Disney+#The Disney Bundle

In late 2015, Disney launched a streaming service in the United Kingdom called DisneyLife to test the streaming market.{{Cite web|date=November 23, 2015|title=Disney launches streaming service in the UK in 2015|url=https://thewaltdisneycompany.com/disneylife-streaming-service-launches-in-the-u-k/|url-status=live|archive-url=https://web.archive.org/web/20200730010925/https://thewaltdisneycompany.com/disneylife-streaming-service-launches-in-the-u-k/|archive-date=July 30, 2020|access-date=July 7, 2020|website=Disney }}{{Cite news|last=Perez|first=Sarah|title=DisneyLife, Disney's New Streaming Service For Movies, TV, Music And More, Goes Live|url=https://techcrunch.com/2015/11/23/disneylife-disneys-new-streaming-service-for-movies-tv-music-and-more-goes-live/|url-status=live|access-date=July 7, 2020|archive-url=https://web.archive.org/web/20200730000143/https://techcrunch.com/2015/11/23/disneylife-disneys-new-streaming-service-for-movies-tv-music-and-more-goes-live/|archive-date=July 30, 2020}} It was later launched in the Philippines on May 25, 2018.{{Cite web |last=Borja |first=Angelique |title=DisneyLife: Disney, Pixar, Marvel, and Star Wars content in one app |url=https://www.loopme.ph/looptalk/disneylife-disney-pixar-marvel-and-star-wars-content-in-one-app |url-status=live |archive-url=https://web.archive.org/web/20220718060812/https://www.loopme.ph/looptalk/disneylife-disney-pixar-marvel-and-star-wars-content-in-one-app |archive-date=July 18, 2022 |access-date=March 6, 2024 |website=LoopMe Philippines |language=en}} The UK version was replaced by Disney+ on March 24, 2020,{{Cite news|last=Spangler|first=Todd|date=February 24, 2020|title=Disney Plus Launches Plan Discounts in U.K., Europe Ahead of March Debut|work=Variety|url=https://variety.com/2020/digital/news/disney-plus-annual-discounts-uk-europe-1203512773/|access-date=December 16, 2020|archive-date=January 28, 2022|archive-url=https://web.archive.org/web/20220128023028/https://variety.com/2020/digital/news/disney-plus-annual-discounts-uk-europe-1203512773/|url-status=live }} while discontinued in the Philippines on April 1 that year.

In August 2016, Disney acquired a minority stake in BAMTech (a spin-off of MLB Advanced Media's streaming technology business) for $1 billion, with an option to acquire a majority stake in the future. Following the purchase, ESPN announced plans for an "exploratory [over-the-top] project" based on its technology (ESPN+) to supplant its existing linear television services.{{Cite news|last=Spangler|first=Todd|date=August 18, 2016|title=What's Behind Disney's $1 Billion Investment in Major League Baseball's Digital Arm|work=Variety|url=https://variety.com/2016/digital/news/disney-major-league-baseball-digital-deal-1201838818/|url-status=live|access-date=December 18, 2016|archive-url=https://web.archive.org/web/20161220192059/http://variety.com/2016/digital/news/disney-major-league-baseball-digital-deal-1201838818/|archive-date=December 20, 2016}}{{Cite news|last=Miller|first=Daniel|date=August 9, 2016|title=Walt Disney Co. buys stake in video streaming service BAMTech|work=Los Angeles Times|url=https://www.latimes.com/entertainment/envelope/cotown/la-et-ct-disney-earnings-20160809-snap-story.html|url-status=live|access-date=August 17, 2016|archive-url=https://web.archive.org/web/20160817040954/http://www.latimes.com/entertainment/envelope/cotown/la-et-ct-disney-earnings-20160809-snap-story.html|archive-date=August 17, 2016}} On August 8, 2017, Disney invoked its option to acquire a controlling stake in BAMTech for $1.58 billion, increasing its stake to 75%. Alongside the acquisition, the company also announced plans for a second, Disney-branded direct-to-consumer service drawing from its entertainment content, which would launch after the company ends its existing distribution agreement with Netflix in 2019.{{Cite news|last=Gebhart|first=Andrew|date=September 7, 2017|title=Marvel and Star Wars films will ditch Netflix for Disney's own service|publisher=CNET|url=https://www.cnet.com/news/marvel-and-star-wars-films-will-ditch-netflix-for-disney/|access-date=September 7, 2017|archive-url=https://web.archive.org/web/20170907190259/https://www.cnet.com/news/marvel-and-star-wars-films-will-ditch-netflix-for-disney/|archive-date=September 7, 2017}}{{Cite news|last=Kastrenakes|first=Jacob|date=August 8, 2017|title=Disney to end Netflix deal and launch its own streaming service|work=The Verge|url=https://www.theverge.com/2017/8/8/16115254/disney-launching-streaming-service-ending-netflix-deal|access-date=April 5, 2018|archive-url=https://web.archive.org/web/20180406102020/https://www.theverge.com/2017/8/8/16115254/disney-launching-streaming-service-ending-netflix-deal|archive-date=April 6, 2018}} Not long after, Agnes Chu, story and franchise development executive at Walt Disney Imagineering, was the first executive appointed for the unit, as senior vice president of content.{{Cite news|last=Littleton|first=Cynthia|date=January 29, 2019|title=Inside Disney's Daring Dive Into the Streaming World|work=Variety|url=https://variety.com/2019/biz/features/disney-plus-streaming-plans-bob-iger-1203120734/|url-status=live|access-date=August 28, 2019|archive-url=https://web.archive.org/web/20190908201352/https://variety.com/2019/biz/features/disney-plus-streaming-plans-bob-iger-1203120734/|archive-date=September 8, 2019}} Chu led two projects to launch the new unit. First, Disney needed to verify exactly what content could be physically and legally made available through a streaming service right away, which meant physically reviewing all content in Disney's vaults that had not recently undergone restoration, and reviewing "binders of pieces of paper with legal deals" to identify potential obstacles.{{Cite news|last=Jarvey|first=Natalie|date=October 16, 2019|title=Disney Over the Top: Bob Iger Bets the Company (and Hollywood's Future) on Streaming|work=The Hollywood Reporter|location=Los Angeles|url=https://www.hollywoodreporter.com/features/bob-iger-bets-company-hollywood-s-future-streaming-1247663|url-status=live|access-date=February 16, 2020|archive-url=https://web.archive.org/web/20191017052833/https://www.hollywoodreporter.com/features/bob-iger-bets-company-hollywood-s-future-streaming-1247663|archive-date=October 17, 2019}} Second, Chu met with leaders of Disney's various content-producing divisions to start brainstorming which projects would be appropriate for release on a streaming service rather than in movie theaters. Chu later left in August 2020.{{Cite news|last=White|first=Peter|date=July 31, 2020|title=Disney+ Content Chief Agnes Chu Exits To Head Condé Nast Entertainment|work=Deadline|url=https://deadline.com/2020/07/disney-content-chief-agnes-chu-exits-conde-nast-entertainment-1203000815/|url-status=live|access-date=August 3, 2020|archive-url=https://web.archive.org/web/20200802072158/https://deadline.com/2020/07/disney-content-chief-agnes-chu-exits-conde-nast-entertainment-1203000815/|archive-date=August 2, 2020}}

In December 2017, Disney announced its intent to acquire key entertainment assets from 21st Century Fox. Intended to bolster Disney's content portfolio for its streaming products,{{Cite news|last=Littleton|first=Cynthia|date=December 14, 2017|title=Disney to Buy 21st Century Fox Assets for $52.4 Billion in Historic Hollywood Merger|work=Variety|url=https://variety.com/2017/biz/news/disney-fox-merger-deal-52-4-billion-merger-1202631242/|url-status=live|access-date=December 15, 2017|archive-url=https://web.archive.org/web/20171214212801/http://variety.com/2017/biz/news/disney-fox-merger-deal-52-4-billion-merger-1202631242/|archive-date=December 14, 2017}}{{Cite news|last=Sakoui|first=Anousha|date=December 14, 2017|title=Disney Buys Fox Assets in $52 Billion Split of Murdoch Realm|publisher=Bloomberg L.P.|url=https://www.bloomberg.com/news/articles/2017-12-14/disney-buys-fox-assets-in-52-billion-breakup-of-murdoch-empire|url-status=live|access-date=December 15, 2017|archive-url=https://web.archive.org/web/20171214233534/https://www.bloomberg.com/news/articles/2017-12-14/disney-buys-fox-assets-in-52-billion-breakup-of-murdoch-empire|archive-date=December 14, 2017}} the acquisition was completed on March 20, 2019.{{Cite web|last1=Szalai|first1=Georg|last2=Bond|first2=Paul|date=March 20, 2019|title=Disney Closes $71.3 Billion Fox Deal, Creating Global Content Powerhouse|url=https://www.hollywoodreporter.com/news/disney-closes-fox-deal-creating-global-content-powerhouse-1174498|url-status=live|archive-url=https://web.archive.org/web/20190320064742/https://www.hollywoodreporter.com/news/disney-closes-fox-deal-creating-global-content-powerhouse-1174498|archive-date=March 20, 2019|access-date=August 19, 2021|website=The Hollywood Reporter}}

