational independence of the police, while Andrew Murrison asserted that "the Special Escort Group needs to be used sparingly and not to ferry entertainers around".{{Cite web |title=Labour minister stonewalls on Taylor Swift security row |first=Greg |last=Heffer |url=https://www.msn.com/en-gb/news/uknews/labour-minister-stonewalls-on-taylor-swift-security-row/ar-AA1sfP0I |access-date=October 16, 2024 |publisher=MSN}} The prime minister's office denied that the free tickets were connected to security demands, however admitted that Starmer meeting Swift at the concert could have created a perception of a conflict of interest.{{Cite web |title=Politics latest: Minister welcomes inflation drop - as Hunt tweets sarcastic response |url=https://news.sky.com/story/politics-latest-starmer-labour-conference-12593360 |access-date=October 16, 2024 |publisher=Sky News}} Former prime minister Boris Johnson said Swift has made the United Kingdom "look like a banana republic"; Rebecca Reid of i said "the Eras tour has been dragged into a tangential political row" and criticized Johnson of not caring about women's safety; Reid opined that Swift deserves the police convoy in light of the Vienna threat and the Southport stabbing incident.{{Cite news |last=Reid |first=Rebecca |date=October 14, 2024 |title=What Boris Johnson doesn't understand about Taylor Swift |url=https://inews.co.uk/opinion/taylor-swift-became-a-pawn-in-uk-politics-3321931?srsltid=AfmBOoqRMAtlDeaYJvO1J7YFiVbLcxrcCVVMuO7uN1uZsqosJSb9AiUr |access-date=October 17, 2024 |newspaper=i}}

In Australia, the Eras Tour visited Sydney and Melbourne for seven dates in total; politicians and Swift's fans in the excluded Australian states (Queensland, South Australia, and Western Australia) expressed their dismay at the tour not visiting their major cities (Brisbane, Adelaide, and Perth, respectively).{{Cite magazine |last=Robinson |first=Ellie |date=June 21, 2023 |title=Politicians Attack Taylor Swift Over 'Eras' Tour City Snubs |url=https://themusic.com.au/news/politicians-attack-taylor-swift-over-eras-tour-city-snubs/v-5909LV1Nc/21-06-23 |magazine=The Music |access-date=June 21, 2023 |archive-date=June 21, 2023 |archive-url=https://web.archive.org/web/20230621085342/https://themusic.com.au/news/politicians-attack-taylor-swift-over-eras-tour-city-snubs/v-5909LV1Nc/21-06-23 |url-status=live }} ABC News journalist Antonia O'Flaherty reported that Brisbane was "definitely holding dates" for the tour at Lang Park but was dropped after finalized Asian and European dates left only two weeks for Australia.{{Cite news |last=O'Faherty |first=Antonia |date=June 22, 2023 |title=Brisbane was 'definitely holding dates' at huge stadium for Taylor Swift, but she's not coming. Here's why |agency=ABC News |url=https://www.abc.net.au/news/2023-06-22/taylor-swift-eras-tour-to-skip-brisbane-/102509312 |url-status=live |access-date=June 22, 2023 |archive-url=https://web.archive.org/web/20230622023815/https://www.abc.net.au/news/2023-06-22/taylor-swift-eras-tour-to-skip-brisbane-/102509312 |archive-date=June 22, 2023}} New Zealand finance minister Grant Robertson stated, although he was disappointed and despite Swift's popularity and the potential economic boom, he would not spend public money on campaigning for the tour. Nick Sautner, CEO of Auckland's Eden Park, claimed he could not compete with the funding of Australia's Eras Tour campaign.{{Cite news |title=Govt says it won't pay for Taylor Swift to tour New Zealand |work=1 News |url=https://www.1news.co.nz/2023/06/22/govt-says-it-wont-pay-for-taylor-swift-to-tour-new-zealand/ |access-date=June 22, 2023 |archive-date=June 22, 2023 |archive-url=https://web.archive.org/web/20230622174152/https://www.1news.co.nz/2023/06/22/govt-says-it-wont-pay-for-taylor-swift-to-tour-new-zealand/ |url-status=live }} In addition, Eden Park had only one concert slot left in 2024 and a noise curfew of 10:30pm without requiring a new resource consent.{{Cite news |last=Rohan |first=Lillie |date=February 16, 2024 |title=Taylor Swift's New Zealand snub: Eden Park CEO Nick Sautner on why venue couldn't host the star |url=https://www.nzherald.co.nz/entertainment/taylor-swifts-new-zealand-snub-eden-park-ceo-nick-sautner-on-why-venue-couldnt-host-the-star/3SEGEYBXGZHEFGHSPCEWTBUJWI/ |access-date=February 18, 2024 |newspaper=The New Zealand Herald |archive-date=February 16, 2024 |archive-url=https://web.archive.org/web/20240216165901/https://www.nzherald.co.nz/entertainment/taylor-swifts-new-zealand-snub-eden-park-ceo-nick-sautner-on-why-venue-couldnt-host-the-star/3SEGEYBXGZHEFGHSPCEWTBUJWI/ |url-status=live }}

In Taiwan (Republic of China), Jaw Shaw-kong, a member of the opposition Kuomintang party, stated in a televised debate as part of the campaigns preceding the 2024 Taiwanese presidential and legislative body elections that he had invited Swift to hold a concert at the newly inaugurated Taipei Dome. He claimed that Swift initially agreed to perform but later declined due to "geopolitical risks"—the nature of the bilateral relations between Taiwan and the People's Republic of China. British newspaper The Independent opined that the elections have been "heavily targeted in [Chinese] state media propaganda as a choice between war and peace", amid increased Chinese military activity around Taiwan. The Taiwanese Ministry of Culture neither denied or confirmed Jaw's claims but said several international artists have performed in Taiwan. Kaohsiung mayor Chen Chi-mai described Jaw's claim about Swift as an attempt to manipulate voters.{{Cite news |date=January 4, 2024 |title=Why Taylor Swift is caught up in Taiwan's presidential election |url=https://www.independent.co.uk/arts-entertainment/music/news/taylor-swift-taiwan-china-elections-b2473084.html |access-date=January 9, 2024 |newspaper=The Independent |archive-date=January 8, 2024 |archive-url=https://web.archive.org/web/20240108233752/https://www.independent.co.uk/arts-entertainment/music/news/taylor-swift-taiwan-china-elections-b2473084.html |url-status=live }}{{Cite web |date=January 2, 2024 |title=Culture Ministry takes issue with Jaw's Taylor Swift claim |url=https://focustaiwan.tw/politics/202401020005 |access-date=January 9, 2024 |agency=Central News Agency |archive-date=January 9, 2024 |archive-url=https://web.archive.org/web/20240109051320/https://focustaiwan.tw/politics/202401020005 |url-status=live }}{{Cite news |last=Smith |first=Nicola |date=January 3, 2024 |title=Taiwan's election is going to the wire and the divisive issue is ... Taylor Swift |url=https://www.telegraph.co.uk/world-news/2024/01/03/taylor-swift-row-dominates-taiwan-politics-before-election/ |access-date=January 9, 2024 |newspaper=The Daily Telegraph |issn=0307-1235 |archive-date=January 9, 2024 |archive-url=https://web.archive.org/web/20240109051320/https://www.telegraph.co.uk/world-news/2024/01/03/taylor-swift-row-dominates-taiwan-politics-before-election/ |url-status=live }} Swift included neither China nor Taiwan in the Eras Tour, despite her large fanbases there.{{cite magazine |last=Rosen |first=Jody |author-link=Jody Rosen |date=November 17, 2013 |title=Why Taylor Swift Is the Reigning Queen of Pop |url=https://www.vulture.com/2013/11/taylor-swift-reigning-queen-of-pop.html |url-access=limited |url-status=live |archive-url=https://web.archive.org/web/20131119003714/https://www.vulture.com/2013/11/taylor-swift-reigning-queen-of-pop.html |archive-date=November 19, 2013 |access-date=November 9, 2020 |magazine=New York}}{{Cite news |last1=Tobin |first1=Meaghan |last2=Wu |first2=Pei-Lin |date=December 29, 2023 |title=Chinese Swifties are ready to shake it off at the Eras movie |url=https://www.washingtonpost.com/world/2023/12/30/taylor-swift-china-eras-tour/ |access-date=December 30, 2023 |newspaper=The Washington Post |issn=0190-8286 |archive-date=December 30, 2023 |archive-url=https://web.archive.org/web/20231230120540/https://www.washingtonpost.com/world/2023/12/30/taylor-swift-china-eras-tour/ |url-status=live }}

In China, media reported that the Shanghai’s culture and tourism bureau had been talk with Swift’s team in January 2025, one month after the tour concluded in Vancouver, in order to let Taylor resume the tour for few more shows and letting Taylor bring the tour to Shanghai. Swift’s team has not yet responded to the request yet.{{Cite news |last=Goh |first=Brenda |date=January 14, 2025 |title=Taylor Swift 'in talks' to add extra show after $1bn Eras tour |url=https://www.washingtonpost.com/world/2023/12/30/taylor-swift-china-eras-tour/ |access-date=February 2, 2025 |newspaper=The Independent |archive-date=December 30, 2023 |archive-url=https://web.archive.org/web/20231230120540/https://www.washingtonpost.com/world/2023/12/30/taylor-swift-china-eras-tour/ |url-status=live }}

File:Taylor_Sheesh.jpg emulating the Eras Tour at SM Seaside City, a mall in Cebu City, Philippines.]]

The Eras Tour caused a diplomatic crisis in Southeast Asia.{{Cite magazine |last=Strangio |first=Sebastian |date=February 29, 2024 |title=Philippine Lawmaker Demands Answers From Singapore Over Reported Taylor Swift Deal |url=https://thediplomat.com/2024/02/philippine-lawmaker-demands-answers-from-singapore-over-reported-taylor-swift-deal/ |access-date=March 2, 2024 |magazine=The Diplomat |archive-date=March 2, 2024 |archive-url=https://web.archive.org/web/20240302185432/https://thediplomat.com/2024/02/philippine-lawmaker-demands-answers-from-singapore-over-reported-taylor-swift-deal/ |url-status=live }}{{Cite news |last=Mao |first=Frances |date=March 1, 2024 |title=Bad blood over Singapore Taylor Swift tour subsidies |url=https://www.bbc.com/news/world-asia-68379688 |access-date=March 2, 2024 |publisher=BBC News |archive-date=March 2, 2024 |archive-url=https://web.archive.org/web/20240302182244/https://www.bbc.com/news/world-asia-68379688 |url-status=live }} Singapore was the region's only country included in the tour, receiving six dates, while Thailand, Indonesia, and the Philippines were not included despite much anticipation.{{Cite magazine |last=Mier |first=Tomás |date=May 23, 2023 |title=Filipino Taylor Swift Stans Packed a Mall to See an Eras Tour Drag Show |url=https://www.rollingstone.com/music/music-news/taylor-swift-philippines-drag-show-eras-tour-1234740131/ |url-status=live |archive-url=https://web.archive.org/web/20230622001623/https://www.rollingstone.com/music/music-news/taylor-swift-philippines-drag-show-eras-tour-1234740131/ |archive-date=June 22, 2023 |access-date=June 22, 2023 |magazine=Rolling Stone}}

Over an unprecedented 22 million people competed for the tour's Singapore tickets.{{Cite news |last=Chen |first=Heather |date=July 15, 2023 |title='Cruel Summer' for Taylor Swift fans in Asia as Singapore shows sell out |url=https://www.cnn.com/2023/07/14/business/taylor-swift-tour-singapore-asia-popularity-intl-hnk-dst/index.html |url-status=live |archive-url=https://web.archive.org/web/20230716195645/https://www.cnn.com/2023/07/14/business/taylor-swift-tour-singapore-asia-popularity-intl-hnk-dst/index.html |archive-date=July 16, 2023 |access-date=July 17, 2023 |agency=CNN Business}} Media outlets had reported large crowds of fans gathered in various Philippine malls to watch recreations of the tour by Taylor Sheesh, a Filipino drag queen and Swift impersonator. Quartz reported that the Indonesian minister of tourism and creative economy, Sandiaga Uno, had taken note of the tour skipping Indonesia, Southeast Asia's largest economy, and decided to ease the permit process for international touring acts.{{Cite web |last=Battacharya |first=Ananya |date=August 2, 2024 |title=Taylor Swift's snub and Coldplay's skim prompted Indonesia to simplify permits for touring |url=https://qz.com/taylor-swifts-snub-and-coldplays-skim-prompted-indonesi-1850698993 |url-status=live |archive-url=https://web.archive.org/web/20230802155205/https://qz.com/taylor-swifts-snub-and-coldplays-skim-prompted-indonesi-1850698993 |archive-date=August 2, 2023 |access-date=August 2, 2023 |website=Quartz}} Academics and critics in Indonesia also agreed that the Indonesian government should amend its policies to host musical efforts such as the Eras Tour.

{{multiple image

| image2 = Lee Hsien Loong June 2018.JPG

| alt2 = Trudeau in 2019

| image1 = PM Srettha Thavisin 2023 (cropped).jpg

| alt1 = Boric in 2022

| footer = Thailand prime minister Srettha Thavisin (left) accused Singapore of luring the Eras Tour away from other Southeast Asian countries. Singaporean prime minister Lee Hsien Loong (right) defended it as a "successful arrangement" of his government.

| total_width = 250

| align = left

}}

In February 2024, Bangkok Post reported that Srettha Thavisin, the Prime Minister of Thailand since 2023, expressed his disappointment with Singapore exclusively hosting the Eras Tour amongst the member countries of ASEAN, an international union of Southeast Asian countries. He claimed that the Singaporean government offered subsidies of $2 million–$3 million per show in exchange for exclusivity.{{cite news |last=Ratcliffe |first=Rebecca |date=February 19, 2024 |title=Singapore sought exclusivity deal over Taylor Swift concerts in south-east Asia, Thai PM alleges |url=https://www.theguardian.com/music/2024/feb/19/singapore-sought-exclusivity-deal-over-taylor-swift-concerts-in-south-east-asia-thai-pm-alleges |url-status=live |archive-url=https://web.archive.org/web/20240220021239/https://www.theguardian.com/music/2024/feb/19/singapore-sought-exclusivity-deal-over-taylor-swift-concerts-in-south-east-asia-thai-pm-alleges |archive-date=February 20, 2024 |access-date=February 20, 2024 |newspaper=The Guardian}} Emphasizing her global appeal, Thavisin stated that Thai Swifties "had been eagerly awaiting the chance to experience Swift's musical magic live."{{Cite magazine |date=February 17, 2024 |title=Taylor Swift to skip Thailand concert due to exclusive deal with Singapore, confirms Thailand PM |url=https://www.businesstoday.in/latest/world/story/taylor-swift-to-skip-thailand-concert-due-to-exclusive-deal-with-singapore-confirms-thailand-pm-417923-2024-02-17 |url-status=live |archive-url=https://web.archive.org/web/20240217182414/https://www.businesstoday.in/latest/world/story/taylor-swift-to-skip-thailand-concert-due-to-exclusive-deal-with-singapore-confirms-thailand-pm-417923-2024-02-17 |archive-date=February 17, 2024 |access-date=February 17, 2024 |magazine=Business Today}} Pita Limjaroenrat, leader of the Move Forward Party, had previously petitioned Swift to bring the Eras Tour to Thailand; he noted that the country had become a democracy in the years following the 2014 Thai coup d'état that led to the cancellation of her show in Bangkok on the Red Tour.{{Cite magazine |last=Denis |first=Kyle |date=July 6, 2023 |title=Thai Political Leader Pita Limjaroenrat Asks Taylor Swift to Bring Her Eras Tour to His Country |url=https://www.billboard.com/music/concerts/pita-limjaroenrat-taylor-swift-eras-tour-thailand-1235367760/ |url-status=live |archive-url=https://web.archive.org/web/20230707162016/https://www.billboard.com/music/concerts/pita-limjaroenrat-taylor-swift-eras-tour-thailand-1235367760/ |archive-date=July 7, 2023 |access-date=July 6, 2023 |magazine=Billboard}}

Joey Salceda, member of the House of Representatives of the Philippines, criticized Singapore for the exclusivity deal, not being a "good neighbor", and disregarding the principles of solidarity upon which ASEAN was founded. He demanded that the Philippine Department of Foreign Affairs seek an explanation on the deal from the Singaporean embassy to the Philippines.{{Cite news |last=Cepeda |first=Mara |date=February 29, 2024 |title='Not what good neighbours do': Philippine lawmaker hits out at Singapore over Taylor Swift deal |url=https://www.straitstimes.com/asia/se-asia/not-what-good-neighbours-do-filipino-lawmaker-hits-out-at-singapore-over-taylor-swift-deal |access-date=February 29, 2024 |newspaper=The Straits Times |issn=0585-3923 |archive-date=February 29, 2024 |archive-url=https://web.archive.org/web/20240229110143/https://www.straitstimes.com/asia/se-asia/not-what-good-neighbours-do-filipino-lawmaker-hits-out-at-singapore-over-taylor-swift-deal |url-status=live }}{{Cite news |last=Sood |first=Amy |date=February 28, 2024 |title=Philippine lawmaker wants probe on Taylor Swift's Singapore-only concert deal |url=https://www.scmp.com/week-asia/lifestyle-culture/article/3253563/philippine-lawmaker-wants-probe-taylor-swifts-singapore-only-concert-deal-not-what-good-neighbours |access-date=February 29, 2024 |newspaper=South China Morning Post |archive-date=February 28, 2024 |archive-url=https://web.archive.org/web/20240228194019/https://www.scmp.com/week-asia/lifestyle-culture/article/3253563/philippine-lawmaker-wants-probe-taylor-swifts-singapore-only-concert-deal-not-what-good-neighbours |url-status=live }} Uno also expressed disappointment, claiming that "Indonesia was eager to replicate the success of Swiftonomics, which has hugely benefited the tourism industry in Singapore and Australia.{{Cite web |last= |first= |date=February 22, 2024 |title=Sandiaga Uno: Indonesia Butuh Taylor Swift |url=https://www.cnnindonesia.com/hiburan/20240222133421-227-1065956/sandiaga-uno-indonesia-butuh-taylor-swift |url-status=live |archive-url=https://web.archive.org/web/20240222110930/https://www.cnnindonesia.com/hiburan/20240222133421-227-1065956/sandiaga-uno-indonesia-butuh-taylor-swift |archive-date=February 22, 2024 |access-date=February 25, 2024 |publisher=CNN Indonesia |language=id-ID}}

In response, the Singapore Tourism Board (STB) published a statement confirming that they did provide a "grant" to bring the tour to the country, and that the Ministry of Culture, Community and Youth worked with the tour's promoter, Anschutz Entertainment Group (AEG).{{cite news |last=Ng |first=Abigail |date=February 20, 2024 |title=STB gave grant for Taylor Swift's Singapore concerts, other government bodies 'worked directly' with promoter AEG |url=https://www.channelnewsasia.com/singapore/taylor-swift-singapore-concerts-deal-stb-grant-4135721 |url-status=live |archive-url=https://web.archive.org/web/20240220095133/https://www.channelnewsasia.com/singapore/taylor-swift-singapore-concerts-deal-stb-grant-4135721 |archive-date=February 20, 2024 |access-date=February 20, 2024 |publisher=CNA}} Minister Edwin Tong refused to disclose any exact figures, adding that the total sum of the grant is not as high as what is being claimed.{{Cite news |last=Raguraman |first=Anjali |date=March 1, 2024 |title=Edwin Tong led multi-agency team to US to help bring Taylor Swift to S'pore for 6 concerts |url=https://www.straitstimes.com/singapore/edwin-tong-led-multi-agency-team-to-the-us-to-help-bring-taylor-swift-to-s-pore-for-6-concerts |url-status=live |archive-url=https://web.archive.org/web/20240303065517/https://www.straitstimes.com/singapore/edwin-tong-led-multi-agency-team-to-the-us-to-help-bring-taylor-swift-to-s-pore-for-6-concerts |archive-date=March 3, 2024 |access-date=March 4, 2024 |newspaper=The Straits Times |issn=0585-3923}} Singaporean diplomat Bilahari Kausikan argued that Singapore, as a small city-state, cannot afford to be "inefficient" like its neighbors due to competition, and asked "are we supposed to hold ourselves back just because some of our neighbours are slow?" He praised the STB for quickly securing the deal with Swift.{{Cite web |last=Tan |first=Fiona |date=March 1, 2024 |title='Sour grapes': Bilahari Kausikan applauds STB's 'Swift' deal, says S'pore can't hold back if neighbours 'slow' |url=https://mothership.sg/2024/03/sour-grapes-bilahari-kausikan-taylor-swift/ |access-date=March 2, 2024 |publisher=Mothership |archive-date=March 2, 2024 |archive-url=https://web.archive.org/web/20240302192959/https://mothership.sg/2024/03/sour-grapes-bilahari-kausikan-taylor-swift/ |url-status=live }} Hariz Baharudin of The Straits Times opined that Singapore attracted Swift by offering connectivity, infrastructure and security unlike other Southeast Asian countries.

On March 5, 2024, Lee Hsien Loong, the Prime Minister of Singapore since 2004, was interrogated on the issue in an ASEAN press conference with Australian prime minister Anthony Albanese; Lee confirmed that the grant did contain exclusivity terms but assured that it was not a hostile move towards other Southeast Asian countries.{{Cite news |last=Pitrelli |first=Monica |date=March 5, 2024 |title=Debate heats up as Singapore prime minister says exclusive Taylor Swift deal isn't 'unfriendly' |url=https://www.cnbc.com/2024/03/05/debate-heats-up-as-singapore-pm-says-taylor-swift-deal-isnt-unfriendly.html |access-date=March 6, 2024 |publisher=CNBC |archive-date=March 6, 2024 |archive-url=https://web.archive.org/web/20240306105450/https://www.cnbc.com/2024/03/05/debate-heats-up-as-singapore-pm-says-taylor-swift-deal-isnt-unfriendly.html |url-status=live }}{{Cite magazine |last=McGuirk |first=Rod |date=March 5, 2024 |title=Taylor Swift Dominates ASEAN Summit |url=https://time.com/6837693/taylor-swift-singapore-asean-summit-lee-exclusive-eras-tour-deal/ |access-date=March 10, 2024 |magazine=Time |archive-date=March 6, 2024 |archive-url=https://web.archive.org/web/20240306193140/https://www.time.com/6837693/taylor-swift-singapore-asean-summit-lee-exclusive-eras-tour-deal/ |url-status=live }} The Straits Times correspondent Anjali Raguraman reported that Tong's team, also consisting of representatives of Sport Singapore and the management of Singapore Sports Hub, flew to Los Angeles to negotiate with Swift's agent before any international tour dates were confirmed and requested for Singapore to be "the host at the end of any particular segment of the tour", facilitating an option to add more dates in case of higher demand. The Eras Tour in Singapore was extended to an additional week for six shows in total, after the first three shows quickly sold out.{{Cite news |last=Ng |first=Eileen |date=June 25, 2023 |title=Taylor Swift adds 3 dates to her Singapore concert, taking total to 6 shows |url=https://www.straitstimes.com/life/taylor-swift-adds-3-dates-to-her-singapore-concert-bringing-total-to-6-shows |access-date=August 22, 2024 |newspaper=The Straits Times |issn=0585-3923 |archive-date=June 27, 2023 |archive-url=https://web.archive.org/web/20230627234925/https://www.straitstimes.com/life/taylor-swift-adds-3-dates-to-her-singapore-concert-bringing-total-to-6-shows |url-status=live }}

Members of the Malaysian United Indigenous Party, including the deputy president Ahmad Faizal Azumu, called for the government of Malaysia to answer for its "failure to secure" the Eras Tour. The issue was subsequently escalated in the Parliament of Malaysia in March 2024; Chong Zhemin, the MP of Kampar, asked the government to address claims that Malaysia "failed to seize the opportunity" to host Swift following reports that the country would. Deputy youth and sports minister, Adam Adli, responded that Swift never offered to tour Malaysia under the government's joint contract with the sports advisory company Sportswork and the event/venue promoter ASM Global; Sportswork clarified that the Eras Tour was never part of the deal with ASM. However, the MP of Stampin, Chong Chieng Jen, blamed the Malaysian Islamic Party for repelling international musicians such as Swift away from Malaysia due to its Islamist censure of foreign acts.{{Cite news |date=March 8, 2024 |title=Malaysia denies failing to secure Taylor Swift show despite talks in 2022 |url=https://www.scmp.com/news/asia/southeast-asia/article/3254597/malaysia-denies-failing-secure-taylor-swift-concert-despite-starting-groundwork-2022 |access-date=June 12, 2024 |newspaper=South China Morning Post |archive-date=June 12, 2024 |archive-url=https://web.archive.org/web/20240612025304/https://www.scmp.com/news/asia/southeast-asia/article/3254597/malaysia-denies-failing-secure-taylor-swift-concert-despite-starting-groundwork-2022 |url-status=live }}{{Cite news |last1=Harun |first1=Hana Naz |last2=Sallehuddin |first2=Qistina |date=March 7, 2024 |title=Adam Adli says Taylor Swift's Eras Tour was never offered to Malaysia in joint contract with Sportswork, tour promoter ASM Global |url=https://www.nst.com.my/news/nation/2024/03/1022425/adam-adli-says-taylor-swifts-eras-tour-was-never-offered-malaysia-joint |access-date=June 12, 2024 |newspaper=New Straits Times |archive-date=June 12, 2024 |archive-url=https://web.archive.org/web/20240612030814/https://www.nst.com.my/news/nation/2024/03/1022425/adam-adli-says-taylor-swifts-eras-tour-was-never-offered-malaysia-joint |url-status=live }}{{Cite news |last=Kathirasen |first=A. |date=March 8, 2024 |title=Taylor Swift's Singapore shows stir debate in conservative Malaysia |url=https://malaysia.news.yahoo.com/taylor-swift-singapore-shows-stir-debate-in-conservative-malaysia-050308599.html |access-date=June 12, 2024 |publisher=Yahoo! News |archive-date=March 21, 2024 |archive-url=https://web.archive.org/web/20240321181210/https://malaysia.news.yahoo.com/taylor-swift-singapore-shows-stir-debate-in-conservative-malaysia-050308599.html |url-status=live }}

{{See also|Economic impact of the COVID-19 pandemic}}

File:Taylor Swift The Eras Tour The Folklore Set Era (53108930417).jpg in Inglewood, California, on August 9, 2023.]]

The Eras Tour fueled the commerce and economies of various cities and territories.{{Cite magazine |date=June 26, 2023 |title=Mid-Year Top Tours: No. 1 Taylor Swift's 'Eras Tour' – Pollstar News |url=https://news.pollstar.com/2023/06/26/mid-year-top-tours-no-1-taylor-swifts-eras-tour/ |magazine=Pollstar |access-date=June 28, 2023 |archive-date=June 27, 2023 |archive-url=https://web.archive.org/web/20230627014326/https://news.pollstar.com/2023/06/26/mid-year-top-tours-no-1-taylor-swifts-eras-tour/ |url-status=live }}{{Cite magazine |last=Daubel |first=Elizabeth |date=July 20, 2023 |title=Tay's Boomtown Era |url=https://hitsdailydouble.com/news%26id%3D336848%26title%3DTAY%E2%80%99S-BOOMTOWN-ERA |access-date=July 24, 2023 |magazine=Hits |archive-date=July 24, 2023 |archive-url=https://web.archive.org/web/20230724055408/https://hitsdailydouble.com/news%26id%3D336848%26title%3DTAY%E2%80%99S-BOOMTOWN-ERA |url-status=live }}{{Cite web |last=Pandey |first=Erica |date=May 12, 2023 |title=Inside the booming Taylor Swift economy |url=https://www.axios.com/2023/05/12/taylor-swift-economy-eras-tour? |url-status=live |archive-url=https://web.archive.org/web/20230515093102/https://www.axios.com/2023/05/12/taylor-swift-economy-eras-tour |archive-date=May 15, 2023 |access-date=May 15, 2023 |website=Axios}} According to Billboard, "the arrival of Eras in a new town every weekend brought with it not only an avalanche of hype, media attention and near-groveling from the host cities, but enough traveling business to give local economies a notable boost." Financial analysts called it the "TSwift Lift" to the economy after the COVID-19 recession.{{Cite magazine |title=Analysts coin the 'TSwift Lift' for the revenue bump businesses get when Taylor Swift's Eras Tour comes to town |url=https://fortune.com/2023/06/23/taylor-swift-eras-tour-concerts-tswift-lift-hotels-business-impact/ |magazine=Fortune |access-date=June 27, 2023 |archive-date=June 26, 2023 |archive-url=https://web.archive.org/web/20230626032632/https://fortune.com/2023/06/23/taylor-swift-eras-tour-concerts-tswift-lift-hotels-business-impact/ |url-status=live }} The Wall Street Journal coined the term "Taylornomics" to explain the economics involved in and around the Eras Tour. Economist Mara Klaunig stated that "people are willing to travel far and wide to see [Swift]", making the tour a unique case of economic study.{{Cite news |last=Pisani |first=Joseph |date=July 27, 2023 |title=It's Taylor Swift's Economy, and We're All Living in It |newspaper=The Wall Street Journal |url=https://www.wsj.com/articles/taylor-swift-taylornomics-concert-eras-tour-local-economy-9fa1d492 |access-date=June 23, 2023 |archive-date=July 23, 2023 |archive-url=https://web.archive.org/web/20230723131125/https://www.wsj.com/articles/taylor-swift-taylornomics-concert-eras-tour-local-economy-9fa1d492 |url-status=live }} A number of business executives reported the tour's favorable impact on their companies' performance.{{Cite web |last=Mohamed |first=Theron |title=Merch, vinyl, hotels and credit cards: Taylor Swift's Eras Tour helped a bunch of companies – but hurt others |url=https://markets.businessinsider.com/news/stocks/taylor-swift-eras-tour-merch-vinyl-hotels-credit-cards-sales-2023-8 |access-date=August 28, 2023 |website=Markets Insider |archive-date=August 28, 2023 |archive-url=https://web.archive.org/web/20230828025831/https://markets.businessinsider.com/news/stocks/taylor-swift-eras-tour-merch-vinyl-hotels-credit-cards-sales-2023-8 |url-status=live }} According to JLL, the tour generated approximately US$1 billion in additional revenue for the hoteling industry across the United States, Europe and Asia, with an impact "rivaling traditional tourism drivers like the Super Bowl and even the Olympics during its peak periods."{{Cite web |last=Jelski |first=Crisitina |date=October 28, 2024 |title=Taylor Swift's Eras Tour has been a windfall for hotels |url=https://www.travelweekly.com/Travel-News/Hotel-News/Taylor-Swift-effect-on-hotels |access-date=October 28, 2024 |website=Travel Weekly}}

The Federal Reserve credited Swift with boosting the United States economy at large.{{Cite news |last=Wile |first=Rob |date=July 13, 2023 |title=Federal Reserve credits Taylor Swift with boosting hotel revenues through her blockbuster Eras Tour |agency=NBC News |url=https://www.nbcnews.com/business/consumer/taylor-swift-federal-reserve-credits-eras-tour-boosting-hotels-tourism-rcna94046 |access-date=July 13, 2023 |archive-date=July 13, 2023 |archive-url=https://web.archive.org/web/20230713145655/https://www.nbcnews.com/business/consumer/taylor-swift-federal-reserve-credits-eras-tour-boosting-hotels-tourism-rcna94046 |url-status=live }} According to Bloomberg Economics, the Eras Tour contributed US$4.3 billion to the Gross domestic product (GDP) of the United States.{{Cite news |last=West |first=Bryan |title=Taylor Swift may attract more U.S. luxury travelers to Paris for Eras Tour than Olympics |url=https://www.usatoday.com/story/entertainment/music/2024/05/12/taylor-swift-vs-olympics-what-brings-more-u-s-travelers-to-paris/73654951007/ |access-date=May 13, 2024 |newspaper=USA Today |archive-date=May 13, 2024 |archive-url=https://web.archive.org/web/20240513164927/https://www.usatoday.com/story/entertainment/music/2024/05/12/taylor-swift-vs-olympics-what-brings-more-u-s-travelers-to-paris/73654951007/ |url-status=live }} In urban areas, the tour boosted the hospitality industry,{{Cite news |last=Mahdawi |first=Arwa |date=July 26, 2023 |title=Taylor Swift rules the airwaves! But that's bad news for music |newspaper=The Guardian |url=https://www.theguardian.com/commentisfree/2023/jul/26/taylor-swift-rules-the-airwaves-but-thats-bad-news-for-music |access-date=July 26, 2023 |archive-date=July 26, 2023 |archive-url=https://web.archive.org/web/20230726101235/http://www.theguardian.com/commentisfree/2023/jul/26/taylor-swift-rules-the-airwaves-but-thats-bad-news-for-music |url-status=live }} including hotels,{{Cite news |last=Harring |first=Alex |date=September 8, 2023 |title=Taylor Swift is single-handedly giving a boost to hotel industry revenue |url=https://www.cnbc.com/2023/09/08/taylor-swift-is-single-handedly-giving-a-boost-to-hotel-industry-revenue.html |access-date=September 8, 2023 |publisher=CNBC |archive-date=September 8, 2023 |archive-url=https://web.archive.org/web/20230908155735/https://www.cnbc.com/2023/09/08/taylor-swift-is-single-handedly-giving-a-boost-to-hotel-industry-revenue.html |url-status=live }} local businesses and tourism revenues by millions of dollars.{{Cite web |last=Kaplan |first=Juliana |title=Welcome to Swift City: When Taylor Swift comes to town, businesses build new bars, prepare thousands of cookies, and welcome over 150,000 Swifties |url=https://www.businessinsider.com/taylor-swift-starts-eras-tour-glendale-arizona-swift-city-2023-3 |url-status=live |archive-url=https://web.archive.org/web/20230412152127/https://www.businessinsider.com/taylor-swift-starts-eras-tour-glendale-arizona-swift-city-2023-3 |archive-date=April 12, 2023 |access-date=April 12, 2023 |website=Business Insider}}{{Cite magazine |last=Murray |first=Conor |title=Taylor Swift's 'Eras Tour' Has Mayors Competing For Her Attention—Here's What They've Given Her So Far |url=https://www.forbes.com/sites/conormurray/2023/04/14/taylor-swifts-eras-tour-has-mayors-competing-for-her-attention-heres-what-theyve-given-her-so-far/ |url-status=live |magazine=Forbes |issn=0015-6914 |archive-url=https://web.archive.org/web/20230416070009/https://www.forbes.com/sites/conormurray/2023/04/14/taylor-swifts-eras-tour-has-mayors-competing-for-her-attention-heres-what-theyve-given-her-so-far/ |archive-date=April 16, 2023 |access-date=April 16, 2023}}{{Cite web |last=Jeffrey |first=Jeff |date=May 3, 2023 |title=How Taylor Swift's Eras Tour boosted Houston's hotels |url=https://www.bizjournals.com/houston/news/2023/05/03/taylor-swift-eras-tour-houston-hotels.html |url-access=subscription |url-status=live |archive-url=https://web.archive.org/web/20230504214502/https://www.bizjournals.com/houston/news/2023/05/03/taylor-swift-eras-tour-houston-hotels.html |archive-date=May 4, 2023 |access-date=May 4, 2023 |publisher=Houston Business Journal}} The Robb Report, citing analysis by Mastercard, reported an extra $100 million in sales by restaurants in the United States in 2023.{{cite magazine |url=https://robbreport.com/food-drink/dining/taylor-swift-eras-tour-restaurant-sales-1235502365/ |title=Taylor Swift's Eras Tour Generated $100 Million for U.S. Restaurants |last=Latham |first=Tori |magazine=Robb Report |date=February 8, 2024 |access-date=February 9, 2024 |archive-date=February 8, 2024 |archive-url=https://web.archive.org/web/20240208133628/https://robbreport.com/food-drink/dining/taylor-swift-eras-tour-restaurant-sales-1235502365/ |url-status=live }} Various restaurants, bars, parks and other businesses organized Swift-themed activities and events, as well as special menus.{{Cite news |last=Scheve |first=Annascofia |date=June 28, 2023 |title='Midnights' with a side of 'Champagne Problems'? Taylor Swift-themed eats take over Cincy |newspaper=The Cincinnati Enquirer |url=https://www.cincinnati.com/story/entertainment/dining/2023/06/28/where-taylor-swift-themed-food-drinks-cincinnati-eras-tour/70342999007/ |access-date=July 16, 2023 |archive-date=July 16, 2023 |archive-url=https://web.archive.org/web/20230716100434/https://www.cincinnati.com/story/entertainment/dining/2023/06/28/where-taylor-swift-themed-food-drinks-cincinnati-eras-tour/70342999007/ |url-status=live }}{{Cite web |last=Hunt |first=Mia |date=July 13, 2023 |title=Here's a list of Taylor Swift-themed events to help fans 'Shake it Off' in 'Style' around Seattle |url=https://www.king5.com/article/news/local/list-taylor-swift-themed-events-help-fans-shake-it-off-in-style-seattle/281-f09f7c25-d86d-4fd5-b998-c84243824926 |access-date=July 16, 2023 |publisher=KING-TV |archive-date=July 16, 2023 |archive-url=https://web.archive.org/web/20230716100435/https://www.king5.com/article/news/local/list-taylor-swift-themed-events-help-fans-shake-it-off-in-style-seattle/281-f09f7c25-d86d-4fd5-b998-c84243824926 |url-status=live }} Such Swift-themed eatables and articles quickly ran out of stock in various food outlets and retailers.{{Cite news |last=Fonseca |first=Camila |date=July 19, 2023 |title=Taylor Swift fans have a bead on Seattle |url=https://www.seattletimes.com/business/seattle-store-says-beads-never-out-of-style-for-taylor-swifts-fans/ |access-date=July 24, 2023 |newspaper=The Seattle Times |archive-date=July 24, 2023 |archive-url=https://web.archive.org/web/20230724180118/https://www.seattletimes.com/business/seattle-store-says-beads-never-out-of-style-for-taylor-swifts-fans/ |url-status=live }} The economic impact of Swift's Eras tour has been compared to sporting events such as the Olympic Games, Super Bowl, and FIFA World Cup.