In January 2018, it was reported that former Apple and Samsung executive Kevin Swint had been appointed the senior vice president and general manager, reporting to BAMTech CEO Michael Paull, who leads development.{{Cite news|last=Roettgers|first=Janko|date=January 19, 2018|title=Disney Hires Apple Veteran to Launch Its Netflix Killer|work=Variety|url=https://variety.com/2018/digital/news/disney-svod-service-kevin-swint-hire-1202669637/|url-status=live|access-date=November 9, 2018|archive-url=https://web.archive.org/web/20181109153139/https://variety.com/2018/digital/news/disney-svod-service-kevin-swint-hire-1202669637/|archive-date=November 9, 2018}}{{Cite news|last=Jarvey|first=Natalie|date=January 19, 2018|title=BAMTech Taps Apple Veteran to Lead Disney OTT|work=The Hollywood Reporter|url=https://www.hollywoodreporter.com/news/bamtech-taps-apple-veteran-lead-disney-ott-1076109|access-date=March 9, 2018|archive-url=https://web.archive.org/web/20180310074019/https://www.hollywoodreporter.com/news/bamtech-taps-apple-veteran-lead-disney-ott-1076109|archive-date=March 10, 2018}} In March 2018, Disney's top level segment division was reorganized with the formation of Disney Direct-to-Consumer and International, which then included BAMTech, which contains "all consumer-facing tech and products".{{Cite news|last=Whyte|first=Alexandra|date=March 15, 2018|title=Disney reorganizes, forms Direct-to-Consumer unit|work=Kidscreen|publisher=Brunico Communications|url=https://kidscreen.com/2018/03/15/disney-reorganizes-forms-direct-to-consumer-unit/|url-status=live|access-date=August 28, 2019|archive-url=https://web.archive.org/web/20191113004821/http://kidscreen.com/2018/03/15/disney-reorganizes-forms-direct-to-consumer-unit/|archive-date=November 13, 2019}} In June of the same year, longtime Disney studio marketing chief, Ricky Strauss, was named president of content and marketing, however reporting to chairman of Disney Direct-to-Consumer and International Kevin Mayer.{{Cite news|last=Busch|first=Anita|date=June 28, 2018|title=Disney Exec Reorg: Asad Ayaz Named President Of Marketing As Ricky Strauss Moves To President For Studio's New SVOD Service|work=Deadline Hollywood|url=https://deadline.com/2018/06/disney-executive-reorganization-ricky-strauss-president-disney-svod-asad-ayaz-marketing-cathleen-taff-distribution-1202418954/|url-status=live|access-date=July 2, 2018|archive-url=https://web.archive.org/web/20180701194032/https://deadline.com/2018/06/disney-executive-reorganization-ricky-strauss-president-disney-svod-asad-ayaz-marketing-cathleen-taff-distribution-1202418954/|archive-date=July 1, 2018}}{{Cite news|last=Barnes|first=Brooks|date=August 5, 2018|title=Disney's Streaming Service Starts to Come Into Focus|work=The New York Times|url=https://www.nytimes.com/2018/08/05/business/media/disney-streaming-service-ricky-strauss.html|url-status=live|access-date=August 13, 2018|archive-url=https://web.archive.org/web/20180813152841/https://www.nytimes.com/2018/08/05/business/media/disney-streaming-service-ricky-strauss.html|archive-date=August 13, 2018|issn=0362-4331}} In January 2019, Fox Television Group COO Joe Earley was named executive vice president of marketing and operations.{{Cite news|last=Holloway|first=Dan|date=January 7, 2019|title=Joe Earley Named Disney+ Marketing Chief|work=Variety|url=https://variety.com/2019/tv/news/joe-earley-disney-1203102032/|url-status=live|access-date=June 22, 2019|archive-url=https://web.archive.org/web/20190202232637/https://variety.com/2019/tv/news/joe-earley-disney-1203102032/|archive-date=February 2, 2019}} In June 2019, Matt Brodlie was named as senior vice president of international content development.{{Cite news|last=Wiseman|first=Andreas|date=June 25, 2019|title=Disney+ Hires Away Netflix Director Of Original Film Matt Brodlie For Key International Content Role|work=Deadline Hollywood|url=https://deadline.com/2019/06/disney-netflix-matt-brodlie-streaming-disney-1202631723/|url-status=live|access-date=June 25, 2019|archive-url=https://web.archive.org/web/20190625190044/https://deadline.com/2019/06/disney-netflix-matt-brodlie-streaming-disney-1202631723/|archive-date=June 25, 2019}} In August 2019, Luke Bradley-Jones was hired as senior vice president of direct to consumer and general manager of Disney+ for Europe and Africa.{{Cite web|last1=White|first1=Peter|last2=Wiseman|first2=Andreas|date=August 14, 2019|title=Disney Hires Sky Exec Luke Bradley-Jones For Key International Streaming Role|url=https://deadline.com/2019/08/disney-sky-streaming-luke-bradley-jones-international-bundle-1202667865/|url-status=live|archive-url=https://web.archive.org/web/20190815165702/https://deadline.com/2019/08/disney-sky-streaming-luke-bradley-jones-international-bundle-1202667865/|archive-date=August 15, 2019|access-date=August 19, 2019|website=Deadline Hollywood}}

On November 8, 2018, Disney CEO Bob Iger announced that the service would be named Disney+ and that the company was targeting a launch in late 2019.{{Cite web|last=Littleton|first=Cynthia|date=November 8, 2018|title=Bob Iger Talks Disney+, Hulu Plans and His Vision for Enlarged TV Studio|url=https://variety.com/2018/digital/news/disney-disney-streaming-service-launch-2019-1203023789/|url-status=live|archive-url=https://web.archive.org/web/20181109011012/https://variety.com/2018/digital/news/disney-disney-streaming-service-launch-2019-1203023789/|archive-date=November 9, 2018|access-date=November 9, 2018|website=Variety}} A September launch was reportedly planned,{{Cite web|last=Massabrook|first=Nicole|date=December 23, 2018|title=Netflix Titles Leaving In January 2019: Best Movies Disappearing From Streaming Service|url=https://www.ibtimes.com/netflix-titles-leaving-january-2019-best-movies-disappearing-streaming-service-2745169|url-status=live|archive-url=https://web.archive.org/web/20181227171001/https://www.ibtimes.com/netflix-titles-leaving-january-2019-best-movies-disappearing-streaming-service-2745169|archive-date=December 27, 2018|access-date=January 7, 2019|website=International Business Times}} but on April 11, 2019, Disney announced that Disney+ would launch on November 12, 2019, in the United States. Disney stated that it planned to roll the service out worldwide over the next two years, targeting Western Europe and Asia-Pacific countries by late 2019 and early 2020, and Eastern Europe and Latin America during 2020. The timing of international launches is subject to the acquisition or expiration of existing streaming rights deals for Disney content.{{Cite news|last=Spangler|first=Todd|date=April 11, 2019|title=Disney+ to Launch in November, Priced at $6.99 Monthly|work=Variety|url=https://variety.com/2019/digital/news/disney-plus-streaming-launch-date-pricing-1203187007/|url-status=live|access-date=April 11, 2019|archive-url=https://web.archive.org/web/20190412025336/https://variety.com/2019/digital/news/disney-plus-streaming-launch-date-pricing-1203187007/|archive-date=April 12, 2019}} On August 6, 2019, Iger announced that it would offer a streaming bundle of Disney+, ESPN+ and the ad-supported version of Hulu for $12.99 per month available at launch.{{Cite news|last=Littleton|first=Cynthia|date=August 6, 2019|title=Disney to Offer Streaming Bundle of Disney Plus, ESPN Plus and Hulu for $12.99|work=Variety|url=https://variety.com/2019/biz/news/disney-plus-espn-hulu-bundle-1203294270/|url-status=live|access-date=August 7, 2019|archive-url=https://web.archive.org/web/20190806232857/https://variety.com/2019/biz/news/disney-plus-espn-hulu-bundle-1203294270/|archive-date=August 6, 2019}} At the D23 Expo in August 2019, Disney opened subscriptions to Disney+ at a discounted rate for three years.{{Cite news|last=Thorne|first=Will|date=August 23, 2019|title=Fans Line Up to Subscribe to Disney Plus at D23|work=Variety|url=https://variety.com/2019/tv/news/disney-plus-subscription-d23-1203312548/|url-status=live|access-date=August 28, 2019|archive-url=https://web.archive.org/web/20190824114417/https://variety.com/2019/tv/news/disney-plus-subscription-d23-1203312548/|archive-date=August 24, 2019}}

On September 12, 2019, a trial version of Disney+ became available in the Netherlands with limited content available. This testing phase lasted until the official launch on November 12, when trial users were switched to a paid plan.{{Cite news|last=Briel|first=Robert|date=September 12, 2019|title=Dutch viewers get first free taste of Disney+|work=Broadband TV News|url=https://www.broadbandtvnews.com/2019/09/12/dutch-viewers-get-first-free-taste-of-disney/|url-status=live|access-date=September 12, 2019|archive-url=https://web.archive.org/web/20190914010845/https://www.broadbandtvnews.com/2019/09/12/dutch-viewers-get-first-free-taste-of-disney/|archive-date=September 14, 2019}}{{Cite news|last=Clarke|first=Stewart|date=September 12, 2019|title=Disney Plus Goes Live in the Netherlands in Free Trial Run|work=Variety|url=https://variety.com/2019/digital/news/disney-plus-launch-free-trial-netherlands-marvel-pixar-1203333441/|url-status=live|access-date=September 29, 2019|archive-url=https://web.archive.org/web/20190929050335/https://variety.com/2019/digital/news/disney-plus-launch-free-trial-netherlands-marvel-pixar-1203333441/|archive-date=September 29, 2019}} Disney+ became available for pre-order in September in the United States with a 7-day free trial upon launch.{{Cite news|last=Alexander|first=Julia|date=September 23, 2019|title=Disney+ is now available for pre-order with a 7-day free trial|work=The Verge|url=https://www.theverge.com/2019/9/22/20879108/disney-plus-streaming-service-preorder-live-sign-up-early-now-monthly-subscription|url-status=live|access-date=September 23, 2019|archive-url=https://web.archive.org/web/20190923213537/https://www.theverge.com/2019/9/22/20879108/disney-plus-streaming-service-preorder-live-sign-up-early-now-monthly-subscription|archive-date=September 23, 2019}}

File:Disney+ logo.svg

In October 2019, Disney released a video that ran for three hours and eighteen minutes on YouTube to showcase their launch lineup.{{Cite web|last=Alexander|first=Julia|date=October 18, 2019|title=Disney's three-hour Disney+ trailer proves that all those movies it tweeted are real|url=https://www.theverge.com/tldr/2019/10/18/20921050/disney-plus-trailer-launch-lineup-trailer-sizzle-reel-pixar-marvel-star-wars|url-status=live|archive-url=https://web.archive.org/web/20191022054735/https://www.theverge.com/tldr/2019/10/18/20921050/disney-plus-trailer-launch-lineup-trailer-sizzle-reel-pixar-marvel-star-wars|archive-date=October 22, 2019|access-date=October 22, 2019|website=The Verge}} It was also reported that Disney would ban advertisements for competitor Netflix from most of its TV platforms, except ESPN.{{Cite news|last1=Bruell|first1=Alexandra|last2=Vranica|first2=Suzanne|date=October 4, 2019|title=Disney Bans Netflix Ads as Streaming's Marketing Wars Intensify|work=The Wall Street Journal|url=https://www.wsj.com/articles/disney-bans-netflix-ads-as-streamings-marketing-wars-intensify-11570199291|url-status=live|access-date=October 23, 2019|archive-url=https://web.archive.org/web/20191023022056/https://www.wsj.com/articles/disney-bans-netflix-ads-as-streamings-marketing-wars-intensify-11570199291|archive-date=October 23, 2019}}{{Cite web|last=Haselton|first=Todd|date=October 4, 2019|title=Disney bans Netflix ads from all of its TV channels except ESPN|url=https://www.cnbc.com/2019/10/04/disney-to-ban-netflix-ads-from-all-of-its-tv-services-except-espn-wsj.html|url-status=live|archive-url=https://web.archive.org/web/20191022054733/https://www.cnbc.com/2019/10/04/disney-to-ban-netflix-ads-from-all-of-its-tv-services-except-espn-wsj.html|archive-date=October 22, 2019|access-date=October 22, 2019|publisher=CNBC}}

Disney+ launched on November 12, 2019, Midnight Pacific Time in the three initial launch countries.{{Cite news|last=White|first=Peter|date=November 13, 2019|title=Disney+ Struggles With Technical Issues In First Few Hours After Launch|work=Deadline|url=https://deadline.com/2019/11/disney-struggles-with-technical-issues-in-first-few-hours-after-launch-1202783701/|url-status=live|access-date=November 13, 2019|archive-url=https://web.archive.org/web/20191112140000/https://deadline.com/2019/11/disney-struggles-with-technical-issues-in-first-few-hours-after-launch-1202783701/|archive-date=November 12, 2019}} The services had some issues the first day with logging in (about 33% of the problems), accessing specific content (about 66%), setting up profiles and watch lists. Some of the issues were due to third party devices.{{Cite news|last=Spangler|first=Todd|date=November 13, 2019|title=Disney Plus Service Users Complain of Login Problems, Service Errors on Launch Day|work=Variety|url=https://variety.com/2019/digital/news/disney-plus-launch-errors-login-problems-1203401815/|url-status=live|access-date=November 13, 2019|archive-url=https://web.archive.org/web/20191113162513/https://variety.com/2019/digital/news/disney-plus-launch-errors-login-problems-1203401815/|archive-date=November 13, 2019}}

On November 18, 2019, an investigation by ZDNet discovered that thousands of users' accounts were hacked using keystroke logging or info-stealing malware. Their email addresses and passwords were changed, "effectively taking over the account and locking the previous owner out", and their login information was put up for sale on the dark web.{{Cite news|last=Cimpanu|first=Catalin|date=November 18, 2019|title=Thousands of hacked Disney+ accounts are already for sale on hacking forums|publisher=ZDNet|url=https://www.zdnet.com/article/thousands-of-hacked-disney-accounts-are-already-for-sale-on-hacking-forums/|url-status=live|archive-url=https://web.archive.org/web/20191119003815/https://www.zdnet.com/article/thousands-of-hacked-disney-accounts-are-already-for-sale-on-hacking-forums/|archive-date=November 19, 2019}}

On March 12, 2020, Vanessa Morrison, who previously served as President of Fox Family and 20th Century Animation, was appointed President of Streaming for Walt Disney Studios Motion Picture Production and currently oversees the development and production of Disney+ film content from The Walt Disney Studios for both Disney Live Action and 20th Century Studios.{{Cite news |last=D'Alessandro |first=Anthony |date=March 12, 2020 |title=Steve Asbell Takes Over 20th Century Studios Post Emma Watts; Vanessa Morrison Named Walt Disney Studios Streaming Production President |publisher=Deadline |url=https://deadline.com/2020/03/20th-century-studios-disney-steve-asbell-president-emma-watts-departure-vanessa-morrison-walt-disney-streaming-1202881273/ |url-status=live |access-date=April 4, 2020 |archive-url=https://web.archive.org/web/20200406214034/https://deadline.com/2020/03/20th-century-studios-disney-steve-asbell-president-emma-watts-departure-vanessa-morrison-walt-disney-streaming-1202881273/ |archive-date=April 6, 2020}} Morrison reports directly to President of Walt Disney Pictures Sean Bailey.

On October 12, 2020, Disney announced a reorganization of their media business with a greater focus on streaming. They are planning to add more content for Disney+ and their other streaming platforms (such as Hulu) in the future.{{Cite web |last=Alexander |first=Julia |date=October 13, 2020 |title=Disney's major reorganization is good news for anyone who loves Disney Plus |url=https://www.theverge.com/2020/10/13/21514728/disney-streaming-reorganization-plus-espn-hulu-studios-movies-network-tv-shows-pandemic |url-status=live |archive-url=https://web.archive.org/web/20220128093043/https://www.theverge.com/2020/10/13/21514728/disney-streaming-reorganization-plus-espn-hulu-studios-movies-network-tv-shows-pandemic |archive-date=January 28, 2022 |access-date=November 20, 2020 |website=The Verge }}

On December 10, 2020, Disney announced that a year after the launch of Disney+, it had over 86.8 million subscribers.{{Cite web |last=Alexander |first=Julia |date=December 10, 2020 |title=Disney Plus hits 86 million subscribers in a little over one year |url=https://www.theverge.com/2020/12/10/22165579/disney-plus-86-million-subscribers-netflix-hbo-max-streaming |url-status=live |archive-url=https://web.archive.org/web/20220309063410/https://www.theverge.com/2020/12/10/22165579/disney-plus-86-million-subscribers-netflix-hbo-max-streaming |archive-date=March 9, 2022 |access-date=February 12, 2021 |website=The Verge }} It was later announced that as of January 2, 2021, the platform had over 94.9 million subscribers.{{Cite web |last=Gartenberg |first=Chaim |date=February 11, 2021 |title=Disney Plus hits 94.9 million subscribers, beating its four-year goal in 14 months |url=https://www.theverge.com/2021/2/11/22278874/disney-plus-94-9-million-subscribers-q1-2021-earnings |url-status=live |archive-url=https://web.archive.org/web/20220331045345/https://www.theverge.com/2021/2/11/22278874/disney-plus-94-9-million-subscribers-q1-2021-earnings |archive-date=March 31, 2022 |access-date=February 12, 2021 |website=The Verge }} In January of the same year, Ricky Strauss, who led the service's content curation and marketing efforts, left the company.{{Cite web |last=Low |first=Elaine |date=January 6, 2021 |title=Ricky Strauss to Exit Walt Disney, Joe Earley to Curate Content for Disney Plus |url=https://variety.com/2021/tv/news/ricky-strauss-exit-walt-disney-joe-earley-disney-plus-1234879791/ |url-status=live |archive-url=https://web.archive.org/web/20220403063817/https://variety.com/2021/tv/news/ricky-strauss-exit-walt-disney-joe-earley-disney-plus-1234879791/ |archive-date=April 3, 2022 |access-date=June 6, 2021 |website=Variety}}

In March 2021, Disney announced an increase to the streaming service's pricing that would take place on March 26, 2021.{{Cite web |last=Soberman |first=Matthew |date=March 4, 2021 |title=Disney+ Price Increase Takes Effect March 26th |url=https://wdwnt.com/2021/03/disney-price-increase-takes-effect-friday-march-26th/ |url-status=live |archive-url=https://web.archive.org/web/20210304142430/https://wdwnt.com/2021/03/disney-price-increase-takes-effect-friday-march-26th/ |archive-date=March 4, 2021 |access-date=March 4, 2021 |website=WDW News Today}} In the second quarter of 2021, Disney+ added 8.7 million subscribers.{{Cite news |last1=Schwartzel |first1=Erich |last2=Prang |first2=Allison |name-list-style=and |date=May 13, 2021 |title=Disney Adds Fewer Streaming Subscribers Than Hoped; Revenue Falls Short |url=https://www.wsj.com/articles/disney-dis-2q-earnings-report-2021-11620852911 |url-status=live |archive-url=https://web.archive.org/web/20220210151057/https://www.wsj.com/articles/disney-dis-2q-earnings-report-2021-11620852911 |archive-date=February 10, 2022 |access-date=May 14, 2021 |work=The Wall Street Journal |issn=0099-9660}}

In August 2021, Disney CEO Bob Chapek suggested that, eventually, Disney+ could be merged with Hulu (as in other markets), citing that the bundled approach had less subscriber churn than the individual services alone, but that "there may also be certain constraints that we're under that could at least, from a short-term standpoint, limit our ability to do what long term we might feel was ideal, but frankly we don't know what's ideal yet."{{Cite web |last=Weprin |first=Alex |date=August 13, 2021 |title=Does Disney+ Need to Absorb Hulu and ESPN+ to Rival Netflix? |url=https://www.hollywoodreporter.com/business/digital/disney-plus-bundle-hulu-espn-bob-chapek-1234997649/ |url-status=live |archive-url=https://web.archive.org/web/20220128011736/https://www.hollywoodreporter.com/business/digital/disney-plus-bundle-hulu-espn-bob-chapek-1234997649/ |archive-date=January 28, 2022 |access-date=August 13, 2021 |work=The Hollywood Reporter}}