File:Bellagio Fountain and Center Strip View.jpg

In the Western United States, the first shows in Glendale were more profitable for local businesses than Super Bowl LVII one month earlier. The Las Vegas Convention and Visitors Authority credited the tour with restoring the economy of Las Vegas to "pre-pandemic levels".{{Cite news |last=Mysak |first=Joseph Jr. |date=May 1, 2023 |title=Taylor Swift Helps Boost Las Vegas Tourism to Pre-Covid Levels |agency=Bloomberg News |url=https://www.bloomberg.com/news/articles/2023-05-01/taylor-swift-helps-boost-las-vegas-tourism-to-pre-covid-levels |access-date=May 2, 2023 |archive-date=June 29, 2023 |archive-url=https://web.archive.org/web/20230629000613/https://www.bloomberg.com/news/articles/2023-05-01/taylor-swift-helps-boost-las-vegas-tourism-to-pre-covid-levels |url-status=live }} The tour's two nights in Denver were projected to add $140 million into Colorado's economy.{{cite news |last1=Bhattarai |first1=Abha |last2=Lerman |first2=Rachel |last3=Sabens |first3=Emily |date=October 13, 2023 |title=The Economy (Taylor's Version) |url=https://www.washingtonpost.com/business/2023/10/13/taylor-swift-eras-tour-money-jobs/ |url-status=live |archive-url=https://web.archive.org/web/20231020015831/https://www.washingtonpost.com/business/2023/10/13/taylor-swift-eras-tour-money-jobs/ |archive-date=October 20, 2023 |access-date=October 26, 2023 |newspaper=The Washington Post}} In Seattle, downtown hotels reported a record $7.4 million in revenue, $2 million more than the record set by the Major League Baseball All-Star Game earlier in the same month. Hotel occupancy rates in Santa Clara were at least 98% weeks before the tour arrived to the city.{{Cite web |last=Rodriguez |first=Gloria |date=July 21, 2023 |title=Hotels are pretty much booked up for upcoming Taylor Swift concerts in Santa Clara |url=https://abc7news.com/taylor-swift-eras-tour-levis-stadium-concert-santa-clara/13530461/ |url-status=live |archive-url=https://web.archive.org/web/20230722012452/https://abc7news.com/taylor-swift-eras-tour-levis-stadium-concert-santa-clara/13530461/ |archive-date=July 22, 2023 |access-date=July 22, 2023 |publisher=KGO-TV}} The tour's two nights generated an estimated $33.5 million in economic impact to Santa Clara County, comparable to National Football League matches.{{cite news |last=Dart |first=Tom |date=December 6, 2023 |title='The stadium is secondary': how US sports teams became real-estate speculators |url=https://www.theguardian.com/sport/2023/dec/06/mixed-use-development-sports-teams-owners-stadiums |url-status=live |archive-url=https://web.archive.org/web/20231206110828/https://www.theguardian.com/sport/2023/dec/06/mixed-use-development-sports-teams-owners-stadiums |archive-date=December 6, 2023 |access-date=December 6, 2023 |newspaper=The Guardian}}

A labor union representing hotel workers from 60 hotels in Los Angeles and Orange counties were at strike since their contracts with the hotels expired on June 30, 2023. One week before the Eras Tour's six Los Angeles concerts, the union protested outside the Hyatt Regency LAX with posters inspired by the Eras Tour aesthetics and an open letter to Swift, which claimed that her concerts make the hotels "a lot of money" and urged her to postpone the concerts in solidarity with the strike.{{Cite magazine |last=Gomez |first=Dessi |date=July 28, 2023 |title=Taylor Swift Eras Tour Ask to Postpone LA Shows by Hotel Workers |url=https://www.thewrap.com/taylor-swift-letter-hotels-cancel-la-eras-tour-concerts/ |url-status=live |archive-url=https://web.archive.org/web/20230728033518/https://www.thewrap.com/taylor-swift-letter-hotels-cancel-la-eras-tour-concerts/ |archive-date=July 28, 2023 |access-date=July 28, 2023 |magazine=TheWrap}}{{Cite news |last1=Olson |first1=Carly |last2=Hussain |last3=Suhana |date=July 27, 2023 |title=Taylor Swift is about to boost L.A.'s economy. Striking hotel workers want her to stay away |url=https://www.latimes.com/business/story/2023-07-27/la-hotel-workers-taylor-swift-eras-tour-push-for-higher-wages |url-status=live |archive-url=https://web.archive.org/web/20230728010555/https://www.latimes.com/business/story/2023-07-27/la-hotel-workers-taylor-swift-eras-tour-push-for-higher-wages |archive-date=July 28, 2023 |access-date=July 28, 2023 |newspaper=Los Angeles Times}} A dozen Californian politicians, including Eleni Kounalakis, the Lieutenant Governor of California, signed a petition asking Swift to postpone the concerts.{{Cite magazine |date=August 2, 2023 |title=Taylor Swift Urged by Politicians to Postpone L.A. Concerts in Solidarity With Striking Hotel Workers |url=https://www.billboard.com/music/pop/taylor-swift-letter-politicians-postpone-la-shows-solidarity-striking-hotel-workers-1235383407/ |url-status=live |archive-url=https://web.archive.org/web/20230802120521/https://www.billboard.com/music/pop/taylor-swift-letter-politicians-postpone-la-shows-solidarity-striking-hotel-workers-1235383407/ |archive-date=August 2, 2023 |access-date=August 2, 2023 |magazine=Billboard}} The tour in Los Angeles generated a $320 million boost to the county's GDP. The California Center for Jobs & the Economy estimated that the tour's six-date residency in Los Angeles increased local employee's earnings by $160 million.

[[File:Tokyo Tower at night 8.JPG|alt=A view of the Las Vegas Strip.|thumb|Japanese economist Mitsumasa Etou called Swift's four-day stop in Tokyo (pictured) as "Japan's biggest ever musical event".{{Cite news |last1=Yeung |first1=Jessie |last2=Montgomery |first2=Hanako |last3=Ogura |first3=Junko |date=February 7, 2024 |title=Taylor Swift mania moves to Tokyo, with all eyes on return trip to Super Bowl |url=https://www.cnn.com/2024/02/07/asia/taylor-swift-japan-tokyo-eras-tour-intl-hnk/index.html |access-date=February 7, 2024 |agency=CNN |archive-date=February 7, 2024 |archive-url=https://web.archive.org/web/20240207053806/https://www.cnn.com/2024/02/07/asia/taylor-swift-japan-tokyo-eras-tour-intl-hnk/index.html |url-status=live }}

]]

In the Southern United States, the three-day stop in Tampa, Florida caused a huge increase in demand for hotel rooms, car-parking services and clothing stores;{{Cite news |last=Albritton |first=Casey |date=April 12, 2023 |title=Tampa Bay could see huge economic impact from Taylor Swift concert |agency=CBS News |url=https://www.cbsnews.com/tampa/news/tampa-bay-could-see-huge-economic-impact-from-taylor-swift-concert/ |url-status=live |access-date=June 1, 2023 |archive-url=https://web.archive.org/web/20230418043740/https://www.cbsnews.com/tampa/news/tampa-bay-could-see-huge-economic-impact-from-taylor-swift-concert/ |archive-date=April 18, 2023}}{{Cite web |title=The economic impact of Taylor Swift in Tampa |url=https://www.youtube.com/watch?v=IapZXH4Xads |url-status=live |archive-url=https://web.archive.org/web/20230414203817/https://www.youtube.com/watch?v=IapZXH4Xads |archive-date=April 14, 2023 |access-date=April 14, 2023 |publisher=ABC Action News |publication-date=April 13, 2023 |via=YouTube}} the concerts generated US$730,000 in taxes for the city.{{Cite web |last=Octavio |first=Miguel |date=April 12, 2023 |title=Taylor Swift projected to bring millions of dollars to Tampa Bay-area economy |url=https://www.wtsp.com/article/entertainment/music/taylor-swift-eras-your-merchandise-swiftie/67-5c943196-d5cf-413e-be43-360af8531e82 |url-status=live |archive-url=https://web.archive.org/web/20230418001241/https://www.wtsp.com/article/entertainment/music/taylor-swift-eras-your-merchandise-swiftie/67-5c943196-d5cf-413e-be43-360af8531e82 |archive-date=April 18, 2023 |access-date=April 13, 2023 |quote="Visit Tampa Bay states the concerts will project $730,000 in taxes into the area's economy alone, but that doesn't include money spent on dining out, shopping, hotels and other amenities offered in the area." |agency=WTSP}} According to the Houston First Corporation, the three-night stop at NRG Stadium resulted in Houston's highest hotel revenue week of 2023.{{Cite web |last=Patel |first=Shafaq |date=May 9, 2023 |title=Swifties boosted Houston's hotel occupancy |url=https://www.axios.com/local/houston/2023/05/09/swifties-boost-hotel-occupancy-houston |url-status=live |archive-url=https://web.archive.org/web/20230517152135/https://www.axios.com/local/houston/2023/05/09/swifties-boost-hotel-occupancy-houston |archive-date=May 17, 2023 |access-date=May 9, 2023 |website=Axios}} Nashville, Tennessee reported $28 million in hotel revenue from two nights.{{cite magazine |url=https://www.forbes.com/sites/suzannerowankelleher/2023/11/13/major-airline-waived-fees-taylor-swift-fans/ |title=Why A Major Airline Waived Fees Just For Taylor Swift Fans |last=Rowan Kelleher |first=Suzanne |magazine=Forbes |date=November 13, 2023 |access-date=November 15, 2023 |archive-date=November 14, 2023 |archive-url=https://web.archive.org/web/20231114165209/https://www.forbes.com/sites/suzannerowankelleher/2023/11/13/major-airline-waived-fees-taylor-swift-fans/ |url-status=live }} New Orleans reported an economic impact of $500 million from the tour.{{cite web |title=Taylor Swift concerts bring in estimated $500 million to New Orleans |url=https://www.fox8live.com/2024/10/28/taylor-swift-concerts-bring-estimated-500-million-new-orleans/ |website=Fox 8 |access-date=29 October 2024 |archive-date=October 31, 2024 |archive-url=https://web.archive.org/web/20241031030730/https://www.fox8live.com/2024/10/28/taylor-swift-concerts-bring-estimated-500-million-new-orleans/ |url-status=live }}

All hotel rooms, restaurant reservations, and train tickets were sold out in Boston days before the Eras Tour shows in nearby Foxborough, Massachusetts.{{Cite news |last=Raman |first=Meera |date=May 17, 2023 |title=Taylor Swift sells out Boston hotels, trains and brunches |newspaper=Boston Business Journal |url=https://www.bizjournals.com/boston/news/2023/05/17/taylor-swift-sells-out-boston.html |url-status=live |access-date=May 19, 2023 |archive-url=https://web.archive.org/web/20230521201342/https://www.bizjournals.com/boston/news/2023/05/17/taylor-swift-sells-out-boston.html |archive-date=May 21, 2023 |issn=0746-4975 |oclc=44763590}} Per Booking.com, the average hotel room prices in Pittsburgh, Minneapolis and Kansas City increased three to five folds in anticipation of the tour; the hotel occupancy rate in Allegheny County, Pennsylvania approached 100% and reservation platforms crashed due to web traffic.{{Cite news |date=June 17, 2023 |title='A once-in-a-lifetime experience' as tens of thousands descend upon the North Shore for Taylor Swift's Acrisure Stadium shows |newspaper=Pittsburgh Post-Gazette |url=https://www.post-gazette.com/ae/music/2023/06/16/taylor-swift-pittsburgh-concert-north-shore-acrisure-stadium-live-updates/stories/202306160071 |url-status=live |access-date=June 17, 2023 |archive-url=https://web.archive.org/web/20230617041535/https://www.post-gazette.com/ae/music/2023/06/16/taylor-swift-pittsburgh-concert-north-shore-acrisure-stadium-live-updates/stories/202306160071 |archive-date=June 17, 2023}} In the Great Lakes region, Chicago's Eras Tour dates marked the highest hotel occupancy in the city's history,{{Cite magazine |last=Saraiva |first=Augusta |date=June 7, 2023 |title=Taylor Swift isn't just an entertainment giant. Her sold-out tour is lifting local economies too |url=https://fortune.com/2023/06/07/taylor-swift-eras-tour-chicago-hotel-booking/ |url-status=live |archive-url=https://web.archive.org/web/20230607222409/https://fortune.com/2023/06/07/taylor-swift-eras-tour-chicago-hotel-booking/ |archive-date=June 7, 2023 |access-date=June 8, 2023 |magazine=Fortune}} contributing to the state of Illinois recording its highest hotel revenue ever in a fiscal year.{{cite news |last=Sfondeles |first=Tina |date=July 11, 2023 |title=Swifties, post-pandemic travelers help Illinois break hotel revenue record: 'Our tourism industry is back and it's booming' |url=https://chicago.suntimes.com/politics/2023/7/10/23789978/illinois-hotel-revenue-record-taylor-swift-nascar-tourism |url-status=live |archive-url=https://web.archive.org/web/20230903134342/https://chicago.suntimes.com/politics/2023/7/10/23789978/illinois-hotel-revenue-record-taylor-swift-nascar-tourism |archive-date=September 3, 2023 |access-date=September 3, 2023 |newspaper=Chicago Sun-Times}} Eras Tour-related consumer spending in Cincinnati was estimated to be $48 million.

In Latin America, Swift's shows in Mexico City generated an estimated {{Currency|1,000,000,000|MXN}} (US$59 million) in revenue across the city.{{Cite web |date=August 23, 2023 |title=Taylor Swift's CDMX concerts expected to generate over 1B pesos |url=https://mexiconewsdaily.com/lifestyle/taylor-swift-cdmx-concerts-expected-to-generate-over-1b-pesos-in-revenue/ |access-date=August 28, 2023 |website=Mexico News Daily |archive-date=August 28, 2023 |archive-url=https://web.archive.org/web/20230828174040/https://mexiconewsdaily.com/lifestyle/taylor-swift-cdmx-concerts-expected-to-generate-over-1b-pesos-in-revenue/ |url-status=live }} Veja estimated a "tremendous" {{Currency|400 million|BRL}} (US$74 million) economic boost for Brazil during the tour.{{Cite magazine |last1=Capuano |first1=Amanda |last2=Branco Cruz |first2=Felipe |date=November 17, 2023 |title=As cifras astronômicas e os bastidores da turnê de Taylor Swift no Brasil |url=https://veja.abril.com.br/cultura/as-cifras-astronomicas-e-os-bastidores-da-turne-de-taylor-swift-no-brasil/ |access-date=November 17, 2023 |magazine=Veja |language=pt-BR |archive-date=November 17, 2023 |archive-url=https://web.archive.org/web/20231117130947/https://veja.abril.com.br/cultura/as-cifras-astronomicas-e-os-bastidores-da-turne-de-taylor-swift-no-brasil |url-status=live }} Whereas in Asia, Mitsumasa Etou, professor from Tokyo City University, projected an economic boost of up to {{Currency|34.1 billion|JPY}} (US$229.6 million) in Japan, making the tour "Japan's biggest ever musical event", surpassing the Fuji Rock Festival. Bloomberg estimated that the tour's six shows in Singapore would increase the country's GDP by 0.2 percentage points (approximately US$200 million).{{Cite news |last=Li |first=Cynthia |date=March 8, 2024 |title=Swift Tour Prompts Economists to Upgrade Singapore GDP Forecast |url=https://www.bloomberg.com/news/articles/2024-03-08/swift-tour-prompts-economists-to-upgrade-singapore-gdp-forecast |url-status=live |archive-url=https://web.archive.org/web/20240308040539/https://www.bloomberg.com/news/articles/2024-03-08/swift-tour-prompts-economists-to-upgrade-singapore-gdp-forecast |archive-date=March 8, 2024 |access-date=March 9, 2024 |publisher=Bloomberg News}}{{Cite magazine |last=Rigotti |first=Alex |date=March 9, 2024 |title=Taylor Swift's 'Eras' tour could boost Singapore's GDP by over $200million |url=https://www.nme.com/news/music/taylor-swifts-eras-tour-could-boost-singapores-gdp-by-over-200million-3599055 |url-status=live |archive-url=https://web.archive.org/web/20240309100817/https://www.nme.com/news/music/taylor-swifts-eras-tour-could-boost-singapores-gdp-by-over-200million-3599055 |archive-date=March 9, 2024 |access-date=March 9, 2024 |magazine=NME}} According to Sally Capp, Lord Mayor of Melbourne, Australia, the tour generated an estimated {{Currency|1.2 billion|AUD}} (US$780 million) in economic value for the city.{{Cite web |last=Partis |first=Emma |date=February 15, 2024 |title=Taylor Swift Set to Bring Momentary Boost to Australian Economy |url=https://www.bloomberg.com/news/articles/2024-02-15/taylor-swift-eras-tour-to-boost-australia-economy |access-date=February 16, 2024 |website=Bloomberg Businessweek |archive-date=February 15, 2024 |archive-url=https://web.archive.org/web/20240215184059/https://www.bloomberg.com/news/articles/2024-02-15/taylor-swift-eras-tour-to-boost-australia-economy |url-status=live }} Venues NSW chief executive Kerrie Mather said the four shows in Sydney will contribute around {{Currency|$135.8 million|AUD|linked=no}} (US$88.7 million) to the state's economy.{{cite news |url=https://www.abc.net.au/news/2024-02-19/taylor-swift-sydney-arrival-eras-tour/103483550 |title=Superstar Taylor Swift touches down in Sydney in next leg of Eras stadium tour |last1=Chenery |first1=Elinya |last2=Gregory |first2=Xanthe |agency=ABC News |date=February 19, 2024 |access-date=February 19, 2024 |archive-date=February 19, 2024 |archive-url=https://web.archive.org/web/20240219050740/https://www.abc.net.au/news/2024-02-19/taylor-swift-sydney-arrival-eras-tour/103483550 |url-status=live }}

File:La Tour Eiffel vue de la Tour Saint-Jacques, Paris août 2014 (2).jpg than the 2024 Summer Olympics in terms of economy and tourism.

]]

Cities across Europe, especially those in the vicinity of the Eras Tour, reported a sharp rise in demand for hotel and short-term rental accommodation. CNBC reported an estimated £1 billion (US$1.27 billion) bonus to the entire U.K. economy from the tour.{{Cite web |last=Turak |first=Natasha |date=June 13, 2024 |title=Taylor Swift's Eras Tour shows trigger earthquake readings in Scotland; estimated $98 million economic boost |url=https://www.cnbc.com/2024/06/13/taylor-swift-eras-tour-shows-trigger-earthquake-readings-in-scotland.html |access-date=June 23, 2024 |website=CNBC |archive-date=June 23, 2024 |archive-url=https://web.archive.org/web/20240623135412/https://www.cnbc.com/2024/06/13/taylor-swift-eras-tour-shows-trigger-earthquake-readings-in-scotland.html |url-status=live }} Hotel rooms in Edinburgh, Liverpool and Cardiff sold out for the June 2024 dates of the tour as early as August 2023, whereas over 80 percent of the hotel rooms in Paris and Warsaw nearly sold out months before the cities' dates.{{cite news |last=Oltermann |first=Philip |date=April 13, 2024 |title=European cities hope jet-setting Taylor Swift fans will splash the cash for Eras tour |url=https://www.theguardian.com/music/2024/apr/13/european-cities-taylor-swift-fans-eras-tour-europe-swfities-tourism |url-status=live |archive-url=https://web.archive.org/web/20240415003621/https://www.theguardian.com/music/2024/apr/13/european-cities-taylor-swift-fans-eras-tour-europe-swfities-tourism |archive-date=April 15, 2024 |access-date=April 22, 2024 |newspaper=The Guardian}} Evening Standard reported that, according to data from Barclays, presales for the tour significantly boosted overall consumer spending in the United Kingdom in July 2023.{{Cite news |last=O'Boyle |first=Daniel |date=August 7, 2023 |title='Taylor-nomics' comes to the UK as Eras Tour presale boosts July spending |url=https://www.standard.co.uk/business/taylornomics-taylor-swift-uk-eras-tour-presale-july-concerts-music-b1099185.html |url-status=live |archive-url=https://web.archive.org/web/20230808064414/https://www.standard.co.uk/business/taylornomics-taylor-swift-uk-eras-tour-presale-july-concerts-music-b1099185.html |archive-date=August 8, 2023 |access-date=August 9, 2023 |newspaper=Evening Standard}} Swift's shows were estimated to boost London's economy by £300 million (US$380 million),{{Cite web |last=Clarke |first=Naomi |date=June 20, 2024 |title=Taylor Swift's Eras Tour expected to give £300m boost to London's economy |url=https://www.standard.co.uk/news/london/taylor-swift-wembley-stadium-london-concerts-dates-spending-sadiq-khan-b1165560.html |access-date=June 20, 2024 |website=Evening Standard |archive-date=June 20, 2024 |archive-url=https://web.archive.org/web/20240620180601/https://www.standard.co.uk/news/london/taylor-swift-wembley-stadium-london-concerts-dates-spending-sadiq-khan-b1165560.html |url-status=live }} and Edinburgh's by £77 million (US$98 million). In Ireland, concert-related spending increased by 88 percent as the country's hotel sector recorded an unusual five percent increase.{{Cite web |date=August 17, 2023 |title=Taylor Swift and Coldplay Drive a Surge in Concert Spending by Irish Consumers |url=https://www.irishexaminer.com/business/economy/arid-41206372.html |url-status=live |archive-url=https://archive.today/20230921194055/https://www.irishexaminer.com/business/economy/arid-41206372.html |archive-date=September 21, 2023 |access-date=September 21, 2023 |website=Irish Examiner}} At the 2024 Bank of America Gaming & Lodging Conference in September 2024, Hyatt CEO Mark Hoplamazian credited part of Hyatt's strong performance in Europe with the Taylor Swift effect.

For Paris, the Eras Tour was more profitable than the 2024 Summer Olympics it hosted, in terms of economy and tourism. In Stockholm, all of the city's 40,000 hotel rooms were sold out. Its tourism board estimated an unprecedented €50 million (US$53.4 million) in consumer spending, not including the money spent on tickets; the concerts generated €220 million (US$260 million) in city revenue, ten times the impact of Beyoncé's Renaissance World Tour (€21 million; US$24.8 million) and nearly twenty times that of Lady Gaga's The Chromatica Ball (€12 million; US$14.1 million).{{Cite web |date=May 15, 2024 |title=Taylor Swift i Sverige – ekonomisk boom eller inflationssmäll? |url=https://www.tn.se/naringsliv/37237/taylor-swift-i-sverige-ekonomisk-boom-eller-inflationssmall/ |access-date=May 20, 2024 |website=Tidningen Näringslivet |language=sv-SE |archive-date=May 20, 2024 |archive-url=https://web.archive.org/web/20240520150612/https://www.tn.se/naringsliv/37237/taylor-swift-i-sverige-ekonomisk-boom-eller-inflationssmall/ |url-status=live }} A €25 million (US$29.5 million) boost was predicted for Madrid's economy, especially to its hospitality industry.{{Cite web |title=Taylor Swift's Concerts to Boost Madrid's Economy by Over 25 Million Euros |url=https://www.hellotickets.co.uk/spain/madrid/taylor-swift-boost-millions-madrid-economy/sc-121-5282 |access-date=May 27, 2024 |website=Hellotickets |archive-date=May 27, 2024 |archive-url=https://web.archive.org/web/20240527021127/https://www.hellotickets.co.uk/spain/madrid/taylor-swift-boost-millions-madrid-economy/sc-121-5282 |url-status=live }} Vienna experienced a 430 percent increase in rental bookings around its Eras Tour dates.

In Toronto, Canada, the tour's six concerts were estimated to generate CA$282 million in economic activity, which was the biggest boost from a music event for the city since SARSStock in 2003.{{cite news |url=https://www.cbc.ca/news/canada/toronto/taylor-swift-economic-impact-1.7352467 |title=Taylor Swift concerts to generate $282M economic boost for Toronto: report |last=Jones |first=Ryan Patrick |website=CBC News |date=October 15, 2024 |access-date=December 16, 2024}} In Vancouver, the three dates in the city were estimated to generate CA$157 million in economic impact,{{cite news |url=https://www.cbc.ca/news/canada/british-columbia/taylor-swift-economic-impact-1.7393868 |title=Economic impact of Taylor Swift's Eras Tour in Vancouver estimated at $157M |website=CBC News |agency=The Canadian Press |date=November 26, 2024 |access-date=December 16, 2024 |archive-date=December 20, 2024 |archive-url=https://web.archive.org/web/20241220003248/https://www.cbc.ca/news/canada/british-columbia/taylor-swift-economic-impact-1.7393868 |url-status=live }} which rivaled the 2010 Winter Olympics in terms of driving business to local restaurants{{cite news |url=https://www.cbc.ca/news/canada/british-columbia/swift-eras-tour-vancouver-records-1.7405708 |title=Taylor Swift's daily impact on Vancouver may have exceeded 2010 Olympics, industry figure says |agency=CBC News |date=December 9, 2024 |access-date=December 16, 2024 |archive-date=December 15, 2024 |archive-url=https://web.archive.org/web/20241215232007/https://www.cbc.ca/news/canada/british-columbia/swift-eras-tour-vancouver-records-1.7405708 |url-status=live }} and surpassed the gains from the city's Black Friday.{{Cite web |date=December 17, 2024 |title=Taylor Swift fans' spending in Vancouver outpaced that on Black Friday: Moneris |url=https://www.biv.com/news/retail-manufacturing/taylor-swift-fans-spending-in-vancouver-outpaced-that-on-black-friday-moneris-9964349 |access-date=December 18, 2024 |website=Business in Vancouver |archive-date=December 19, 2024 |archive-url=https://web.archive.org/web/20241219035945/https://www.biv.com/news/retail-manufacturing/taylor-swift-fans-spending-in-vancouver-outpaced-that-on-black-friday-moneris-9964349 |url-status=live }}

File:Stadium Village station.jpg (pictured) of the Twin Cities extended its rail services for the tour.{{Cite news |last=Pinski |first=Hannah |date=June 29, 2023 |title=Metro Transit: Extended light-rail service for Taylor Swift's Eras Tour was a success |newspaper=Star Tribune |url=https://www.startribune.com/metro-transit-extended-light-rail-service-for-taylor-swifts-eras-tour-was-a-success/600286317/ |url-status=live |access-date=July 24, 2023 |archive-url=https://web.archive.org/web/20230724162407/https://www.startribune.com/metro-transit-extended-light-rail-service-for-taylor-swifts-eras-tour-was-a-success/600286317/ |archive-date=July 24, 2023}}|alt=A light rail car at a station in front of U.S. Bank Stadium.]]

CNN labeled Swift a "public transit savior", reporting that transit agencies received a "much-needed" post-pandemic boost, thanks to concert-goers commuting via subways, buses, and trains to and from the Eras Tour venues.{{Cite news |last=Meyersohn |first=Nathaniel |date=June 22, 2023 |title=Taylor Swift is an unlikely public transit icon |agency=CNN |url=https://www.cnn.com/2023/06/22/business/taylor-swift-concerts-public-transit/index.html |access-date=June 22, 2023 |archive-date=June 22, 2023 |archive-url=https://web.archive.org/web/20230622175544/https://www.cnn.com/2023/06/22/business/taylor-swift-concerts-public-transit/index.html |url-status=live }} Abnormally higher traffic were reported in downtown areas.{{Cite news |last=Bacon |first=Auzinea |date=December 8, 2024 |title=How Taylor Swift's Eras Tour boosted the US economy |agency=CNN Business |url=https://edition.cnn.com/2024/12/08/business/taylor-swift-eras-tour-economy/index.html |access-date=December 11, 2024}} The Los Angeles Times reported cities across the United States saw "ridership surge" from the Eras Tour attendees who chose to take transit. In Atlanta, around 140,000 fans took transit to reach the Mercedes-Benz Stadium, tripling the usual ridership. In Chicago, the tour generated 43,000 bus and train trips, resulting in the highest weekly ridership for the transit system since 2019.{{Cite news |date=July 27, 2023 |title=Editorial: Can Taylor Swift fans save public transit? Maybe |url=https://www.latimes.com/opinion/story/2023-07-27/editorial-can-taylor-swift-fans-save-public-transit |access-date=July 27, 2023 |newspaper=Los Angeles Times |archive-date=July 27, 2023 |archive-url=https://web.archive.org/web/20230727121441/https://www.latimes.com/opinion/story/2023-07-27/editorial-can-taylor-swift-fans-save-public-transit |url-status=live }} In cases of inadequacy, special trains were announced for concertgoers with extended service in places such as Minneapolis, Sacramento,{{Cite web |last=Walike |first=Lauren |date=July 14, 2023 |title=You can ride this train from Sacramento to Levi's Stadium for Taylor Swift's Eras Tour |url=https://www.abc10.com/article/news/local/taylor-swifts-eras-tour-train-tickets-santa-clara/103-eac4a6da-e06b-414f-a0a7-71707e5c06da |access-date=July 24, 2023 |publisher=ABC10 |archive-date=July 24, 2023 |archive-url=https://web.archive.org/web/20230724162408/https://www.abc10.com/article/news/local/taylor-swifts-eras-tour-train-tickets-santa-clara/103-eac4a6da-e06b-414f-a0a7-71707e5c06da |url-status=live }} Greater Los Angeles, and Mexico City.{{Cite magazine |last=Rivera |first=Niza |date=August 23, 2023 |title=El furor por Taylor Swift: Mega pantallas y largas filas para comprar mercancía y entrar al Foro Sol |url=https://www.proceso.com.mx/cultura/2023/8/23/el-furor-por-taylor-swift-mega-pantallas-largas-filas-para-comprar-mercancia-entrar-al-foro-sol-313437.html |access-date=August 27, 2023 |magazine=Proceso |language=es |archive-date=August 27, 2023 |archive-url=https://web.archive.org/web/20230827033853/https://www.proceso.com.mx/cultura/2023/8/23/el-furor-por-taylor-swift-mega-pantallas-largas-filas-para-comprar-mercancia-entrar-al-foro-sol-313437.html |url-status=live }} Train reservations to Madrid from other cities in Spain tripled in the Eras Tour's timeframe.{{Cite news |date=May 22, 2024 |title=El huracán Taylor Swift llega a Madrid: dos 'fan zone' junto al Bernabéu, acampadas desde el sábado y... ¿la presencia de Obama? |url=https://www.elmundo.es/madrid/2024/05/23/664e1cfde85ece59258b4574.html |access-date=May 26, 2024 |newspaper=El Mundo |language=es |archive-date=May 26, 2024 |archive-url=https://web.archive.org/web/20240526181337/https://www.elmundo.es/madrid/2024/05/23/664e1cfde85ece59258b4574.html |url-status=live }} Ireland's Iarnród Éireann and Scotland's ScotRail ran additional trains, late-night services, and extra carriages to and from Dublin and Edinburgh, respectively.{{Cite web |date=June 5, 2024 |title=ScotRail travel reminder for Taylor Swift fans |url=https://www.scotrail.co.uk/about-scotrail/news-press-releases-latest-news-media-release/scotrail-travel-reminder-taylor-swift |access-date=June 7, 2024 |publisher=ScotRail |archive-date=June 7, 2024 |archive-url=https://web.archive.org/web/20240607172310/https://www.scotrail.co.uk/about-scotrail/news-press-releases-latest-news-media-release/scotrail-travel-reminder-taylor-swift |url-status=live }}

Flight bookings to and within Australia peaked around the tour dates, especially arrivals from New Zealand and South Korea.{{Cite news |last=Francis |first=Chantelle |date=June 29, 2023 |title=Taylor Swift causes huge spike in flight and hotel bookings for Melbourne and Sydney |agency=News.com.au |url=https://www.news.com.au/travel/travel-advice/flights/taylor-swift-causes-huge-spike-in-flight-and-hotel-bookings-for-melbourne-and-sydney/news-story/97f45d23208f8c01d9b68c9e1e4e3b29 |access-date=June 20, 2023 |archive-url=https://web.archive.org/web/20231023123404/https://www.news.com.au/travel/travel-advice/flights/taylor-swift-causes-huge-spike-in-flight-and-hotel-bookings-for-melbourne-and-sydney/news-story/97f45d23208f8c01d9b68c9e1e4e3b29 |archive-date=October 23, 2023 |url-status=live}} On February 16, 2024, the day of the first concert in Melbourne, Australia, Melbourne Airport recorded its busiest day since the COVID-19 pandemic in terms of passengers and take-offs and landings.{{cite news |url=https://www.theguardian.com/music/2024/feb/16/taylor-swift-melbourne-concert-eras-tour-australia-airport-busiest-day |title=Melbourne airport faces busiest day since pre-pandemic ahead of Taylor Swift concerts |last=Cassidy |first=Caitlin |newspaper=The Guardian |date=February 16, 2024 |access-date=February 16, 2024 |archive-date=February 16, 2024 |archive-url=https://web.archive.org/web/20240216025326/https://www.theguardian.com/music/2024/feb/16/taylor-swift-melbourne-concert-eras-tour-australia-airport-busiest-day |url-status=live }}

A number of airlines across the world facilitated special arrangements for Eras Tour attendees. Australian flag carrier Qantas added 64 more flights between Sydney and Melbourne and Auckland, Brisbane and Perth. Air New Zealand experienced what it dubbed the "Swift surge"—people rushing to book flights to Australia, where Swift was announced to perform in February 2023. The airline added 14 more flights from Auckland, Wellington, and Christchurch to Sydney and Melbourne.{{Cite news |date=June 29, 2023 |title=Air NZ adds more flights to get Swifties to Aus shows |agency=1News |url=https://www.1news.co.nz/2023/06/29/air-nz-adds-more-flights-to-get-swifties-to-aus-shows/ |access-date=June 29, 2023 |archive-date=June 29, 2023 |archive-url=https://web.archive.org/web/20230629050527/https://www.1news.co.nz/2023/06/29/air-nz-adds-more-flights-to-get-swifties-to-aus-shows/ |url-status=live }} Philippine Airlines promoted flights from Manila to Tokyo, Sydney, Melbourne, and Singapore.{{Cite news |last=Madarang |first=Catalina Ricci S. |date=June 23, 2023 |title='International concert era': Pinoy Swifties amused by flight promos to Taylor Swift 'Eras Tour' stops |newspaper=The Philippine Star |url=https://interaksyon.philstar.com/trends-spotlights/2023/06/23/254226/international-concert-era-pal-flight-promos-eras-tour-stops/ |access-date=July 5, 2023 |archive-date=July 5, 2023 |archive-url=https://web.archive.org/web/20230705175223/https://interaksyon.philstar.com/trends-spotlights/2023/06/23/254226/international-concert-era-pal-flight-promos-eras-tour-stops/ |url-status=live }} After Swift postponed her second Buenos Aires show by two days due to inclement weather, South American carriers LATAM Airlines, Sky Airline and JetSmart Argentina allowed fans to rebook flight tickets at no cost.{{cite news |url=https://www.usatoday.com/story/entertainment/music/2023/11/11/airlines-let-taylor-swift-fans-rebook-argentina-flights-at-no-cost/71553447007/ |title=Airlines let Taylor Swift fans rebook Argentina flights at no cost after concert postponed |last=West |first=Bryan |newspaper=USA Today |date=November 11, 2023 |access-date=November 12, 2023 |archive-date=November 12, 2023 |archive-url=https://web.archive.org/web/20231112102545/https://www.usatoday.com/story/entertainment/music/2023/11/11/airlines-let-taylor-swift-fans-rebook-argentina-flights-at-no-cost/71553447007/ |url-status=live }}{{Cite magazine |last=Kelleher |first=Suzanne Rowan |title=Why A Major Airline Waived Fees Just For Taylor Swift Fans |url=https://www.forbes.com/sites/suzannerowankelleher/2023/11/13/major-airline-waived-fees-taylor-swift-fans/ |access-date=November 16, 2023 |magazine=Forbes |archive-date=November 14, 2023 |archive-url=https://web.archive.org/web/20231114165209/https://www.forbes.com/sites/suzannerowankelleher/2023/11/13/major-airline-waived-fees-taylor-swift-fans/ |url-status=live }} Industry executives called the move "highly unusual".{{Cite news |last=Josephs |first=Leslie |date=November 11, 2023 |title=Taylor Swift's postponed Argentina show prompts airline to waive flight-change fees |url=https://www.cnbc.com/2023/11/11/taylor-swifts-postponed-argentina-show-forces-airline-to-waive-flight-change-fees.html |access-date=November 12, 2023 |agency=CNBC |archive-date=November 12, 2023 |archive-url=https://web.archive.org/web/20231112003451/https://www.cnbc.com/2023/11/11/taylor-swifts-postponed-argentina-show-forces-airline-to-waive-flight-change-fees.html |url-status=live }} LATAM continued their flexibility policy and waived all the fees or any differences in fare for ticket-holders who would book return flights from Rio de Janeiro following the postponement of the second date from November 18 to 20 due to extreme heat and the death of a fan, with Gol Linhas Aéreas, and Azul Brazilian Airlines following suit.{{cite news |last1=Rocha |first1=Carolina |title=Latam e Gol anunciam que fãs de Taylor Swift não terão de pagar taxas extras para remarcar voos |url=https://revistaquem.globo.com/noticias/noticia/2023/11/latam-e-gol-anunciam-que-fas-de-taylor-swift-nao-terao-de-pagar-taxas-extras-para-remarcar-voos.ghtml |access-date=November 19, 2023 |publisher=Quem |date=November 18, 2023 |archive-date=November 19, 2023 |archive-url=https://web.archive.org/web/20231119112929/https://revistaquem.globo.com/noticias/noticia/2023/11/latam-e-gol-anunciam-que-fas-de-taylor-swift-nao-terao-de-pagar-taxas-extras-para-remarcar-voos.ghtml |url-status=live }}{{cite news |last1=Boll |first1=Júlio |title=Taylor Swift: Companhias aéreas anunciam isenção para remarcar passagens por conta de adiamento |url=https://f5.folha.uol.com.br/musica/2023/11/taylor-swift-companhias-aereas-anunciam-isencao-para-remarcar-passagens-por-conta-de-adiamento.shtml |access-date=November 19, 2023 |publisher=F5 |date=November 18, 2023 |archive-date=November 19, 2023 |archive-url=https://web.archive.org/web/20231119112931/https://f5.folha.uol.com.br/musica/2023/11/taylor-swift-companhias-aereas-anunciam-isencao-para-remarcar-passagens-por-conta-de-adiamento.shtml |url-status=live }} Following the 2024 Vienna terrorism plot that resulted in the cancellation of Swift's three shows in the city, Austrian Airlines announced that exception was being applied to its usual refund policy for fans affected.{{Cite web |title=Swifties find solace in song and solidarity after terror threat leads to canceled shows in Vienna |url=https://cbs58.com/news/swifties-find-solace-in-song-and-solidarity-after-terror-threat-leads-to-canceled-shows-in-vienna |access-date=August 10, 2024 |publisher=WDJT-TV |archive-date=August 10, 2024 |archive-url=https://web.archive.org/web/20240810074728/https://cbs58.com/news/swifties-find-solace-in-song-and-solidarity-after-terror-threat-leads-to-canceled-shows-in-vienna |url-status=live }} Visa applications in India surged by 20 percent around the Eras Tour.{{Cite magazine |date=October 9, 2024 |title=India's new travel trend alert! Taylor Swift, Coldplay, Diljit Dosanjh's concerts driving visa application spike globally |url=https://www.businesstoday.in/nri/visa/story/indias-new-travel-trend-alert-taylor-swift-coldplay-diljit-dosanjhs-concerts-driving-visa-application-spike-globally-449376-2024-10-09 |access-date=October 10, 2024 |magazine=Business Today}}{{Relevance inline|date=January 2025}}

Both of Singapore's major airlines, the flagship carrier Singapore Airlines and budget carrier Scoot, registered surges in demand for flights to Singapore in March 2024, particularly from Southeast Asia and China. Jetstar Asia confirmed a 20 percent surge for routes connecting destinations such as Bangkok, Manila, and Jakarta to Singapore. Macroeconomist Erica Tay reported that over 70 percent of the tour's attendees in Singapore are flying in from overseas.{{Cite news |last=Shan |first=Lee Ying |date=February 27, 2024 |title=Coldplay, then Taylor Swift: Concert economics are driving a tourism boom in Singapore |url=https://www.cnbc.com/2024/02/27/coldplay-and-taylor-swift-concerts-to-contribute-to-singapores-growth.html |access-date=February 29, 2024 |publisher=CNBC |archive-date=February 28, 2024 |archive-url=https://web.archive.org/web/20240228111304/https://www.cnbc.com/2024/02/27/coldplay-and-taylor-swift-concerts-to-contribute-to-singapores-growth.html |url-status=live }} Flight bookings to and from Singapore on Traveloka increased sixfold around the Eras Tour dates.{{Cite news |last=Baharudin |first=Hariz |date=February 23, 2024 |title=S-E Asia countries stung by Taylor Swift tour snub are shaking it off with new funds, new rules |url=https://www.straitstimes.com/asia/se-asia/sea-countries-let-down-by-taylor-swift-eras-tour-snub-can-shake-it-off-by-upping-their-game-say-experts |access-date=March 4, 2024 |newspaper=The Straits Times |archive-date=March 3, 2024 |archive-url=https://web.archive.org/web/20240303193325/https://www.straitstimes.com/asia/se-asia/sea-countries-let-down-by-taylor-swift-eras-tour-snub-can-shake-it-off-by-upping-their-game-say-experts |url-status=live }} United Airlines noted a similar phenomenon in their summer ticket bookings in Europe.{{Cite news |last=Valinsky |first=Jordan |date=May 21, 2024 |title=Taylor Swift fans are causing a spike in European air travel, United says |url=https://www.cnn.com/2024/05/21/business/taylor-swift-tour-europe-travel-spike/index.html |access-date=May 27, 2024 |publisher=CNN Business |archive-date=May 27, 2024 |archive-url=https://web.archive.org/web/20240527021127/https://www.cnn.com/2024/05/21/business/taylor-swift-tour-europe-travel-spike/index.html |url-status=live }} Stockholm Chamber of Commerce's chief economist, Carl Bergqvist, reported that airlines have added additional flights from Denmark, Finland and Norway to help attendees reach the Stockholm shows.{{Cite web |last=Leff |first=Lisa |date=May 8, 2024 |title=Fans are following Taylor Swift to Europe after finding Eras Tour tickets less costly there |url=https://apnews.com/article/taylor-swift-europe-eras-tour-fans-bcf8a207f06fd1f3e17a2f3f3b24dab5 |access-date=May 9, 2024 |publisher=Associated Press |archive-date=May 9, 2024 |archive-url=https://web.archive.org/web/20240509185742/https://apnews.com/article/taylor-swift-europe-eras-tour-fans-bcf8a207f06fd1f3e17a2f3f3b24dab5 |url-status=live }}

The economics of the Eras tour, including Swift's overall economic impact, has been termed "Swiftonomics" by economists and journalists.{{Cite news |last=Chong |first=Joshua |date=August 9, 2023 |title='Swiftonomics': Here's how Taylor Swift's Toronto concerts will impact the local economy |url=https://www.thestar.com/business/swiftonomics-here-s-how-taylor-swift-s-toronto-concerts-will-impact-the-local-economy/article_b93a0f74-5558-55bc-891a-9627a8ee6788.html |access-date=August 10, 2023 |newspaper=Toronto Star |archive-date=August 10, 2023 |archive-url=https://web.archive.org/web/20230810232310/https://www.thestar.com/business/swiftonomics-here-s-how-taylor-swift-s-toronto-concerts-will-impact-the-local-economy/article_b93a0f74-5558-55bc-891a-9627a8ee6788.html |url-status=live }} It was first coined by economic analyst Augusta Saraiva, who stated that the Eras Tour's unprecedented ticket sales represented a "post-COVID demand shock" in the United States, with consumers prioritizing entertainment over an imminent recession. Economics academic Melissa Kearney wrote that COVID-19 affected the public's views about "what's really important to them, and what brings them joy." Los Angeles Times defined Swiftonomics as a microeconomic theory that explains Swift's supply and demand, and political impact following the COVID-19 pandemic.{{Cite news |last=Savaira |first=Augusta |date=November 23, 2022 |title=Welcome to 'Swiftonomics': What Taylor Swift reveals about the U.S. economy |newspaper=Los Angeles Times |url=https://www.latimes.com/business/story/2022-11-23/what-taylor-swift-reveals-about-us-economy |access-date=November 23, 2022 |archive-date=November 29, 2022 |archive-url=https://web.archive.org/web/20221129140842/https://www.latimes.com/business/story/2022-11-23/what-taylor-swift-reveals-about-us-economy |url-status=live }}{{Cite news |last=Saraiva |first=Augusta |date=April 29, 2023 |title=Video: Taylor Swift's 'Eras' tour ticket prices indicate key things about the United States economy, reporter say |agency=CNN |url=https://www.cnn.com/videos/business/2023/04/29/taylor-swift-concert-tickets-us-economy-saraiva-nr-vpx.cnn |url-status=live |access-date=April 30, 2023 |archive-url=https://web.archive.org/web/20230430221641/https://www.cnn.com/videos/business/2023/04/29/taylor-swift-concert-tickets-us-economy-saraiva-nr-vpx.cnn |archive-date=April 30, 2023}} The Chair of the Federal Reserve, Jerome Powell, stated "it's good to see" the Eras Tour helping the American economy but cautioned "stronger growth could lead over time to higher inflation and that would require an appropriate response from monetary policy{{nbsp}}... So we'll be watching that carefully and seeing how it evolves over time."{{Cite web |date=July 26, 2023 |title='Barbie,' Taylor Swift, & the Fed: Powell talks consumer spending & inflation |url=https://finance.yahoo.com/video/barbie-taylor-swift-fed-powell-193938131.html |access-date=July 27, 2023 |publisher=Yahoo! Finance |archive-date=July 26, 2023 |archive-url=https://web.archive.org/web/20230726200019/https://finance.yahoo.com/video/barbie-taylor-swift-fed-powell-193938131.html |url-status=live }} As per CNBC, Swiftonomics has impacted every town in the United States.{{Cite news |last=Williams |first=Kevin |date=March 2, 2024 |title=The Taylor Swift economic effect has reached every town in America |url=https://www.cnbc.com/2024/03/01/the-taylor-swift-economic-effect-has-reached-every-town-in-america.html |url-status=live |archive-url=https://web.archive.org/web/20240302014333/https://www.cnbc.com/2024/03/01/the-taylor-swift-economic-effect-has-reached-every-town-in-america.html |archive-date=March 2, 2024 |access-date=March 2, 2024 |publisher=CNBC}}

File:Marina_Bay_Sands_(сropped).jpg plan to promote the city as Asia's music capital.{{Cite news |last=Sue-Ann |first=Cheow |date=June 24, 2023 |title=Coldplay Swiftly Hots Up Concert Tourism Mania: Music to the Ears for Singapore's Economy |newspaper=The Straits Times |url=https://www.straitstimes.com/business/coldplay-swiftly-hots-up-concert-tourism-mania-music-to-the-ears-of-singapore-s-economy |url-status=live |access-date=June 25, 2023 |archive-url=https://web.archive.org/web/20230625183738/https://www.straitstimes.com/business/coldplay-swiftly-hots-up-concert-tourism-mania-music-to-the-ears-of-singapore-s-economy |archive-date=June 25, 2023 }} Marina Bay Sands sold tickets bundled with hotel stays and other experiences.{{Cite news |last=Sng |first=Suzanne |date=June 28, 2023 |title=Klook to offer packages for Taylor Swift concerts |newspaper=The Straits Times |url=https://www.straitstimes.com/life/entertainment/klook-to-offer-packages-for-taylor-swift-concerts-following-mbs-tie-up |access-date=June 29, 2023 |archive-date=June 29, 2023 |archive-url=https://web.archive.org/web/20230629014157/https://www.straitstimes.com/life/entertainment/klook-to-offer-packages-for-taylor-swift-concerts-following-mbs-tie-up |url-status=live }}]]

The demand shock was also further reported in Argentina and Australia.{{Cite news |last=Sharma |first=Mukhul |date=June 4, 2023 |title=How Taylor Swift's fans in Argentina will dodge inflation to see her sing in November concert |agency=WION |url=https://www.wionews.com/business-economy/how-taylor-swifts-fans-in-argentina-will-dodge-inflation-to-see-her-sing-in-november-concert-600313 |access-date=June 27, 2023 |archive-date=June 27, 2023 |archive-url=https://web.archive.org/web/20230627083839/https://www.wionews.com/business-economy/how-taylor-swifts-fans-in-argentina-will-dodge-inflation-to-see-her-sing-in-november-concert-600313 |url-status=live }}{{Cite news |last=Pandey |first=Swathi |date=June 27, 2023 |title=Taylor Swift-Mania Set to Give Australia's Economy a Boost |agency=Bloomberg News |url=https://www.bloomberg.com/news/articles/2023-06-27/taylor-swift-mania-set-to-give-australia-s-economy-a-boost |access-date=June 27, 2023 |archive-date=August 9, 2023 |archive-url=https://web.archive.org/web/20230809135710/https://www.bloomberg.com/news/articles/2023-06-27/taylor-swift-mania-set-to-give-australia-s-economy-a-boost |url-status=live }} Economists who observed the inflation in Southeast Asia termed it "Swiftflation".{{Cite news |last=Kok |first=Xinghui |date=July 7, 2023 |title=Millions vie for tickets to Taylor Swift's only stop in Southeast Asia |work=Reuters |url=https://www.reuters.com/lifestyle/millions-vie-tickets-taylor-swifts-only-stop-southeast-asia-2023-07-07/ |access-date=July 10, 2023 |archive-date=July 10, 2023 |archive-url=https://web.archive.org/web/20230710104256/https://www.reuters.com/lifestyle/millions-vie-tickets-taylor-swifts-only-stop-southeast-asia-2023-07-07/ |url-status=live }} Marketing professor Seshan Ramaswami wrote that the Eras Tour is one of the significant steps in a movement involving the Government of Singapore's conscious attempts to expand the demographic reach of the city-state's cultural tourism "to young music fans{{nbsp}}... From all over Asia and perhaps even the Middle East".{{Cite magazine |date=July 22, 2023 |title=How Singapore Came to Host So Many Concerts—And Why Some Fans Don't Like It |url=https://time.com/6289198/taylor-swift-coldplay-singapore-concerts-southeast-asia-fans/ |magazine=Time |access-date=July 17, 2023 |archive-date=June 27, 2023 |archive-url=https://web.archive.org/web/20230627030043/https://time.com/6289198/taylor-swift-coldplay-singapore-concerts-southeast-asia-fans/ |url-status=live }} Following the tour's tie-up with the United Overseas Bank for premium tickets in Singapore, the bank reported a record {{Currency|104 million|SGD|passthrough=yes}} (US$76 million) in income from credit card fees, an 89% increase from the previous year in the quarter.{{Cite news |last=Chanjaroen |first=Chanyaporn |date=October 26, 2023 |title=Taylor Swift Mania Sparks Record-Breaking Jump in UOB Card Fees |agency=Bloomberg News |url=https://www.bloomberg.com/news/articles/2023-10-26/taylor-swift-mania-sparks-record-breaking-jump-in-uob-card-fees |access-date=October 26, 2023 |url-access=subscription |archive-date=November 3, 2023 |archive-url=https://web.archive.org/web/20231103142300/https://www.bloomberg.com/news/articles/2023-10-26/taylor-swift-mania-sparks-record-breaking-jump-in-uob-card-fees |url-status=live }}

According to a survey by online research company QuestionPro, 58 percent of the Eras Tour attendees were between ages 35 and 64, 37 percent between ages 18 and 34, and less than 5 percent under age 18. The tour's economic valuation was also estimated to be $5 billion, higher than the GDP of 50 countries.{{Cite press release |last=QuestionPro |date=June 8, 2023 |title=Generating $5 billion, the Taylor Swift The Eras Tour has an Economic Impact Greater than 50 Countries |url=https://www.globenewswire.com/news-release/2023/06/08/2684710/0/en/Generating-5-billion-the-Taylor-Swift-The-Eras-Tour-has-an-Economic-Impact-Greater-than-50-Countries.html |access-date=June 9, 2023 |agency=GlobeNewswire |archive-date=June 9, 2023 |archive-url=https://web.archive.org/web/20230609022730/https://www.globenewswire.com/news-release/2023/06/08/2684710/0/en/Generating-5-billion-the-Taylor-Swift-The-Eras-Tour-has-an-Economic-Impact-Greater-than-50-Countries.html |url-status=live}} QuestionPro later increased the estimate to $6.3 billion in the United States and Canada. Other economic agencies projected an impact as high as $80 billion globally.{{Cite web |last=Browning |first=Lynnley |date=October 9, 2023 |title=Taylor Swift's 'Eras' Tour, With Potential $80 Billion Impact, Could Boost the Global Economy Beyond Anyone's 'Wildest Dreams' (Exclusive) |url=https://themessenger.com/business/taylor-swift-eras-tour-80-billion-global-economic-impact-exclusive |access-date=October 9, 2023 |website=The Messenger |archive-date=October 10, 2023 |archive-url=https://web.archive.org/web/20231010102308/https://themessenger.com/business/taylor-swift-eras-tour-80-billion-global-economic-impact-exclusive |url-status=dead }} According to Insider, one movie studio marketing team found that attendees of the Eras Tour spent an average of $300 per concert.{{Cite web |last=Guerrasio |first=Jason |date=September 3, 2023 |title=Taylor Swift's Eras Tour movie made it into theaters by sidestepping Hollywood studios |url=https://www.insider.com/how-taylor-swift-eras-tour-got-into-movie-theaters-amc-2023-9 |access-date=October 15, 2023 |publisher=Insider Inc. |archive-date=September 3, 2023 |archive-url=https://web.archive.org/web/20230903231335/https://www.insider.com/how-taylor-swift-eras-tour-got-into-movie-theaters-amc-2023-9 |url-status=live }} Business magazine Fortune reported that fans spent an average of $1,300 on tickets, travel, and clothes to attend the tour, implying that the Eras Tour could raise $4.6 billion in consumer spending in the United States, and consequently "save" the United States from recession.{{Cite magazine |last=Irvin |first=Jack |date=June 12, 2023 |title=Taylor Swift's Eras Tour Could Generate $4.6B for U.S. Economy: Report |url=https://people.com/taylor-swift-eras-tour-could-possibly-generate-over-four-billion-for-united-states-economy-7511192 |access-date=July 24, 2023 |magazine=People |archive-date=July 23, 2023 |archive-url=https://web.archive.org/web/20230723173127/https://people.com/taylor-swift-eras-tour-could-possibly-generate-over-four-billion-for-united-states-economy-7511192 |url-status=live }} After the tour concluded, QuestionPro estimated a $5 billion boost for the US economy in direct spending, whereas the US Travel Association calculated a $10 billion boost, factoring in indirect spendings on the tour.

MarketWatch named Swift one of the most influential persons in the stock market, reporting that "vigorous consumer spending epitomized by the Eras Tour helped the U.S. avert a widely predicted summer recession."{{Cite web |last=Passy |first=Charles |title=The Taylor Swift stock-market effect? We are convinced. |url=https://www.marketwatch.com/story/the-taylor-swift-stock-market-effect-we-are-convinced-66f71516 |access-date=November 3, 2023 |publisher=MarketWatch |archive-date=November 2, 2023 |archive-url=https://web.archive.org/web/20231102135947/https://www.marketwatch.com/story/the-taylor-swift-stock-market-effect-we-are-convinced-66f71516 |url-status=live }} Similar sentiments were raised by journalists in other countries. The Guardian business columnist Greg Jericho opined that the Eras Tour could save Australia from recession as well.{{Cite news |last=Jericho |first=Greg |date=June 21, 2023 |title=Will the Taylor tour spur inflation? No, but a Swift spending spree might just save us from a recession |newspaper=The Guardian |url=https://www.theguardian.com/commentisfree/2023/jun/21/will-the-taylor-tour-spur-inflation-no-but-a-swift-spending-spree-might-just-save-us-from-a-recession |access-date=July 24, 2023 |issn=0261-3077 |archive-date=July 24, 2023 |archive-url=https://web.archive.org/web/20230724170829/https://www.theguardian.com/commentisfree/2023/jun/21/will-the-taylor-tour-spur-inflation-no-but-a-swift-spending-spree-might-just-save-us-from-a-recession |url-status=live }} Journalist Swati Pandey wrote, "as recession risks in Australia mount, one unexpected factor could deliver a boost to the economy just when it's under maximum pressure from the Reserve Bank's aggressive interest rate increases: Taylor Swift."{{Cite magazine |last=Pandey |first=Swati |date=June 20, 2023 |title=Taylor Swift just added Australia to her Eras tour |url=https://fortune.com/2023/06/27/taylor-swift-australia-eras-tour-economists-could-help-country-avoid-recession/ |access-date=July 24, 2023 |magazine=Fortune |archive-date=July 24, 2023 |archive-url=https://web.archive.org/web/20230724170829/https://fortune.com/2023/06/27/taylor-swift-australia-eras-tour-economists-could-help-country-avoid-recession/ |url-status=live }} The Reserve Bank governor, Michele Bullock, affirmed that "the Taylor Swift inflation effect has forced some spending adjustments" but it would not lead to a detrimental inflation.{{Cite web |last1=Pal |first1=Alasdair |last2=Qiu |first2=Stella |date=February 6, 2023 |title=Australia central bank shakes off 'Taylor Swift inflation' fears |url=https://www.reuters.com/markets/australia-central-bank-shakes-off-taylor-swift-inflation-fears-2024-02-06/ |access-date=February 8, 2023 |website=Reuters}} The Globe and Mail{{'s}} Tony Keller claimed Swift is the solution to the issues in the Canadian economy.{{Cite news |date=October 5, 2023 |title=Opinion: Taylor Swift is the answer to Canada's economic problems |newspaper=The Globe and Mail |url=https://www.theglobeandmail.com/business/commentary/article-taylor-swift-is-the-answer-to-canadas-economic-problems/ |access-date=October 7, 2023 |archive-date=October 6, 2023 |archive-url=https://web.archive.org/web/20231006154503/https://www.theglobeandmail.com/business/commentary/article-taylor-swift-is-the-answer-to-canadas-economic-problems/ |url-status=live }} Economists in the United Kingdom projected a minimal macroeconomic impact in the country from the tour but that Swiftlation will affect the hotel industry.{{Cite news |last=Dorrell |first=Chris |date=February 17, 2024 |title='Swiftonomics': How Taylor Swift could impact the UK economy |url=https://www.cityam.com/swiftonomics-how-taylor-swifts-uk-eras-tour-could-boost-the-uk-economy/ |access-date=February 18, 2024 |newspaper=City A.M. |archive-date=February 18, 2024 |archive-url=https://web.archive.org/web/20240218090012/https://www.cityam.com/swiftonomics-how-taylor-swifts-uk-eras-tour-could-boost-the-uk-economy/ |url-status=live }} Bank of England faced a "dilemma" about cutting interest rates for August 2024 after inflation held steady at 2 percent when economists had expected a 1.9 percent decline.{{Cite news |last=Stepek |first=John |date=July 17, 2024 |title=Taylor Swift May Have Killed an August Rate Cut |url=https://www.bloomberg.com/news/newsletters/2024-07-17/taylor-swift-may-have-killed-an-august-rate-cut |access-date=July 18, 2024 |work=Bloomberg.com}}{{Cite news |last=Nelson |first=Eshe |date=July 17, 2024 |title=U.K. Inflation Steady as Economists Puzzle Over 'Taylor Swift Effects' |url=https://www.nytimes.com/2024/07/17/business/uk-inflation.html |access-date=July 18, 2024 |work=The New York Times |issn=0362-4331 |archive-date=July 18, 2024 |archive-url=https://web.archive.org/web/20240718155214/https://www.nytimes.com/2024/07/17/business/uk-inflation.html |url-status=live }}

Maria Psyllou, economics professor from the University of Birmingham, called the Eras Tour a "complex economic environment". She wrote that the consumers' readiness to spend their money on the tour despite an ongoing global economic deceleration is an example of the trickle-down economic effect, wherein the spending of high-income individuals benefits lower sectors of society, stimulating economic growth and opportunities for a wider spectrum of businesses in turn. Pysllou stated, the Eras Tour shows "the audience's willingness to allocate their resources to experiences they have missed—travel, entertainment, leisure—during the pandemic" and is "a testament to the potent interplay between culture, economics, and human behavior."{{Cite web |last=Psyllou |first=Maria |date=August 18, 2023 |title=Taylor Swift's Eras tour: A harmonious overture of the trickle-down effect on local economies |url=https://www.birmingham.ac.uk/news/2023/taylor-swifts-eras-tour-a-harmonious-overture-of-the-trickle-down-effect-on-local-economies |access-date=August 19, 2023 |publisher=University of Birmingham |archive-date=August 19, 2023 |archive-url=https://web.archive.org/web/20230819182518/https://www.birmingham.ac.uk/news/2023/taylor-swifts-eras-tour-a-harmonious-overture-of-the-trickle-down-effect-on-local-economies |url-status=live }} Anne Steele and Sarah Krouse from The Wall Street Journal opined that the Eras Tour is an example of "women's multiplier effect", showing how women's entertainment can impact the economy. Baharudin characterized Swiftonomics as an economic snowball effect.

{{Blockquote

| quote = "[Swift's] Eras Tour, which launched in Glendale, Arizona on March 17, hasn't launched a viral moment so much as the tour itself has gone viral, further spreading to every corner of the internet with every successive date. Each stop has dominated the news cycle for days, whether due to its special guests, its surprise songs, its celebrity attendees, its Easter eggs, or its volcanic fan response—even the introduction of a new outfit to Swift's rotation can be headline-worthy."

| author = Andrew Unterberger

| source = Billboard{{Cite magazine |last=Unterberger |first=Andrew |date=June 8, 2023 |title=Taylor Swift's Eras Tour Is Even Bigger Than You Think — And These Streaming Stats Prove It |url=https://www.billboard.com/music/pop/taylor-swift-eras-tour-streaming-numbers-historic-1235349188/ |magazine=Billboard |access-date=June 9, 2023 |archive-date=June 9, 2023 |archive-url=https://web.archive.org/web/20230609032609/https://www.billboard.com/music/pop/taylor-swift-eras-tour-streaming-numbers-historic-1235349188/ |url-status=live }}

}}

The Eras Tour was a phenomenon in mass media, especially on social media.{{Cite news |last=Jenna |first=Benchetrit |date=May 15, 2023 |title=How pop stars like Beyoncé and Taylor Swift are embracing the social media concert |agency=CBC News |url=https://www.cbc.ca/news/entertainment/beyonce-taylor-swift-social-media-concert-1.6840464 |url-status=live |access-date=May 15, 2023 |archive-url=https://web.archive.org/web/20230515041118/https://www.cbc.ca/news/entertainment/beyonce-taylor-swift-social-media-concert-1.6840464 |archive-date=May 15, 2023}} Various moments and events of and during the tour became topics of news coverage and wide social media engagement both domestically and internationally.{{Cite news |last=Stevens |first=Matt |date=August 11, 2023 |title=Taylor Swift's Viral Era |newspaper=The New York Times |url=https://www.nytimes.com/interactive/2023/08/11/arts/music/taylor-swift-eras-tour-timeline.html |access-date=August 14, 2023 |issn=0362-4331 |archive-date=August 14, 2023 |archive-url=https://web.archive.org/web/20230814001458/https://www.nytimes.com/interactive/2023/08/11/arts/music/taylor-swift-eras-tour-timeline.html |url-status=live }}{{Cite news |last=Nicas |first=Jack |date=November 10, 2023 |title=Taylor Swift Takes Her Eras Tour Global, Shaking Argentina |newspaper=The New York Times |url=https://www.nytimes.com/2023/11/10/world/americas/taylor-swift-argentina.html |access-date=November 18, 2023 |issn=0362-4331 |archive-date=November 18, 2023 |archive-url=https://web.archive.org/web/20231118175301/https://www.nytimes.com/2023/11/10/world/americas/taylor-swift-argentina.html |url-status=live }} To Horton, it grew into a "mass cultural moment", generating "unceasing buzz" and "a vast, ever-expanding digital world of clips, reactions, live-streams, dissections and analysis"; hence, apart from just Swift's performances, the mythology, celebrity gossip and fan culture surrounding the tour drove news cycles, expanding the "Swiftverse and dissolving its borders with everything else even further." She described the Eras Tour as "not so much as a series of concerts, but as an ongoing, sprawling, interactive and ever-mutating reality show, with new chapters every week."{{Cite news |last=Horton |first=Adrian |date=May 29, 2023 |title=How Taylor Swift's Eras tour took over America |newspaper=The Guardian |url=https://www.theguardian.com/music/2023/may/29/taylor-swift-eras-tour-america-takeover |url-status=live |access-date=May 29, 2023 |archive-url=https://web.archive.org/web/20230529131032/https://www.theguardian.com/music/2023/may/29/taylor-swift-eras-tour-america-takeover |archive-date=May 29, 2023 |issn=0261-3077}} Media outlets reported on the numerous fan-run livestreams of each tour show, viewed by thousands of people on TikTok nightly.{{Cite news |last=Draughorne |first=Kenan |date=August 2, 2023 |title=How to watch the Taylor Swift concert from the comfort of your sofa |url=https://www.latimes.com/entertainment-arts/music/story/2023-08-02/taylor-swift-tiktok-sofi-concert-how-to-watch-from-your-sofa |access-date=November 10, 2023 |newspaper=Los Angeles Times |archive-date=August 4, 2023 |archive-url=https://web.archive.org/web/20230804225657/https://www.latimes.com/entertainment-arts/music/story/2023-08-02/taylor-swift-tiktok-sofi-concert-how-to-watch-from-your-sofa |url-status=live }}{{Cite news |last=Bobrowsky |first=Meghan |date=July 4, 2023 |title=No Taylor Swift Tickets? No Problem, These Livestreamers Have Got You Covered |newspaper=The Wall Street Journal |url=https://www.wsj.com/articles/no-taylor-swift-tickets-no-problem-these-livestreamers-have-got-you-covered-fea82bc2 |access-date=November 10, 2023 |issn=0099-9660 |archive-date=November 10, 2023 |archive-url=https://web.archive.org/web/20231110085636/https://www.wsj.com/articles/no-taylor-swift-tickets-no-problem-these-livestreamers-have-got-you-covered-fea82bc2 |url-status=live }}{{Cite magazine |date=April 22, 2023 |title=Has TikTok Ruined Live Music? |url=https://slate.com/podcasts/icymi/2023/04/how-tiktok-has-changed-concert-going |access-date=November 10, 2023 |magazine=Slate |archive-date=November 10, 2023 |archive-url=https://web.archive.org/web/20231110085635/https://slate.com/podcasts/icymi/2023/04/how-tiktok-has-changed-concert-going |url-status=live }} According to telecommunications company AT&T, fans set data usage records on the company's network in numerous stadiums.{{cite news |url=https://www.theverge.com/2023/11/16/23949041/taylor-swift-eras-tour-mobile-data-usage-att |title=Taylor Swift fans used record amounts of data during the Eras Tour in North America |last=Patel |first=Nilay |website=The Verge |date=November 17, 2023 |access-date=November 20, 2023 |archive-date=November 20, 2023 |archive-url=https://web.archive.org/web/20231120012837/https://www.theverge.com/2023/11/16/23949041/taylor-swift-eras-tour-mobile-data-usage-att |url-status=live }} Various brands, celebrities and companies posted parodies of the Eras Tour poster on social media.{{Cite magazine |last=Rowley |first=Glenn |date=March 17, 2023 |title=Elmo Channels Taylor Swift by Recreating The Eras Tour Poster: See It |url=https://www.billboard.com/music/music-news/elmo-taylor-swift-eras-tour-poster-recreation-1235288839/ |magazine=Billboard |access-date=June 22, 2023 |archive-date=June 22, 2023 |archive-url=https://web.archive.org/web/20230622214810/https://www.billboard.com/music/music-news/elmo-taylor-swift-eras-tour-poster-recreation-1235288839/ |url-status=live }}{{Cite web |last=Klein |first=Brennan |date=November 10, 2022 |title=Official Spider-Man Poster Parodies Taylor Swift Music Tour |url=https://screenrant.com/spiderman-poster-parody-taylor-swift-music-tour/ |access-date=June 22, 2023 |website=ScreenRant |archive-date=June 22, 2023 |archive-url=https://web.archive.org/web/20230622214810/https://screenrant.com/spiderman-poster-parody-taylor-swift-music-tour/ |url-status=live }}

A topic of constant media coverage, the Eras Tour was attended by a large number of celebrities across fields such as cinema, television, music and sports,{{Cite magazine |last=Schonfeld |first=Alexandra |date=May 31, 2023 |title=All of the Celebrities Who've Attended Taylor Swift's Eras Tour So Far! |url=https://people.com/music/celebrities-whove-attended-taylor-swifts-eras-tour/ |url-status=live |archive-url=https://web.archive.org/web/20230603103524/https://people.com/music/celebrities-whove-attended-taylor-swifts-eras-tour/ |archive-date=June 3, 2023 |access-date=June 3, 2023 |magazine=People}}{{Cite news |date=June 1, 2023 |title=Photos from Celebrities Attending Taylor Swift's The Eras Tour |url=https://www.eonline.com/photos/35888/celebrities-attending-taylor-swifts-the-eras-tour |url-status=live |archive-url=https://web.archive.org/web/20230605084546/https://www.eonline.com/photos/35888/celebrities-attending-taylor-swifts-the-eras-tour |archive-date=June 5, 2023 |access-date=June 5, 2023 |agency=E!}} as well as by various political figures.{{Cite web |last=Bernabe |first=Angeline Jane |date=June 21, 2024 |title=Prince William, Prince George, Princess Charlotte, Prince Louis attend London Eras Tour |url=https://abcnews.go.com/GMA/Culture/prince-william-prince-george-princess-charlotte-prince-louis/story?id=111327242 |access-date=June 21, 2024 |website=ABC News |archive-date=June 21, 2024 |archive-url=https://web.archive.org/web/20240621223005/https://abcnews.go.com/GMA/Culture/prince-william-prince-george-princess-charlotte-prince-louis/story?id=111327242 |url-status=live }}{{Cite web |last=Roos |first=Meghan |date=May 18, 2024 |title=Sweden's Prime Minister Says It's 'No Secret' He's a Swiftie as He Extends 'Warm Welcome' to Her Eras Tour |url=https://parade.com/news/sweden-prime-minister-swiftie-extends-warm-welcome-taylor-swift-eras-tour |access-date=June 21, 2024 |website=Parade |archive-date=June 6, 2024 |archive-url=https://web.archive.org/web/20240606182936/https://parade.com/news/sweden-prime-minister-swiftie-extends-warm-welcome-taylor-swift-eras-tour |url-status=live }} Billboard thus described the tour as a "genuinely epic event",{{Cite magazine |last=Aniftos |first=Rania |date=May 31, 2023 |title=Here Are All the Celebrities Who Have Attended Taylor Swift's The Eras Tour |url=https://www.billboard.com/lists/taylor-swifts-the-eras-tour-celebrities-attendees-surprise-guests/ |magazine=Billboard |access-date=June 3, 2023 |archive-date=June 3, 2023 |archive-url=https://web.archive.org/web/20230603103524/https://www.billboard.com/lists/taylor-swifts-the-eras-tour-celebrities-attendees-surprise-guests/ |url-status=live }} stating that "none of Swift's peers has enjoyed the kind of cultural cachet she has attained."{{Cite web |date=November 7, 2023 |title=9 Things Other Artists Can Learn From Taylor Swift's Blockbuster Eras Tour |url=https://www.billboard.com/lists/taylor-swift-eras-tour-things-artists-learn/ |url-status=live |archive-url=https://web.archive.org/web/20231113181700/https://www.billboard.com/lists/taylor-swift-eras-tour-things-artists-learn/ |archive-date=November 13, 2023 |access-date=November 27, 2023 |magazine=Billboard}} Culture journalist Kate Lindsay dubbed the tour "post-reality TV" in her newsletter.{{Cite web |last=lindsay |first=kate |date=May 17, 2023 |title=Taylor Swift and Matty Healy are post-reality TV |url=https://embedded.substack.com/p/taylor-swift-and-matty-healy-are |url-status=live |archive-url=https://web.archive.org/web/20230529133453/https://embedded.substack.com/p/taylor-swift-and-matty-healy-are |archive-date=May 29, 2023 |access-date=May 29, 2023 |agency=Embedded}} According to Tyler Foggatt of The New Yorker, Swift "has done to stadium shows what Beyoncé did to Coachella, and to millennials what Bruce Springsteen did to baby boomers. She has crafted a spectacle—a long-form, real-life experience in an age that is otherwise dominated by short-form online content—though the tour is also perfectly designed to be consumed online."{{Cite magazine |last=Foggatt |first=Tyler |date=June 3, 2023 |title=Look What Taylor Made Us Do |url=https://www.newyorker.com/culture/cultural-comment/look-what-taylor-made-us-do |magazine=The New Yorker |issn=0028-792X |access-date=June 11, 2023 |archive-date=June 3, 2023 |archive-url=https://web.archive.org/web/20230603102239/https://www.newyorker.com/culture/cultural-comment/look-what-taylor-made-us-do |url-status=live }}