On March 4, 2022, Disney announced they will plan to launch a low-cost ad-supported version of Disney+ by late 2022 in the United States, with that version also expanding to other international territories in 2023.{{Cite web |date=March 4, 2022 |title=Disney+ to Roll Out Cheaper, Ad-Supported Subscription in Late 2022 |url=https://www.wsj.com/articles/disney-to-roll-out-cheaper-ad-supported-subscription-in-late-2022-11646405231 |url-status=live |archive-url=https://web.archive.org/web/20220904063041/https://www.wsj.com/articles/disney-to-roll-out-cheaper-ad-supported-subscription-in-late-2022-11646405231 |archive-date=September 4, 2022 |access-date=March 4, 2022 |website=The Wall Street Journal}} Disney later announced on August 10, 2022, that the ad-supported version of Disney+ launches on December 8, with more than 100 advertisers.{{Cite web |title=Ad-Supported Disney+ Plan Now Available In The U.S. With More Than 100 Advertisers Across All Major Categories At Launch |url=https://dmedmedia.disney.com/ad-supported-disney-plus-plan-now-available-in-the-us |url-status=dead |archive-url=https://web.archive.org/web/20221211044502/https://dmedmedia.disney.com/ad-supported-disney-plus-plan-now-available-in-the-us |archive-date=December 11, 2022 |access-date=December 11, 2022 |website=DMED Media |language=en}} Costing US$7.99 per month, with the ad free version of Disney+ receiving a price hike of US$3.{{Cite web |last=Peters |first=Jay |date=August 10, 2022 |title=Disney Plus' ad-supported plan will launch in December |url=https://www.theverge.com/2022/8/10/23300471/disney-plus-ad-supported-plan-launch-date-pricing-announced |url-status=live |archive-url=https://web.archive.org/web/20220911174439/https://www.theverge.com/2022/8/10/23300471/disney-plus-ad-supported-plan-launch-date-pricing-announced |archive-date=September 11, 2022 |access-date=August 10, 2022 |website=The Verge}}

In May 2022, the company reported it gained 7.9 million subscribers over the first three months of 2022.{{Cite web |last=Clark |first=Mitchell |date=May 11, 2022 |title=Disney Plus added almost 8 million new subscribers as Netflix struggles |url=https://www.theverge.com/2022/5/11/23067551/disney-plus-q2-2022-earnings-205-million-streaming-subscribers |url-status=live |archive-url=https://web.archive.org/web/20220925201849/https://www.theverge.com/2022/5/11/23067551/disney-plus-q2-2022-earnings-205-million-streaming-subscribers |archive-date=September 25, 2022 |access-date=May 12, 2022 |website=The Verge}} In August 2022, it was announced that the combined total of subscribers across all Disney streaming platforms including Disney+, Hulu and ESPN+ had surpassed Netflix with roughly 221 million.{{Cite web |last=Jon Lafayette |date=August 10, 2022 |title=Disney Grows Streaming Subscribers to 221 Million, Tying Netflix |url=https://www.nexttv.com/news/disney-grows-streaming-subscribers-to-221-million |url-status=live |archive-url=https://web.archive.org/web/20220812043405/https://www.nexttv.com/news/disney-grows-streaming-subscribers-to-221-million |archive-date=August 12, 2022 |access-date=August 14, 2022 |website=Broadcasting Cable |language=en}}

In January 2023, Disney+ received its first Academy Award nomination, for the Italian film Le pupille in the Best Live Action Short Film category.{{Cite web |last1=Lang |first1=Brent |last2=Moreau |first2=Jordan |date=January 24, 2023 |title=Oscar Nominations 2023: 'Everything Everywhere' Leads With 11 Nods, Followed by 'Banshees' and 'All Quiet' |url=https://variety.com/2023/film/news/oscar-nominations-2023-list-1235495072/ |url-status=live |archive-url=https://web.archive.org/web/20230124133321/https://variety.com/2023/film/news/oscar-nominations-2023-list-1235495072/ |archive-date=January 24, 2023 |access-date=January 24, 2023 |website=Variety}}{{Cite web |date=March 19, 2024 |title=The 95th Academy Awards {{!}} 2023 |url=https://www.oscars.org/oscars/ceremonies/2023 |website=Academy Of Motion Picture Arts and Sciences |language=en |access-date=April 13, 2023 |archive-date=January 24, 2023 |archive-url=https://web.archive.org/web/20230124173734/https://www.oscars.org/oscars/ceremonies/2023 |url-status=live }} In February 2023, Disney reported a total of 161.8 million Disney+ subscribers worldwide at the end of 2022, with a gain of 200,000 in Canada and the United States, but a net loss of 2.4 million worldwide attributed to the loss of streaming rights to Indian Premier League cricket in India.{{Cite web |last=Maglio |first=Tony |date=February 8, 2023 |title=Disney+ Lost 2.4 Million Subscribers in Q1: What Happened |url=https://www.indiewire.com/2023/02/disney-plus-lost-millions-of-subscribers-1234807625/ |url-status=live |archive-url=https://web.archive.org/web/20230511045716/https://www.indiewire.com/features/general/disney-plus-lost-millions-of-subscribers-1234807625/ |archive-date=May 11, 2023 |access-date=February 10, 2023 |website=IndieWire |language=en}}{{Cite web |last=Mitter |first=Sohini |date=February 9, 2023 |title=Jio effect: Hotstar sheds 3.8 mn subscribers in Dec quarter after losing IPL rights |url=https://www.businesstoday.in/latest/corporate/story/jio-effect-hotstar-sheds-38-mn-subscribers-in-dec-quarter-after-losing-ipl-rights-369648-2023-02-09 |url-status=live |archive-url=https://web.archive.org/web/20230209161351/https://www.businesstoday.in/latest/corporate/story/jio-effect-hotstar-sheds-38-mn-subscribers-in-dec-quarter-after-losing-ipl-rights-369648-2023-02-09 |archive-date=February 9, 2023 |access-date=February 10, 2023 |website=Business Today |language=en}}

On May 18, 2023, it was announced that Disney+ and Hulu would remove nearly 60 original films and series on May 26 to "cut costs". The news sparked some backlash, mostly towards the initial decision to remove Howard, the documentary on the life of songwriter Howard Ashman, on the eve of Pride Month and the release of the live-action adaptation of The Little Mermaid. However, it was confirmed the next day that the film will remain available on the service.{{Cite web |last=Petski |first=Denise |date=May 19, 2023 |title=Disney Receiving Backlash Over Removal Of 'Howard' Documentary On Eve Of Live-Action 'Little Mermaid' Release & LGBTQ+ Pride Month |url=https://deadline.com/2023/05/disney-backlash-removal-howard-documentary-little-mermaid-lgbtq-1235373329/ |url-status=live |archive-url=https://web.archive.org/web/20230519173042/https://deadline.com/2023/05/disney-backlash-removal-howard-documentary-little-mermaid-lgbtq-1235373329/ |archive-date=May 19, 2023 |access-date=May 20, 2023 |website=Deadline Hollywood}}{{Cite web |last=Andreeva |first=Nellie |date=May 18, 2023 |title=Disney Removes Dozens Of Series From Disney+ & Hulu, Including 'Big Shot', 'Willow', 'Y' & 'Dollface' |url=https://deadline.com/2023/05/disney-remove-series-streaming-disney-plus-hulu-big-shot-willow-y-dollface-turner-hooch-pistol-1235372512/ |url-status=live |archive-url=https://web.archive.org/web/20230518225702/https://deadline.com/2023/05/disney-remove-series-streaming-disney-plus-hulu-big-shot-willow-y-dollface-turner-hooch-pistol-1235372512/ |archive-date=May 18, 2023 |access-date=May 20, 2023 |website=Deadline Hollywood}} On July 1, more original films and series were removed globally, including Crater, which was released seven weeks prior.{{Cite web |last=Stolworthy |first=Jacob |date=July 9, 2023 |title=Streaming service Disney+ removes original movie just 48 days after release |url=https://www.independent.co.uk/arts-entertainment/films/news/disney-plus-crater-movies-b2369201.html |url-status=live |archive-url=https://web.archive.org/web/20230710095752/https://www.independent.co.uk/arts-entertainment/films/news/crater-movie-rotten-tomatoes-disney-plus-b2372061.html |archive-date=July 10, 2023 |website=The Independent}} However, on September 26, 2023, it was revealed that six of the removed original films: Crater, Better Nate Than Ever, Flora & Ulysses, The One And Only Ivan, Timmy Failure: Mistakes Were Made and the 2022 remake of Cheaper by the Dozen were released for purchase on multiple digital platforms including Amazon Prime Video, iTunes, Vudu and Google Play, a move that some considered as historic and unconventional for a streaming service.{{Cite web |last=Eclarinal |first=Aeron Mer |date=September 26, 2023 |title=Disney Reveals Historic Re-Release of 7 Abandoned Movies |url=https://thedirect.com/article/disney-movies-re-release-abandoned |url-status=live |archive-url=https://web.archive.org/web/20231211064539/https://thedirect.com/article/disney-movies-re-release-abandoned |archive-date=December 11, 2023 |website=The Direct}}

Following a carriage agreement with Spectrum in September 2023, Disney+ became available to Spectrum TV Select subscribers for no extra cost.{{Cite press release |title=The Walt Disney Company and Charter Communications Announce Transformative Agreement for Distribution of Disney's Linear Networks and Direct-To-Consumer Services |date=September 11, 2023 |url=https://thewaltdisneycompany.com/disney-charter-spectrum-agreement/ |access-date=September 11, 2023 |work=Walt Disney Company |archive-date=September 11, 2023 |archive-url=https://web.archive.org/web/20230911164921/https://thewaltdisneycompany.com/disney-charter-spectrum-agreement/ |url-status=live }}