Swift was the most photographed person of 2023.{{Cite web |last=Segarra |first=Lisa Marie |date=November 24, 2023 |title=Who is the Most Photographed Person in the World in 2024? |url=https://petapixel.com/most-photographed-person/#:~:text=1.,the%20top%20spot%20this%20year. |access-date=November 3, 2024 |website=PetaPixel |archive-date=June 23, 2024 |archive-url=https://web.archive.org/web/20240623110618/https://petapixel.com/most-photographed-person/#:~:text=1.,the%20top%20spot%20this%20year. |url-status=live }} Billboard critics agreed that Swift has dominated 2023 commercially and culturally, and some of them opined that the persisting success of Midnights, followed by the Eras Tour, and the release of Speak Now (Taylor's Version) could "overexpose" Swift once again.{{Cite magazine |last1=Aniftos |first1=Rania |last2=Atkinson |first2=Katie |last3=Denis |first3=Kyle |last4=Lipshutz |first4=Jason |last5=Unterberger |first5=Andrew |date=June 6, 2023 |title=Did Taylor Swift's Dominant 2023 Need a Chart-Conquering Week to Match? |url=https://www.billboard.com/music/chart-beat/taylor-swift-midnights-karma-charts-five-burning-questions-1235347066/ |magazine=Billboard |issn=0006-2510 |oclc=67058557 |access-date=June 7, 2023 |archive-date=October 22, 2023 |archive-url=https://web.archive.org/web/20231022220433/https://www.billboard.com/music/chart-beat/taylor-swift-midnights-karma-charts-five-burning-questions-1235347066/ |url-status=live }} Glamour raised the same concern, stating Swift has dominated all aspects of popular culture in 2023, resulting in a "Swift monoculture".{{Cite magazine |last=McNeal |first=Stephanie |date=October 6, 2023 |title=I Fear Taylor Swift Fatigue Is Coming |url=https://www.glamour.com/story/i-fear-taylor-swift-fatigue-is-coming |access-date=October 7, 2023 |magazine=Glamour |archive-date=October 8, 2023 |archive-url=https://web.archive.org/web/20231008190456/https://www.glamour.com/story/i-fear-taylor-swift-fatigue-is-coming |url-status=live }} The Hollywood Reporter opined, Swift became a "queen of all media" with the tour, dominating the concert, streaming and film spheres; Deadline Hollywood referred to Swift as "The Monarch of All Media".{{Cite web |last1=Patten |first1=Dominic |last2=Campione |first2=Katie |last3=D'Alessandro |first3=Anthony |last4=Goldsmith |first4=Jill |date=December 13, 2023 |title=2023 (Taylor's Version): 13 Ways Taylor Swift Staked Her Claim This Year As The Monarch Of All Media |url=https://deadline.com/2023/12/taylor-swift-biggest-moments-2023-eras-tour-travis-kelce-movie-1235613388/ |access-date=December 13, 2023 |website=Deadline Hollywood |archive-date=December 13, 2023 |archive-url=https://web.archive.org/web/20231213090450/https://deadline.com/2023/12/taylor-swift-biggest-moments-2023-eras-tour-travis-kelce-movie-1235613388/ |url-status=live }} Following the media frenzy surrounding the Eras Tour in Brazil, Vulture opined Swift "might actually be more popular than Jesus in the country."{{Cite web |last=Curto |first=Justin |date=November 16, 2023 |title=Brazilian Fans Want to Make Jesus a Swiftie |url=https://www.vulture.com/2023/11/taylor-swift-jesus-statue-brazil.html |access-date=November 29, 2023 |magazine=Vulture |archive-date=November 28, 2023 |archive-url=https://web.archive.org/web/20231128173607/https://www.vulture.com/2023/11/taylor-swift-jesus-statue-brazil.html |url-status=live }} Describing the Eras Tour in Europe, Josiah Gogarty of UnHerd opined that Swift is "keeping mass culture alive";{{Cite web |last=Gogarty |first=Josiah |date=May 9, 2024 |title=The night Taylor Swift conquered Europe |url=https://unherd.com/2024/05/the-night-taylor-swift-conquered-europe/ |access-date=May 10, 2024 |website=UnHerd |archive-date=June 1, 2024 |archive-url=https://web.archive.org/web/20240601145449/https://unherd.com/2024/05/the-night-taylor-swift-conquered-europe/ |url-status=live }} Fortune remarked that the Eras Tour in Paris overshadowed the 2024 Summer Olympics in terms of both tourism and media attention.{{Cite magazine |title=Taylor Swift "overshadowing" the Olympics as Americans flock to Paris for The Eras Tour |url=https://fortune.com/europe/2024/05/08/taylor-swift-olympics-paris-americans-eras-tour/ |access-date=May 11, 2024 |magazine=Fortune |archive-date=May 11, 2024 |archive-url=https://web.archive.org/web/20240511123819/https://fortune.com/europe/2024/05/08/taylor-swift-olympics-paris-americans-eras-tour/ |url-status=live }}

Dictionary.com named the word "Era" the "Vibe of the Year" of 2023. Grant Barrett, head of lexicography at the firm, opined that they "saw a real surge in the use of eras across popular culture" in 2023, owing to the Eras Tour, "the year's most high-profile, record-setting, impossible-to-ignore cultural phenomenon".{{Cite magazine |last=Bowenbank |first=Starr |date=December 18, 2023 |title=Dictionary.com Crowns the Word 'Era' as 2023's Vibe of the Year |url=https://www.billboard.com/music/music-news/era-dictionary-com-word-2023-vibe-of-year-1235561427/ |access-date=December 19, 2023 |magazine=Billboard |archive-date=December 19, 2023 |archive-url=https://web.archive.org/web/20231219013843/https://www.billboard.com/music/music-news/era-dictionary-com-word-2023-vibe-of-year-1235561427/ |url-status=live }} Mary Kate Carr of The A.V. Club wrote "From her tabloid-famous romances to the blockbuster success of her re-recordings to the incredible economic impact of Eras Tour, there wasn't a facet of pop culture that Swift's influence didn't reach".{{Cite web |last=Carr |first=Mary Kate |title=The year in Taylor Swift, from The Eras Tour to 1989 (Taylor's Version) to Travis Kelce |date=December 19, 2023 |url=https://www.avclub.com/taylor-swift-year-in-review-2023-eras-tour-1851099481 |access-date=December 20, 2023 |website=The A.V. Club |archive-date=December 20, 2023 |archive-url=https://web.archive.org/web/20231220025833/https://www.avclub.com/taylor-swift-year-in-review-2023-eras-tour-1851099481 |url-status=live }}

During the first U.S. leg of the tour in 2023, a fan-created online guessing game dubbed "Swiftball", inspired by fantasy football, began surging in popularity. Over 50,000 fans filled out virtual ballots ahead of each show to guess Swift's nightly "surprise songs" and costumes, with some also donating items to serve as prizes for the winners, such as Swift-themed bracelets, CDs, vinyls, and posters.{{cite news|url= https://www.usatoday.com/story/entertainment/music/2024/02/05/fantasy-football-meets-taylor-swift-in-massive-swiftball-competition/72136376007/|title= Fantasy football meets Taylor Swift in massive 'Swiftball' competition|newspaper= USA Today|accessdate= February 26, 2024|archive-date= February 27, 2024|archive-url= https://web.archive.org/web/20240227005028/https://www.usatoday.com/story/entertainment/music/2024/02/05/fantasy-football-meets-taylor-swift-in-massive-swiftball-competition/72136376007/|url-status= live}} In August 2023, fan-made app Swift Alert launched globally, receiving 800,000 downloads by July 2024. The app provides users with real-time updates on each Eras Tour show and includes popular game "Mastermind", similar to "Swiftball". "Mastermind" received 288,000 entries during Swift's Zurich show on July 9, 2024.{{cite magazine |last=Katz |first=Leslie |date=July 10, 2024 |title=Why Taylor Swift Fans Love This Eras Tour App |url=https://www.forbes.com/sites/lesliekatz/2024/07/10/taylor-swift-fans-love-this-app-for-tuning-in-to-all-things-eras-tour/ |magazine=Forbes |access-date=November 11, 2024}} American filmmaker M. Night Shyamalan conceived the screenplay for his 2024 film Trap after attending the Eras Tour.{{Cite magazine |date=July 1, 2024 |title=M. Night Shyamalan Pitched Trap As 'Silence Of The Lambs At A Taylor Swift Concert' – Exclusive Image |url=https://www.empireonline.com/movies/news/m-night-shyamalan-trap-silence-of-the-lambs-taylor-swift/ |access-date=March 26, 2025 |magazine=Empire}}

Fans at the stadiums set new records for attendance and usage. At the show in Arlington, Texas, AT&T's network alone moved 28.9 terabytes of data during the busiest day of Swift's three-day tour stop at AT&T Stadium, according to data the carrier has shared exclusively with The Verge. The company estimates 1 TB of data represents about 200,000 photos or 400 hours of video moving across its network, the most data AT&T's network has moved at any stadium for any event that year. The 4.8 terabytes of data generated during her extremely rainy show at Gillette Stadium in Foxborough, Massachusetts was a record for that stadium as well. Her stop at US Bank Stadium in Minneapolis moved 6.6 terabytes of data on AT&T's network during its highest-traffic day, nearly 70 percent more volume than anything else over the past year. In Chicago, 7.2 TB of data was used at Soldier Field.{{Cite web |last=Patel |first=Nilay |date=November 16, 2023 |title=Taylor Swift fans used record amounts of data during the Eras Tour in North America |url=https://www.theverge.com/2023/11/16/23949041/taylor-swift-eras-tour-mobile-data-usage-att |access-date=December 11, 2024 |website=The Verge |archive-date=November 20, 2023 |archive-url=https://web.archive.org/web/20231120012837/https://www.theverge.com/2023/11/16/23949041/taylor-swift-eras-tour-mobile-data-usage-att |url-status=live }}

At Wembley Stadium in London, EE witnessed an unprecedented surge in data usage during the concert, setting new records. This surpassed the data usage at the 2024 UEFA Champions League final. Swifties broke Vodafone Portugal’s data traffic record with a staggering 4.8 TB on the second night, surpassing any association football game ever held at the stadium.{{Cite web |url=https://www.simlocal.com/post/taylor-swifts-the-eras-tour-is-smashing-data-usage-records?srsltid=AfmBOortd1czzNcU3B6XTnG4HqbwVFbe_jtvlF9QI-9AQKVDb0TPjPS4 |title=Archived copy |access-date=November 29, 2024 |archive-date=January 14, 2025 |archive-url=https://web.archive.org/web/20250114144934/https://www.simlocal.com/post/taylor-swifts-the-eras-tour-is-smashing-data-usage-records?srsltid=AfmBOortd1czzNcU3B6XTnG4HqbwVFbe_jtvlF9QI-9AQKVDb0TPjPS4 |url-status=live }}

In Canada, Rogers Communications said fans who attended Swift's sold-out November 21 Eras Tour concert in Toronto set the new traffic record by streaming and sharing content on Rogers 5G network, using 7.4 terabytes (TB) of mobile data in just a few hours, a total of 5G data usage equivalent to streaming her entire discography 6,300 times, or to uploading 182,000 photos and 1,600 hours worth of streaming videos. Rogers said total of 42 TB of wireless data was used by Swifties at all six shows on the Rogers 5G network at Rogers Centre.{{Cite web |url=https://www.thestar.com/news/gta/taylor-swift-fans-at-toronto-eras-tour-show-shatter-record-for-the-most-data-usage/article_f0d7fe36-aaa2-11ef-a788-1fd70d1cbfef.html |title=Archived copy |access-date=November 29, 2024 |archive-date=November 27, 2024 |archive-url=https://web.archive.org/web/20241127003727/https://www.thestar.com/news/gta/taylor-swift-fans-at-toronto-eras-tour-show-shatter-record-for-the-most-data-usage/article_f0d7fe36-aaa2-11ef-a788-1fd70d1cbfef.html |url-status=live }} The final concert of the tour in Vancouver's BC Place was watched online by millions; one fan-hosted live-stream from the venue was followed by another 389,000 people on YouTube.{{Cite news |last=Savage |first=Mark |date=December 10, 2024 |title=Taylor Swift: End of an era as 'proud' star finishes tour in Vancouver |url=https://www.bbc.com/news/articles/c75wz1zq3rwo |access-date=December 11, 2024 |agency=BBC News |archive-date=December 11, 2024 |archive-url=https://web.archive.org/web/20241211215442/https://www.bbc.com/news/articles/c75wz1zq3rwo |url-status=live }}

{{Quote box

| quote = The only thing I can compare [the Eras Tour] to is the phenomenon of Beatlemania.

| author = American musician Billy Joel

| source = The New York Times

| align = right

| width = 18%

}}

The fan frenzy associated with the tour has been dubbed "Swiftmania" or similar terms.{{Cite news |date=July 21, 2023 |title=Taylor Swift fans line up early at Lumen Field to buy sweatshirts and more |newspaper=The Seattle Times |url=https://www.seattletimes.com/seattle-news/taylor-swift-merchandise-shop-at-seattles-lumen-field-draws-long-lines/ |access-date=July 22, 2023 |archive-date=July 22, 2023 |archive-url=https://web.archive.org/web/20230722192708/https://www.seattletimes.com/seattle-news/taylor-swift-merchandise-shop-at-seattles-lumen-field-draws-long-lines/ |url-status=live }}{{Cite news |last=Kircher |first=Madison Malone |date=April 19, 2023 |title=What Would You Do for a Taylor Swift Sweatshirt? |newspaper=The New York Times |url=https://www.nytimes.com/2023/04/19/style/taylor-swift-mania.html |access-date=July 27, 2023 |archive-date=July 27, 2023 |archive-url=https://web.archive.org/web/20230727115848/https://www.nytimes.com/2023/04/19/style/taylor-swift-mania.html |url-status=live }}{{Cite news |last=Zokovitch |first=Grace |date=May 16, 2023 |title='A legend's coming:' Taylor Swift mania descends on Boston ahead of weekend concerts |newspaper=Boston Herald |url=https://www.bostonherald.com/2023/05/16/a-legends-coming-taylor-swift-mania-descends-on-boston-ahead-of-weekend-concerts/ |url-status=live |access-date=May 29, 2023 |archive-url=https://web.archive.org/web/20230529054041/https://www.bostonherald.com/2023/05/16/a-legends-coming-taylor-swift-mania-descends-on-boston-ahead-of-weekend-concerts/ |archive-date=May 29, 2023}}{{Cite news |date=May 26, 2023 |title=Taylor Swift mania explained |agency=CBS News |url=https://www.cbsnews.com/newyork/video/taylor-swift-mania-explained/ |url-status=live |access-date=May 29, 2023 |archive-url=https://web.archive.org/web/20230529012835/https://www.cbsnews.com/newyork/video/taylor-swift-mania-explained/ |archive-date=May 29, 2023}} The Irish Times held it responsible for "pushing up prices", leading to the Swiftflation phenomenon.{{Cite news |last=O'Regan |first=Ellen |date=July 14, 2023 |title=Swiftflation: star's pulling power likely to push up prices |url=https://www.irishtimes.com/business/2023/07/14/swiftflation-stars-pulling-power-likely-to-push-up-prices/ |access-date=July 24, 2023 |newspaper=The Irish Times |archive-date=July 24, 2023 |archive-url=https://web.archive.org/web/20230724133736/https://www.irishtimes.com/business/2023/07/14/swiftflation-stars-pulling-power-likely-to-push-up-prices/ |url-status=live }} Journalists considered Swiftmania as the 21st-century equivalent to Beatlemania, a 1960s cultural phenomenon owing to the fanaticism surrounding the English rock band the Beatles. Jon Bream of Star Tribune opined that Swift has achieved "a once unthinkable monoculture, a zeitgeistian redux of Beatlemania".{{Cite news |last=Bream |first=Jon |date=June 24, 2023 |title=Taylor Swift delivers the most fan-fulfilling concert of all time in Minneapolis |newspaper=Star Tribune |url=https://www.startribune.com/taylor-swift-eras-tour-concert-review-minneapolis-us-bank-stadium/600285014/ |access-date=June 24, 2023 |archive-date=June 24, 2023 |archive-url=https://web.archive.org/web/20230624080445/https://www.startribune.com/taylor-swift-eras-tour-concert-review-minneapolis-us-bank-stadium/600285014/ |url-status=live }}{{Cite news |last=McMarlin |first=Shirley |date=June 13, 2023 |title=How popular is Taylor Swift? It's the 2023 version of Beatlemania |newspaper=Pittsburgh Tribune-Review |url=https://triblive.com/aande/music/theres-something-about-taylor-swift-fans-explain-singers-mass-appeal/ |access-date=June 17, 2023 |archive-date=June 17, 2023 |archive-url=https://web.archive.org/web/20230617131629/https://triblive.com/aande/music/theres-something-about-taylor-swift-fans-explain-singers-mass-appeal/ |url-status=live }}{{Cite news |last=Gambles |first=Sarah |date=July 23, 2023 |title=The ubiquitous power of Taylor Swift |newspaper=Deseret News |url=https://www.deseret.com/2023/7/22/23579559/taylor-swift-eras-tour-taking-over-america-summer |access-date=July 23, 2023 |archive-date=July 23, 2023 |archive-url=https://web.archive.org/web/20230723032924/https://www.deseret.com/2023/7/22/23579559/taylor-swift-eras-tour-taking-over-america-summer |url-status=live }} Media outlets have noted the extensive audience participation on the Eras Tour, particularly the various "inside joke" chants and rituals that the crowds performed together at each show.{{Cite news |last=Ding |first=Jaimie |date=July 31, 2023 |title=The unofficial fan chants to learn ahead of Taylor Swift's L.A. shows |newspaper=Los Angeles Times |url=https://www.latimes.com/entertainment-arts/story/2023-07-31/the-unofficial-fan-chants-to-learn-ahead-of-taylor-swifts-la-shows |access-date=August 5, 2023 |archive-date=August 5, 2023 |archive-url=https://web.archive.org/web/20230805044220/https://www.latimes.com/entertainment-arts/story/2023-07-31/the-unofficial-fan-chants-to-learn-ahead-of-taylor-swifts-la-shows |url-status=live }}{{Cite web |last=Chapman |first=Rachel |date=May 18, 2023 |title=Taylor Swift Chants You'll Hear At Eras Tour Including That "Bad Blood" Moment |url=https://www.elitedaily.com/lifestyle/taylor-swift-fan-chants-eras-tour |access-date=August 5, 2023 |website=Elite Daily |archive-date=August 5, 2023 |archive-url=https://web.archive.org/web/20230805051048/https://www.elitedaily.com/lifestyle/taylor-swift-fan-chants-eras-tour |url-status=live }}{{Cite news |last=Hernandez |first=Joseph |date=July 7, 2023 |title=Here are 8 chants, rituals you should know before Taylor Swift's concert at Arrowhead |work=The Kansas City Star |url=https://www.kansascity.com/kc-city-guides/tips/article276981298.html}} Outlets also reported that many fans experienced a "post-concert amnesia", struggling to remember the concert after attending it. Psychologists explained that intensely happy emotions have the same effect on the brain as traumatic events, and can lead to loss of memory, as the "highly stimulating environment" of the show overwhelms the amount of information the brain can handle at a time.{{Cite news |date=June 1, 2023 |title=Taylor Swift fans claim intense concert experience causes 'Fan Amnesia' |agency=ABC News |url=https://abcnews.go.com/GMA/Culture/video/taylor-swift-fans-claim-intense-concert-experience-causes-99784237 |url-status=live |access-date=June 5, 2023 |archive-url=https://web.archive.org/web/20230603163103/https://abcnews.go.com/GMA/Culture/video/taylor-swift-fans-claim-intense-concert-experience-causes-99784237 |archive-date=June 3, 2023}}{{Cite news |last=Nimoni |first=Fiona |date=June 1, 2023 |title=Taylor Swift fans report 'amnesia' following show |agency=BBC News |url=https://www.bbc.com/news/entertainment-arts-65765368 |url-status=live |access-date=June 5, 2023 |archive-url=https://web.archive.org/web/20230604145140/https://www.bbc.com/news/entertainment-arts-65765368 |archive-date=June 4, 2023}}{{Cite magazine |last=Dunworth |first=Liberty |date=June 2, 2023 |title=Taylor Swift fans report "post-concert amnesia" after 'The Eras' tour |url=https://www.nme.com/news/music/taylor-swift-fans-report-post-concert-amnesia-after-the-eras-tour-3451091 |url-status=live |magazine=NME |archive-url=https://web.archive.org/web/20230604175408/https://www.nme.com/news/music/taylor-swift-fans-report-post-concert-amnesia-after-the-eras-tour-3451091 |archive-date=June 4, 2023 |access-date=June 5, 2023}} Proposing marriage during Swift's performance of "Love Story" also gained traction at the tour.{{Cite news |last=Kircher |first=Madison Malone |date=May 2, 2024 |title=At a Taylor Swift Concert? Time to Propose. |url=https://www.nytimes.com/2024/05/02/fashion/weddings/taylor-swift-eras-tour-proposals.html |url-status=live |archive-url=https://web.archive.org/web/20240621223006/https://www.nytimes.com/2024/05/02/fashion/weddings/taylor-swift-eras-tour-proposals.html |archive-date=June 21, 2024 |access-date=June 21, 2024 |work=The New York Times |issn=0362-4331}} Highly enthusiastic reactions from fans were reported at screenings of the tour's accompanying concert film.{{Cite magazine |last=Gajewski |first=Ryan |date=October 17, 2023 |title=Taylor Swift's 'Eras Tour' Film Ignites Debate Over Movie Theater Etiquette |url=https://www.hollywoodreporter.com/movies/movie-news/taylor-swift-eras-tour-film-movie-theater-etiquette-1235620093/ |url-status=live |archive-url=https://web.archive.org/web/20231017014352/https://www.hollywoodreporter.com/movies/movie-news/taylor-swift-eras-tour-film-movie-theater-etiquette-1235620093/ |archive-date=October 17, 2023 |access-date=October 17, 2023 |magazine=The Hollywood Reporter}}

File:Aankomst Beatles op Schiphol, omringd door politiemensen gaan de Beatles naar de, Bestanddeelnr 916-5127.jpg swarmed by fans and media personnel in 1964 upon arrival in the Netherlands; the fan frenzy associated with the Eras Tour, dubbed Swiftmania, is considered the 21st-century equivalent to Beatlemania.]]Large numbers of fans who did not have tickets to the Eras Tour gathered outside the venues in various cities to listen to Swift performing,{{Cite web |last=Young |first=Alex |date=May 14, 2023 |title=Thousands of Swifties amass outside of stadium during Taylor Swift's shows in Philadelphia |url=https://consequence.net/2023/05/taylor-swift-philadelphia/ |url-status=live |archive-url=https://web.archive.org/web/20230520055550/https://consequence.net/2023/05/taylor-swift-philadelphia/ |archive-date=May 20, 2023 |access-date=May 17, 2023 |website=Consequence}}{{Cite news |last=Yahr |first=Emily |date=May 15, 2023 |title=The bonding experience of watching a Taylor Swift concert from a parking lot |newspaper=The Washington Post |url=https://www.washingtonpost.com/music/2023/05/15/taylor-swift-eras-tour-parking-lot/ |url-status=live |access-date=May 17, 2023 |archive-url=https://web.archive.org/web/20230522190727/https://www.washingtonpost.com/music/2023/05/15/taylor-swift-eras-tour-parking-lot/ |archive-date=May 22, 2023}} a tailgate party phenomenon media outlets and fans termed "Taylor-gating".{{Cite web |date=May 19, 2023 |title=Taylor Swift fans are 'Taylor-gating' at her concerts. Here's what that means |url=https://www.today.com/popculture/music/taylor-gating-taylor-swift-eras-tour-explainer-rcna85218 |url-status=live |archive-url=https://web.archive.org/web/20230529045626/https://www.today.com/popculture/music/taylor-gating-taylor-swift-eras-tour-explainer-rcna85218 |archive-date=May 29, 2023 |access-date=May 29, 2023 |work=Today}}{{Cite news |last1=Ferschweiler |first1=Emma |last2=Ashford |first2=Joy |date=May 26, 2023 |title=No 'Taylor-gating': New Jersey authorities warn Swifties against tailgating at her concert |newspaper=USA Today |url=https://www.usatoday.com/story/entertainment/music/2023/05/26/taylor-swift-met-life-fans-told-no-taylor-gating/70262581007/ |access-date=July 24, 2023 |archive-date=July 24, 2023 |archive-url=https://web.archive.org/web/20230724165957/https://www.usatoday.com/story/entertainment/music/2023/05/26/taylor-swift-met-life-fans-told-no-taylor-gating/70262581007/ |url-status=live }} Charlotte Ivers of The Sunday Times opined, Swift conjured a global crowd phenomena with the tour that "may be less about music and more about feeling part of something."{{Cite news |last=Ivers |first=Charlotte |date=August 18, 2024 |title=Taylor Swift conjures what we thought was lost: a global pop culture |url=https://www.thetimes.com/comment/columnists/article/taylor-swift-conjures-what-we-thought-was-lost-a-global-pop-culture-5mx9mkbd0 |access-date=August 18, 2024 |newspaper=The Sunday Times |archive-date=August 18, 2024 |archive-url=https://web.archive.org/web/20240818045338/https://www.thetimes.com/comment/columnists/article/taylor-swift-conjures-what-we-thought-was-lost-a-global-pop-culture-5mx9mkbd0 |url-status=live }} According to NBC News, such gatherings in open spaces outside the stadium premises have been attributed to a sense or experience of community within Swift's fandom. Thousands gathered in Tampa, Philadelphia and Nashville, among other cities, following which people "shared positive experiences" about Taylor-gating via TikTok, leading to growing crowds at subsequent shows.{{Cite news |last=Madani |first=Doha |date=June 4, 2023 |title=Ticketless Taylor Swift fans are gathering outside stadiums for a different kind of Eras Tour experience |agency=NBC News |url=https://www.nbcnews.com/pop-culture/pop-culture-news/ticketless-taylor-swift-fans-are-gathering-stadiums-different-kind-era-rcna87570 |url-status=live |access-date=June 4, 2023 |archive-url=https://web.archive.org/web/20230604192814/https://www.nbcnews.com/pop-culture/pop-culture-news/ticketless-taylor-swift-fans-are-gathering-stadiums-different-kind-era-rcna87570 |archive-date=June 4, 2023}} The Philadelphia shows attracted around 20,000 ticketless fans every night.{{Cite web |author=Austyn |date=May 14, 2023 |title=LOOK: 20,000 Taylor-Swift Fans Party Outside The Linc on Night 2 of Eras Tour in Philly |url=https://wpst.com/taylor-swift-eras-fans-philadelphia/ |url-status=live |archive-url=https://web.archive.org/web/20230526210017/https://wpst.com/taylor-swift-eras-fans-philadelphia/ |archive-date=May 26, 2023 |access-date=May 26, 2023 |agency=WPST}}{{Cite magazine |last=Jones |first=Damian |date=May 14, 2023 |title=Thousands of Taylor Swift fans who couldn't get tickets flock to Philadelphia show |url=https://www.nme.com/news/music/thousands-of-taylor-swift-fans-who-couldnt-get-tickets-flock-to-philadelphia-show-3443348 |url-status=live |magazine=NME |archive-url=https://web.archive.org/web/20230526210016/https://www.nme.com/news/music/thousands-of-taylor-swift-fans-who-couldnt-get-tickets-flock-to-philadelphia-show-3443348 |archive-date=May 26, 2023 |access-date=May 26, 2023}}{{Cite web |last=Jackson |first=Sharifa |date=May 13, 2023 |title=Taylor Swift mania continues for second day in South Philadelphia |url=https://6abc.com/taylor-swift-lincoln-financial-field-sold-out-concert-philadelphia/13244120/ |url-status=live |archive-url=https://web.archive.org/web/20230520030313/https://6abc.com/taylor-swift-lincoln-financial-field-sold-out-concert-philadelphia/13244120/ |archive-date=May 20, 2023 |access-date=May 17, 2023 |agency=WPVI-TV}} In Chicago, fans occupied the public parks outside Soldier Field, where the concert was "clearly" audible. Cincinnati allocated adjacent park areas for the 41,000 Taylor-gaters.{{Cite news |last=Wysong |first=David |date=June 28, 2023 |title=No Taylor Swift ticket? This park will host ticketless fans outside Paycor Stadium |newspaper=The Cincinnati Enquirer |url=https://www.cincinnati.com/story/entertainment/2023/06/28/smale-riverfront-park-ticketless-taylor-swift-fans-outside-paycor-stadium/70361615007/ |url-status=live |access-date=July 16, 2023 |archive-url=https://web.archive.org/web/20230716100435/https://www.cincinnati.com/story/entertainment/2023/06/28/smale-riverfront-park-ticketless-taylor-swift-fans-outside-paycor-stadium/70361615007/ |archive-date=July 16, 2023}} In Mexico City, stands outside the venue Foro Sol were opened for tailgaters.{{Cite news |last=Salvador |first=Cinthia |date=August 25, 2023 |title=Cientos de fans también disfrutaron el concierto de Taylor Swift afuera del Foro Sol |language=es |trans-title=Thousand of fans also enjoyed the Taylor Swift's concert from outside of the Foro Sol |newspaper=Infobae |url=https://www.infobae.com/mexico/2023/08/25/cientos-de-fans-tambien-disfrutaron-el-concierto-de-taylor-swift-afuera-del-foro-sol/ |access-date=August 28, 2023 |archive-url=https://web.archive.org/web/20230828030356/https://www.infobae.com/mexico/2023/08/25/cientos-de-fans-tambien-disfrutaron-el-concierto-de-taylor-swift-afuera-del-foro-sol/ |archive-date=August 28, 2023}} Thousands of fans also gathered outside the Melbourne Cricket Ground and Singapore National Stadium.{{Cite news |last=West |first=Bryan |date=February 17, 2024 |title=Thousands of Taylor Swift fans sing and dance to Eras Tour outside of MCG stadium |url=https://www.usatoday.com/picture-gallery/entertainment/music/2024/02/17/thousands-of-fans-sing-and-dance-to-eras-tour-outside-of-mcg-stadium/72640408007/ |access-date=February 17, 2024 |newspaper=USA Today |archive-date=February 17, 2024 |archive-url=https://web.archive.org/web/20240217205015/https://www.usatoday.com/picture-gallery/entertainment/music/2024/02/17/thousands-of-fans-sing-and-dance-to-eras-tour-outside-of-mcg-stadium/72640408007/ |url-status=live }}{{Cite web |date=March 4, 2024 |title=More than 10,000 people sing along with Taylor Swift outside National Stadium |url=https://mothership.sg/2024/03/10000-outside-stadium-taylor-swift-concert/ |access-date=March 4, 2024 |website=Mothership |archive-date=March 4, 2024 |archive-url=https://web.archive.org/web/20240304143059/https://mothership.sg/2024/03/10000-outside-stadium-taylor-swift-concert/ |url-status=live }}

{{External media|video1={{cite AV media|url=https://www.youtube.com/watch?v=WszhhdWZqSI|title=Thousands of Taylor Swift fans watch concert for free on grassy hill in Munich|via=The Daily Telegraph on YouTube}}}}

In Munich, Germany, thousands watched the first concert at Olympiastadion for free by camping on the Olympia Berg Hill, a grassy elevated area overlooking the stadium, providing them a direct, bird's-eye view of the show;{{Cite web |last=West |first=Bryan |title=Watching the Eras Tour for free, thousands of Swifties 'Taylor-gate' in Munich, Germany |url=https://www.usatoday.com/story/entertainment/music/2024/07/27/taylor-swift-eras-tour-free-munich-taylor-gate/74449359007/ |access-date=July 27, 2024 |website=USA Today |archive-date=September 9, 2024 |archive-url=https://web.archive.org/web/20240909194426/https://www.usatoday.com/story/entertainment/music/2024/07/27/taylor-swift-eras-tour-free-munich-taylor-gate/74449359007/ |url-status=live }} estimates of people gathered outside the stadium ranged from 25,000 to 50,000.{{Cite web |last1=Bernstein |first1=Isabel |last2=Sonnabend |first2=Lisa |last3=Zirnstein |first3=Michael |last4=Kastner |first4=Bernd |last5=Krass |first5=Sebastian |last6=Sommer |first6=Stefan |last7=Haase |first7=Katharina |date=July 28, 2024 |title=Taylor-Swift-Liveticker: Nach dem Konzert ist vor dem Konzert - was die Fans am Sonntag erwartet |url=https://www.sueddeutsche.de/muenchen/taylor-swift-muenchen-konzert-sonntag-the-eras-tour-liveticker-lux.WqHEB2ThdmXyihpxLZkhxE |access-date=July 28, 2024 |website=Süddeutsche |language=de |archive-date=July 28, 2024 |archive-url=https://web.archive.org/web/20240728104839/https://www.sueddeutsche.de/muenchen/taylor-swift-muenchen-konzert-sonntag-the-eras-tour-liveticker-lux.WqHEB2ThdmXyihpxLZkhxE |url-status=live }}{{Cite web |last=Heyempour |first=Kayla |date=July 29, 2024 |title=50,000 Taylor Swift fans gather on a hill to see — and listen to — her sold-out Munich shows |url=https://www.latimes.com/entertainment-arts/music/story/2024-07-29/taylor-swift-fans-munich-sold-out-shows-free |access-date=August 1, 2024 |website=Los Angeles Times |archive-date=September 9, 2024 |archive-url=https://web.archive.org/web/20240909194428/https://www.latimes.com/entertainment-arts/music/story/2024-07-29/taylor-swift-fans-munich-sold-out-shows-free |url-status=live }} As the practice grew in popularity, some cities and stadium authorities prohibited tailgating due to security reasons. New Jersey State Police issued a warning on May 26, 2023, asking those without tickets not to gather outside the concert venue in East Rutherford.{{Cite web |date=May 26, 2023 |title=NJ police, MetLife Stadium warn Taylor Swift fans do not come to concert without a ticket |url=https://6abc.com/taylor-swift-new-jersey-eras-tour-metlife-stadium-east-rutherford/13303256/ |url-status=live |archive-url=https://web.archive.org/web/20230526160449/https://6abc.com/taylor-swift-new-jersey-eras-tour-metlife-stadium-east-rutherford/13303256/ |archive-date=May 26, 2023 |access-date=May 26, 2023 |agency=WPVI-TV}} Levi's Stadium, the venue for the Santa Clara concerts, similarly prohibited tailgating and asked fans not to congregate in the parking lots or nearby streets.{{Cite web |date=July 21, 2023 |title=Taylor Swift in Santa Clara: No tailgating, no congregating outside Levi's Stadium |url=https://www.nbcbayarea.com/news/local/taylor-swift-levis-stadium-rules/3277973/ |access-date=July 25, 2023 |publisher=KNTV |archive-date=July 25, 2023 |archive-url=https://web.archive.org/web/20230725172554/https://www.nbcbayarea.com/news/local/taylor-swift-levis-stadium-rules/3277973/ |url-status=live }} Other cities that banned tailgating include Kansas City, Inglewood, and Sydney.{{Cite web |last=Barackman |first=Jenna |date=June 28, 2023 |title=Arrowhead Stadium cracks down on "Taylor-gating" ahead of July concerts |url=https://www.kctv5.com/2023/06/28/arrowhead-stadium-cracks-down-taylor-gating-ahead-july-concerts/ |access-date=August 10, 2023 |publisher=KCTV |archive-date=August 10, 2023 |archive-url=https://web.archive.org/web/20230810231710/https://www.kctv5.com/2023/06/28/arrowhead-stadium-cracks-down-taylor-gating-ahead-july-concerts/ |url-status=live }}{{Cite news |last=Garcia |first=Karen |date=August 1, 2023 |title=Inglewood tells Taylor Swift fans: No dancing in the middle of the parking lot at SoFi Stadium |url=https://www.latimes.com/california/story/2023-08-01/inglewood-discourages-tayl-gating-ahead-of-eras-tour-at-sofi-stadium |access-date=August 10, 2023 |newspaper=Los Angeles Times |archive-date=August 10, 2023 |archive-url=https://web.archive.org/web/20230810141838/https://www.latimes.com/california/story/2023-08-01/inglewood-discourages-tayl-gating-ahead-of-eras-tour-at-sofi-stadium |url-status=live }}{{Cite news |last=Finch |first=Nicholas |date=January 29, 2024 |title=Taylor Swift fans advised against attending concert without a ticket |url=https://www.news.com.au/entertainment/music/tours/taylor-swift-fans-advised-against-attending-concert-without-a-ticket/news-story/733fec941c41769fcc59c08d49920bd1 |access-date=February 16, 2024 |publisher=News.com.au |archive-date=January 31, 2024 |archive-url=https://web.archive.org/web/20240131122956/https://www.news.com.au/entertainment/music/tours/taylor-swift-fans-advised-against-attending-concert-without-a-ticket/news-story/733fec941c41769fcc59c08d49920bd1 |url-status=live }} Following security concerns after the 2024 Vienna terrorism plot, the Wembley Stadium administration banned tailgaters for the tour's second set of London concerts.{{Cite magazine |date=August 14, 2024 |title=A Comprehensive Guide To The New Safety Measures At Taylor Swift's London Eras Tour Concerts |url=https://www.elle.com/uk/news-politics/a61873933/taylor-swift-wembley-shows-warnings/ |access-date=August 15, 2024 |magazine=Elle |archive-date=August 15, 2024 |archive-url=https://web.archive.org/web/20240815012911/https://www.elle.com/uk/news-politics/a61873933/taylor-swift-wembley-shows-warnings/ |url-status=live }}

Some companies hiring temporary workers or volunteers to work at venues reported a surge in applications from fans who could not get tickets to the Eras Tour, with one company receiving over 1,000 applications for 65 positions.{{cite news |last1=Yahr |first1=Emily |last2=Javaid |first2=Maham |date=July 27, 2023 |title=They couldn't get Taylor Swift tickets. So they got jobs at the venues. |newspaper=The Washington Post |url=https://www.washingtonpost.com/arts-entertainment/2023/07/27/taylor-swift-eras-tour-fans-venue-jobs/ |access-date=July 27, 2023 |archive-date=August 9, 2023 |archive-url=https://web.archive.org/web/20230809135726/https://www.washingtonpost.com/arts-entertainment/2023/07/27/taylor-swift-eras-tour-fans-venue-jobs/ |url-status=live }} In Buenos Aires, Argentina, fans with general admission tickets camped outside the concert venue, Estadio River Plate, in tents for five months in order to secure front-row positions on the floor during the shows.{{Cite magazine |last=Sharf |first=Zack |date=November 2, 2023 |title=Taylor Swift Fans in Argentina Have Camped Out in Tents for Five Months in Order to Be Front Row at the Eras Tour: 'People Are Very Upset With Us' |url=https://variety.com/2023/music/news/taylor-swift-fans-argentina-camping-out-eras-tour-1235778141/ |access-date=November 3, 2023 |magazine=Variety |archive-date=November 3, 2023 |archive-url=https://web.archive.org/web/20231103143720/https://variety.com/2023/music/news/taylor-swift-fans-argentina-camping-out-eras-tour-1235778141/ |url-status=live }} Before the accompanying concert film released in India, a group of Swifties in Bangalore took out a public march to get Swift to tour India. The fanfare was criticized by some Indian internet users, who dubbed the movement "embarrassing". In response, Indian Swifties on social media opined they were being unfairly "targeted for having fun", highlighting fanbases of Indian actors who have not being scrutinized similarly.{{Cite magazine |last1=Chingkheingambi |first1=Mayengbam |last2=Sharma |first2=Aditi |date=December 3, 2024 |title=Why 'Anti-Hero' Taylor Swift is Indian youngsters' hero |url=https://www.indiatoday.in/sunday-special/story/taylor-swift-the-eras-tour-indian-swifties-india-concert-songs-lyrics-2470305-2023-12-03 |access-date=February 18, 2024 |magazine=India Today |archive-date=February 12, 2024 |archive-url=https://web.archive.org/web/20240212103629/https://www.indiatoday.in/sunday-special/story/taylor-swift-the-eras-tour-indian-swifties-india-concert-songs-lyrics-2470305-2023-12-03 |url-status=live }}

{{multiple image

| perrow = 2

| total_width = 220

| image1 = Friendship bracelets and Taylor swift.jpg

| image2 = Eras Tour friendship bracelets.jpg

| image3 = Friendship bracelet at eras tour concert movie.jpg

| image4 = Friendship Bracelets.jpg

| footer = Some of the friendship bracelets circulated at the Eras Tour and the screenings of its concert film.

}}

Concert attendees and Taylor-gating fans made friendship bracelets, carrying song titles or references to Swift's music and colloquialisms, to trade with each other or give to celebrity attendees, inspired by lyrics in Swift's 2022 song "You're on Your Own, Kid".{{cite news |last=Alcántara |first=Ann-Marie |date=May 28, 2023 |title=If You're a Taylor Swift Fan, TATPWYFMM Actually Means Something |newspaper=The Wall Street Journal |url=https://www.wsj.com/articles/tatpwyfmm-actually-means-something-if-youre-a-swiftie-d1972d77 |url-status=live |url-access=subscription |access-date=May 29, 2023 |archive-url=https://web.archive.org/web/20230529020333/https://www.wsj.com/articles/tatpwyfmm-actually-means-something-if-youre-a-swiftie-d1972d77 |archive-date=May 29, 2023}}{{cite magazine |last=Aniftos |first=Rania |date=May 19, 2023 |title=Sweetest Friendship Bracelet Moments at Taylor Swift's Eras Tour |url=https://www.billboard.com/lists/taylor-swifts-eras-tour-friendship-bracelets/ |url-status=live |magazine=Billboard |archive-url=https://web.archive.org/web/20230529122934/https://www.billboard.com/lists/taylor-swifts-eras-tour-friendship-bracelets/ |archive-date=May 29, 2023 |access-date=May 29, 2023}} The trend subsequently grew amongst celebrities, such as Kenyan-Mexican actress Lupita Nyong'o, who made and shared bracelets at the tour,{{Cite magazine |last=Dailey |first=Hannah |date=August 4, 2023 |title=Lupita Nyong'o Spent All Night Making Swiftie Friendship Bracelets Before The Eras Tour |url=https://www.billboard.com/music/music-news/lupita-nyongo-swiftie-friendship-bracelets-eras-tour-1235385526/ |access-date=August 9, 2023 |magazine=Billboard |archive-date=August 10, 2023 |archive-url=https://web.archive.org/web/20230810230135/https://www.billboard.com/music/music-news/lupita-nyongo-swiftie-friendship-bracelets-eras-tour-1235385526/ |url-status=live }} and amongst attendees of events unrelated to Swift or the Eras Tour.{{Cite news |last=Wind |first=Emily |date=February 7, 2024 |title=What's behind the Taylor Swift friendship bracelets trend? |url=https://www.theguardian.com/music/2024/feb/07/taylor-swift-eras-tour-australia-friendship-bracelets-inspiration-beads-explained |access-date=April 25, 2024 |newspaper=The Guardian |issn=0261-3077 |archive-date=February 10, 2024 |archive-url=https://web.archive.org/web/20240210003017/https://www.theguardian.com/music/2024/feb/07/taylor-swift-eras-tour-australia-friendship-bracelets-inspiration-beads-explained |url-status=live }} Swift herself commented on the making and sharing of bracelets,{{cite magazine |url=https://www.billboard.com/lists/taylor-swift-eras-tour-concert-film-everything-we-know-so-far/ |title=Everything We Know So Far About Taylor Swift's 'Eras Tour' Concert Film |last=Dailey |first=Hannah |magazine=Billboard |date=September 1, 2023 |access-date=September 3, 2023 |archive-date=September 3, 2023 |archive-url=https://web.archive.org/web/20230903144436/https://www.billboard.com/lists/taylor-swift-eras-tour-concert-film-everything-we-know-so-far/ |url-status=live }} which The New York Times dubbed the "badge of the Swiftie fandom".

The bracelets became a significant business for shops online;{{Cite news |last=Kelly |first=Samantha Murphy |date=August 8, 2023 |title=Taylor Swift friendship bracelet trend has Etsy shop owners cashing in |url=https://www.cnn.com/2023/08/08/business/taylor-swift-friendship-bracelet-etsy/index.html |access-date=August 8, 2023 |agency=CNN |archive-date=August 8, 2023 |archive-url=https://web.archive.org/web/20230808132409/https://www.cnn.com/2023/08/08/business/taylor-swift-friendship-bracelet-etsy/index.html |url-status=live }} The Washington Post reported $3 million of bracelets were sold on e-commerce website Etsy between the months of April and August in 2023. Some bead shops saw a record-setting surge in sales;{{cite news |url=https://www.seattletimes.com/business/seattle-store-says-beads-never-out-of-style-for-taylor-swifts-fans/ |title=Seattle store says beads never go out of style for Taylor Swift's fans |last=Fonseca |first=Camilo |newspaper=The Seattle Times |date=July 19, 2023 |access-date=August 9, 2023 |archive-date=July 24, 2023 |archive-url=https://web.archive.org/web/20230724180118/https://www.seattletimes.com/business/seattle-store-says-beads-never-out-of-style-for-taylor-swifts-fans/ |url-status=live }}{{Cite news |last1=Steele |first1=Anne |last2=Krouse |first2=Sarah |date=August 17, 2023 |title=Women Own This Summer. The Economy Proves It. |url=https://www.wsj.com/economy/consumers/the-summer-women-flexed-their-spending-power-dc2ce92c |access-date=August 19, 2023 |newspaper=The Wall Street Journal |archive-date=August 19, 2023 |archive-url=https://web.archive.org/web/20230819055335/https://www.wsj.com/economy/consumers/the-summer-women-flexed-their-spending-power-dc2ce92c |url-status=live }} arts and crafts supply store Michaels reported a chain-wide increase in sales of more than 40% on their jewelry range, and up to 500% in locations that the tour visited.{{cite news |url=https://www.usatoday.com/story/money/retail/2023/08/08/taylor-swift-friendship-bracelets-driving-michaels-sales/70549834007/ |title=Swifties' friendship bracelet craze creates spikes in jewelry sales during Eras Tour |last=Perez |first=Kate |website=USA Today |date=August 8, 2023 |access-date=October 2, 2023 |archive-date=October 2, 2023 |archive-url=https://web.archive.org/web/20231002225018/https://www.usatoday.com/story/money/retail/2023/08/08/taylor-swift-friendship-bracelets-driving-michaels-sales/70549834007/ |url-status=live }} Shortages in beads and sequins supply were also reported. Stores selling bracelet supplies in Australia and Canada also reported large increases in sales and shortages.{{cite news |url=https://www.theguardian.com/music/2024/feb/07/taylor-swift-eras-tour-australia-friendship-bracelets-inspiration-beads-explained |title=What's behind the Taylor Swift friendship bracelets trend? |last=Wind |first=Emily |newspaper=The Guardian |date=February 8, 2024 |access-date=February 8, 2024 |archive-date=February 10, 2024 |archive-url=https://web.archive.org/web/20240210003017/https://www.theguardian.com/music/2024/feb/07/taylor-swift-eras-tour-australia-friendship-bracelets-inspiration-beads-explained |url-status=live }}{{cite news |url=https://www.abc.net.au/news/2024-02-14/bead-shelves-bare-thanks-to-taylormania/103463692 |title=Taylor Swift Eras Tour leading to a shortage of beads and bracelets |last=Litjens |first=Daniel |agency=ABC News |date=February 14, 2024 |access-date=February 16, 2024 |archive-date=February 15, 2024 |archive-url=https://web.archive.org/web/20240215193446/https://www.abc.net.au/news/2024-02-14/bead-shelves-bare-thanks-to-taylormania/103463692 |url-status=live }}{{cite news |url=https://www.cbc.ca/news/entertainment/taylor-swift-beads-1.7372971 |title=Taylor Swift shows spark beading bonanza and big sales for crafting retailers |last=Deschamps |first=Tara |website=CBC News |agency=The Canadian Press |date=November 4, 2024 |access-date=December 15, 2024 |archive-date=December 15, 2024 |archive-url=https://web.archive.org/web/20241215150109/https://www.cbc.ca/news/entertainment/taylor-swift-beads-1.7372971 |url-status=live }} Following Swift's endorsement of candidates Kamala Harris and Tim Walz in the 2024 US presidential election, the Harris-Walz campaign sold friendship bracelets.{{Cite magazine |last=Dailey |first=Hannah |date=September 11, 2024 |title=Harris-Walz Campaign Starts Selling Friendship Bracelets Following Taylor Swift's Endorsement |url=https://www.billboard.com/music/music-news/taylor-swift-endorsement-harris-walz-friendship-bracelets-1235772337/ |access-date=September 13, 2024 |magazine=Billboard |archive-date=September 13, 2024 |archive-url=https://web.archive.org/web/20240913122521/https://www.billboard.com/music/music-news/taylor-swift-endorsement-harris-walz-friendship-bracelets-1235772337/ |url-status=live }}

{{multiple image

| image1 = Seattle, Washington, in July 2023 - 04.jpg

| image2 = Taylor Swift, Eras Tour, Minneapolis 03.jpg

| footer = Portions of the long queues formed for the Eras Tour merchandise truck in the stadium premises in Seattle (top) and Minneapolis (below)

| footer_align = left

| perrow = 1

| alt1 = Eras Tour concertgoers gather outside Lumen Field

| alt2 = Several lines of fans in front of U.S. Bank Stadium

}}

The Eras Tour merchandise trucks drew uncommonly long queues at all stops of the tour.{{Cite news |date=April 21, 2023 |title=Viral video shows 'wild' line for Taylor Swift's Eras tour merchandise |newspaper=The Independent |url=https://www.independent.co.uk/life-style/taylor-swift-eras-merch-lines-concert-b2324453.html |access-date=July 22, 2023 |archive-date=July 22, 2023 |archive-url=https://web.archive.org/web/20230722192708/https://www.independent.co.uk/life-style/taylor-swift-eras-merch-lines-concert-b2324453.html |url-status=live }}{{Cite news |last=Forman |first=Beatrice |date=May 11, 2023 |title=Stay, Stay Stay in line: Hundreds of Taylor Swift fans fill a Lincoln Financial Field parking lot in hopes of securing Eras Tour merch |newspaper=The Philadelphia Inquirer |url=https://www.inquirer.com/entertainment/music/taylor-swift-merch-truck-philadelphia-eras-tour-20230511.html |access-date=July 22, 2023 |archive-date=July 22, 2023 |archive-url=https://web.archive.org/web/20230722192708/https://www.inquirer.com/entertainment/music/taylor-swift-merch-truck-philadelphia-eras-tour-20230511.html |url-status=live }} The New York Times reported that hundreds of fans waited outside the Raymond James Stadium in Tampa, Florida, overnight in the rain to purchase the merchandise before it sold out. In Los Angeles, more than 3,000 fans queued for the merchandise stands outside SoFi Stadium.{{Cite web |last1=Cruz |first1=Irene |last2=Cordero |first2=Christiane |date=August 2, 2023 |title=Taylor Swift fans line up by the thousands for Eras tour pre-concert merchandise sale at SoFi Stadium in Inglewood |url=https://abc7.com/taylor-swift-merchandise-sofi-stadium-merch/13587558/ |access-date=August 28, 2023 |publisher=KABC-TV |archive-date=October 25, 2023 |archive-url=https://web.archive.org/web/20231025054656/https://abc7.com/taylor-swift-merchandise-sofi-stadium-merch/13587558/ |url-status=live }} Fans in Edinburgh queued for several hours to purchase.{{Cite magazine |last=Pilley |first=Max |date=June 7, 2024 |title=Fans have been queuing for days ahead of Taylor Swift kicking off UK Eras tour in Edinburgh tonight |url=https://www.nme.com/news/music/fans-have-been-queuing-for-days-ahead-of-taylor-swift-kicking-off-uk-eras-tour-in-edinburgh-tonight-3763710 |access-date=June 7, 2024 |magazine=NME |archive-date=June 7, 2024 |archive-url=https://web.archive.org/web/20240607175929/https://www.nme.com/news/music/fans-have-been-queuing-for-days-ahead-of-taylor-swift-kicking-off-uk-eras-tour-in-edinburgh-tonight-3763710 |url-status=live }} The Wall Street Journal estimated that $3 million worth of merchandise is sold at every stop of the tour.{{Cite news |last=Shah |first=Neil |date=June 26, 2023 |title=Will Taylor Swift's 'Eras Tour' Become the First $1 Billion Tour? |newspaper=The Wall Street Journal |url=https://www.wsj.com/articles/taylor-swift-eras-tour-money-511fdfcf |access-date=July 25, 2023 |issn=0099-9660 |archive-date=June 26, 2023 |archive-url=https://web.archive.org/web/20230626150713/https://www.wsj.com/articles/taylor-swift-eras-tour-money-511fdfcf |url-status=live }} According to Universal Music Group (UMG), the success of tour helped boost merchandising revenue by 12 percent, compensating the decline in touring revenue during the pandemic.{{Cite news |last=Parodi |first=Alessandro |date=July 26, 2023 |title=Taylor Swift merchandising sales boost Universal Music's results |work=Reuters |url=https://www.reuters.com/business/universal-music-reports-higher-than-expected-core-profit-helped-by-strong-sales-2023-07-26/ |access-date=August 22, 2023 |archive-date=August 22, 2023 |archive-url=https://web.archive.org/web/20230822042704/https://www.reuters.com/business/universal-music-reports-higher-than-expected-core-profit-helped-by-strong-sales-2023-07-26/ |url-status=live }} Pollstar estimated the first 60 shows in 2023 collected $200 million in revenue from merchandise sales.{{cite news |url=https://news.pollstar.com/2023/12/08/taylor-swift-sets-all-time-touring-record-with-billion-dollar-gross/ |title=Taylor Swift Sets All-Time Touring Record With $1 Billion Gross |last=Gensler |first=Andy |website=Pollstar |date=December 8, 2023 |access-date=December 8, 2023 |archive-date=December 8, 2023 |archive-url=https://web.archive.org/web/20231208150250/https://news.pollstar.com/2023/12/08/taylor-swift-sets-all-time-touring-record-with-billion-dollar-gross/ |url-status=live }}

The Messenger reported that the confetti gathered from the Eras Tour evolved into its own niche market—being sold online at prices ranging from $10 to $200 on eBay and Facebook Marketplace—with some fans recouping full costs of their tickets in the process. Journalist Julia Gray wrote, "Confetti is like an extension of Swift's sought-after, limited-release merch. There's an element of scarcity and exclusivity."{{Cite web |last=Gray |first=Julia |date=June 16, 2023 |title=Taylor Swift Eras Tour Confetti: Inside Booming Fan Market |url=https://themessenger.com/entertainment/taylor-swift-eras-tour-confetti-market |url-status=dead |archive-url=https://web.archive.org/web/20230617081422/https://themessenger.com/entertainment/taylor-swift-eras-tour-confetti-market |archive-date=June 17, 2023 |access-date=June 17, 2023 |website=The Messenger}}

According to fashion critic Vanessa Friedman, Swift's wardrobe for the Eras Tour received wide press coverage.{{Cite news |last=Friedman |first=Vanessa |date=April 24, 2023 |title=Taylor Swift and the Sparkling Trap of Constant Reinvention |newspaper=The New York Times |url=https://www.nytimes.com/2023/04/24/style/taylor-swift-eras-tour-looks.html |url-status=live |access-date=July 27, 2023 |archive-url=https://web.archive.org/web/20230620195334/https://www.nytimes.com/2023/04/24/style/taylor-swift-eras-tour-looks.html |archive-date=June 20, 2023}} Tailors reported an increased demand for replicas of Swift's tour outfits.{{cite news |last=Pisani |first=Joseph |date=March 31, 2023 |title=$1,500 Bedazzled Jacket, $350 Dress: Fans Shell Out to Look Like Taylor Swift |newspaper=The Wall Street Journal |url=https://www.wsj.com/articles/taylor-swift-eras-tour-concert-outfits-what-to-wear-313bd5ee |url-status=live |url-access=subscription |access-date=May 17, 2023 |archive-url=https://web.archive.org/web/20230516152717/https://www.wsj.com/articles/taylor-swift-eras-tour-concert-outfits-what-to-wear-313bd5ee |archive-date=May 16, 2023}} The tour increased the demand in sales of apparel like metallic boots and sequin dresses. According to CNN, fashion and clothing retailers across the United States are "carefully" marketing their products to actively target attendees of the Eras Tour. Companies such as Altar'd State, Bipty, and Hazel & Olive created a separate section of items inspired by Swift and her eras. Sales of rhinestone boots and cowboy hats also spiked, helping Hazel & Olive achieve its "biggest sales year yet."{{Cite web |last=Dean |first=Grace |date=May 29, 2023 |title=Sales of metallic boots and sequin dresses are soaring as fans dress up for Taylor Swift's Eras tour |url=https://www.businessinsider.in/retail/news/sales-of-metallic-boots-and-sequin-dresses-are-soaring-as-fans-dress-up-for-taylor-swifts-eras-tour/articleshow/100596490.cms |url-status=live |archive-url=https://web.archive.org/web/20230530215640/https://www.businessinsider.in/retail/news/sales-of-metallic-boots-and-sequin-dresses-are-soaring-as-fans-dress-up-for-taylor-swifts-eras-tour/articleshow/100596490.cms |archive-date=May 30, 2023 |access-date=May 30, 2023 |website=Business Insider India}}{{Cite news |last=Kavilanz |first=Parija |date=May 27, 2023 |title=Taylor Swift sets summer's hottest dress code: Sequins, boots, cowboy hats |agency=CNN Business |url=https://www.cnn.com/2023/05/27/business/taylor-swift-concert-clothing-look-of-summer/index.html |url-status=live |access-date=May 30, 2023 |archive-url=https://web.archive.org/web/20230530072819/https://www.cnn.com/2023/05/27/business/taylor-swift-concert-clothing-look-of-summer/index.html |archive-date=May 30, 2023}} Vogue further noted the tour's impact on social media fashion, which used to only be a phenomenon of music festivals such as Coachella;{{Cite magazine |last=Schulz |first=Madeleine |date=April 19, 2023 |title=Did the arena tour kill festival fashion? |url=https://www.voguebusiness.com/consumers/did-the-arena-tour-kill-festival-fashion |url-status=live |magazine=Vogue |archive-url=https://web.archive.org/web/20230420101003/https://www.voguebusiness.com/consumers/did-the-arena-tour-kill-festival-fashion |archive-date=April 20, 2023 |access-date=April 20, 2023 |url-access=subscription}} many fans wore replicas of Swift's outfits or costumes based on her music to the concert.{{cite news |last=Pisani |first=Joseph |date=March 31, 2023 |title=$1,500 Bedazzled Jacket, $350 Dress: Fans Shell Out to Look Like Taylor Swift |newspaper=The Wall Street Journal |url=https://www.wsj.com/articles/taylor-swift-eras-tour-concert-outfits-what-to-wear-313bd5ee |url-status=live |url-access=subscription |access-date=May 29, 2023 |archive-url=https://web.archive.org/web/20230516152717/https://www.wsj.com/articles/taylor-swift-eras-tour-concert-outfits-what-to-wear-313bd5ee |archive-date=May 16, 2023}}{{cite news |last=Odom |first=Catherine |date=June 3, 2023 |title=Swifties without tickets settle for the next best thing: listening from outside |newspaper=Chicago Sun-Times |url=https://chicago.suntimes.com/2023/6/2/23747250/taylor-swift-soldier-field-swifties-concert-the-eras-tour-chicago-friendship-bracelets |url-status=live |access-date=June 4, 2023 |archive-url=https://web.archive.org/web/20230604030505/https://chicago.suntimes.com/2023/6/2/23747250/taylor-swift-soldier-field-swifties-concert-the-eras-tour-chicago-friendship-bracelets |archive-date=June 4, 2023}} Shannon Aducci of Footwear News opined that Swifties at the Eras Tour shaped the direction of 2023 summer fashion.{{Cite web |date=June 9, 2023 |title=Welcome to the Summer of 'Swiftie' Fashion |url=https://www.yahoo.com/lifestyle/welcome-summer-swiftie-fashion-211738408.html |url-status=live |archive-url=https://web.archive.org/web/20230612064031/https://www.yahoo.com/lifestyle/welcome-summer-swiftie-fashion-211738408.html |archive-date=June 12, 2023 |access-date=June 12, 2023 |agency=Yahoo!}}

During the tour's stop in Seattle at Lumen Field on July 22 and 23, 2023, fans in the area caused seismic activity equivalent to a 2.3-magnitude earthquake, nicknamed the "Swift Quake". It was mostly attributed to the concert attendees jumping, dancing and cheering, as well as the loud sound system. According to Jackie Caplan-Auerbach, a seismologist at Western Washington University, the seismic activity on both nights was more than "twice as hard" as the Beast Quake—when Seattle experienced seismic activity equivalent to a 2.0-magnitude earthquake after the Seattle Seahawks scored a touchdown against the New Orleans Saints during a National Football League (NFL) game—as well as "RaveQuakes" during important Seattle Sounders FC soccer games.{{Cite news |date=July 28, 2023 |title='Swift Quake': Taylor Swift Fans Shake Ground During Seattle Concert |newspaper=The New York Times |url=https://www.nytimes.com/2023/07/28/arts/music/taylor-swift-earthquake-seattle-.html |url-status=live |access-date=August 8, 2023 |archive-url=https://web.archive.org/web/20230805165547/https://www.nytimes.com/2023/07/28/arts/music/taylor-swift-earthquake-seattle-.html |archive-date=August 5, 2023}}{{Cite news |last1=Rosenbloom |first1=Alli |last2=Skyes |first2=Jillian |date=July 28, 2023 |title=Taylor Swift fans 'Shake It Off,' causing record-breaking seismic activity during Seattle shows |agency=CNN |url=https://www.cnn.com/2023/07/27/entertainment/taylor-swift-seismic-activity/index.html |url-status=live |access-date=July 28, 2023 |archive-url=https://web.archive.org/web/20230728033103/https://www.cnn.com/2023/07/27/entertainment/taylor-swift-seismic-activity/index.html |archive-date=July 28, 2023}} Researchers from California Institute of Technology and University of California, Los Angeles, also reported that fans caused "earthquake-like" tremors when the tour visited the SoFi Stadium in Inglewood, in a study titled "Shake to the Beat: Exploring the Seismic Signals and Stadium Response of Concerts and Music Fans."{{Cite web |date=March 18, 2024 |title=Taylor Swift's L.A. fans made SoFi concerts shake, shake, shake, Caltech-UCLA study says |url=https://www.latimes.com/entertainment-arts/music/story/2024-03-18/taylor-swift-sofi-shows-caused-earthquake-like-activity-caltech-study-says |access-date=March 23, 2024 |website=Los Angeles Times |archive-date=March 23, 2024 |archive-url=https://web.archive.org/web/20240323193116/https://www.latimes.com/entertainment-arts/music/story/2024-03-18/taylor-swift-sofi-shows-caused-earthquake-like-activity-caltech-study-says |url-status=live }} A seismic activity of magnitude of 0.82 on the Richter scale was recorded in Lisbon, Portugal, on May 26, 2024, when Swift performed "Shake It Off".{{Cite web |date=May 29, 2024 |title=Concertos de Taylor Swift provocam atividade sísmica em Lisboa: 'Shake It Off' abanou a capital |url=https://expresso.pt/blitz/2024-05-29-concertos-de-taylor-swift-provocam-atividade-sismica-em-lisboa-shake-it-off-abanou-a-capital-f4a8f0b0 |access-date=June 2, 2024 |newspaper=Expresso |language=pt |archive-date=June 2, 2024 |archive-url=https://web.archive.org/web/20240602172202/https://expresso.pt/blitz/2024-05-29-concertos-de-taylor-swift-provocam-atividade-sismica-em-lisboa-shake-it-off-abanou-a-capital-f4a8f0b0 |url-status=live }} According to the British Geological Survey, seismic vibrations in Edinburgh peaked during "...Ready for It?" with an equivalent of 80 kW of power across a six-kilometer radius from Murrayfield Stadium.{{Cite news |last=Kolirin |first=Lianne |date=June 13, 2024 |title=Dancing by Taylor Swift fans in Edinburgh registers as seismic activity |url=https://www.cnn.com/2024/06/13/entertainment/taylor-swift-seismic-activity-gbr-scli-intl/index.html |access-date=June 14, 2024 |publisher=CNN |archive-date=June 14, 2024 |archive-url=https://web.archive.org/web/20240614031248/https://www.cnn.com/2024/06/13/entertainment/taylor-swift-seismic-activity-gbr-scli-intl/index.html |url-status=live }}

{{Quote box

| quote = This is the part about Taylor Swift's career that is unprecedented. She has, rather brilliantly, convinced the public that her past and present coexist right now. She's dismantled the former "new work vs. old work" binary for artists and replaced it with the "Eras" paradigm, where her songs are parceled into different concurrent channels that are equally accessible{{nbsp}}... Swift has figured out how to reprogram the public's internal algorithm better than any of her competitors, so that her historical fame doesn't count against her contemporary fame. She gets to be a "legacy act" and a "relevant pop act" simultaneously.

| author = — Critic Steven Hyden

| source = Uproxx{{cite web|first=Steven|last=Hyden|title=Ask A Music Critic: When (If Ever) Will Taylor Swift's Popularity Fade?|url=https://uproxx.com/indie/ask-a-music-critic-when-will-taylor-swift-popularity-fade/|date=July 26, 2023|access-date=July 27, 2023|website=Uproxx|archive-date=July 27, 2023|archive-url=https://web.archive.org/web/20230727031310/https://uproxx.com/indie/ask-a-music-critic-when-will-taylor-swift-popularity-fade/|url-status=live}}

| align = right

| width = 25%

}}

Swift's discography gained in sales and streams following the Eras Tour. Billboard reported that Swift's entire discography rose in daily streams, especially the songs on the setlist.{{Cite magazine |last1=Unterberger |first1=Andrew |last2=Lipshutz |first2=Jason |date=March 22, 2023 |title=Taylor Swift Catalog Rises in Streams Following Eras Tour Kickoff |url=https://www.billboard.com/pro/taylor-swift-catalog-streams-eras-tour-kickoff/ |url-status=live |magazine=Billboard |issn=0006-2510 |archive-url=https://web.archive.org/web/20230323062135/https://www.billboard.com/pro/taylor-swift-catalog-streams-eras-tour-kickoff/ |archive-date=March 23, 2023 |access-date=March 23, 2023 |url-access=subscription}} She ultimately became the year-end top artist of 2023 on the Billboard charts—the first-ever act to become the year-end top artist in three different decades (after 2009 and 2015).{{Cite magazine |last=Caulfield |first=Keith |date=November 21, 2023 |title=Taylor Swift Is Billboard's Top Artist of 2023 |url=https://www.billboard.com/music/chart-beat/taylor-swift-billboard-top-artist-2023-1235491460/ |magazine=Billboard |access-date=November 21, 2023 |archive-date=November 21, 2023 |archive-url=https://web.archive.org/web/20231121174434/https://www.billboard.com/music/chart-beat/taylor-swift-billboard-top-artist-2023-1235491460/ |url-status=live }} Swift was 2023's most streamed artist on Apple Music and Spotify; on Apple Music, she set an all-time record for the most listeners for any artist in a year.{{Cite magazine |last=Garcia |first=Thania |date=November 28, 2023 |title=Taylor Swift Named Apple Music's Artist of the Year; Morgan Wallen Tops Global Songs Chart |url=https://variety.com/2023/music/news/taylor-swift-apple-music-artist-of-the-year-1235810632/ |access-date=November 29, 2023 |magazine=Variety |archive-date=November 29, 2023 |archive-url=https://web.archive.org/web/20231129011402/https://variety.com/2023/music/news/taylor-swift-apple-music-artist-of-the-year-1235810632/ |url-status=live }}{{cite web |url=https://newsroom.spotify.com/2023-11-29/top-songs-artists-podcasts-albums-trends-2023/ |title=The Top Songs, Artists, Podcasts, and Listening Trends of 2023 Revealed |publisher=Spotify |date=November 29, 2023 |access-date=November 29, 2023 |archive-date=November 29, 2023 |archive-url=https://web.archive.org/web/20231129131742/https://newsroom.spotify.com/2023-11-29/top-songs-artists-podcasts-albums-trends-2023/ |url-status=live }} Swift was the most-streamed artist on Spotify for 2024 as well.{{Cite web |date=December 17, 2024 |title=How Taylor Swift's Eras Tour smashed records, by the numbers |url=https://qz.com/how-taylor-swifts-eras-tour-smashed-records-by-the-num-1851720785 |access-date=December 18, 2024 |website=Quartz}}

Seven of Swift's albums charted in the top 40 regions of the United States Billboard 200, making Swift the first living artist to do so. Midnights charted at number 3, Lover at number 13, Folklore at number 14, 1989 at number 19, Red (Taylor's Version) at number 22, Reputation at number 26, and Evermore at number 31. Whitney Houston was the first artist to chart seven albums in the top 40, but she did so posthumously.{{Cite magazine |last=Caulfield |first=Keith |date=March 27, 2023 |title=Taylor Swift Has 7 Albums in the Top 40 of the Billboard 200 Chart for the First Time in Her Career |url=https://www.billboard.com/pro/taylor-swift-billboard-200-7-albums-top-40-same-time/ |url-status=live |magazine=Billboard |archive-url=https://web.archive.org/web/20230327235047/https://www.billboard.com/pro/taylor-swift-billboard-200-7-albums-top-40-same-time/ |archive-date=March 27, 2023 |access-date=March 28, 2023}} Several weeks later, Swift became the first artist to simultaneously chart eight albums in the top 40 and nine albums in the top 50,{{Cite magazine |last=Caulfield |first=Keith |date=May 2, 2023 |title=Taylor Swift Lands a Record 10 Albums in the Top 100 of Billboard 200 Chart |url=https://www.billboard.com/music/chart-beat/taylor-swift-10-albums-top-100-billboard-200-chart-1235320572/ |url-status=live |magazine=Billboard |issn=0006-2510 |archive-url=https://web.archive.org/web/20230505013811/https://www.billboard.com/music/chart-beat/taylor-swift-10-albums-top-100-billboard-200-chart-1235320572/ |archive-date=May 5, 2023 |access-date=May 3, 2023}} and after the release of Speak Now (Taylor's Version), became the first woman to chart four albums in the top 10 and 11 albums overall in a single week.{{Cite magazine |last=Zellner |first=Xander |date=August 22, 2023 |title=Taylor Swift Extends Artist 100 Longevity Record to 77 Weeks at No. 1 |url=https://www.billboard.com/music/chart-beat/taylor-swift-number-1-artist-100-chart-extends-record-77-weeks-1235397276/ |access-date=August 22, 2023 |magazine=Billboard |archive-date=August 22, 2023 |archive-url=https://web.archive.org/web/20230822153119/https://www.billboard.com/music/chart-beat/taylor-swift-number-1-artist-100-chart-extends-record-77-weeks-1235397276/ |url-status=live }}{{Cite news |last=Treisman |first=Rachel |date=July 17, 2023 |title=Taylor Swift just made Billboard history, again |publisher=NPR |url=https://www.npr.org/2023/07/17/1188091063/taylor-swift-billboard-top-10-first-woman |access-date=August 22, 2023 |archive-date=August 22, 2023 |archive-url=https://web.archive.org/web/20230822074338/https://www.npr.org/2023/07/17/1188091063/taylor-swift-billboard-top-10-first-woman |url-status=live }} Later in 2023, after the release of 1989 (Taylor's Version), she surpassed her own record by charting five albums in the top 10 of the Billboard 200, becoming the first living artist to achieve the feat.{{cite magazine |url=https://www.billboard.com/music/chart-beat/taylor-swift-makes-history-five-top-10-albums-billboard-200-1235531141/ |title=Taylor Swift Makes History With Five of the Top 10 Albums on the Billboard 200 |last=Caulfield |first=Keith |magazine=Billboard |date=December 3, 2023 |access-date=December 5, 2023 |archive-date=December 4, 2023 |archive-url=https://web.archive.org/web/20231204212403/https://www.billboard.com/music/chart-beat/taylor-swift-makes-history-five-top-10-albums-billboard-200-1235531141/ |url-status=live }} Luminate Data reports attributed 1.79 percent of the United States music market in 2023 to Swift alone, the largest annual share for an artist. The report claimed that if Swift were a genre, she would be the ninth most consumed genre of 2023, bigger than jazz entirely and trailing only behind Christian music.{{Cite magazine |last=Rys |first=Dan |date=January 10, 2024 |title=Country's Killing It, Hip-Hop's Slipping and Taylor Swift Could Be Her Own Genre |url=https://www.billboard.com/pro/top-music-genres-2023-rankings-analysis/ |access-date=January 11, 2024 |magazine=Billboard |archive-date=January 11, 2024 |archive-url=https://web.archive.org/web/20240111031452/https://www.billboard.com/pro/top-music-genres-2023-rankings-analysis/ |url-status=live }}

Following the Australian ticket sales in June 2023, Swift charted six albums in the ARIA Albums Chart top 10, becoming the first artist to occupy the entire top five.{{Cite web |title=Taylor sweeps the record |url=https://www.aria.com.au/charts/news/taylor-sweeps-the-record |access-date=July 7, 2023 |publisher=Australian Recording Industry Association |archive-date=July 7, 2023 |archive-url=https://web.archive.org/web/20230707162539/https://www.aria.com.au/charts/news/taylor-sweeps-the-record |url-status=live }} In February 2024, as the Australian leg of the Eras Tour drew to a close, she surpassed her own record by charting seven albums in the top 10, including the entire top six.{{cite web |url=https://www.aria.com.au/charts/news/swift-visit-comes-to-a-close |title=Swift visit comes to a close |publisher=Australian Recording Industry Association |date=March 1, 2024 |access-date=March 10, 2024 |archive-date=March 9, 2024 |archive-url=https://web.archive.org/web/20240309233430/https://www.aria.com.au/charts/news/swift-visit-comes-to-a-close |url-status=live }} Following the opening shows of the Eras Tour, five of Swift's albums entered the top 40 of the UK Albums Chart.{{cite web |last1=Smith |first1=Carl |date=April 23, 2023 |title=U2 secure 11th UK Number 1 album with Songs of Surrender |url=https://www.officialcharts.com/chart-news/u2-secure-11th-uk-number-1-album-with-songs-of-surrender__38864/ |url-status=live |archive-url=https://web.archive.org/web/20230324171712/https://www.officialcharts.com/chart-news/u2-secure-11th-uk-number-1-album-with-songs-of-surrender__38864/ |archive-date=March 24, 2023 |access-date=March 24, 2023 |publisher=Official Charts Company}} Swift occupied the top five positions of the Irish Albums Chart simultaneously following the three Dublin shows.{{Cite journal |date=July 5, 2024 |title=Taylor Swift claims top five spots on Irish charts |url=https://www.rte.ie/entertainment/2024/0705/1458458-taylor-swift-claims-top-five-spots-on-irish-charts/ |journal=RTE |access-date=July 5, 2024 |archive-date=September 9, 2024 |archive-url=https://web.archive.org/web/20240909191002/https://www.rte.ie/entertainment/2024/0705/1458458-taylor-swift-claims-top-five-spots-on-irish-charts/ |url-status=live }}

File:Taylor Swift The Eras Tour Lover Set (53109587759).jpg" at the Eras Tour.]]