The ad-tier version was later launched in Canada and parts of Europe by November 1, 2023.{{Cite web |last=Ramachandran |first=Naman |date=August 10, 2023 |title=Disney+ to Launch Ad-Supported Subscription Plan in Europe in November |url=https://variety.com/2023/tv/global/disney-ad-supported-subscription-plan-europe-1235692883/ |url-status=live |archive-url=https://web.archive.org/web/20230810063628/https://variety.com/2023/tv/global/disney-ad-supported-subscription-plan-europe-1235692883/ |archive-date=August 10, 2023 |access-date=August 12, 2023 |website=Variety |language=en-US}}{{Cite web |date=August 9, 2023 |title=Disney+ To Launch Ad-Supported Subscription Offering In Several Countries Across Europe And In Canada On November 1 |url=https://thewaltdisneycompany.com/disney-to-launch-ad-supported-subscription-offering-in-several-countries-across-europe-and-in-canada-on-november-1/ |url-status=live |archive-url=https://web.archive.org/web/20230810060408/https://thewaltdisneycompany.com/disney-to-launch-ad-supported-subscription-offering-in-several-countries-across-europe-and-in-canada-on-november-1/ |archive-date=August 10, 2023 |access-date=August 12, 2023 |website=The Walt Disney Company |language=en-US}}

On December 6, 2023, Disney added a Hulu content hub to Disney+ as a beta for U.S. Disney Bundle subscribers, in a similar manner to the Star content hub used internationally.{{Cite magazine |last=Weprin |first=Alex |date=December 6, 2023 |title=Disney+ Launches Hulu Hub in Bid to Boost In-House Bundle |url=https://www.hollywoodreporter.com/business/digital/hulu-launches-disney-plus-combined-content-tile-1235712649/ |access-date=December 7, 2023 |magazine=The Hollywood Reporter |archive-date=April 3, 2024 |archive-url=https://web.archive.org/web/20240403205327/https://www.hollywoodreporter.com/business/digital/hulu-launches-disney-plus-combined-content-tile-1235712649/ |url-status=live }} In March 2024, Disney+ debuted an updated teal logo design, which Jess Weatherbed at The Verge believed was preparation for the service's integration with Hulu. The new animated logo for the streamer to serve as its splash screen and to open original series and films was also revealed that same month, with a short orchestral theme composed by Ludwig Göransson. The interface was also updated to match the new teal color scheme, which was dubbed "Aurora" as an homage to Princess Aurora from Sleeping Beauty (1959).{{Cite web |last=Weatherbed |first=Jess |date=March 26, 2024 |title=Disney Plus has a new Hulu-ified logo |url=https://www.theverge.com/2024/3/26/24112300/disney-plus-new-logo-hulu-green-teal |url-status=live |archive-url=https://web.archive.org/web/20240326155900/https://www.theverge.com/2024/3/26/24112300/disney-plus-new-logo-hulu-green-teal |archive-date=March 26, 2024 |access-date=March 26, 2024 |website=The Verge}}{{cite web |date=March 27, 2024 |title=Hulu on Disney+ Launches in the U.S. for Disney Bundle Subscribers |url=https://thewaltdisneycompany.com/hulu-on-disney-launch-streaming/ |url-status=live |archive-url=https://web.archive.org/web/20240327192923/https://thewaltdisneycompany.com/hulu-on-disney-launch-streaming/ |archive-date=March 27, 2024 |website=The Walt Disney Company}}

On March 27, 2024, the Hulu content hub officially exited beta.{{cite web |date=March 27, 2024 |title=The Disney Plus-Hulu merger is way more than a streaming bundle |url=https://www.theverge.com/2024/3/27/24112747/disney-plus-hulu-tile-app-streaming |access-date=March 27, 2024 |work=The Verge |archive-date=March 27, 2024 |archive-url=https://web.archive.org/web/20240327130624/https://www.theverge.com/2024/3/27/24112747/disney-plus-hulu-tile-app-streaming |url-status=live }} Likewise, as a consequence of this, the Walt Disney Company Latin America announced in December that the Star+ platform available in Latin America would be discontinued in that region to later be merged as a section within its main platform, Disney+, starting on June 26, 2024.{{cite web|url=https://noticiasdatv.uol.com.br/noticia/mercado/disney-anuncia-unificacao-com-star-e-cria-plano-com-anuncios-no-streaming-117415|title=Disney+ anuncia unificação com Star+ e cria plano com anúncios no streaming|trans-title=Disney+ announces unification with Star+ and creates a plan with ads on the streaming|work=Notícias da TV|language=pt|date=March 28, 2023|access-date=March 28, 2023}}{{Cite web |title=Disney+ y Star+ se convertirán en una única plataforma en 2024 – TVLaint |url=https://www.tvlaint.com/2023/12/disney-y-star-se-convertiran-en-una.html|access-date=December 12, 2023 |website=tvlaint.com|date=December 12, 2023 }}{{Cite web |last=Hayes |first=Dade |date=December 20, 2023 |title=As Disney Streaming Streamlining Continues, Star+ To Shutter Next Year In Latin America As Content Shifts Onto Disney+ |url=https://deadline.com/2023/12/disney-plus-streaming-star-latin-america-content-shifts-2024-1235679092/ |access-date=December 21, 2023 |website=Deadline Hollywood |archive-date=December 21, 2023 |archive-url=https://web.archive.org/web/20231221000742/https://deadline.com/2023/12/disney-plus-streaming-star-latin-america-content-shifts-2024-1235679092/ |url-status=live }} On July 25, 2024, Disney announced a partnership with Warner Bros. Discovery to offer Disney+, Hulu and Max as a bundle in the United States.{{Cite web |last=Weatherbed |first=Jess |date=July 25, 2024 |title=The Disney Plus, Hulu, and Max streaming bundle is now available |url=https://www.theverge.com/2024/7/25/24205865/disney-plus-hulu-max-streaming-bundle-price-availability |access-date=August 20, 2024 |website=The Verge |language=en |archive-date=August 20, 2024 |archive-url=https://web.archive.org/web/20240820044444/https://www.theverge.com/2024/7/25/24205865/disney-plus-hulu-max-streaming-bundle-price-availability |url-status=live }}

After a woman died in a Disney Springs restaurant, Disney argued that if a user signs up for a Disney+ subscription or a free trial, the user permanently relinquishes their right to a jury trial in any disputes with the company.{{cite web |last=Edmonds |first=Lauren |title=Disney is arguing in a wrongful-death case that the terms of a Disney+ account extend to its theme parks |url=https://www.businessinsider.com/disney-wrongful-death-lawsuit-theme-park-2024-8 |website=Business Insider |publisher=Axel Springer SE |access-date=August 15, 2024 |date=August 15, 2024 |archive-date=August 14, 2024 |archive-url=https://web.archive.org/web/20240814230522/https://www.businessinsider.com/disney-wrongful-death-lawsuit-theme-park-2024-8 |url-status=live }}{{cite web |last=Belanger |first=Ashley |title=Disney fighting restaurant death suit with Disney+ terms "absurd," lawyer says |url=https://arstechnica.com/tech-policy/2024/08/disney-fighting-restaurant-death-suit-with-disney-terms-absurd-lawyer-says/ |website=Ars Technica |publisher=Condé Nast |access-date=August 15, 2024 |date=August 14, 2024 |archive-date=August 15, 2024 |archive-url=https://web.archive.org/web/20240815003216/https://arstechnica.com/tech-policy/2024/08/disney-fighting-restaurant-death-suit-with-disney-terms-absurd-lawyer-says/ |url-status=live }}

On July 8, 2024, Disney+ was announced to come Walt Disney World Resorts.{{Cite web|url=https://whatsondisneyplus.com/disney-coming-to-walt-disney-world-resort-hotels/|title=Disney+ Coming To Walt Disney World Resort Hotels|accessdate=February 23, 2025}}

On October 22, 2024, following a similar policy previously implemented by Netflix and Spotify, Disney announced that in-app subscriptions for Disney+ and Hulu through the Apple App Store on iOS will no longer be accepted. This change coincided with a price hike of US$2 for users who subscribed through the website.{{cite web|url=https://www.howtogeek.com/disney-and-hulu-no-longer-support-apple-billing/|title=Disney+ and Hulu No Longer Support Apple Billing - How-To Geek|date=October 22, 2024 }}

In November 2024, Disney announced that it will be adding an ESPN title (with content from ESPN+) on Disney+ beginning on December 4, however select ESPN (and Hulu) content will now be available for non subscribers.{{Cite web |title=ESPN On Disney+ Launch Date Announced |url=https://whatsondisneyplus.com/espn-on-disney-launch-date-announced/ |access-date=2024-11-16 |language=en-us}}