Swift's 2019 song "Cruel Summer" achieved resurgent success in 2023. The Eras Tour concerts begin with the Lover act, in which "Cruel Summer" is the second song performed.{{cite magazine |last=Trust |first=Gary |date=June 15, 2023 |title=Taylor Swift's 'Cruel Summer' Is Her New Radio Single, Four Years After Its Release |url=https://www.billboard.com/music/pop/taylor-swift-cruel-summer-new-radio-single-1235355186 |url-status=live |archive-url=https://web.archive.org/web/20230615165532/https://www.billboard.com/music/pop/taylor-swift-cruel-summer-new-radio-single-1235355186 |archive-date=June 15, 2023 |access-date=June 15, 2023 |magazine=Billboard}} The song resurged in popularity and streaming after it became viral on social media, re-entering the top 50 in the United States and the top 40 in the United Kingdom.{{Cite magazine |last=Spanos |first=Brittany |date=April 28, 2023 |title='Cruel Summer': The Taylor Swift Hit We Deserve |url=https://www.rollingstone.com/music/music-features/taylor-swift-cruel-summer-eras-tour-stream-1234725010/ |url-access=limited |url-status=live |archive-url=https://web.archive.org/web/20230429170726/https://www.rollingstone.com/music/music-features/taylor-swift-cruel-summer-eras-tour-stream-1234725010/ |archive-date=April 29, 2023 |access-date=April 30, 2023 |magazine=Rolling Stone}}{{Cite news |last1=Pandey |first1=Manish |last2=Allison |first2=Pete |date=June 30, 2023 |title=Taylor Swift: Cruel Summer back in UK top 40 again four years later |agency=BBC News |url=https://www.bbc.com/news/newsbeat-66042470 |access-date=July 5, 2023 |archive-date=July 5, 2023 |archive-url=https://web.archive.org/web/20230705045647/https://www.bbc.com/news/newsbeat-66042470 |url-status=live }} Therefore, Swift's label Republic Records released the song as the fifth single from Lover, her seventh studio album from 2019, to US contemporary hit radio on June 20, 2023. "Cruel Summer" entered the singles charts for the first time in various countries and reached new peaks in Australia (1),{{Cite magazine |last=Brandle |first=Lars |date=March 1, 2024 |title=Taylor Swift Dominates, Doubles-up on Australia's Charts |url=https://www.billboard.com/music/chart-beat/taylor-swift-double-australia-aria-charts-1235619512/ |access-date=March 2, 2024 |magazine=Billboard |archive-date=March 2, 2024 |archive-url=https://web.archive.org/web/20240302195505/https://www.billboard.com/music/chart-beat/taylor-swift-double-australia-aria-charts-1235619512/ |url-status=live }} the Philippines (1),{{cite magazine |date= |title=Taylor Swift Chart History (Philippines Songs) |url=https://www.billboard.com/artist/taylor-swift/chart-history/I42/ |magazine=Billboard |access-date=July 11, 2023 |archive-date=May 17, 2022 |archive-url=https://web.archive.org/web/20220517081356/https://www.billboard.com/artist/taylor-swift/chart-history/i42/ |url-status=live }} Singapore (1),{{cite web |title=RIAS Top Charts Week 27 (30 Jun – 6 Jun 2023) |url=https://www.rias.org.sg/rias-top-charts/ |archive-url=https://web.archive.org/web/20230716143618/https://www.rias.org.sg/rias-top-charts/ |archive-date=July 16, 2023 |access-date=August 7, 2023 |publisher=Recording Industry Association Singapore |url-status=deviated}} the US (1),{{Cite magazine |last=Trust |first=Gary |date=October 23, 2023 |title=Taylor Swift's 'Cruel Summer' Hits No. 1 on Billboard Hot 100, Becoming Her 10th Leader |url=https://www.billboard.com/music/chart-beat/taylor-swift-cruel-summer-number-one-hot-100-1235452093/ |access-date=October 24, 2023 |magazine=Billboard |archive-date=October 24, 2023 |archive-url=https://web.archive.org/web/20231024000559/https://www.billboard.com/music/chart-beat/taylor-swift-cruel-summer-number-one-hot-100-1235452093/ |url-status=live }} Japan (2),{{cite magazine |date=August 9, 2023 |title=Billboard Japan Hot Overseas – Week of August 9, 2023 |url=https://www.billboard-japan.com/charts/detail?a=d_and_a_overseas&year=2023&month=08&day=14 |magazine=Billboard Japan |language=ja |access-date=August 12, 2023 |archive-date=August 10, 2023 |archive-url=https://web.archive.org/web/20230810230300/https://www.billboard-japan.com/charts/detail?a=d_and_a_overseas&year=2023&month=08&day=14 |url-status=live }} the UK (3),{{Cite web |title=Official Singles Chart Top 100 |url=https://www.officialcharts.com/charts/singles-chart/20230714/7501/ |url-status=live |archive-url=https://web.archive.org/web/20230729174259/https://www.officialcharts.com/charts/singles-chart/20230714/7501/ |archive-date=July 29, 2023 |access-date=July 24, 2023 |publisher=Official Charts Company}} Indonesia (5),{{cite magazine |title=Taylor Swift Chart History (Indonesia Songs) |url=https://www.billboard.com/artist/taylor-swift/chart-history/i43/ |magazine=Billboard |access-date=July 18, 2023 |archive-date=September 22, 2022 |archive-url=https://web.archive.org/web/20220922054741/https://www.billboard.com/artist/taylor-swift/chart-history/i43/ |url-status=live }} New Zealand (5),{{cite web |date=July 10, 2023 |title=NZ Top 40 Singles Chart |url=https://aotearoamusiccharts.co.nz/archive/singles/2023-07-07 |access-date=July 8, 2023 |publisher=Recorded Music NZ |archive-date=July 8, 2023 |archive-url=https://web.archive.org/web/20230708013753/https://nztop40.co.nz/chart/singles?chart=5609 |url-status=live }} Canada (6),{{Cite web |title=Taylor Swift {{!}} Biography, Music & News |url=https://www.billboard.com/artist/taylor-swift/ |access-date=July 24, 2023 |magazine=Billboard |archive-date=December 3, 2021 |archive-url=https://web.archive.org/web/20211203132011/https://www.billboard.com/artist/taylor-swift/ |url-status=live }} Malaysia (8),{{cite web |date=July 15, 2023 |title=TOP 20 Most Streamed International Singles In Malaysia Week 27 (30/06/2023-06/07/2023) |url=https://www.facebook.com/RecordingIndustryMalaysia/posts/pfbid02nGpSfFKdQYFjmndxpZh16KcBXNYAWZ1Y1s1Q1e6GuLRrPGT5EmdVBR3DDm9u72hHl |access-date=July 23, 2023 |publisher=Recording Industry Association of Malaysia |via=Facebook |archive-date=July 23, 2023 |archive-url=https://web.archive.org/web/20230723144909/https://www.facebook.com/RecordingIndustryMalaysia/posts/pfbid02nGpSfFKdQYFjmndxpZh16KcBXNYAWZ1Y1s1Q1e6GuLRrPGT5EmdVBR3DDm9u72hHl |url-status=live }} Ireland (12),{{cite web |title=Irish Singles Chart: Week Ending 2 June 2023 |url=https://www.irma.ie/index.cfm?page=irish-charts&chart=Singles |url-status=live |archive-url=https://web.archive.org/web/20210204002610/http://www.irma.ie/index.cfm?page=irish-charts |archive-date=February 4, 2021 |access-date=May 31, 2023 |publisher=Irish Recorded Music Association}} and Brazil (54).{{Cite magazine |last=Pacilio |first=Isabela |date=November 28, 2023 |title=Hot 100: Taylor Swift pula 40 posições após shows no Brasil com 'Cruel Summer' |trans-title=Hot 100: Taylor Swift jumps 40 positions after shows in Brazil with 'Cruel Summer' |url=https://billboard.com.br/hot-100-taylor-swift-pula-40-posicoes-apos-shows-no-brasil-com-cruel-summer/ |access-date=November 28, 2023 |magazine=Billboard Brasil |language=pt-BR |archive-date=November 28, 2023 |archive-url=https://web.archive.org/web/20231128162932/https://billboard.com.br/hot-100-taylor-swift-pula-40-posicoes-apos-shows-no-brasil-com-cruel-summer/ |url-status=live }} On Spotify, "Cruel Summer" was the sixth most-streamed song globally in 2023, and Lover was the seventh most-streamed album globally in 2023. Swift's 2014 single "Blank Space" re-entered the United States Hot 100 (49).{{Cite magazine |last=Zellner |first=Xander |date=August 14, 2023 |title=Taylor Swift's 'Blank Space' Returns to Hot 100 for First Time in Eight Years |url=https://www.billboard.com/music/chart-beat/taylor-swifts-blank-space-returns-hot-100-1989-taylors-version-announced-1235392257/ |access-date=August 16, 2023 |magazine=Billboard |archive-date=August 16, 2023 |archive-url=https://web.archive.org/web/20230816104400/https://www.billboard.com/music/chart-beat/taylor-swifts-blank-space-returns-hot-100-1989-taylors-version-announced-1235392257/ |url-status=live }} It debuted and reached new peaks in Singapore (13),{{cite web |title=RIAS Top Charts Week 27 (30 Jun – 6 Jul 2023) |url=https://www.rias.org.sg/rias-top-charts/ |archive-url=https://web.archive.org/web/20230711070254/https://www.rias.org.sg/rias-top-charts/ |archive-date=July 11, 2023 |access-date=July 11, 2023 |publisher=Recording Industry Association Singapore}} the Philippines (25),{{cite magazine |title=Taylor Swift Chart History (Philippines Songs) |url=https://www.billboard.com/artist/taylor-swift/chart-history/I42/ |magazine=Billboard |access-date=July 11, 2023 |archive-date=May 17, 2022 |archive-url=https://web.archive.org/web/20220517081356/https://www.billboard.com/artist/taylor-swift/chart-history/i42/ |url-status=live }} Vietnam (57),{{cite magazine |title=Taylor Swift Chart History (Billboard Vietnam Hot 100) |url=https://www.billboard.com/artist/taylor-swift/chart-history/vtm/ |magazine=Billboard |access-date=July 14, 2023 |archive-date=June 6, 2022 |archive-url=https://web.archive.org/web/20220606210818/https://www.billboard.com/artist/taylor-swift/chart-history/vtm/ |url-status=live }} and the Billboard Global 200 chart (40) that was inaugurated in 2020. Billboard{{'s}} Andrew Unterberger wrote, the "really unprecedented thing" about the Eras Tour's streaming impact is that "the initial bump did not start receding back to its usual sea after a week or two [as with the case of artists than Swift]—it continued to grow. And grow." He reported that even at the tenth week of the tour, Swift's discography showed a 79% increase in streams from where it was pre-tour, amassing "hundreds of millions more streams" weekly.{{Cite magazine |last=Unterberger |first=Andrew |date=June 8, 2023 |title=Taylor Swift's Eras Tour Is Even Bigger Than You Think — And These Streaming Stats Prove It |url=https://www.billboard.com/music/pop/taylor-swift-eras-tour-streaming-numbers-historic-1235349188/ |url-status=live |archive-url=https://web.archive.org/web/20230609032609/https://www.billboard.com/music/pop/taylor-swift-eras-tour-streaming-numbers-historic-1235349188/ |archive-date=June 9, 2023 |access-date=June 9, 2023 |magazine=Billboard}} Commenting on the resurgent success of "Cruel Summer", Billboard editor Jason Lipshutz stated, "a Lover track organically rising to new heights at the same time simply demonstrates Swift's current ubiquity, unprecedented in the modern music era."{{Cite magazine |last1=Atkinson |first1=Katie |last2=Dailey |first2=Hannah |last3=Denis |first3=Kyle |last4=Lipshutz |first4=Jason |last5=Unterberger |first5=Andrew |date=July 18, 2023 |title=Why Did Taylor Swift's 'Speak Now' Re-Recording Become Her Best-Performing 'Taylor's Version' Yet? |url=https://www.billboard.com/music/chart-beat/taylor-swift-speak-now-taylors-version-five-burning-questions-1235373899/ |url-status=live |archive-url=https://web.archive.org/web/20230719184752/https://www.billboard.com/music/chart-beat/taylor-swift-speak-now-taylors-version-five-burning-questions-1235373899/ |archive-date=July 19, 2023 |access-date=July 19, 2023 |magazine=Billboard}}

{{Further|Taylor Swift: The Eras Tour#Impact}}

Swift announced the tour's concert film, Taylor Swift: The Eras Tour, on August 31, 2023. North American tickets went on sale immediately, and despite AMC Theatres, the film's official distributor, upgrading its online infrastructure in anticipation of high demand for presale tickets, the app crashed, forcing customers into queues.{{Cite web |last=McPherson |first=Chris |date=August 31, 2023 |title=Swifties Crash AMC App Buying 'Taylor Swift: The Eras Tour' Tickets |url=https://collider.com/taylor-swift-eras-tour-concert-movie-amc-app-crashed/ |url-status=live |archive-url=https://web.archive.org/web/20230902155812/https://collider.com/taylor-swift-eras-tour-concert-movie-amc-app-crashed/ |archive-date=September 2, 2023 |access-date=September 3, 2023 |website=Collider}} The film collected $37 million in first-day presales in the United States and earned $123 million globally in its opening week, a record among concert films.{{cite web |last=D'Alessandro |first=Anthony |date=September 1, 2023 |title='Taylor Swift: The Eras Tour' Industry First Day Presales $37M+, Bigger Than 'Force Awakens'; Concert Pic Headed For $70M+ Opening |url=https://deadline.com/2023/09/taylor-swift-eras-tour-film-presales-box-office-projection-1235534031/ |url-status=live |archive-url=https://web.archive.org/web/20230902111308/https://deadline.com/2023/09/taylor-swift-eras-tour-film-presales-box-office-projection-1235534031/ |archive-date=September 2, 2023 |access-date=September 3, 2023 |website=Deadline}}{{Cite web |last=McPherson |first=Chris |date=September 1, 2023 |title=August Slipped Away With a Record-Breaking Presale for 'Taylor Swift: The Eras Tour' Film |url=https://collider.com/taylor-swift-eras-tour-film-presale-26-million/ |access-date=September 1, 2023 |website=Collider |archive-date=September 1, 2023 |archive-url=https://web.archive.org/web/20230901150810/https://collider.com/taylor-swift-eras-tour-film-presale-26-million/ |url-status=live }}{{Cite web |last=Wurtz |first=Gina |date=October 17, 2023 |title=10 Reasons Taylor Swift: The Eras Tour's Box Office Is So Impressive: Breaking Down The $123M Opening |url=https://screenrant.com/taylor-swift-eras-tour-movie-opening-weekend-box-office-good/ |access-date=October 18, 2023 |website=ScreenRant |archive-date=October 17, 2023 |archive-url=https://web.archive.org/web/20231017135121/https://screenrant.com/taylor-swift-eras-tour-movie-opening-weekend-box-office-good/ |url-status=live }} IMAX Corporation CEO Richard Gelfond told CNBC that the presale figures were comparable to those of a "blockbuster tentpole feature".{{cite news |last=Whitten |first=Sarah |date=September 1, 2023 |title=Taylor Swift Eras Tour concert film is already a blockbuster with historic first-day ticket sales |website=CNBC |url=https://www.cnbc.com/2023/09/01/taylor-swift-eras-tour-concert-film-record-first-day-ticket-sales.html |url-status=live |access-date=September 3, 2023 |archive-url=https://web.archive.org/web/20230903110044/https://www.cnbc.com/2023/09/01/taylor-swift-eras-tour-concert-film-record-first-day-ticket-sales.html |archive-date=September 3, 2023}} The film was released on October 13, 2023, and several films that shared the same release date moved out of it to avoid competing with The Eras Tour, including The Exorcist: Believer.{{cite magazine |last=Smart |first=Jack |date=August 31, 2023 |title='Exorcist: Believer' Changes Release Date to Avoid Same Weekend as Taylor Swift Concert Film: 'Taylor Wins' |url=https://people.com/exorcist-sequel-changes-release-date-avoid-taylor-swift-concert-film-7964617 |access-date=September 3, 2023 |magazine=People |archive-date=September 1, 2023 |archive-url=https://web.archive.org/web/20230901014023/https://people.com/exorcist-sequel-changes-release-date-avoid-taylor-swift-concert-film-7964617 |url-status=live }}

The film became the highest-grossing concert film of all time.{{Cite news |date=October 6, 2023 |title=Taylor Swift tour film tops $100m in advance ticket sales |agency=BBC News |url=https://www.bbc.com/news/business-67025651 |access-date=October 7, 2023 |archive-date=October 6, 2023 |archive-url=https://web.archive.org/web/20231006044433/https://www.bbc.com/news/business-67025651 |url-status=live }}{{Cite magazine |last1=Moreau |first1=Jordan |last2=Lang |first2=Brent |last3=Lang |first3=Brent |date=October 13, 2023 |title=Box Office: 'Taylor Swift: Eras Tour' Kicks Off With $2.8 Million in Previews |url=https://variety.com/2023/film/box-office/box-office-taylor-swift-eras-tour-previews-1235753749/ |access-date=October 14, 2023 |magazine=Variety |archive-date=October 13, 2023 |archive-url=https://web.archive.org/web/20231013175811/https://variety.com/2023/film/box-office/box-office-taylor-swift-eras-tour-previews-1235753749/ |url-status=live }} Various journalists opined that it was released in a crucial time for movie theaters and would boost their earnings after the business was widely affected by the then-ongoing Writers Guild of America and SAG-AFTRA strikes.{{Cite magazine |last=Walsh |first=Savannah |date=August 31, 2023 |title=Taylor Swift's Eras Tour Concert Film May Save Movie Theaters This Fall |url=https://www.vanityfair.com/hollywood/2023/08/taylor-swift-eras-tour-concert-film-may-save-movie-theaters-this-fall |url-status=live |magazine=Vanity Fair |archive-url=https://web.archive.org/web/20230831180122/https://www.vanityfair.com/hollywood/2023/08/taylor-swift-eras-tour-concert-film-may-save-movie-theaters-this-fall |archive-date=August 31, 2023 |access-date=August 31, 2023 |url-access=limited}}{{Cite web |last=D'Alessandro |first=Anthony |date=August 31, 2023 |title=Taylor Swift To Fill Void At Fall Box Office As 'Eras Tour' Concert Film Hits AMC, Regal, Cinemark; AMC To Distribute Movie In A First |url=https://deadline.com/2023/08/taylor-swift-eras-tour-amc-cinemark-1235532483/ |url-status=live |archive-url=https://web.archive.org/web/20230831141939/https://deadline.com/2023/08/taylor-swift-eras-tour-amc-cinemark-1235532483/ |archive-date=August 31, 2023 |access-date=August 31, 2023 |website=Deadline Hollywood}}{{Cite news |last1=della Cava |first1=Marco |last2=Ryan |first2=Patrick |date=August 31, 2023 |title=Taylor Swift is 'in a class of her own right now,' as Eras tour gives way to Eras movie |url=https://www.usatoday.com/story/entertainment/music/2023/08/31/taylor-swift-eras-tour-movie-amc/70728053007/ |access-date=September 1, 2023 |newspaper=USA Today |archive-date=September 1, 2023 |archive-url=https://web.archive.org/web/20230901023718/https://www.usatoday.com/story/entertainment/music/2023/08/31/taylor-swift-eras-tour-movie-amc/70728053007/ |url-status=live }} Michael O'Leary, president of the National Association of Theatre Owners, believed the success of The Eras Tour was a testament to the unrealized potential of concert films in theaters. It was reported that Hollywood executives were irked with Swift's surprise announcement of the film as she had directly and secretly negotiated with AMC to distribute the film in theaters, bypassing major film studios and their streaming services. The Daily Telegraph{{'s}} Ed Power praised Swift's business sense and decision to release the film to the fury of the studios, writing: "Barbenheimer showed people will go to the cinema if they feel they are participating in a communal experience. Hollywood refused to take advantage of this. So Swift has instead."{{Cite news |last=Power |first=Ed |date=September 1, 2023 |title=Taylor Swift just beat Hollywood studios at their own game – and they're furious |newspaper=The Daily Telegraph |url=https://www.telegraph.co.uk/films/0/taylor-swift-eras-tour-concert-film-tickets-box-office/ |access-date=September 2, 2023 |url-access=limited |archive-date=September 2, 2023 |archive-url=https://web.archive.org/web/20230902192607/https://www.telegraph.co.uk/films/0/taylor-swift-eras-tour-concert-film-tickets-box-office/ |url-status=live }} Inc. columnist Jason Aten said Swift could be "the world's savviest marketer" as she "seems to have figured out [release strategies] far better than most studio executives".{{Cite magazine |last=Aten |first=Jason |date=September 3, 2023 |title=The Era's Tour Movie Is Proof Taylor Swift Might Be the World's Savviest Marketer |url=https://www.inc.com/jason-aten/the-eras-tour-movie-is-proof-taylor-swift-might-be-worlds-savviest-marketer.html |url-status=live |magazine=Inc |archive-url=https://web.archive.org/web/20230903120048/https://www.inc.com/jason-aten/the-eras-tour-movie-is-proof-taylor-swift-might-be-worlds-savviest-marketer.html |archive-date=September 3, 2023 |access-date=September 3, 2023}} Others opined The Eras Tour's success could affect the conventional producer–distributor–exhibitor structure of film releases.{{Cite web |last=McPherson |first=Chris |date=September 1, 2023 |title=Taylor Swift Has Bad Blood With Studios, Striking Solo Deal With AMC for Concert Film |url=https://collider.com/taylor-swift-eras-tour-film-studios/ |access-date=September 3, 2023 |website=Collider |archive-date=September 2, 2023 |archive-url=https://web.archive.org/web/20230902033722/https://collider.com/taylor-swift-eras-tour-film-studios/ |url-status=live }}{{Cite magazine |last=Eggertsen |first=Chris |date=September 2, 2023 |title=How Taylor Swift Ditched Dealing With Hollywood Studios to Release the 'Eras Tour' Film With AMC |url=https://www.billboard.com/pro/taylor-swift-eras-tour-concert-film-deal-amc/ |access-date=September 3, 2023 |magazine=Billboard |archive-date=September 2, 2023 |archive-url=https://web.archive.org/web/20230902020717/https://www.billboard.com/pro/taylor-swift-eras-tour-concert-film-deal-amc/ |url-status=live }}

City administrations, companies and other organizations celebrated the Eras Tour with various tributes.{{Cite news |last=Pisani |first=Joseph |date=May 14, 2023 |title=Look What Taylor Swift Made Cities Do |newspaper=The Wall Street Journal |url=https://www.wsj.com/articles/look-what-taylor-swift-made-cities-do-3210108e |url-status=live |access-date=May 15, 2023 |archive-url=https://web.archive.org/web/20230515152702/https://www.wsj.com/articles/look-what-taylor-swift-made-cities-do-3210108e |archive-date=May 15, 2023 |issn=2641-2853 |oclc=781541372}}

File:State_Farm_Stadium_2022.jpg in Glendale, Arizona, hosted the first show of the tour; Glendale renamed itself as Swift City to honor the tour, starting the trend of host cities paying tribute to Swift.]]

• Glendale changed its name from March 17 to 18 as it hosted the first shows of the Eras Tour. Mayor Jerry Weiers announced the "symbolic" name, Swift City, on March 13.{{Cite magazine |last=Aniftos |first=Rania |date=June 22, 2023 |title=How Cities Are Celebrating Taylor Swift's Eras Tour Stops |url=https://www.billboard.com/lists/taylor-swift-eras-tour-cities-celebrating/ |magazine=Billboard |access-date=July 20, 2023|archive-url=https://web.archive.org/web/20230810092709/https://www.billboard.com/lists/taylor-swift-eras-tour-cities-celebrating/|archive-date=August 10, 2023|url-status=live}} The Westgate Entertainment District, a mixed-use complex in Glendale, put up welcome messages.{{Cite magazine |last=Mier |first=Tomás |date=March 13, 2023 |title=We Built 'Swift City': Glendale, Arizona Changes Name Ahead of Taylor Swift Eras Tour Opener |url=https://www.rollingstone.com/music/music-news/glendale-arizona-renamed-swift-city-taylor-swift-eras-tour-1234695783/ |url-status=live |magazine=Rolling Stone |archive-url=https://web.archive.org/web/20230403140540/https://www.rollingstone.com/music/music-news/glendale-arizona-renamed-swift-city-taylor-swift-eras-tour-1234695783/ |archive-date=April 3, 2023 |access-date=April 10, 2023}}{{Cite web |last=Reagan |first=Kevin |date=March 9, 2023 |title=Glendale's temporarily changing city's name to welcome Taylor Swift |url=https://www.12news.com/article/entertainment/glendale-temporarily-changing-city-name-taylor-swift-state-farm-stadium/75-770b2dbb-ab80-44be-bd04-a0743045ebf1 |url-status=live |archive-url=https://web.archive.org/web/20230309185114/https://www.12news.com/amp/article/entertainment/glendale-temporarily-changing-city-name-taylor-swift-state-farm-stadium/75-770b2dbb-ab80-44be-bd04-a0743045ebf1 |archive-date=March 9, 2023 |access-date=March 9, 2023 |agency=KPNX}}{{Cite news |last=Masley |first=Ed |date=March 10, 2023 |title=Glendale (Taylor's Version)? City changes name to honor Taylor Swift's Eras Tour launch |newspaper=The Arizona Republic |url=https://www.azcentral.com/story/entertainment/music/2023/03/10/glendale-taylors-version-city-changes-name-for-swifts-eras-tour/69993945007/ |url-status=live |access-date=March 10, 2023 |archive-url=https://web.archive.org/web/20230318073340/https://www.azcentral.com/story/entertainment/music/2023/03/10/glendale-taylors-version-city-changes-name-for-swifts-eras-tour/69993945007/ |archive-date=March 18, 2023 |issn=0892-8711 |oclc=61312426}} The Arizona Department of Transportation also displayed a number of Swift-themed messages along freeways.{{Cite news |title=ADOT is at it again: 'Shake it off' before the Taylor Swift concert |newspaper=The Arizona Republic |url=https://www.azcentral.com/story/entertainment/music/2018/05/08/adot-wants-motorists-shake-off-before-taylor-swift-concert/590495002/ |access-date=June 28, 2023 |archive-date=June 27, 2023 |archive-url=https://web.archive.org/web/20230627215549/https://www.azcentral.com/story/entertainment/music/2018/05/08/adot-wants-motorists-shake-off-before-taylor-swift-concert/590495002/ |url-status=live }}
• Las Vegas displayed light shows inspired by the color palettes of the Eras Tour every night through March 25 at the Gateway Arches on Las Vegas Boulevard.
• Arlington, Texas renamed Randol Mill Road, a street outside AT&T Stadium, to Taylor Swift Way on March 30. Mayor Jim Ross declared March 31 through April 2 "Taylor Swift Weekend", during which the steel sculptures outside the City Hall were lit red in reference to Red; Swift was also presented with a key to the city.{{Cite magazine |last=Murray |first=Conor |date=April 21, 2023 |title=Taylor Swift's 'Eras Tour' Has Mayors Groveling For Her Attention—Here's What They've Given Her So Far |url=https://www.forbes.com/sites/conormurray/2023/04/21/taylor-swifts-eras-tour-has-mayors-groveling-for-her-attention-heres-what-theyve-given-her-so-far/ |url-status=live |magazine=Forbes |issn=0015-6914 |oclc=25663004 |archive-url=https://web.archive.org/web/20230422092713/https://www.forbes.com/sites/conormurray/2023/04/21/taylor-swifts-eras-tour-has-mayors-groveling-for-her-attention-heres-what-theyve-given-her-so-far/ |archive-date=April 22, 2023 |access-date=April 22, 2023}}{{Cite web |date=March 30, 2023 |title=Arlington Ceremoniously Renames Randol Mill to Taylor Swift Way, Lights Up City Hall Red Ahead of The Eras Tour March 31 – April 2 |url=https://www.arlingtontx.gov/news/my_arlington_t_x/news_stories/taylor_swift_weekend |url-status=live |archive-url=https://web.archive.org/web/20230330211010/https://www.arlingtontx.gov/news/my_arlington_t_x/news_stories/taylor_swift_weekend |archive-date=March 30, 2023 |access-date=March 30, 2023 |agency=City of Arlington}}{{Cite web |date=March 30, 2023 |title=Selfie Spot! Arlington Installs 'Taylor Swift Way' Street Sign Outside AT&T Stadium |url=https://www.nbcdfw.com/entertainment/the-scene/selfie-spot-arlington-installs-taylor-swift-way-street-sign-outside-att-stadium/3226603/ |url-status=live |archive-url=https://web.archive.org/web/20230330213117/https://www.nbcdfw.com/entertainment/the-scene/selfie-spot-arlington-installs-taylor-swift-way-street-sign-outside-att-stadium/3226603/ |archive-date=March 30, 2023 |access-date=March 30, 2023 |agency=NBC 5 Dallas-Fort Worth}}

File:Aerial view of the Statue of Christ the Redeemer.jpg welcomed the Eras Tour to Brazil by decorating the statue of Christ the Redeemer (pictured) with a Swift-inspired light projection.]]

• Tampa presented Swift with a key to the city; Mayor Jane Castor invited Swift to be the city's honorary mayor for a day. Tampa City Hall, Tampa Riverwalk, and downtown bridges were lit red.{{Cite web |date=April 10, 2023 |title=Mayor Jane Castor Invites Taylor Swift to Be Mayor for a Day During The Eras Tour |url=https://www.tampa.gov/news/mayor-jane-castor-invites-taylor-swift-be-mayor-day-during-eras-tour-118826 |url-status=live |archive-url=https://web.archive.org/web/20230410190024/https://www.tampa.gov/news/mayor-jane-castor-invites-taylor-swift-be-mayor-day-during-eras-tour-118826 |archive-date=April 10, 2023 |access-date=April 22, 2023 |agency=City of Tampa}}{{Cite news |last=Calise |first=Gabrielle |date=April 10, 2023 |title=Jane Castor offers Taylor Swift a key to Tampa and 'mayor for a day' title |newspaper=Tampa Bay Times |url=https://www.tampabay.com/life-culture/music/music-news/2023/04/10/taylor-swift-mayor-jane-castor-tampa-eras/ |url-status=live |access-date=April 10, 2023 |archive-url=https://web.archive.org/web/20230410165757/https://www.tampabay.com/life-culture/music/music-news/2023/04/10/taylor-swift-mayor-jane-castor-tampa-eras/ |archive-date=April 10, 2023}} Hillsborough County temporarily changed its name to Swiftsborough.{{Cite news |date=April 11, 2023 |title=Tampa welcomes upcoming Taylor Swift tour, makes her honorary mayor |agency=CBS News |url=https://www.cbsnews.com/miami/news/tampa-welcomes-upcoming-taylor-swift-tour-makes-her-honorary-mayor/ |url-status=live |access-date=April 11, 2023 |archive-url=https://web.archive.org/web/20230411141606/https://www.cbsnews.com/miami/news/tampa-welcomes-upcoming-taylor-swift-tour-makes-her-honorary-mayor/ |archive-date=April 11, 2023 |quote="It appears the Swift fever has spread across Hillsborough County which posted on Monday that it has officially changed its name to "Swiftsborough" in honor of the singer."}}{{Cite web |last=Felice |first=Selene San |date=April 13, 2023 |title=Miss Americana takes over Tampa |url=https://www.axios.com/local/tampa-bay/2023/04/13/taylor-swift-merch-tampa |url-status=live |archive-url=https://web.archive.org/web/20230413111742/https://www.axios.com/local/tampa-bay/2023/04/13/taylor-swift-merch-tampa |archive-date=April 13, 2023 |access-date=April 13, 2023 |website=Axios}}
• Houston illuminated its city hall lavender as a nod to "Lavender Haze",{{Cite news |last=Garcia |first=Ariana |date=April 21, 2023 |title=Houston City Hall to illuminate 'Lavender Haze' for Taylor Swift all weekend |newspaper=Houston Chronicle |url=https://www.chron.com/news/houston-texas/article/taylor-swift-houston-concert-skyline-17911538.php |url-status=live |access-date=April 21, 2023 |archive-url=https://web.archive.org/web/20230422205835/https://www.chron.com/news/houston-texas/article/taylor-swift-houston-concert-skyline-17911538.php |archive-date=April 22, 2023}} celebrated "The Eras Tour weekend", and renamed NRG Stadium to NRG Stadium (Taylor's Version) from April 21 to 23, per a proclamation by Harris County judge Lina Hidalgo.{{Cite web |date=April 19, 2023 |title=Harris County Judge Lina Hidalgo Welcomes Taylor Swift by Renaming NRG Stadium |url=https://cjo.harriscountytx.gov/Newsroom/harris-county-judge-lina-hidalgo-welcomes-taylor-swift-by-renaming-nrg-stadium |url-status=live |archive-url=https://web.archive.org/web/20230423034050/https://cjo.harriscountytx.gov/Newsroom/harris-county-judge-lina-hidalgo-welcomes-taylor-swift-by-renaming-nrg-stadium |archive-date=April 23, 2023 |access-date=April 22, 2023 |agency=Harris County Judge Lina Hidalgo}}
• Taylorsville, Georgia declared April 28, 2023 "Taylor Swift Day" and presented Swift with a key to the city following her sold-out shows at Mercedes-Benz Stadium.{{Cite web |last=Jones |first=Pete |date=April 28, 2023 |title=WWWQ (Q99.7)/Atlanta's The Bert Show Gets Taylor Swift The Key To The City{{nbsp}}... Of Taylorsville, GA |url=https://www.allaccess.com/net-news/archive/story/227610/wwwq-q99-7-atlanta-s-the-bert-show-gets-taylor-swi |url-status=live |archive-url=https://web.archive.org/web/20230428221127/https://www.allaccess.com/net-news/archive/story/227610/wwwq-q99-7-atlanta-s-the-bert-show-gets-taylor-swi |archive-date=April 28, 2023 |access-date=April 28, 2023 |agency=All Access}}
• Nashville mayor John Cooper recognized May 5 to 7 as "Taylor Swift Homecoming Weekend" and placed an "honorary bench" at Centennial Park as a monument dedicated to "Nashville and Swift's long-standing relationship", in reference to lyrics in "Invisible String".{{Cite magazine |last=Dailey |first=Hannah |date=May 5, 2023 |title=Nashville Dedicates 'Invisible String' Inspired Bench in Centennial Park to Taylor Swift |url=https://www.billboard.com/music/music-news/taylor-swift-nashville-dedicates-invisible-string-bench-centennial-park-1235322735/ |url-status=live |magazine=Billboard |issn=0006-2510 |archive-url=https://web.archive.org/web/20230506121311/https://www.billboard.com/music/music-news/taylor-swift-nashville-dedicates-invisible-string-bench-centennial-park-1235322735/ |archive-date=May 6, 2023 |access-date=May 10, 2023}}{{Cite magazine |last=Avila |first=Daniela |date=May 4, 2023 |title=Nashville Celebrates Taylor Swift's 'Homecoming Weekend' on Tour with Proclamation and Park Bench (Exclusive) |url=https://people.com/music/taylor-swift-nashville-homecoming-weekend-how-city-is-celebrating/ |url-status=live |magazine=People |archive-url=https://web.archive.org/web/20230504221135/https://people.com/music/taylor-swift-nashville-homecoming-weekend-how-city-is-celebrating/ |archive-date=May 4, 2023 |access-date=May 4, 2023}}
• Philadelphia unveiled a mural on South Street on May 12.{{Cite news |last=Krzaczek |first=Katie |date=May 11, 2023 |title=There's a Taylor Swift mural on South Street |newspaper=The Philadelphia Inquirer |url=https://www.inquirer.com/entertainment/music/taylor-swift-eras-tour-mural-philadelphia-south-street-20230511.html |url-status=live |access-date=May 12, 2023 |archive-url=https://web.archive.org/web/20230512012213/https://www.inquirer.com/entertainment/music/taylor-swift-eras-tour-mural-philadelphia-south-street-20230511.html |archive-date=May 12, 2023}}
• Massachusetts governor Maura Healey conferred a "Governor's Citation" upon Swift ahead of the Foxborough shows.{{Cite news |last=Armanini |first=Kate |date=May 19, 2023 |title=Healey confers governor's citation upon Taylor Swift ahead of Gillette concerts |newspaper=The Boston Globe |url=https://www.bostonglobe.com/2023/05/19/metro/healey-confers-governors-citation-upon-taylor-swift-ahead-gillette-concerts/ |url-status=live |access-date=May 19, 2023 |archive-url=https://web.archive.org/web/20230519201419/https://www.bostonglobe.com/2023/05/19/metro/healey-confers-governors-citation-upon-taylor-swift-ahead-gillette-concerts/ |archive-date=May 19, 2023 |issn=0743-1791 |oclc=66652431}}
• New Jersey governor Phil Murphy declared the "Taylor Swift ham, egg, and cheese" as the state's official sandwich on May 25, referencing the cultural debate about Taylor ham and pork roll.
• Michigan governor Gretchen Whitmer welcomed Swift to the state for the Detroit shows by posting a video speech on Twitter referencing several of her songs.{{Cite news |last=Rahman |first=Nushrat |date=June 9, 2023 |title=Gretchen Whitmer to Taylor Swift: Michigan has been waiting for you |newspaper=Detroit Free Press |url=https://www.freep.com/story/news/local/michigan/2023/06/09/gretchen-whitmer-taylor-swift-michigan-instagram-detroit/70306787007/ |url-status=live |access-date=June 9, 2023 |archive-url=https://web.archive.org/web/20230609175001/https://www.freep.com/story/news/local/michigan/2023/06/09/gretchen-whitmer-taylor-swift-michigan-instagram-detroit/70306787007/ |archive-date=June 9, 2023}}
• Pittsburgh mayor Ed Gainey renamed the city Swiftsburgh for the weekend. In December 2023, the Pennsylvania General Assembly passed a resolution to recognize 2023 as "the Taylor Swift era" in Pennsylvania, her home state.{{Cite news |last=Schultz |first=Brooke |date=December 14, 2023 |title=Pennsylvania is in its Taylor Swift era, her home state decides |url=https://apnews.com/article/taylor-swift-eras-home-pennsylvania-fadc2c3680d4ef82e905886bb90ed0c9 |access-date=December 15, 2023 |work=Associated Press News |archive-date=December 14, 2023 |archive-url=https://web.archive.org/web/20231214160036/https://apnews.com/article/taylor-swift-eras-home-pennsylvania-fadc2c3680d4ef82e905886bb90ed0c9 |url-status=live }}
• Minneapolis mayor Jacob Frey temporarily renamed the city Swiftieapolis. Minnesota governor Tim Walz proclaimed June 23 and 24 as "Taylor Swift Days" in the state.
• Cincinnati mayor Aftab Pureval proclaimed June 30 as "Taylor Swift Day" in the city.{{Cite news |last=Coolidge |first=Sharon |date=June 28, 2023 |title=Taylor Swift gets a holiday in Cincinnati ahead of Eras Tour stop: 'It will be enchanted' |newspaper=USA Today |url=https://www.usatoday.com/story/entertainment/celebrities/2023/06/28/taylor-swift-day-cincinnati-eras-tour-stop/70363645007/ |access-date=June 28, 2023 |archive-date=June 28, 2023 |archive-url=https://web.archive.org/web/20230628122057/https://www.usatoday.com/story/entertainment/celebrities/2023/06/28/taylor-swift-day-cincinnati-eras-tour-stop/70363645007/ |url-status=live }} Hamilton County, Ohio, renamed itself Hamilton County (Taylor's Version).{{Cite tweet|number=1674407300583284738|user=HamiltonCntyOH|title=Dear @taylorswift13, Welcome to Hamilton County (Taylor's Version). Thank you for choosing us to be a part of your magic! We hope you, and the Swifties, have an ✨Enchanted✨ weekend in Hamilton County (Taylor's Version)! Forever & Always, The Board of County Commissioners 💜|date=June 29, 2023|access-date=June 29, 2023|archive-url=https://ghostarchive.org/archive/2T4hl|archive-date=October 23, 2023|url-status=live}} Bellevue, Kentucky, renamed Taylor Avenue to Taylor Swift Avenue.
• Downtown Kansas City was lit purple in reference to Speak Now (Taylor's Version).{{Cite web |last=Webster |first=Betsy |date=July 7, 2023 |title='This is my Super Bowl:' Fans go bonkers for T-Swift in KC |url=https://www.kctv5.com/2023/07/07/this-is-my-super-bowl-fans-go-bonkers-t-swift-kc/ |access-date=July 16, 2023 |publisher=KCTV |archive-date=July 16, 2023 |archive-url=https://web.archive.org/web/20230716094105/https://www.kctv5.com/2023/07/07/this-is-my-super-bowl-fans-go-bonkers-t-swift-kc/ |url-status=live }} North Kansas City, Missouri, renamed Swift Street to Swift Street (Taylor's Version);{{Cite news |last=Hernandez |first=Joseph |date=June 23, 2023 |title=Want to walk Cornelia Street? North KC adds new street signs ahead of Taylor Swift shows |newspaper=The Kansas City Star |url=https://www.kansascity.com/kc-city-guides/things-to-do/article276671171.html |access-date=June 23, 2023 |archive-date=July 13, 2023 |archive-url=https://web.archive.org/web/20230713065253/https://www.kansascity.com/kc-city-guides/things-to-do/article276671171.html |url-status=live }} Ray County, Missouri, installed a crop art.{{Cite web |last=Sloan |first=Nick |date=July 3, 2023 |title=Ray County crop art welcomes Taylor Swift to Kansas City |url=https://www.kmbc.com/article/crop-art-in-missouri-welcomes-taylor-swift-to-kansas-city/44422878 |access-date=July 4, 2023 |publisher=KMBC-TV |archive-date=July 3, 2023 |archive-url=https://web.archive.org/web/20230703225241/https://www.kmbc.com/article/crop-art-in-missouri-welcomes-taylor-swift-to-kansas-city/44422878 |url-status=live }}
• Colorado governor Jared Polis wrote Swift a letter containing references to her songs and lyrics ahead of the Denver shows.{{Cite news |last=Carrasco |first=Alexia |date=July 10, 2023 |title=Jared Polis pens letter to Taylor Swift ahead of her shows in Denver |newspaper=The Denver Gazette |url=https://denvergazette.com/arts-entertainment/pop-culture/taylor-swift-letter-jared-polis/article_b63ada2e-1f60-11ee-be37-53a5dfbc527f.html |access-date=July 10, 2023 |archive-date=July 10, 2023 |archive-url=https://web.archive.org/web/20230710213008/https://denvergazette.com/arts-entertainment/pop-culture/taylor-swift-letter-jared-polis/article_b63ada2e-1f60-11ee-be37-53a5dfbc527f.html |url-status=live }}
• The Washington State Department of Natural Resources named Swift an "Honorary Geologist".{{Cite news |last=Van De Venter |first=Karlee |date=July 21, 2023 |title=Taylor Swift named Honorary Geologist by Washington State officials for Eras Tour Seattle |newspaper=Tri-City Herald |url=https://www.tri-cityherald.com/news/state/washington/article277532538.html |access-date=July 21, 2023 |archive-date=August 9, 2023 |archive-url=https://web.archive.org/web/20230809140229/https://www.tri-cityherald.com/news/state/washington/article277532538.html |url-status=live }}
• Santa Clara renamed itself Swiftie Clara and proclaimed Swift as its honorary mayor from July 28 to 29.

{{Multiple image

| total_width = 180

| align = right

| image1 = EdinburghFromCastle.jpg

| alt1 = Edinburgh skyline

| image2 = Liverpool city centre.jpg

| alt2 = Liverpool skyline

| perrow = 1

| footer = Local cultural agencies in Edinburgh (top), Scotland, and Liverpool (bottom), England, sprinkled art installations inspired by Swift's musical eras throughout the cities.

}}

• The Hawthorne/Lennox station and Downtown Inglewood stations, the closest Los Angeles Metro stations to SoFi Stadium, were renamed to Taylor Nation Station and Speak Now/Taylor's Station, respectively during the six shows.{{Cite news |last=Schaben |first=Allen J. |date=August 4, 2023 |title=Photos: 'Swifties' descend on Sofi for Taylor Swift's The Eras tour |url=https://www.latimes.com/entertainment-arts/music/story/2023-08-04/photos-swifties-descend-on-sofi-for-taylor-swifts-the-eras-tour |access-date=August 9, 2023 |newspaper=Los Angeles Times |archive-date=August 9, 2023 |archive-url=https://web.archive.org/web/20230809085051/https://www.latimes.com/entertainment-arts/music/story/2023-08-04/photos-swifties-descend-on-sofi-for-taylor-swifts-the-eras-tour |url-status=live }}
• In Mexico City, Avenida Presidente Masaryk and Foro Sol were renamed to Avenida Taylor's Version and Foro 1989 Taylor's Version, respectively.{{Cite magazine |last=Velasco Eyebrow |first=Gabriella |date=August 24, 2023 |title=El Foro Sol de la CDMX cambia de nombre por Foro 1989 Taylor's Version |url=https://www.cosmopolitan.com.mx/entretenimiento-cultura/el-foro-sol-de-la-cdmx-cambia-de-nombre-por-foro-1989-taylors-version |access-date=August 27, 2023 |magazine=Cosmopolitan |language=es |archive-date=August 25, 2023 |archive-url=https://web.archive.org/web/20230825020157/https://www.cosmopolitan.com.mx/entretenimiento-cultura/el-foro-sol-de-la-cdmx-cambia-de-nombre-por-foro-1989-taylors-version |url-status=live }}
• The Buenos Aires City Legislature designated Swift a "Guest of Honor".{{Cite web |date=November 2, 2023 |title=Taylor Swift fue nombrada como huésped de honor de la Ciudad y LLA votó en contra |url=https://www.lanacion.com.ar/espectaculos/taylor-swift-fue-nombrada-como-huesped-de-honor-de-la-ciudad-y-lla-voto-en-contra-nid02112023/ |access-date=November 2, 2023 |website=La Nación|language=es |archive-date=November 2, 2023 |archive-url=https://web.archive.org/web/20231102191813/https://www.lanacion.com.ar/espectaculos/taylor-swift-fue-nombrada-como-huesped-de-honor-de-la-ciudad-y-lla-voto-en-contra-nid02112023/ |url-status=live }}
• Rio de Janeiro mayor Eduardo Paes sanctioned an homage to Swift—the phrase "Welcome to Brasil" and the names of all 26 Brazilian states on a t-shirt similar to the one she wore in the music video for "You Belong with Me" (2009)—to be projected on the statue of Christ the Redeemer after fans donated 20,000 units of panettone and water bottles as part of a fundraiser to support local charities.{{Cite news |last=Espadas Barros Leal |first=Isabela |date=November 17, 2023 |title=Brazil's Christ the Redeemer statue welcomes Taylor Swift with unique display |url=https://www.nbcnews.com/news/latino/taylor-swift-welcomed-brazil-christ-redeemer-statue-projection-rcna125542 |access-date=November 17, 2023 |agency=NBC News |archive-date=November 16, 2023 |archive-url=https://web.archive.org/web/20231116204614/https://www.nbcnews.com/news/latino/taylor-swift-welcomed-brazil-christ-redeemer-statue-projection-rcna125542 |url-status=live }}
• São Paulo illuminated its city hall, Pátio do Colégio, Mário de Andrade Library, Viaduto do Chá, and the Monument to the Bandeiras sculpture with colors inspired by the Eras Tour.{{Cite web |title=Prédio da Prefeitura fica colorido para homenagear Taylor Swift |trans-title=City Hall turns colorful to honor Taylor Swift |url=https://www.capital.sp.gov.br/noticia/predio-da-prefeitura-fica-colorido-para-homenagear-taylor-swift |access-date=November 25, 2023 |website=Prefeitura |language=pt |archive-date=December 4, 2023 |archive-url=https://web.archive.org/web/20231204153404/https://www.capital.sp.gov.br/noticia/predio-da-prefeitura-fica-colorido-para-homenagear-taylor-swift |url-status=live }}
• The US Department of State's Bureau of Consular Affairs issued an Eras Tour-themed travel advisory ahead of the first 2024 shows.{{Cite tweet|number=1751969813017112818|user=TravelGov|title=Question... Traveling overseas to catch The Eras Tour? You might be feeling Fearless, but we know All Too Well (10-minute version, obviously) what can happen when travelers forget to review the travel advisory for their destination. Long Story Short, be sure to take a look at http://travel.state.gov/destination to make sure you're Out of the Woods before the Lavender Haze of travel brain sets in! And if you do run into trouble, trouble, trouble, call the local U.S. Embassy. You're (not) On Your Own, Kid. 🫶 #TSTheErasTour #Taylor #Swifties|date=January 29, 2024|access-date=January 29, 2024|archive-url=https://ghostarchive.org/archive/u81F0|archive-date=February 20, 2024|url-status=live}}
• The Japanese Embassy in Washington, D.C., issued an official statement about the Tokyo shows, referencing several of Swift's albums, to address speculation around her travel plans, as the Tokyo shows, the 66th Annual Grammy Awards in Los Angeles, and Super Bowl LVIII in Las Vegas all fell in the same week.{{Cite news |last=Suter |first=Tara |date=February 2, 2024 |title=Japanese Embassy says Taylor Swift should 'comfortably' make Super Bowl via Tokyo flight |url=https://thehill.com/blogs/in-the-know/4444797-japanese-embassy-taylor-swift-super-bowl-tokyo-eras-tour/ |access-date=February 2, 2024 |newspaper=The Hill |archive-date=February 2, 2024 |archive-url=https://web.archive.org/web/20240202194021/https://thehill.com/blogs/in-the-know/4444797-japanese-embassy-taylor-swift-super-bowl-tokyo-eras-tour/ |url-status=live }} Swift was ultimately present for all three events.{{Cite news |date=February 6, 2024 |title=From Grammys to Super Bowl, with Tokyo in between: Inside the whirlwind week of peak Taylor Swift |url=https://apnews.com/article/taylor-swift-grammys-tokyo-super-bowl-kelce-d46418de25e985f77ab7a7ada337d2a0 |access-date=February 16, 2024 |work=Associated Press News |archive-url=https://web.archive.org/web/20240212111826/https://apnews.com/article/taylor-swift-grammys-tokyo-super-bowl-kelce-d46418de25e985f77ab7a7ada337d2a0 |archive-date=February 12, 2024 |url-status=live}}
• File:Welcome to Melbourne Swifties (53553882742).jpg in preparation for its Eras Tour concerts.]]In Melbourne, the state tourism body Visit Victoria commissioned images of Swift to be projected at the Flinders Street railway station.{{Cite news |last=Rolfe |first=Peter |date=February 15, 2024 |title=Taylor Swift to light up Flinders St |url=https://www.heraldsun.com.au/entertainment/the-stations-famous-dome-clocks-and-front-entrance-will-be-lit-up-as-an-homage-to-swifts-eras/news-story/08f7b2fbe167de0ac95c30f1ff958317 |access-date=February 15, 2024 |work=Herald Sun |archive-url=https://archive.today/20240216155604/https://www.heraldsun.com.au/entertainment/the-stations-famous-dome-clocks-and-front-entrance-will-be-lit-up-as-an-homage-to-swifts-eras/news-story/08f7b2fbe167de0ac95c30f1ff958317?amp&nk=1d3f486ce084556e3210ef14856c5fcc-1708098974 |archive-date=February 16, 2024 |url-status=live |url-access=subscription}}{{Cite web |date=February 19, 2024 |title=Melbourne stages Taylor Swift's biggest audience |url=https://corporate.visitvictoria.com/news/melbourne-stages-taylor-swifts-biggest-audience |access-date=March 8, 2024 |website=Visit Victoria |archive-url=https://web.archive.org/web/20240308070726/https://corporate.visitvictoria.com/news/melbourne-stages-taylor-swifts-biggest-audience |archive-date=March 8, 2024 |url-status=live}}
• Sydney Trains lit the Central Station clock tower and Grand Concourse purple and operated "Tay Tay Express" train services to Olympic Park Station, which played several of Swift's songs onboard.{{Cite web |date=February 22, 2024 |title=Got a long list of extra services for Taylor Swift's four-night Eras Tour in Sydney |url=https://www.transport.nsw.gov.au/node/27896 |access-date=March 8, 2024 |publisher=Transport for NSW |archive-url=https://web.archive.org/web/20240308065902/https://www.transport.nsw.gov.au/news-and-events/media-releases/got-a-long-list-of-extra-services-for-taylor-swift%E2%80%99s-four-night-eras |archive-date=March 8, 2024 |url-status=live}}
• Stockholm was temporarily renamed Swiftholm for Swift's three sold-out shows in the city.{{Cite magazine |last=LaCroix |first=Jane |date=May 16, 2024 |title=How Sweden is honoring Taylor Swift ahead of Eras Tour dates |url=https://www.newsweek.com/how-sweden-honoring-taylor-swift-before-eras-tour-1901682 |access-date=May 17, 2024 |magazine=Newsweek}}
• Edinburgh created a series of Swift-themed activities and experiences called the Taylored Taste Trail.{{Cite magazine |date=May 29, 2024 |title=Forever Edinburgh Launches 'Taylored Taste Trail' for Taylor Swift's Concerts |url=https://edinburghmagazine.com/forever-edinburgh-launches-taylored-taste-trail-for-taylor-swifts-concerts/ |access-date=June 4, 2024 |magazine=Edinburgh Magazine}} Edinburgh Trams bore The Tortured Poets Department-inspired designs,{{Cite web |last=Jenne |first=Ellen |date=June 6, 2024 |title=Edinburgh trams get Taylor Swift makeover in celebration of Eras Tour |url=https://www.walesonline.co.uk/whats-on/whats-on-news/edinburgh-trams-taylor-swift-makeover-29302999 |access-date=June 6, 2024 |publisher=Media Wales}} Edinburgh Castle projected an image of The Tortured Poets Department,{{Cite web |last=Roy |first=Nicola |date=June 8, 2024 |title=Taylor Swift lights up Edinburgh Castle as superstar kicks off Eras Tour |url=https://www.dailyrecord.co.uk/entertainment/taylor-swift-lights-up-edinburgh-32987359 |access-date=June 8, 2024 |newspaper=Daily Record}} and Loch Tay was renamed Loch Tay Tay.{{Cite news |last=Ward |first=Sarah |date=June 5, 2024 |title=First Minister welcomes Taylor Swift to Scotland and praises 'Loch Tay Tay' |url=https://www.independent.co.uk/news/uk/john-swinney-first-minister-scotland-taylor-swift-swifties-b2557356.html |access-date=June 6, 2024 |newspaper=The Independent}}
• Liverpool launched "Taylor Town", consisting of various cultural experiences throughout the city to honor Swift, including a series of art installations and craft workshops and an academic conference dedicated to her social impact. According to The Guardian, the city administration planned the event for nine months after the success of Eurovision 2023.{{Cite web |last=Halliday |first=Josh |date=May 25, 2024 |title='Taylor Town': how Liverpool transformed itself for Taylor Swift |url=https://www.theguardian.com/music/article/2024/may/25/taylor-town-how-liverpool-transformed-itself-for-taylor-swift |access-date=May 26, 2024 |newspaper=The Guardian}}{{Cite news |last=Vinter |first=Robyn |date=May 21, 2024 |title=Liverpool to transform into Taylor Town to welcome Taylor Swift |url=https://www.theguardian.com/uk-news/article/2024/may/21/liverpool-to-transform-into-taylor-town-to-welcome-taylor-swift |access-date=May 21, 2024 |newspaper=The Guardian |issn=0261-3077}}
• The Mayor of London, Sadiq Khan, announced that Transport for London created a special subway map in honor of Swift, with the tourism body Visit London launching a "Taylor trail" to "celebrate places across the capital that are referenced in her music". "Shake It Off" (2014) was performed at the Buckingham Palace during a formal Changing the Guard ceremony; the British royal family's official Instagram account posted a video of the performance.{{Cite magazine |last=Chan |first=Anna |date=June 21, 2024 |title=Buckingham Palace's Military Band Plays Taylor Swift's 'Shake It Off' as Eras Tour Arrives in London |url=https://www.billboard.com/music/music-news/taylor-swift-shake-it-off-cover-buckingham-palace-military-band-1235715211/ |access-date=June 21, 2024 |magazine=Billboard}}

File:"Swiftcouver" Light Sign.jpg

• The Garda Band of the Garda Síochána, Ireland's national police force, performed "Shake It Off" for the public in Dublin.{{Cite magazine |last=Roos |first=Meghan |date=June 27, 2024 |title=Dublin Police Perform Special Tribute to Taylor Swift in Anticipation of Eras Tour Arrival |url=https://parade.com/news/dublin-police-perform-special-tribute-taylor-swift-shake-it-off-eras-tour-video |access-date=June 28, 2024 |magazine=Parade}}
• The Zurich tourism body Visit Zurich created a video matching Swift's eras to locations throughout the city.{{Cite Instagram|postid=C9AX6FqogmG|user=visitzurich|title=Are you ready to shake it off? Taylor Swift is coming to Zurich, and we've matched different areas of our beautiful city with her iconic Eras! Check out our video and let us know what you think of our choices: ❤️ Red - Polybahn 💕 Lover - Stauffacher in Spring 🍂 Folklore - Limmatquai in Autumn 🍁 Evermore - Sihl Riverbank in Autumn 🌌 Midnight - Limmatquai in Winter at Night 📚 TTPD - The B2 Wine Library #VisitZurich #Zurich #Zurich_Switzerland #Zürich #TaylorSwift #TaylorSwiftZurich #TaylorSwiftSwitzerland #AntiHero #Swifties #SwiftiesSwitzerland #Letzigrund #TravelZurich #CityTrip #Travel #Europe #Switzerland #Schwei #Swiss #SwissCity #PopMusic|url=https://www.instagram.com/visitzurich/reel/C9AX6FqogmG/|date=July 4, 2024|url-status=live}}
• Gelsenkirchen was temporarily renamed Swiftkirchen by Mayor Karin Welge.{{Cite web |title="Willkommen in Swiftkirchen!" Oberbürgermeisterin Karin Welge stimmt der zeitweisen Umbenennung augenzwinkernd zu |url=https://www.gelsenkirchen.de/de/_meta/aktuelles/artikel/64210-willkommen-in-swiftkirchen-oberbuergermeisterin-karin-welge-stimmt-der-zeitweisen-umbenennung-augenzwinkernd-zu |access-date=July 3, 2024 |publisher=Gelsenkirchen}} Swift received a special stone on the Gelsenkirchen Walk of Fame.{{Cite web |title=Ein elfter Stein auf dem Gelsenkirchen Walk of Fame für Taylor Swift |url=https://www.gelsenkirchen.de/de/_funktionsnavigation/presse/pressemeldungen/64334-ein-elfter-stein-auf-dem-gelsenkirchen-walk-of-fame-fuer-taylor-swift |access-date=July 17, 2024 |publisher=Gelsenkirchen}}
• British rock band Coldplay and American singer Maggie Rogers performed covers of "Love Story", "Shake It Off" and "The 1" at their four Vienna shows during the Music of the Spheres World Tour as a tribute to Swift's canceled dates.{{Cite web |last=Chelosky |first=Danielle |date=August 21, 2024 |title=Coldplay's Chris Martin & Maggie Rogers Cover Taylor Swift In Vienna After Her Canceled Tour Dates |url=https://www.stereogum.com/2277204/coldplays-chris-martin-maggie-rogers-cover-taylor-swift-in-vienna-after-her-canceled-tour-dates/news/ |access-date=August 22, 2024 |website=Stereogum}}{{Cite magazine |last=Kaufman |first=Gil |date=August 26, 2024 |title=Coldplay and Maggie Rogers Pay Tribute to Taylor Swift Again in Vienna With 'The 1' Cover |url=https://www.billboard.com/music/pop/coldplay-maggie-rogers-tribute-taylor-swift-vienna-the-1-cover-1235760902/ |access-date=August 26, 2024 |magazine=Billboard}}
• In Indianapolis, 32 Swift-themed street signs were installed.{{Cite web |date=October 22, 2024 |title=City of Indianapolis to install 32 Taylor Swift-themed street signs ahead of Eras Tour |url=https://www.wrtv.com/news/local-news/city-of-indianapolis-to-install-32-taylor-swift-themed-street-signs-ahead-of-eras-tour |access-date=October 23, 2024 |publisher=WRTV}} Joe Hogsett, mayor of Indianapolis, issued a proclamation declaring November 1–3 as the Taylor Swift Weekend.{{Cite magazine |last=Roos |first=Meghan |date=October 30, 2024 |title=Fans Melt Over Indianapolis Mayor's 'Secret Message' for Taylor Swift |url=https://parade.com/news/indianapolis-mayor-secret-message-taylor-swift-eras-tour-photo |access-date=October 31, 2024 |magazine=Parade}}
• Toronto temporarily renamed a route outside Rogers Centre to "Taylor Swift Way", unveiling 22 ceremonial street signs to be donated to the Daily Bread Food Bank at the end of November to raise money at auctions.{{Cite web |date=November 4, 2024 |title=City of Toronto and Rogers unveil honorary "Taylor Swift Way" route; Rogers will match donations to Daily Bread Food Bank up to $113,000 |url=https://www.toronto.ca/news/city-of-toronto-and-rogers-unveil-honorary-taylor-swift-way-route-rogers-will-match-donations-to-daily-bread-food-bank-up-to-113000/ |access-date=November 4, 2024 |publisher=City of Toronto}}
• Vancouver's official tourism organization, Destination Vancouver, installed 13 Swift-themed signs throughout the city in a scavenger hunt.{{Cite web |date=November 28, 2024 |title='Swiftcouver' tourist attractions offer a chance to win Taylor Swift tickets |url=https://www.langaravoice.ca/swiftcouver-tourist-attractions-offer-a-chance-to-win-taylor-swift-tickets/ |access-date=November 28, 2024 |website=The Langara Voice}}

File:Taylor Swift "Lavender Haze" outfit.jpg" music video at a Nashville exhibition.]]

• In Atlanta, Georgia's Own Credit Union welcomed Swift with a large "Welcome to A-TAY-L" sign displayed atop its skyscraper building.{{Cite web |date=April 28, 2023 |title='Welcome to A-TAY-L;' Atlanta celebrates opening day of Taylor Swift concert |url=https://www.wsbtv.com/news/local/atlanta/welcome-a-tay-l-atlanta-celebrates-opening-day-taylor-swift-concert/XWTZUFP2KFGJBOSXBXVTXP525Y/ |url-status=live |archive-url=https://web.archive.org/web/20230428221423/https://www.wsbtv.com/news/local/atlanta/welcome-a-tay-l-atlanta-celebrates-opening-day-taylor-swift-concert/XWTZUFP2KFGJBOSXBXVTXP525Y/ |archive-date=April 28, 2023 |access-date=April 28, 2023 |agency=WSB-TV}}
• The Arlington Museum of Art announced an exhibit exploring Swift's "evolving, boundary-pushing" artistry, featuring costumes, photographs, and concert videos from her album eras. Titled The Eras Tour Collection, the exhibit ran from June 2 to September 24, 2023.{{Cite web |title=Arlington Museum of Art to Present Exclusive Taylor Swift {{!}} The Eras Tour Collection Exhibition June 3 – September 24, 2023 |url=https://www.arlingtontx.gov/news/my_arlington_t_x/news_stories/taylor_swift_the_eras_collection |url-status=live |archive-url=https://web.archive.org/web/20230330190640/https://www.arlingtontx.gov/news/my_arlington_t_x/news_stories/taylor_swift_the_eras_collection |archive-date=March 30, 2023 |access-date=March 30, 2023 |agency=City of Arlington}}{{Cite news |last=Cardona |first=Megan |date=April 1, 2023 |title=Taylor Swift Eras Tour Collection' to open in Arlington |newspaper=Fort Worth Star-Telegram |url=https://www.star-telegram.com/entertainment/article273785855.html |archive-url=https://web.archive.org/web/20230430222639/https://www.star-telegram.com/entertainment/article273785855.html |archive-date=April 30, 2023 |access-date=April 30, 2023 |url-status=live |url-access=subscription}}
• Chicago's Willis Tower lit up its antennas in the colors of the Eras Tour.
• The Country Music Hall of Fame and Museum opened an exhibit titled Through Taylor Swift's Eras, displaying original outfits from every album era, throughout May 2023.{{Cite magazine |last=Benitez-Eves |first=Tina |date=May 9, 2023 |title=Taylor Swift Pop-Up Exhibit Opens at Country Music Hall of Fame and Museum |url=https://americansongwriter.com/taylor-swift-pop-up-exhibit-opens-at-country-music-hall-of-fame-and-museum/ |url-status=live |magazine=American Songwriter |archive-url=https://web.archive.org/web/20230510020729/https://americansongwriter.com/taylor-swift-pop-up-exhibit-opens-at-country-music-hall-of-fame-and-museum/ |archive-date=May 10, 2023 |access-date=May 10, 2023}} Over 114,000 people bought tickets to the exhibit in May alone—the highest monthly attendance in the museum's 65-year history.
• Radio station 96.5 WTDY-FM temporarily renamed itself to "Ninety-Swift-Five T-A-Y".
• New York City's Museum of Arts and Design opened the exhibit Taylor Swift: Storyteller, a "career-spanning look at [Swift's] artistic reinventions", from May 20, 2023, to March 24, 2024.{{Cite web |title=Taylor Swift: Storyteller |url=https://madmuseum.org/exhibition/taylor-swift-storyteller |url-status=live |archive-url=https://web.archive.org/web/20230503214951/https://madmuseum.org/exhibition/taylor-swift-storyteller |archive-date=May 3, 2023 |access-date=May 3, 2023 |agency=Museum of Arts and Design}}{{Cite web |last=Tara |first=Serena |date=May 3, 2023 |title=A New Taylor Swift Museum Exhibit Is Coming to NYC This Month |url=https://www.thrillist.com/news/nation/taylor-swift-museum-exhibit-nyc-tickets |url-status=live |archive-url=https://web.archive.org/web/20230503215259/https://www.thrillist.com/news/nation/taylor-swift-museum-exhibit-nyc-tickets |archive-date=May 3, 2023 |access-date=May 3, 2023 |agency=Thrillist}} Circle Line Sightseeing Cruises offered a Swift-themed dance cruise on Hudson River ahead of the Eras Tour in East Rutherford.{{Cite news |date=November 15, 2023 |title=A Taylor Swift-themed cruise sets sail in 2024. Just don't expect the singer to be there |url=https://www.latimes.com/entertainment-arts/music/story/2023-11-15/a-taylor-swift-themed-cruise-sets-sail-in-2024-dont-expect-the-singer-to-be-there |access-date=November 16, 2023 |newspaper=Los Angeles Times |archive-date=November 18, 2023 |archive-url=https://web.archive.org/web/20231118125938/https://www.latimes.com/entertainment-arts/music/story/2023-11-15/a-taylor-swift-themed-cruise-sets-sail-in-2024-dont-expect-the-singer-to-be-there |url-status=live }}
• Cincinnati Zoo and Botanical Garden hosted a "Swiftie Weekend".{{Cite magazine |last=Kammerer |first=Caroline |date=June 28, 2023 |title=Taylor Is Coming This Weekend, Swiftinnati. Here's How To Celebrate |url=https://www.cincinnatimagazine.com/article/taylor-is-coming-this-weekend-swiftinnati-heres-how-to-celebrate/ |magazine=Cincinnati |access-date=June 29, 2023 |archive-date=June 29, 2023 |archive-url=https://web.archive.org/web/20230629035855/https://www.cincinnatimagazine.com/article/taylor-is-coming-this-weekend-swiftinnati-heres-how-to-celebrate/ |url-status=live }}

File:Carnegie Science Center.jpg (pictured) hosted a scavenger hunt of Eras Tour-themed objects.|alt=The exterior of Carnegie Science Center in 2008]]

• In Pittsburgh, the Gateway Clipper Fleet threw Swift-themed parties for passengers. The Carnegie Science Center organized an Eras Tour-themed scavenger hunt of miniature Swift dolls hidden throughout the Miniature Railroad and Village exhibition on June 16 and 17, and the Buhl Planetarium hosted a Swift-themed laser show.{{Cite web |date=May 24, 2023 |title=Tiny Taylor Swifts coming to Carnegie Science Center's Miniature Railroad – CBS Pittsburgh |url=https://www.cbsnews.com/pittsburgh/news/taylor-swift-miniature-railroad-carnegie-science-center/ |url-status=live |archive-url=https://web.archive.org/web/20230730142815/https://www.cbsnews.com/pittsburgh/news/taylor-swift-miniature-railroad-carnegie-science-center/ |archive-date=July 30, 2023 |access-date=July 30, 2023 |website=CBS News}}
• In Los Angeles, the Grammy Museum at L.A. Live opened a pop-up exhibit from August 2 to September 18, featuring 13 costumes and instruments from Swift's original Speak Now era and later seen in the "I Can See You" music video.{{Cite magazine |last=Grein |first=Paul |date=August 2, 2023 |title=Grammy Museum at L.A. Live Presents Taylor Swift Pop-Up Exhibit |url=https://www.billboard.com/music/music-news/taylor-swift-grammy-museum-pop-up-exhibit-la-live-1235383001/ |magazine=Billboard |access-date=August 2, 2023 |archive-date=August 3, 2023 |archive-url=https://web.archive.org/web/20230803133736/https://www.billboard.com/music/music-news/taylor-swift-grammy-museum-pop-up-exhibit-la-live-1235383001/ |url-status=live }}
• Spotify launched a feature that uses listener's streaming data to list their "top five Taylor Swift eras".{{Cite magazine |last=Wickman |first=Case |date=July 26, 2023 |title=Swifties Worldwide Can Now Find Out What Era They Really Are |url=https://www.vanityfair.com/style/2023/07/taylor-swift-eras-spotify |url-status=live |archive-url=https://web.archive.org/web/20230726174329/https://www.vanityfair.com/style/2023/07/taylor-swift-eras-spotify |archive-date=July 26, 2023 |access-date=July 27, 2023 |magazine=Vanity Fair}} Recognizing Swift's singular achievements, the Apple Music Awards honored with a special event called Taylor Swift's Eras: The Experience.{{cite tweet |number=1730270873825755508 |user=AppleMusic |title=New York City! Join us December 8-9th at #TSErasTheExperience to honor @taylorswift13 as Apple Music's 2023 #ArtistOfTheYear. Check back soon for details on how to sign up. |date=November 30, 2023 |access-date=November 30, 2023 |archive-url=https://ghostarchive.org/archive/H7Ltv |archive-date=December 16, 2023 |url-status=live}}
• In honor of the completion of the first US leg of the Eras Tour, Starbucks stores across the United States played her music all day during the last day of the leg (August 9, 2023).{{Cite web |last=Gonzalez |first=Alexa |date=August 9, 2023 |title=Taylor Swift's Songs Will Reportedly Be Played In Starbucks All Day |url=https://uproxx.com/pop/taylor-swift-starbucks-lovers-playlist/ |access-date=August 9, 2023 |website=Uproxx |archive-date=August 9, 2023 |archive-url=https://web.archive.org/web/20230809165236/https://uproxx.com/pop/taylor-swift-starbucks-lovers-playlist/ |url-status=live }}
• Air New Zealand added special seats for those attending the tour in Australia, renaming one of the flights "NZ1989" in reference to the album of the same name.{{Cite news |last=Bywater |first=Thomas |date=June 29, 2023 |title=Air NZ adds 2000 extra seats for Taylor Swift fans heading to Australia |newspaper=New Zealand Herald |url=https://www.nzherald.co.nz/travel/air-new-zealand-adds-2000-extra-seats-for-taylor-swift-fans-heading-to-australia/FCBTW6H6AFEQFF44UD2BSB4BSI/ |url-status=live |access-date=June 29, 2023 |archive-url=https://web.archive.org/web/20230629044052/https://www.nzherald.co.nz/travel/air-new-zealand-adds-2000-extra-seats-for-taylor-swift-fans-heading-to-australia/FCBTW6H6AFEQFF44UD2BSB4BSI/ |archive-date=June 29, 2023}} Philippine carrier Cebu Pacific also changed the flight numbers of its Singapore-bound planes to "1989".{{Cite news |last=Siraz |first=Zarafshan |date=February 26, 2024 |title=Taylor Swift's Singapore tour amps tourism boom in southeast Asia, hotels and flights booked out |url=https://www.hindustantimes.com/lifestyle/travel/taylor-swifts-singapore-tour-amps-tourism-boom-in-southeast-asia-hotels-and-flights-booked-out-101708945613918.html |access-date=February 29, 2024 |newspaper=Hindustan Times}}
• A Royal Caribbean International cruise trip from Miami to the Bahamas, titled In My Era Cruise, has been scheduled on October 21, a day after the tour's final date in Miami.
• A number of media publications bestowed Swift with year-end honorifics. Time named Swift their 2023 Person of the Year, an annual title given to a person, group, object, or idea that dominated the year culturally.{{Cite magazine |last=Lansky |first=Sam |date=December 6, 2023 |title=Taylor Swift Is TIME's 2023 Person of the Year |url=https://time.com/6342806/person-of-the-year-2023-taylor-swift/ |access-date=December 6, 2023 |magazine=Time |archive-date=December 8, 2023 |archive-url=https://web.archive.org/web/20231208023550/https://time.com/6342806/person-of-the-year-2023-taylor-swift/ |url-status=live }} Consequence named her their 2023 Artist of the Year,{{Cite web |last=Siroky |first=Mary |date=December 14, 2023 |title=Taylor Swift: Consequence's 2023 Artist of the Year |url=https://consequence.net/2023/12/taylor-swift-2023-artist-of-the-year/ |access-date=December 15, 2023 |website=Consequence |archive-date=December 14, 2023 |archive-url=https://web.archive.org/web/20231214232237/https://consequence.net/2023/12/taylor-swift-2023-artist-of-the-year/ |url-status=live }} while The New York Times and The Guardian declared 2023 "the year of Taylor Swift".{{Cite news |date=December 15, 2023 |title=The Year of Taylor Swift |url=https://www.nytimes.com/2023/12/15/podcasts/the-daily/the-year-of-taylor-swift.html? |access-date=December 15, 2023 |newspaper=The New York Times |archive-date=December 15, 2023 |archive-url=https://web.archive.org/web/20231215113934/https://www.nytimes.com/2023/12/15/podcasts/the-daily/the-year-of-taylor-swift.html |url-status=live }}{{Cite news |last=Petridis |first=Alexis |date=December 22, 2023 |title=Blank space: how Taylor Swift – and an aching sense of loss – dominated music in 2023 |newspaper=The Guardian |url=https://www.theguardian.com/music/2023/dec/22/blank-space-how-taylor-swift-and-an-aching-sense-of-loss-dominated-music-in-2023 |access-date=December 23, 2023 |issn=0261-3077 |archive-date=December 23, 2023 |archive-url=https://web.archive.org/web/20231223011731/https://www.theguardian.com/music/2023/dec/22/blank-space-how-taylor-swift-and-an-aching-sense-of-loss-dominated-music-in-2023 |url-status=live }} Billboard placed her atop their list of the greatest pop stars of 2023.{{Cite magazine |last=Unterberger |first=Andrew |date=December 15, 2023 |title=Billboard's Greatest Pop Stars of 2023: No. 1 — Taylor Swift |url=https://www.billboard.com/music/pop/taylor-swift-greatest-pop-star-2023-eras-tour-all-time-1235558902/ |access-date=December 16, 2023 |magazine=Billboard |archive-date=December 15, 2023 |archive-url=https://web.archive.org/web/20231215225151/https://www.billboard.com/music/pop/taylor-swift-greatest-pop-star-2023-eras-tour-all-time-1235558902/ |url-status=live }}

Image:Center Gai-dusk-20071001.jpg in Shibuya, Tokyo, was temporarily renamed to honor Swift's four sold-out shows in the city.]]