{{Further|List of Disney+ original programming|List of Disney+ original films}}

File:Disney+ Original (2024).svg

The service is built around content from Disney's main entertainment studios and film and television library, including Walt Disney Pictures, Walt Disney Animation Studios, Disneynature, Disneytoon Studios, Pixar, Marvel Studios, Lucasfilm, National Geographic, 20th Century Studios, Searchlight Pictures, Touchstone Pictures, 20th Century Animation, the former Saban Entertainment, Blue Sky Studios and Hollywood Pictures. The service operates alongside Hulu, which Disney gained a controlling stake in following the 21st Century Fox purchase.{{Cite news|last=Spangler|first=Todd|date=May 14, 2019|title=Disney Assumes Full Control of Hulu in Deal With Comcast|work=Variety|url=https://variety.com/2019/digital/news/disney-full-control-hulu-comcast-deal-1203214338/|url-status=live|access-date=May 14, 2019|archive-url=https://web.archive.org/web/20190514151620/https://variety.com/2019/digital/news/disney-full-control-hulu-comcast-deal-1203214338/|archive-date=May 14, 2019}} Bob Iger stated that at launch, Disney+ would focus on family-oriented entertainment (not carrying any content rated R, {{nowrap|NC-17}} or {{nowrap|TV-MA}}) and that Hulu would continue to host general entertainment;{{Cite news|last=Goldman|first=David|date=December 14, 2017|title=Disney buys 21st Century Fox: Who gets what|work=CNN Money|url=https://money.cnn.com/2017/12/14/media/disney-fox/index.html|url-status=live|access-date=December 14, 2017|archive-url=https://web.archive.org/web/20171214130140/http://money.cnn.com/2017/12/14/media/disney-fox/index.html|archive-date=December 14, 2017}}{{Cite news|last=Fleming|first=Mike Jr.|date=February 8, 2018|title=Disney Unveils Inaugural Streaming Service Launch Slate To Town; No R-Rated Fare|work=Deadline Hollywood|url=https://deadline.com/2018/02/disney-streaming-service-launch-slate-star-wars-marvel-1202281846/|access-date=April 5, 2018|archive-url=https://web.archive.org/web/20180226065353/http://deadline.com/2018/02/disney-streaming-service-launch-slate-star-wars-marvel-1202281846/|archive-date=February 26, 2018}} Hulu also hosts Disney+ as an add-on service.{{Cite news|last=Topel|first=Fred|date=July 26, 2019|title=Hulu Will Offer Disney+ as an Add-On – Here's What That Means For Current Subscribers [TCA 2019]|work=/Film|url=https://www.slashfilm.com/hulu-disney-add-on/|url-status=live|access-date=July 27, 2019|archive-url=https://web.archive.org/web/20190726220838/https://www.slashfilm.com/hulu-disney-add-on/|archive-date=July 26, 2019}} Content intended for mature audiences (R and TV-MA) was later added to the service, including the Disney+ original The Beatles: Get Back (2021), which includes a content warning,{{Cite web|last=Sharf|first=Zack|date=November 29, 2021|title=Peter Jackson Says Disney Wanted to Ban All Curse Words in 'Get Back,' but Beatles Team Refused|url=https://www.indiewire.com/2021/11/paul-mccartney-refused-disney-ban-curse-words-get-back-1234681863/|access-date=March 1, 2022|website=IndieWire|archive-date=March 1, 2022|archive-url=https://web.archive.org/web/20220301212959/https://www.indiewire.com/2021/11/paul-mccartney-refused-disney-ban-curse-words-get-back-1234681863/|url-status=live }} and the Marvel series produced for Netflix, all of which are rated TV-MA. With the addition of the Marvel Netflix series in March 2022, revised parental controls were introduced to the service in the United States to allow the more mature content of the series to be added, similarly to the controls that already exist for other regions that have the Star content hub.{{Cite web|last=Andreeva|first=Nellie|date=March 1, 2022|title=Disney+ Expands Into TV-MA Fare As It Adds Marvel's 'Defenders' Franchise & 'Agents Of S.H.I.E.L.D.' From Netflix|url=https://deadline.com/2022/03/disney-plus-tvma-rating-marvel-the-defenders-franchise-jessica-jones-daredevil-luke-cage-agents-of-shield-netflix-1234962137/|url-status=live|archive-url=https://web.archive.org/web/20220301211328/https://deadline.com/2022/03/disney-plus-tvma-rating-marvel-the-defenders-franchise-jessica-jones-daredevil-luke-cage-agents-of-shield-netflix-1234962137/|archive-date=March 1, 2022|access-date=March 1, 2022|website=Deadline Hollywood}} On December 6, 2023, Disney launched a content hub for Disney+ similar to that of Star, which contains Hulu content for Disney Bundle subscribers in the United States in beta.

It is suggested that Disney+ had approximately 7,000 television episodes and 500 films at launch,{{Cite news|last=Libbey|first=Dirk|date=November 10, 2017|title=How Much Will Disney's Streaming Service Cost? Here's What Bob Iger Says|work=Cinemablend|url=https://www.cinemablend.com/news/1723840/how-much-will-disneys-streaming-service-cost-heres-what-bob-iger-says|access-date=April 5, 2018|archive-url=https://web.archive.org/web/20171224130414/https://www.cinemablend.com/news/1723840/how-much-will-disneys-streaming-service-cost-heres-what-bob-iger-says|archive-date=December 24, 2017}} including original television series and films from Disney Channel, National Geographic and Freeform, as well as select titles from 20th Television, 20th Television Animation and ABC Signature.{{Cite web|last=Tyler|first=Adrienne|date=September 19, 2019|title=Every Movie & TV Show Available On Disney+ At Launch|url=https://screenrant.com/disney-plus-movies-tv-shows-launch-titles/|url-status=live|archive-url=https://web.archive.org/web/20190923151744/https://screenrant.com/disney-plus-movies-tv-shows-launch-titles/|archive-date=September 23, 2019|access-date=September 26, 2019|website=Screen Rant}}{{Cite news|last=Schedeen|first=Jesse|date=August 16, 2018|title=Everything Coming to Disney's Streaming Service (So Far)|work=IGN|publisher=Ziff Davis|url=https://www.ign.com/articles/2018/08/16/everything-coming-to-disneys-streaming-service-so-far|url-status=live|access-date=October 31, 2018|archive-url=https://web.archive.org/web/20181101055246/https://www.ign.com/articles/2018/08/16/everything-coming-to-disneys-streaming-service-so-far|archive-date=November 1, 2018}} New releases from 20th Century Studios would not immediately be available on either Disney+ or Hulu at the start, as the studio had pre-existing output deals with other premium television and streaming providers (including HBO in the United States until 2022,{{Cite web|last=Flint|first=Joe|date=August 15, 2012|title=HBO and 20th Century Fox renew output deal|url=https://www.latimes.com/entertainment/envelope/cotown/la-et-ct-hbo20th-20120815,0,5442974.story|url-status=live|archive-url=https://web.archive.org/web/20120818102433/http://www.latimes.com/entertainment/envelope/cotown/la-et-ct-hbo20th-20120815,0,5442974.story|archive-date=August 18, 2012|access-date=March 30, 2019|website=Los Angeles Times}} Crave in Canada{{Cite web|date=May 1, 2018|title=The Movie Network Expands Exclusive Movie Offering with New and Extended Multi-Year Studio Deals|url=https://www.bellmedia.ca/the-lede/press/the-movie-network-expands-exclusive-movie-offering-with-new-and-extended-multi-year-studio-deals/|url-status=live|archive-url=https://web.archive.org/web/20200908005402/https://www.bellmedia.ca/the-lede/press/the-movie-network-expands-exclusive-movie-offering-with-new-and-extended-multi-year-studio-deals/|archive-date=September 8, 2020|access-date=August 11, 2019|website=Bell Media}} and Sky in the United Kingdom, Ireland, Italy and Germany). Captain Marvel, Dumbo (2019) and Avengers: Endgame became the first theatrically released Disney films to stream exclusively on Disney+ within the pay-cable window.

It was announced that Disney+ would add the first 30 seasons of The Simpsons to the service at launch,{{efn|name=stark}} as the series' new exclusive home,{{Cite web|last=Sarkar|first=Samit|date=April 11, 2019|title=Every Simpsons episode coming exclusively to Disney Plus|url=https://www.polygon.com/2019/4/11/18307081/disney-plus-simpsons-episodes-exclusive|url-status=live|archive-url=https://web.archive.org/web/20200106155239/https://www.polygon.com/2019/4/11/18307081/disney-plus-simpsons-episodes-exclusive|archive-date=January 6, 2020|access-date=October 13, 2020|website=Polygon}}{{Cite news|last=Otterson|first=Joe|date=April 11, 2019|title='The Simpsons' to Stream Exclusively on Disney+|work=Variety|url=https://variety.com/2019/tv/news/the-simpsons-streaming-disney-plus-1203187595/|url-status=live|access-date=April 12, 2019|archive-url=https://web.archive.org/web/20190412201721/https://variety.com/2019/tv/news/the-simpsons-streaming-disney-plus-1203187595/|archive-date=April 12, 2019}} with season 31 being added on October 2, 2020, season 32 being added on September 29, 2021, and season 33 being added on October 5, 2022, in the United States. Season 34 was added to the service on October 11, 2023.{{Cite web |date=October 26, 2023 |title=The Simpsons Season 34 Is Now Streaming on Disney+ |url=https://comicbook.com/anime/news/the-simpsons-season-34-streaming-disney-plus/ |archive-url=https://web.archive.org/web/20231026144858/https://comicbook.com/anime/news/the-simpsons-season-34-streaming-disney-plus/ |url-status=dead |archive-date=October 26, 2023 |access-date=July 3, 2024 }}

Iger said that Disney+ will eventually host the entire Disney film library, including all of the films that are currently in the "Disney Vault". However, he stated that the controversial Song of the South (1946), which has never been released on home video in its entirety in the United States, will never be released on the service.{{Cite web|last=Grater|first=Tom|date=March 11, 2020|title=Bob Iger Confirms 'Song Of The South' Won't Be Added To Disney+, Even With Disclaimer|url=https://deadline.com/2020/03/bob-iger-song-of-the-south-disney-disclaimer-1202879464/|url-status=live|archive-url=https://web.archive.org/web/20200312011131/https://deadline.com/2020/03/bob-iger-song-of-the-south-disney-disclaimer-1202879464/|archive-date=March 12, 2020|access-date=March 12, 2020|website=Deadline Hollywood}} Walt Disney Animation Studios' 1946 film Make Mine Music is not available on the service, possibly due to a gunfight scene, making it the only film in the Disney animated canon not to be included.{{Cite web|last=Spiegel|first=Josh|date=January 7, 2020|title=The 15 Movies We Most Want Added to Disney Plus|url=https://screencrush.com/most-wanted-movies-on-disney-plus/|access-date=May 5, 2021|website=ScreenCrush|archive-date=May 5, 2021|archive-url=https://web.archive.org/web/20210505082612/https://screencrush.com/most-wanted-movies-on-disney-plus/|url-status=live }}{{Cite web|last=Spiegel|first=Josh|date=November 11, 2019|title=Disney+ Wish List: What Needs to Come Next|url=https://www.slashfilm.com/disney-wish-list/|url-status=live|archive-url=https://web.archive.org/web/20200729211401/https://www.slashfilm.com/disney-wish-list/|archive-date=July 29, 2020|access-date=July 14, 2020|website=/Film}} Despite being available at launch, at least five films{{--}}Home Alone, Home Alone 2: Lost in New York, Pirates of the Caribbean: On Stranger Tides, Ice Age and Garfield: A Tail of Two Kitties{{--}}had been temporarily removed from the service in the United States.{{Cite web|last=Schmidt|first=JK|date=January 1, 2020|title=Disney+ Fans Are Furious Home Alone 1 and 2 Have Been Removed|url=https://comicbook.com/movies/2020/01/01/disney-fans-furious-home-alone-2-removed-disney-plus/|url-status=live|archive-url=https://web.archive.org/web/20200102002827/https://comicbook.com/movies/2020/01/01/disney-fans-furious-home-alone-2-removed-disney-plus/|archive-date=January 2, 2020|access-date=January 1, 2020|website=ComicBook.com}}{{Efn|The Home Alone films were restored in November 2020, after fulfilling a contract with HBO.{{Cite web|date=November 8, 2020|title=Home Alone Trilogy Returning To Disney+ (US)|url=https://whatsondisneyplus.com/home-alone-trilogy-returning-to-disney-us/|access-date=November 18, 2020|website=What's On Disney Plus|archive-date=November 24, 2020|archive-url=https://web.archive.org/web/20201124084632/https://whatsondisneyplus.com/home-alone-trilogy-returning-to-disney-us/|url-status=live }}}}

It was initially unclear whether the first six films of the Star Wars franchise would be available in the United States at the service's launch, as TBS held streaming rights through 2024 as part of its cable rights to the franchise,{{Cite news|last=Shaw|first=Lucas|date=August 2, 2018|title=Disney Is Seeking 'Star Wars' Rights Back From TBS, TNT|publisher=Bloomberg L.P.|url=https://www.bloomberg.com/news/articles/2018-08-02/disney-is-said-to-seek-star-wars-rights-back-from-tbs-tnt|url-status=live|access-date=March 8, 2019|archive-url=https://web.archive.org/web/20190321153300/https://www.bloomberg.com/news/articles/2018-08-02/disney-is-said-to-seek-star-wars-rights-back-from-tbs-tnt|archive-date=March 21, 2019}} but in April 2019, it was announced that the films would be available at launch along with The Force Awakens{{efn|The rights to The Force Awakens (among various other Disney films) are owned by the premium television network Starz (as they have previously been the first-run pay-TV provider for Walt Disney Studios' releases between 1994 and 2015). To sub-license the streaming rights, it was reported that Disney had agreed to provide an advertising placement for Starz at the conclusion of the registration process for Disney+ and ESPN+ on PC and Android platforms, although no further promotions from Starz are seen once sign-up is completed.{{Cite web|last=Hayes|first=Dade|date=November 5, 2019|title=Some Disney+ Subscribers Will See Starz Promo Due To 'Star Wars' Rights Deal|url=https://deadline.com/2019/11/some-disney-plus-subscribers-will-see-starz-promo-star-wars-rights-deal-1202778142/|url-status=live|archive-url=https://web.archive.org/web/20191105195845/https://deadline.com/2019/11/some-disney-plus-subscribers-will-see-starz-promo-star-wars-rights-deal-1202778142/|archive-date=November 5, 2019|access-date=November 5, 2019|website=Deadline}}{{Cite web|last=Alexander|first=Julia|date=November 5, 2019|title=Disney+ will run Starz ad as part of a deal to get its own movies back at launch|url=https://www.theverge.com/2019/11/5/20941540/disney-plus-starz-ads-star-wars-force-awakens-espn-streaming-wars-licensing|url-status=live|archive-url=https://web.archive.org/web/20191105175651/https://www.theverge.com/2019/11/5/20941540/disney-plus-starz-ads-star-wars-force-awakens-espn-streaming-wars-licensing|archive-date=November 5, 2019|access-date=November 5, 2019|website=The Verge}}}} and Rogue One,{{Cite news|last=Hayes|first=Dade|date=April 11, 2019|title=Entire 'Star Wars' Franchise Will Be On Disney+ Within Its First Year|work=Deadline Hollywood|url=https://deadline.com/2019/04/star-wars-franchise-coming-to-disney-within-first-year-after-launch-1202594388|url-status=dead|access-date=April 23, 2019|archive-url=https://web.archive.org/web/20190414084638/https://deadline.com/2019/04/star-wars-franchise-coming-to-disney-within-first-year-after-launch-1202594388/|archive-date=April 14, 2019}}{{Cite news|last=Whitbrook|first=James|date=April 11, 2019|title=The Mandalorian Will Premiere on Disney+ November 12|work=io9|url=https://io9.gizmodo.com/the-mandalorian-will-be-available-on-disney-from-day-o-1833985687/amp|url-status=live|access-date=April 11, 2019|archive-url=https://web.archive.org/web/20190412063838/https://io9.gizmodo.com/the-mandalorian-will-be-available-on-disney-from-day-o-1833985687/amp|archive-date=April 12, 2019}} with The Last Jedi being added on December 26, 2019, The Rise of Skywalker being added on May 4, 2020,{{Cite news|last=France|first=Lisa Respers|date=April 27, 2020|title=Disney + to stream 'Star Wars: The Rise of Skywalker' early|publisher=CNN|url=https://www.cnn.com/2020/04/27/entertainment/star-wars-skywalker-stream/index.html|url-status=live|access-date=April 28, 2020|archive-url=https://web.archive.org/web/20200428214353/https://www.cnn.com/2020/04/27/entertainment/star-wars-skywalker-stream/index.html|archive-date=April 28, 2020}} and Solo: A Star Wars Story being added on July 10, 2020.{{Cite news|last=Smith|first=Dale|date=December 14, 2019|title=Disney Plus: Find out when missing movies will arrive|publisher=CNET|url=https://www.cnet.com/how-to/disney-plus-learn-when-missing-star-wars-marvel-movies-and-more-are-coming/|url-status=live|access-date=May 2, 2020|archive-url=https://web.archive.org/web/20200506092903/https://www.cnet.com/how-to/disney-plus-learn-when-missing-star-wars-marvel-movies-and-more-are-coming/|archive-date=May 6, 2020}} On April 2, 2021, several older Star Wars {{nowrap|spin-offs}} were released.{{Cite web|last=Ridgely|first=Charlie|date=March 16, 2021|title=Disney+: Every Movie and TV Show Arriving in April 2021|url=https://comicbook.com/movies/news/disney-plus-new-movies-shows-april-2021/|access-date=March 16, 2021|website=ComicBook|archive-date=March 16, 2021|archive-url=https://web.archive.org/web/20210316194956/https://comicbook.com/movies/news/disney-plus-new-movies-shows-april-2021/|url-status=live }}

In the United States, most of the films from the Marvel Cinematic Universe were available at launch, with the exception of seven films: Thor: Ragnarok (added on December 5, 2019), Black Panther (added on March 4, 2020), Avengers: Infinity War (added on June 25, 2020) and Ant-Man and the Wasp (added on August 14, 2020), due to existing licensing deals with Netflix; and The Incredible Hulk, Spider-Man: Homecoming and Spider-Man: Far From Home, which were initially unavailable because their distribution rights were initially owned by Universal Pictures (The Incredible Hulk) and Sony Pictures through the Columbia Pictures division (Spider-Man).{{Cite web|last=Alexander|first=Julia|date=November 11, 2019|title=Disney+ gets last-minute update, will have most Marvel movies at launch|url=https://www.theverge.com/2019/11/11/20959998/disney-plus-launch-marvel-titles-iron-man-captain-america-winter-soldier|url-status=live|archive-url=https://web.archive.org/web/20191111212834/https://www.theverge.com/2019/11/11/20959998/disney-plus-launch-marvel-titles-iron-man-captain-america-winter-soldier|archive-date=November 11, 2019|access-date=November 11, 2019|website=The Verge}}{{Cite web|last=Reichert|first=Corinne|date=November 12, 2019|title=Disney Plus reveals when missing Marvel movies are coming|url=https://www.cnet.com/news/disney-plus-lets-you-see-when-missing-marvel-movies-are-coming/|url-status=live|archive-url=https://web.archive.org/web/20191113160719/https://www.cnet.com/news/disney-plus-lets-you-see-when-missing-marvel-movies-are-coming/|archive-date=November 13, 2019|access-date=November 14, 2019|publisher=CNET}} On June 16, 2023, The Incredible Hulk was added to Disney+ after the rights to the film reverted to Marvel Studios and Disney from Universal.{{Cite web|last=Franklin|first=McKinley|date=June 15, 2023|title='Incredible Hulk' Is Finally Coming to Disney+|url=https://variety.com/2023/film/news/incredible-hulk-disney-release-date-1235645525|url-status=live|archive-url=https://web.archive.org/web/20230615193534/https://variety.com/2023/film/news/incredible-hulk-disney-release-date-1235645525/|archive-date=June 15, 2023|access-date=June 16, 2023|website=Variety}}{{Cite web|last=Haring|first=Bruce|date=June 15, 2023|title='The Incredible Hulk' Bows On Disney+ After A Long Wait|url=https://deadline.com/2023/06/the-incredible-hulk-bows-on-disney-after-long-wait-1235418538/|url-status=live|archive-url=https://web.archive.org/web/20230616033906/https://deadline.com/2023/06/the-incredible-hulk-bows-on-disney-after-long-wait-1235418538/|archive-date=June 16, 2023|access-date=June 16, 2023|website=Deadline Hollywood}}