• In Tokyo, Center Gai, a commercial street in Shibuya, temporarily renamed itself Shibuya Center Gai (Taylor's Version) from February 7 to 20, displaying flags featuring Swift's albums and playing her music.{{Cite web |date=February 7, 2024 |title=祝・テイラー・スウィフト来日!渋谷センター街が期間限定で渋谷センター街(Taylor's Version)に! |url=https://center-gai.jp/topics/%e7%a5%9d%e3%83%bb%e3%83%86%e3%82%a4%e3%83%a9%e3%83%bc%e3%83%bb%e3%82%b9%e3%82%a6%e3%82%a3%e3%83%95%e3%83%88%e6%9d%a5%e6%97%a5%ef%bc%81%e6%b8%8b%e8%b0%b7%e3%82%bb%e3%83%b3%e3%82%bf%e3%83%bc%e8%a1%97/ |access-date=February 7, 2024 |website=渋谷センター街 |language=ja |archive-url=https://web.archive.org/web/20240207031719/https://center-gai.jp/topics/%E7%A5%9D%E3%83%BB%E3%83%86%E3%82%A4%E3%83%A9%E3%83%BC%E3%83%BB%E3%82%B9%E3%82%A6%E3%82%A3%E3%83%95%E3%83%88%E6%9D%A5%E6%97%A5%EF%BC%81%E6%B8%8B%E8%B0%B7%E3%82%BB%E3%83%B3%E3%82%BF%E3%83%BC%E8%A1%97/ |archive-date=February 7, 2024 |url-status=live}}
• In Sydney, several stadiums were lit purple in reference to "Lavender Haze". Sydney Airport displayed billboards welcoming fans into the city. Numerous businesses in the city hosted Swift-themed events.{{Cite web |date=February 22, 2024 |title=Sydney turns it on to welcome Taylor Swift |url=https://www.destinationnsw.com.au/newsroom/sydney-turns-it-on-to-welcome-taylor-swift |access-date=February 26, 2024 |website=Destination NSW |archive-url=https://web.archive.org/web/20240226175625/https://www.destinationnsw.com.au/newsroom/sydney-turns-it-on-to-welcome-taylor-swift |archive-date=February 26, 2024 |url-status=live}}
• File:Taylor Swift on JW Marriot, Indianapolis.jpg honoring Swift in downtown Indianapolis]]In Singapore, Jewel Changi Airport organized a Swift-themed sing-along event for fans on March 1, 2024.{{Cite news |last=Soh |first=Joanne |date=February 15, 2024 |title=Jewel Changi Airport invites Swifties to largest singalong on March 1 |url=https://www.straitstimes.com/life/entertainment/jewel-changi-airport-invites-swifties-to-largest-singalong-on-march-1 |access-date=February 15, 2024 |newspaper=The Straits Times |issn=0585-3923 |archive-url=https://archive.today/20240220153031/https://www.straitstimes.com/life/entertainment/jewel-changi-airport-invites-swifties-to-largest-singalong-on-march-1 |archive-date=February 20, 2024 |url-status=live}} Marina Bay Sands staged an immersive experience called The Eras Tour Trail and a tour-themed light-and-water show.{{Cite news |last=Soh |first=Joanne |date=February 26, 2024 |title=MBS to stage Taylor Swift Eras Tour light and water show, other fan events |url=https://www.straitstimes.com/life/entertainment/marina-bay-sands-to-stage-taylor-swift-eras-tour-light-and-water-show-other-fan-events |access-date=February 28, 2024 |work=The Straits Times |issn=0585-3923 |archive-url=https://web.archive.org/web/20240226180419/https://www.straitstimes.com/life/entertainment/marina-bay-sands-to-stage-taylor-swift-eras-tour-light-and-water-show-other-fan-events |archive-date=February 26, 2024 |url-status=live}}
• Although China was not part of the tour, Chinese video platform Bilibili hosted multiple events in celebration of the Singapore shows, including user-uploaded video themes inspired by Swift and the Eras Tour, the chance to win tickets to and a round-trip flight for the shows, and a livestream covered Swift's discography, music video, and talk with the platform's top music category creators.{{Cite web |date=February 25, 2024 |title=B站送你去看泰勒·斯威夫特演唱会 |url=https://www.bilibili.com/blackboard/era/f7564MJmspYUpKdS.html |access-date=February 26, 2024 |website=Bilibili |language=zh-CN |archive-url=https://web.archive.org/web/20240225164413/https://www.bilibili.com/blackboard/era/f7564MJmspYUpKdS.html |archive-date=February 25, 2024 |url-status=live}}
• An augmented reality animation showing friendship bracelets falling onto the Eiffel Tower was created prior to Swift's shows in Paris.{{cite news|url=https://parade.com/news/eiffel-tower-transforms-taylor-swift-tribute-paris-eras-tour-may-2024-video|title=Eiffel Tower Turns Into an 'Epic' Taylor Swift Tribute Ahead of Paris Eras Tour|last=Silva|first=Carly|date=May 7, 2024|work=Parade|accessdate=June 17, 2024}}
• Capital UK launched a pop-up radio station dedicated to Swift, Capital (Taylor's Version), marking "the first time in the United Kingdom that a national DAB radio station has been dedicated to a single artist".{{cite news|url=https://radiotoday.co.uk/2024/06/capital-launches-24-7-taylor-swift-pop-up-station-on-dab/|title=Capital launches 24/7 Taylor Swift pop-up station on DAB|last=Collins|first=Steve|date=June 3, 2024|work=Radio Today|accessdate=June 4, 2024}}
• The Edinburgh Zoo named two of its newborn tamarins, an endangered species, "Taylor" and "Swift".{{Cite news |last=Savage |first=Mark |date=June 7, 2024 |title=Why is Taylor Swift so big? She 'wants it more than anyone' |url=https://www.bbc.com/news/articles/cpvvx9lwl0do |access-date=June 7, 2024 |publisher=BBC News }}
• BBC Wales presented a weather forecast referencing Swift's discography the day before the Cardiff show.{{Cite magazine |last=Dailey |first=Hannah |date=June 18, 2024 |title=You Have to See This Taylor Swift-Themed Weather Report Ahead of Wales Eras Tour Stop |url=https://www.billboard.com/music/music-news/taylor-swift-weather-report-wales-eras-tour-1235712828/ |access-date=June 18, 2024 |magazine=Billboard}}
• Wembley Park commissioned two murals of Swift to be painted at the Spanish Steps, temporarily renamed the Swiftie Steps, ahead of Swift's first three shows at Wembley Stadium.{{Cite tweet|number=1803461763502948691|user=wembleystadium|title=In our Taylor Era 🥳 #LondonTSTheErasTour|date=June 19, 2024|access-date=June 19, 2024}}{{Cite web |last=Clarke |first=Naomi |date=June 20, 2024 |title=Taylor Swift's Eras Tour expected to give £300m boost to London's economy |url=https://www.standard.co.uk/news/london/taylor-swift-wembley-stadium-london-concerts-dates-spending-sadiq-khan-b1165560.html |access-date=June 20, 2024 |website=Evening Standard}} Whereas, the Victoria and Albert Museum hosted the archival exhibit Taylor Swift: Songbook Trail, which featured clothing, awards, instruments, and other articles crucial to Swift's life and legacy.{{Cite magazine |last=Paul |first=Larisha |date=July 1, 2024 |title=Taylor Swift Will Open Personal Archives for Exhibit at London's Victoria and Albert Museum |url=https://www.rollingstone.com/music/music-news/taylor-swift-london-victoria-and-albert-museum-exhibit-1235050765/ |access-date=July 8, 2024 |magazine=Rolling Stone}}
• At a Dublin beach, Today FM installed a 100-meter sign reading "Ireland (Taylor's Version)".{{Cite web |last= |title=Behind The Scenes Of "Ireland (Taylor's Version)" |url=https://www.todayfm.com/best-bits/behind-the-scenes-of-ireland-taylors-version-1739837 |access-date=June 28, 2024 |publisher=Today FM}}
• Variety and People released special Eras Tour editions of their magazine.{{Cite magazine |last=Kaplan |first=Ilana |date=October 1, 2024 |title=PEOPLE Celebrates Taylor Swift's Eras Tour in New Special Edition |url=https://people.com/people-celebrates-taylor-swift-eras-tour-in-new-special-edition-8721641 |access-date=October 2, 2024 |magazine=People}}
• Florida's Brightline launched a Swift sing-along train service from Orlando to Aventura.
• In New Orleans, large friendship bracelets were installed on Caesars Superdome.{{Cite AV media |url=https://www.wdsu.com/article/new-orleans-taylor-swift-friendship-bracelet-caesars-superdome/62697905 |title=Giant friendship bracelet hung from Caesars Superdome for Taylor Swift |date=October 23, 2024 |last=Lowrey |first=Erin |access-date=October 26, 2024 |publisher=WDSU}} The same friendship bracelets were exchanged and then displayed on the Lucas Oil Stadium.https://www.indystar.com/story/news/local/2024/11/01/taylor-swift-friendship-bracelet-at-lucas-oil-indianapolis-indiana/75994217007/
• The Audubon Nature Institute hosted a Taylor Swift Takeover at Audubon Zoo, Audubon Aquarium, and Audubon Insectarium on October 25–27, 2024. The takeover featured Taylor Swift-themed events, merchandise, and decorations across all three attractions.{{cite web|url= https://newsroom.audubonnatureinstitute.org/taylor-swift-takeover-at-audubon/|title=Taylor Swift Takeover at Audubon!|publisher=Audubon Nature Institute|accessdate=November 1, 2024}}
• The JW Marriott hotel in downtown Indianapolis displayed a large image of Swift on its building facade.{{Cite news |title=See Taylor Swift's takeover of Indianapolis from street signs to dinosaurs |url=https://www.indystar.com/picture-gallery/entertainment/music/2024/10/22/taylor-swift-indianapolis-takeover-photos/75793703007/ |access-date=October 23, 2024 |newspaper=The Indianapolis Star}} The Indianapolis Motor Speedway unveiled 11 helmets and an IndyCar show car livery whose designs were inspired by Swift and her discography.{{Cite web |last=Dejewski |first=Kevin |date=October 25, 2024 |title=IMS debuts 11 special Taylor Swift helmets to celebrate Eras Tour |url=https://www.motorsportweek.com/2024/10/25/ims-debuts-11-special-taylor-swift-helmets-to-celebrate-eras-tour/ |access-date=October 26, 2024 |website=Motorsport Week}}
• In Toronto, the Metro Toronto Convention Centre hosted the "Toronto's Version: Taylgate '24" event on the days of Swift's shows in the city.{{Cite news |date=May 13, 2024 |title=No concert ticket? No problem — Swifties can still gather at 'Taylgate' in Toronto |url=https://toronto.ctvnews.ca/no-concert-ticket-no-problem-swifties-can-still-gather-at-taylgate-in-toronto-1.6884785 |access-date=May 17, 2024 |publisher=CTV News}} Rogers pledged to match donations to the Daily Bread Food Bank up to $113,000, referencing Swift's lucky number, 13, and her philanthropic efforts throughout the tour.

{{Quote box

| quote = It will take some time before all the implications of Taylor Swift's Eras Tour are fully understood. Her epochal trek is a potent multifaceted symbol for our times rife with social, political, economic and cultural meaning, which we'll leave to cultural theorists and pundits to deconstruct. From a live industry standpoint, however, her stadium tour is both qualitatively and quantitatively a high-water mark that left the showgoer completely agog.

| author = — Andy Gensler

| source = Pollstar{{cite magazine|first=Gensler|last=Andy|title=The Showgoer: The Greatest Show On Earth — Taylor Swift's 'Eras Tour' — Is All That And Far More|url=https://news.pollstar.com/2023/08/17/the-showgoer-the-greatest-show-on-earth-taylor-swifts-eras-tour-is-all-that-and-far-more/|date=August 17, 2023|access-date=August 19, 2023|magazine=Pollstar|archive-date=August 19, 2023|archive-url=https://web.archive.org/web/20230819174441/https://news.pollstar.com/2023/08/17/the-showgoer-the-greatest-show-on-earth-taylor-swifts-eras-tour-is-all-that-and-far-more/|url-status=live}}

| width = 20%

}}

The Recording Academy published, the tour is "the most legendary of [Swift's] generation", emphasizing it is "hard to imagine that any other tour this year will have a cultural impact as big".{{cite web |last=Weatherby |first=Taylor |date=May 8, 2023 |title=5 Reasons Why Taylor Swift's Eras Tour Will Be The Most Legendary Of Her Generation |url=https://www.grammy.com/news/taylor-swift-tour-eras-concert-review-ticketmaster-nashville-rain-show-records-speak-now-taylors-version-announcement |url-status=live |archive-url=https://web.archive.org/web/20230509220353/https://www.grammy.com/_next/data/wamWA3jCekTtdI96fdeIU/music-genres.json |archive-date=May 9, 2023 |archive-format=JSON |access-date=May 9, 2023 |agency=The Recording Academy}} USA Today described the tour as a "historically monumental event".{{Cite news |last1=Procell |first1=Carlie |last2=Padilla |first2=Ramon |date=April 27, 2023 |title=Taylor Swift tour has many 'eras.' We tracked her movements to give you the look and feel. |newspaper=USA Today |url=https://www.usatoday.com/story/graphics/2023/04/27/taylor-swift-movements-eras-tour/11696828002/ |url-status=live |access-date=April 30, 2023 |archive-url=https://web.archive.org/web/20230429070624/https://www.usatoday.com/story/graphics/2023/04/27/taylor-swift-movements-eras-tour/11696828002/ |archive-date=April 29, 2023 |issn=0734-7456}} The Guardian said the tour is 2023's "single most significant pop culture phenomenon". Many critics also opined that the tour marked the greatest moment in Swift's career.{{Cite magazine |last=Hiatt |first=Brian |date=June 19, 2023 |title=Taylormania! How Taylor Swift Emerged from the Pandemic Bigger Than Ever |url=https://www.rollingstone.com/music/music-features/taylor-swift-eras-tour-podcast-taylormania-1234774360/ |magazine=Rolling Stone |access-date=June 20, 2023 |archive-date=June 19, 2023 |archive-url=https://web.archive.org/web/20230619222547/https://www.rollingstone.com/music/music-features/taylor-swift-eras-tour-podcast-taylormania-1234774360/ |url-status=live }} Rolling Stone described it as her most definitive "imperial phase".{{Cite magazine |last=Paul |first=Larisha |date=December 17, 2024 |title=How the Eras Tour Made Taylor Swift a Permanent Cultural Presence |url=https://www.rollingstone.com/music/music-features/the-eras-tour-taylor-swift-what-next-1235200483/ |access-date=December 18, 2024 |magazine=Rolling Stone}}

Many critics considered the "cultural domination" of the Eras Tour a rarity. Time journalists called it an "unmatched success" and a "in a league of its own".{{Cite magazine |last=Kopstein |first=Jeannie |date=August 23, 2023 |title=The Staggering Economic Impact of Taylor Swift's Eras Tour |url=https://time.com/6307420/taylor-swift-eras-tour-money-economy/ |access-date=August 23, 2023 |magazine=Time |archive-date=August 23, 2023 |archive-url=https://web.archive.org/web/20230823150447/https://time.com/6307420/taylor-swift-eras-tour-money-economy/ |url-status=live }} Amanda Petrusich wrote, despite the noted decline of monocultural affairs in contemporary popular culture as consumers "no longer consume the same cultural objects at the same time or in the same way", the Eras Tour is an exception, achieving a rare, "mind-boggling inescapability".{{Cite magazine |last=Petrusich |first=Amanda |date=June 12, 2023 |title=The Startling Intimacy of Taylor Swift's Eras Tour |url=https://www.newyorker.com/magazine/2023/06/19/taylor-swift-eras-tour-review |magazine=The New Yorker |issn=0028-792X |access-date=June 12, 2023 |archive-date=August 4, 2023 |archive-url=https://web.archive.org/web/20230804061915/https://www.newyorker.com/magazine/2023/06/19/taylor-swift-eras-tour-review |url-status=live }} According to Pollstar, the tour "[did not just enter] the broader discourse but, in so many ways, its gravity is so formidable that the tour and everything that's fallen into its orbit drives the discourse." Editor Andy Gensler labeled Swift "the torchbearer for the live industry".{{Cite magazine |last=Willman |first=Chris |date=July 31, 2024 |title=How Taylor Swift's Eras Tour Took Over the Entire World |url=https://variety.com/2024/music/news/taylor-swift-eras-tour-impact-1236089525/ |access-date=July 31, 2024 |magazine=Variety}} Shirley McMarlin of Pittsburgh Tribune-Review wrote, "Taylor Swift is the biggest thing going in the entertainment industry. Turn on the TV or radio, scroll social media, listen to talk on the street, and there she is." Ryan Faughnder of the Los Angeles Times felt that the Eras Tour turned into a "the ultimate FOMO-inducing event".{{Cite news |last=Faughnder |first=Ryan |date=August 15, 2023 |title=From Taylor Swift's Eras tour to 'Barbie,' women drive blockbusters. Will Hollywood notice? |url=https://www.latimes.com/entertainment-arts/business/newsletter/2023-08-15/taylor-swift-greta-gerwig-and-power-great-stuff-made-by-women-the-wide-shot |access-date=August 19, 2023 |newspaper=Los Angeles Times |archive-date=August 18, 2023 |archive-url=https://web.archive.org/web/20230818213833/https://www.latimes.com/entertainment-arts/business/newsletter/2023-08-15/taylor-swift-greta-gerwig-and-power-great-stuff-made-by-women-the-wide-shot |url-status=live }} In the opinion of Vogue{{'s}} Megan Angelo, the Eras Tour "cemented Woodstock-level status in American musical history" and the "last bastion of monoculture".{{Cite magazine |last=Megan |first=Angelo |date=December 16, 2023 |title=The Ballad of a Pop Star Who Just Won't Quit |url=https://www.vogue.com/article/taylor-swift-eras-tour-pop-star-who-just-wont-quit |access-date=December 17, 2023 |magazine=Vogue |archive-url=https://web.archive.org/web/20231221232003/https://www.vogue.com/article/taylor-swift-eras-tour-pop-star-who-just-wont-quit |archive-date=December 21, 2023 |url-status=live}} As per Billboard, "it would be no exaggeration to call the Eras Tour the single most anticipated live trek of the century."

Mikael Wood and August Brown of the Los Angeles Times wrote, the tour remained "atop the cultural conversation virtually nonstop" since it started. According to Bill Werde, professor of music and entertainment industries in Syracuse University, "the last artist who could effortlessly sell out stadiums and was simultaneously on top of their game in terms of the zeitgeist of popular music—the name that comes to my mind is Michael Jackson. This is really like the Thriller era."{{Cite news |last1=Wood |first1=Mikael |last2=Brown |first2=August |date=August 1, 2023 |title=It's a love story, L.A. just says yes: How Taylormania took over the world |url=https://www.latimes.com/entertainment-arts/music/story/2023-08-01/taylor-swift-eras-tour-sofi-stadium-michael-jackson-thriller |access-date=August 1, 2023 |newspaper=Los Angeles Times |archive-date=August 1, 2023 |archive-url=https://web.archive.org/web/20230801143419/https://www.latimes.com/entertainment-arts/music/story/2023-08-01/taylor-swift-eras-tour-sofi-stadium-michael-jackson-thriller |url-status=live }} The New York Times author Ben Sisario opined, the tour showed that Swift has a "white-hot demand and media saturation" unseen since Jackson and Madonna in the 1980s, and that she stood above artists that toured concurrently, such as Beyoncé, Bruce Springsteen, and Drake, in terms of success and "media noise".{{Cite news |last=Sisario |first=Ben |date=August 5, 2023 |title=How Taylor Swift's Eras Tour Conquered the World |newspaper=The New York Times |url=https://www.nytimes.com/2023/08/05/arts/music/taylor-swift-eras-tour.html |access-date=August 5, 2023 |archive-date=August 5, 2023 |archive-url=https://web.archive.org/web/20230805093722/https://www.nytimes.com/2023/08/05/arts/music/taylor-swift-eras-tour.html/ |url-status=live }} Variety critic Chris Willman said the Eras Tour is like a "career-capping Beatles tour that never happened", surpassing all the tours of the past in terms of business and cultural significance.{{Cite magazine |last=Willman |first=Chris |date=August 11, 2023 |title=Why Taylor Swift's Eras Road Trip Feels Like the Career-Capping Beatles Tour That Never Happened |url=https://variety.com/2023/music/news/taylor-swift-eras-tour-career-capping-sofi-stadium-1235693870/ |access-date=August 11, 2023 |magazine=Variety |archive-date=August 11, 2023 |archive-url=https://web.archive.org/web/20230811033512/https://variety.com/2023/music/news/taylor-swift-eras-tour-career-capping-sofi-stadium-1235693870/ |url-status=live }} BBC's Savage declared, "We're unlikely to see another tour on this scale for a long time."

Journalists credited the Eras Tour with popularizing and legitimizing the notion and concept of "eras" in terms of a music career. The A.V. Club opined that the concept is one of Swift's signatures.{{Cite web |date=August 1, 2023 |title=It's Taylor Swift's August and we're just living in it |url=https://www.avclub.com/taylor-swift-august-and-were-just-living-in-it-memes-1850697302 |access-date=August 2, 2023 |website=The A.V. Club |archive-date=August 1, 2023 |archive-url=https://web.archive.org/web/20230801225652/https://www.avclub.com/taylor-swift-august-and-were-just-living-in-it-memes-1850697302 |url-status=live }}{{Cite web |last=Lakritz |first=Talia |title=Taylor Swift embarks on her Eras Tour this spring. Here's a guide to every era of her groundbreaking career. |url=https://www.insider.com/taylor-swift-eras-tour-guide-to-every-album-era-2022-12 |access-date=August 2, 2023 |publisher=Insider Inc. |archive-date=July 13, 2023 |archive-url=https://web.archive.org/web/20230713134435/https://www.insider.com/taylor-swift-eras-tour-guide-to-every-album-era-2022-12 |url-status=live }} The Guardian journalist Dave Simpson wrote that the 44-song set list of the Eras Tour might increase the demand for "longer" concerts and may "trigger a set list arms race as artists battle to play longer than each other." He opined that the It's All a Blur Tour, an upcoming co-headlining tour by Drake and 21 Savage, was inspired by the concept of the Eras Tour, with the former's promotional poster depicting a "career retrospective" similar to the latter.{{Cite news |last=Simpson |first=Dave |date=March 23, 2023 |title='They're an endurance test!' Will Taylor Swift begin the era of the three-hour concert? |newspaper=The Guardian |url=https://www.theguardian.com/music/2023/mar/23/taylor-swift-beyonce-king-gizzard-bruce-springsteen-three-hour-concert |url-status=live |access-date=March 26, 2023 |archive-url=https://web.archive.org/web/20230326115417/https://www.theguardian.com/music/2023/mar/23/taylor-swift-beyonce-king-gizzard-bruce-springsteen-three-hour-concert |archive-date=March 26, 2023 |issn=0261-3077 |quote="Perhaps tours such as Swift's will drive demand for longer sets and maybe even trigger a setlist arms race as artists battle to play longer than each other."}} Rolling Stone further noted the influence of Swift's tour on the Jonas Brothers' 2023–2024 tour, the Five Albums. One Night. The World Tour, on which they performed songs from "five albums every night".{{Cite magazine |last=Blistein |first=Jon |date=May 2, 2023 |title=Jonas Brothers Promise 'Five Albums Every Night' on North American Tour |url=https://www.rollingstone.com/music/music-news/jonas-brothers-2023-north-american-tour-dates-1234727802/ |url-status=live |magazine=Rolling Stone |archive-url=https://web.archive.org/web/20230502212336/https://www.rollingstone.com/music/music-news/jonas-brothers-2023-north-american-tour-dates-1234727802/ |archive-date=May 2, 2023 |access-date=May 2, 2023 |url-access=subscription}} Sabrina Carpenter and will.i.am commented on how the Eras Tour inspired their respective tour and residency.{{Cite magazine |last=Dailey |first=Hannah |date=December 4, 2024 |title=will.i.am Was Skeptical of Taylor Swift's Eras Tour At First: 'How Dope Can It Actually Be?' |url=https://www.billboard.com/music/music-news/will-i-am-taylor-swift-eras-tour-inspired-black-eyed-peas-vegas-residency-1235845036/ |access-date=December 5, 2024 |magazine=Billboard}}{{Cite magazine |last=Dailey |first=Hannah |date=February 11, 2025 |title=Sabrina Carpenter Reveals How Taylor Swift's Eras Tour Inspired Her Short n' Sweet Trek |url=https://www.billboard.com/music/music-news/sabrina-carpenter-taylor-swift-eras-tour-inspired-her-1235898532/ |access-date=February 12, 2025 |magazine=Billboard}} Filmmaker Steven Soderbergh praised the tour, concert film and Swift's work ethic: "What she is doing, the way she is doing it... Nobody has ever done this before. The amount of control she has taken over. She is relentless". Soderbergh further stated that the success of the Eras Tour inspired the development of a new project.{{Cite magazine |last=Balaga |first=Marta |date=July 1, 2024 |title=Steven Soderbergh Is So 'Fascinated' by Taylor Swift's Eras Tour That It's Inspiring His Next Project: 'I Would Go if I Could. There Aren't Any Tickets!' |url=https://variety.com/2024/film/global/steven-soderbergh-taylor-swift-eras-tour-no-tickets-black-bag-1236058178/ |access-date=July 1, 2024 |magazine=Variety}}

A number of culture critics examined the tour's impact in a feminist lens. Tyler Foggatt wrote, the Eras Tour transformed "a football stadium, typically a center of male aggression, into a sanctum of gleeful femininity." She compared it to the 2017 Women's March, though mentioned there were sequins instead of pussyhats, and the tour included "probably the same number of male allies." In The New York Times, American author Michelle Goldberg compared the cultural impact of the Eras Tour to that of Barbie (2023), a fantasy comedy film, and dubbed them both 2023 summer's biggest entertainment phenomena celebrating mainstream femininity but also "beneath their slick, exuberant pop surfaces, tell female coming-of-age stories marked by existential crises and bitter confrontations with sexism." Goldberg opined that the "gargantuan" success of both the works prove there "is a huge, underserved market for entertainment that takes the feelings of girls and women seriously."{{Cite news |last=Goldberg |first=Michelle |date=July 24, 2023 |title=The Hunger Fed by 'Barbie' and Taylor Swift |newspaper=The New York Times |url=https://www.nytimes.com/2023/07/24/opinion/hunger-barbie-taylor-swift.html |access-date=July 25, 2023 |archive-date=July 26, 2023 |archive-url=https://web.archive.org/web/20230726101956/https://www.nytimes.com/2023/07/24/opinion/hunger-barbie-taylor-swift.html |url-status=live }}

Talia Lakritz of Insider said both the Eras Tour and Barbie are inspiring a movement among women "to reclaim girlhood without rescinding power." Lakritz added that being at an Eras Tour concert and a movie theater playing Barbie gave her the same feeling—"the collective joy of femininity".{{Cite web |last=Lakritz |first=Talia |date=July 26, 2023 |title=Taylor Swift and 'Barbie' are helping women reclaim girlhood without rescinding power |url=https://www.insider.com/taylor-swift-barbie-movie-summer-girlhood-2023-7 |access-date=July 27, 2023 |publisher=Insider Inc. |archive-date=July 27, 2023 |archive-url=https://web.archive.org/web/20230727214249/https://www.insider.com/taylor-swift-barbie-movie-summer-girlhood-2023-7 |url-status=live }} Sisario considered both works as critiques of patriarchy that showed women's control over pop culture. In a similar view, Willman said that the two works of entertainment use patriarchy as a subject of irony "while being utterly friendly to and welcoming of men as much as anybody" and became billion-dollar-earning phenomena. Jess Cartner-Morley of The Guardian opined that the Eras Tour and Barbie are "at heart, about celebrating and questioning what it means to be a girl."{{cite news |url=https://www.theguardian.com/lifeandstyle/2023/dec/02/how-the-world-turned-girly |title=Move over, lads! How the world turned girly |last=Cartner-Morley |first=Jess |author-link=Jess Cartner-Morley |newspaper=The Guardian |date=December 2, 2023 |access-date=December 3, 2023 |archive-date=December 2, 2023 |archive-url=https://web.archive.org/web/20231202114855/https://www.theguardian.com/lifeandstyle/2023/dec/02/how-the-world-turned-girly |url-status=live }} Taffy Brodesser-Akner of The New York Times wrote that the tour and its wider phenomenon can be seen as Swift "free[ing] women to celebrate their girlhood, to understand that their womanhood is made up of... microchapters of change... the acknowledgment of girls as people to memorialize, of who we are and who we were, all existing in the same body, on the same timeline."{{cite news |url=https://www.nytimes.com/2023/10/12/magazine/taylor-swift-eras-tour.html |title=What I Saw at Taylor Swift's Delirious Eras Tour |last=Brodesser-Akner |first=Taffy |author-link=Taffy Brodesser-Akner |newspaper=The New York Times |date=October 12, 2023 |access-date=December 3, 2023 |url-access=limited |archive-date=October 14, 2023 |archive-url=https://web.archive.org/web/20231014231955/https://www.nytimes.com/2023/10/12/magazine/taylor-swift-eras-tour.html |url-status=live }}

Many journalists considered the Eras Tour, Barbie and Beyoncé's Renaissance World Tour as triumphant works of women's creativity. Larry Vincent, marketing professor from the USC Marshall School of Business, said the Eras Tour and Barbie were two summer phenomena that showed a "really strong ritual dimension of [women-driven] consumer behavior".{{cite news |url=https://www.npr.org/2023/08/11/1193283472/barbie-taylor-swift-beyonce |title=Taylor Swift, Beyoncé and 'Barbie' made for one epic summer trifecta |last=Qureshi |first=Bilal |website=NPR |date=August 11, 2023 |access-date=August 14, 2023 |archive-date=August 15, 2023 |archive-url=https://web.archive.org/web/20230815191331/https://www.npr.org/2023/08/11/1193283472/barbie-taylor-swift-beyonce |url-status=live }} According to author Katherine Wintsch, "It's a sense of solidarity that women are willing to pay good money for." Mary Siroky of Consequence opined that the tour proves "centering women in entertainment isn't just smart, it's necessary."

Bloomberg News reported that, in China, the themes celebrated in the film "stand in stark" contrast to CCP general secretary Xi Jinping's increasingly conservative vision for women, providing a rare outlet for young women rejecting ever-tighter social control and the Chinese Communist Party (CCP)'s rigid expectations.{{Cite news |date=February 10, 2024 |title=Taylor Swift Wows Chinese Women Tired of Xi's Conservative Era |url=https://www.bloomberg.com/news/articles/2024-02-10/taylor-swift-wows-chinese-women-tired-of-xi-s-conservative-era |access-date=February 13, 2024 |agency=Bloomberg News |url-access=subscription |archive-url=https://archive.today/20240210035842/https://www.bloomberg.com/news/articles/2024-02-10/taylor-swift-wows-chinese-women-tired-of-xi-s-conservative-era |archive-date=February 10, 2024 |url-status=live}}

In placing Swift as the first and only entertainer ever in the top five of their annual "World's Most Powerful Women" in 2023, Forbes claimed that "17 years into her remarkable career, Swift has never had more economic, cultural and political clout."{{Cite magazine |last=McGrath |first=Maggie |title=Taylor Swift's Power Era: Why The Billionaire Pop Star Is One Of The World's Most Powerful Women |url=https://www.forbes.com/sites/maggiemcgrath/2023/12/05/taylor-swifts-power-era-why-the-billionaire-pop-star-is-one-of-the-worlds-most-powerful-women/ |access-date=December 5, 2023 |magazine=Forbes |archive-url=https://web.archive.org/web/20231212081752/https://www.forbes.com/sites/maggiemcgrath/2023/12/05/taylor-swifts-power-era-why-the-billionaire-pop-star-is-one-of-the-worlds-most-powerful-women/?sh=30eab60a5c14 |archive-date=December 12, 2023 |url-status=live}} Swift also topped People{{'s}} "25 Most Intriguing People of the Year" (2023) list; journalist Jeff Nelson opined that Swift, as a 33-year-old female popstar, "has taken a hammer to that glass ceiling, shattering expectations—and blazing a path for the next generation of female artists."{{Cite magazine |last=Nelson |first=Jeff |date=December 5, 2023 |title=The Reign of Taylor Swift! The Pop Superstar Tops People's 2023 Most Intriguing People of the Year List |url=https://people.com/taylor-swift-tops-people-2023-most-intriguing-people-list-8410695 |access-date=December 5, 2023 |magazine=People |archive-url=https://web.archive.org/web/20231206171254/https://people.com/taylor-swift-tops-people-2023-most-intriguing-people-list-8410695 |archive-date=December 6, 2023 |url-status=live}} The Eras Tour also lead CNN to name Swift "The businessperson of the year";{{Cite web |last=Mena |first=Bryan |date=December 26, 2023 |title=Taylor Swift had the best year for any business leader in recent memory |url=https://edition.cnn.com/2023/12/26/investing/taylor-swift-businessperson-of-the-year/index.html |access-date=December 30, 2023 |newspaper=CNN |archive-url=https://web.archive.org/web/20231231112754/https://edition.cnn.com/2023/12/26/investing/taylor-swift-businessperson-of-the-year/index.html |archive-date=December 31, 2023 |url-status=live}} Natasha Aaron of The Washington Post listed Swift as one of 2023's trailblazers, for having "shifted the economic plate tectonics of the entertainment industry."{{Cite web |last=Sarin |first=Natasha |date=December 26, 2023 |title=Opinion Taylor Swift, Janet Yellen and Barbie: The Year of the (Economic) Woman |url=https://www.washingtonpost.com/opinions/2023/12/26/taylor-swift-janet-yellen-barbie-year-economic-woman/ |access-date=December 30, 2023 |newspaper=The Washington Post |archive-url=https://web.archive.org/web/20231227014056/https://www.washingtonpost.com/opinions/2023/12/26/taylor-swift-janet-yellen-barbie-year-economic-woman/ |archive-date=December 27, 2023 |url-status=live}}

Many publications considered the Eras Tour the highlight of 2023 and named Swift's 2023 as one of the best years for her career. The Hollywood Reporter opined "Arguably, Taylor Swift had one of the best years for a person working in the entertainment industry ever."{{Cite magazine |last=Hibberd |first=James |date=December 7, 2023 |title=The Biggest Hollywood Winners and Losers of 2023: From Margot Robbie to Marvel |url=https://www.hollywoodreporter.com/movies/movie-news/hollywood-winners-losers-2023-1235712279/ |access-date=December 8, 2023 |magazine=The Hollywood Reporter |archive-url=https://web.archive.org/web/20231215175423/https://www.hollywoodreporter.com/movies/movie-news/hollywood-winners-losers-2023-1235712279/ |archive-date=December 15, 2023 |url-status=live}} Billboard published, "Swift's 2023 will now be the year that all future pop stars will be measured against." The A.V. Club opined "Swift was pop culture's undisputed champion of 2023, and no one has ever had a year like hers". Writing for MSNBC, Michael A. Cohen also remarked that "When the history books are written, 2023 will be remembered as the year of Swift."{{Cite web |last=Cohen |first=Michael A. |date=December 25, 2023 |title=Taylor Swift could save Joe Biden in 2024. No, seriously. |url=https://www.msnbc.com/opinion/msnbc-opinion/taylor-swift-save-joe-biden-rcna130344 |access-date=December 25, 2023 |website=MSNBC |archive-url=https://web.archive.org/web/20231227054047/https://www.msnbc.com/opinion/msnbc-opinion/taylor-swift-save-joe-biden-rcna130344 |archive-date=December 27, 2023 |url-status=live}} Ethan Millman of Rolling Stone said "by any metric, Swift's 2023 was one of the most impressive years of all time for a singular pop star."{{Cite web |last=Millman |first=Ethan |date=December 27, 2023 |title=2023's Music by the Numbers: Taylor Swift Dominated, Country Boomed, and Hip-Hop Sunk |url=https://www.rollingstone.com/music/music-features/year-in-music-charts-2023-taylor-swift-1234936629/ |access-date=December 30, 2023 |magazine=Rolling Stone |archive-url=https://web.archive.org/web/20231231225342/https://www.rollingstone.com/music/music-features/year-in-music-charts-2023-taylor-swift-1234936629/ |archive-date=December 31, 2023 |url-status=live}} Swift was included in CNBC{{'}}s inaugural "changemakers list", highlighting women who are creating a pattern of what it takes to defy the odds, innovate and thrive in a volatile business landscape.{{Cite web |title=These are the 2024 CNBC Changemakers: See the full list of women transforming business |date=March 1, 2024 |url=https://www.cnbc.com/2024/02/28/these-are-the-2024-cnbc-changemakers.html |access-date=March 2, 2024 |newspaper=CNBC |archive-url=https://web.archive.org/web/20240302085345/https://www.cnbc.com/2024/02/28/these-are-the-2024-cnbc-changemakers.html |archive-date=March 2, 2024 |url-status=live}}

Business Insider opined "Swift was easily the most dominant cultural force of 2023, and the Eras Tour was the defining pop culture event of 2023."{{Cite web |last=Ahlgrim |first=Callie |date=December 26, 2023 |title=The 5 best and 5 worst Taylor Swift moments of the year |url=https://www.businessinsider.com/taylor-swift-best-worst-moments-this-year-2023-12 |access-date=December 30, 2023 |magazine=Business Insider |archive-url=https://web.archive.org/web/20231227030238/https://www.businessinsider.com/taylor-swift-best-worst-moments-this-year-2023-12 |archive-date=December 27, 2023 |url-status=live}} Consequence credited the Eras Tour with helping Swift dominate the popular culture of 2023 in a distinct way than she has in the preceding years. The Independent and Hindustan Times deemed the year "2023 (Taylor's Version)".{{Cite web |last=Noveck |first=Jocelyn |date=December 6, 2023 |title=2023 (Taylor's Version): The year in pop culture |url=https://www.independent.co.uk/news/beyonce-ap-jerrod-carmichael-rihanna-britney-spears-b2459576.html |access-date=December 25, 2023 |newspaper=The Independent |archive-url=https://web.archive.org/web/20231225173517/https://www.independent.co.uk/news/beyonce-ap-jerrod-carmichael-rihanna-britney-spears-b2459576.html |archive-date=December 25, 2023 |url-status=live}}{{Cite web |last=Vaishnavi |first=Arya |date=December 24, 2023 |title=A look back at Taylor Swift's most epic moments in 2023 |url=https://www.hindustantimes.com/entertainment/music/year-ender-2023-taylor-swifts-most-epic-moments-this-year-101703428219892.html |access-date=December 25, 2023 |website=Hindustan times |archive-url=https://web.archive.org/web/20231228121118/https://www.hindustantimes.com/entertainment/music/year-ender-2023-taylor-swifts-most-epic-moments-this-year-101703428219892.html |archive-date=December 28, 2023 |url-status=live}}

{{Reflist}}

{{Taylor Swift}}

Category:2020s in music

Category:2023 in music

Category:2024 in music

Category:The Eras Tour

Category:Taylor Swift

Eras Tour

Category:Economic impact of the COVID-19 pandemic