Some films were modified by Disney: a post-credits scene from Toy Story 2 was edited out;{{Cite web|last=Tangcay|first=Jazz|date=April 16, 2020|title=Disney Plus Censors Casting Couch Joke in 'Toy Story 2' and Other Subtle Edits|url=https://variety.com/2020/artisans/news/disney-plus-censors-toy-story-2-1234582535/|url-status=live|archive-url=https://web.archive.org/web/20210708224354/https://variety.com/2020/artisans/news/disney-plus-censors-toy-story-2-1234582535/|archive-date=July 8, 2021|access-date=July 8, 2021|website=Variety}} nudity was eliminated from Splash by adding digital hair, blurring and cropping certain scenes, although the original uncensored theatrical version was restored to the service in 4K in November 2022;{{Cite web|last=Taylor|first=Drew|date=April 14, 2020|title=On Disney+, Not All Butts Are Created Equal|url=https://www.vanityfair.com/hollywood/2020/04/disney-plus-splash-daryl-hannah-butt|url-status=live|archive-url=https://web.archive.org/web/20200908005406/https://www.vanityfair.com/hollywood/2020/04/disney-plus-splash-daryl-hannah-butt|archive-date=September 8, 2020|access-date=April 16, 2020|website=Vanity Fair}}{{Cite web|url=https://www.cbr.com/darryl-hannah-splash-restore-4k-disney-plus/|title=Disney+ Restores Splash's Uncensored 'Nude' Scene With a 4K Upgrade|first=André|last=Joseph|date=November 15, 2022|website=CBR}}{{Efn|Similarly, minor cleavage was blurred in Wizards of Waverly Place.{{Cite web|last=Barnhardt|first=Adam|date=May 23, 2020|title=Disney+ Censors Cleavage From Episode of Old Disney Channel Series|url=https://comicbook.com/tv-shows/news/disney-plus-censors-cleavage-scene/|url-status=live|archive-url=https://web.archive.org/web/20200530232229/https://comicbook.com/tv-shows/news/disney-plus-censors-cleavage-scene/|archive-date=May 30, 2020|access-date=May 25, 2020|website=ComicBook.com}}}} films such as Adventures in Babysitting, Free Solo and Hamilton are altered to remove profanities;{{efn|Taboo words like "fuck" and "goddamn" were censored from Adventures in Babysitting and Free Solo; however, Hamilton retained one instance of "fuck" as is typically allowed in a PG-13 film.{{Cite web|last=Roots|first=Kimberly|date=June 22, 2020|title=Yes, Hamilton on Disney+ Will Include the F-Bomb (But Only One)|url=https://tvline.com/2020/06/22/hamilton-swears-disney-plus-fuck-lin-manuel-miranda/|url-status=live|archive-url=https://web.archive.org/web/20200625124637/https://tvline.com/2020/06/22/hamilton-swears-disney-plus-fuck-lin-manuel-miranda/|archive-date=June 25, 2020|access-date=June 26, 2020|website=TVLine}}|name=|group=}} The Adventures of Bullwhip Griffin (1967) was edited to remove racial slurs, and the short film Santa's Workshop (1932) was edited to remove a "stereotypical black doll".{{Cite web|last=Spencer|first=Samuel|date=April 15, 2020|title=Disney Plus Censorship: All the Movies and TV Shows Edited and Censored on the Streaming Service|url=https://www.newsweek.com/disney-plus-censorship-movies-series-edited-splash-racist-nudity-censored-1498006|url-status=live|archive-url=https://web.archive.org/web/20200421155906/https://www.newsweek.com/disney-plus-censorship-movies-series-edited-splash-racist-nudity-censored-1498006|archive-date=April 21, 2020|access-date=April 16, 2020|website=Newsweek}} Some older content, such as films, animated shorts and series, have a content disclaimer on the platform noting the possibility of outdated cultural depictions.{{Cite web|date=October 16, 2020|title=Disney Plus Offers Warnings Over 'Outdated Cultural Depictions' in Classic Films – IGN|url=https://www.ign.com/articles/disney-plus-offers-warnings-over-outdated-cultural-depictions-in-classic-films|via=ign.com|access-date=December 12, 2020|archive-date=December 2, 2020|archive-url=https://web.archive.org/web/20201202171046/https://www.ign.com/articles/disney-plus-offers-warnings-over-outdated-cultural-depictions-in-classic-films|url-status=live }}{{Cite magazine|last=Holub|first=Christian|date=November 12, 2019|title='Dumbo' and other old movies get a content warning on Disney+|url=https://ew.com/movies/2019/11/12/dumbo-old-movies-content-warning-disney-plus/|url-status=live|archive-url=https://web.archive.org/web/20191113012853/https://ew.com/movies/2019/11/12/dumbo-old-movies-content-warning-disney-plus/|archive-date=November 13, 2019|access-date=November 13, 2019|magazine=Entertainment Weekly}}{{Cite news|date=November 13, 2019|title=Disney Plus racks up 10 million subscribers, adds warning to some older shows|publisher=CNN|url=https://www.abc12.com/content/news/Disney-Plus-racks-up-10-million-subscribers-adds-warning-to-some-older-shows-564883252.html|url-status=live|archive-url=https://web.archive.org/web/20191114161729/https://www.abc12.com/content/news/Disney-Plus-racks-up-10-million-subscribers-adds-warning-to-some-older-shows-564883252.html|archive-date=November 14, 2019|via=WJRT-TV}}{{Cite web|last=Perez|first=Lexy|date=February 21, 2021|title=Disney+ Adds "Negative Depictions" Disclaimer to 'The Muppet Show'|url=https://www.hollywoodreporter.com/news/disney-adds-negative-depictions-disclaimer-to-the-muppet-show|access-date=February 21, 2021|website=The Hollywood Reporter|archive-date=February 21, 2021|archive-url=https://web.archive.org/web/20210221201520/https://www.hollywoodreporter.com/news/disney-adds-negative-depictions-disclaimer-to-the-muppet-show|url-status=live }}{{efn|An additional notice is displayed for titles containing depictions of tobacco.{{Cite news|last=Pulver|first=Andrew|date=November 14, 2019|title=Disney+ attaches warnings of 'outdated cultural depictions' to classic films|work=The Guardian|url=https://www.theguardian.com/film/2019/nov/14/disney-attaches-warnings-of-outdated-cultural-depictions-to-classic-films|url-status=live|access-date=November 16, 2019|archive-url=https://web.archive.org/web/20191115211823/https://www.theguardian.com/film/2019/nov/14/disney-attaches-warnings-of-outdated-cultural-depictions-to-classic-films|archive-date=November 15, 2019}}}} Starting in October 2020, a 12-second content disclaimer informing viewers of racially insensitive scenes plays before some older Disney films—including Peter Pan, Dumbo, Swiss Family Robinson, Lady and the Tramp, The Jungle Book, Aladdin (alongside the two direct-to-video sequels) and The Aristocats.{{Cite web|last=Oxner|first=Reese|date=October 16, 2020|title=Disney Warns Viewers Of Racism In Some Classic Movies With Strengthened Label|url=https://www.npr.org/sections/live-updates-protests-for-racial-justice/2020/10/16/924540535/disney-warns-viewers-of-racism-in-some-classic-movies-with-strengthened-label|access-date=November 17, 2020|publisher=NPR|archive-date=November 17, 2020|archive-url=https://web.archive.org/web/20201117101754/https://www.npr.org/sections/live-updates-protests-for-racial-justice/2020/10/16/924540535/disney-warns-viewers-of-racism-in-some-classic-movies-with-strengthened-label|url-status=live }}{{Cite news|last=Pietsch|first=Bryan|date=October 18, 2020|title=Disney Adds Warnings for Racist Stereotypes to Some Older Films|work=The New York Times|url=https://www.nytimes.com/2020/10/18/business/media/disney-plus-disclaimers.html|url-status=dead|access-date=October 19, 2020|archive-url=https://web.archive.org/web/20201019005009/https://www.nytimes.com/2020/10/18/business/media/disney-plus-disclaimers.html|archive-date=October 19, 2020}} Additionally, by January 2021, some of these films were no longer viewable on kids profiles; the titles were still available to view on regular profiles.{{Cite web|last=Patches|first=Matt|date=January 27, 2021|title=Disney Plus quietly pulls Peter Pan, Dumbo from Kids profiles over racist stereotypes|url=https://www.polygon.com/disney-plus/2021/1/27/22252244/disney-plus-removes-peter-pan-dumbo-racist-stereotypes-kids-profiles|access-date=January 27, 2021|website=Polygon|archive-date=January 27, 2021|archive-url=https://web.archive.org/web/20210127154628/https://www.polygon.com/disney-plus/2021/1/27/22252244/disney-plus-removes-peter-pan-dumbo-racist-stereotypes-kids-profiles|url-status=live }} X-Men: Days of Future Past, which was released by 20th Century Fox on May 23, 2014, contains both nudity and the word "fuck", began airing uncensored in mid-2020.{{Cite web|last=Tangcay|first=Jazz|date=July 12, 2020|title=Disney Plus Leaves Hugh Jackman's Butt Uncensored For 'X-Men: Days of Future Past'|url=https://variety.com/2020/film/news/hugh-jackman-butt-uncensored-disney-plus-wolverine-1234704253/|url-status=live|archive-url=https://web.archive.org/web/20210708223648/https://variety.com/2020/film/news/hugh-jackman-butt-uncensored-disney-plus-wolverine-1234704253/|archive-date=July 8, 2021|access-date=July 8, 2021|website=Variety}} Some series are missing episodes, including Darkwing Duck, The Little Mermaid, The Proud Family, Phineas and Ferb, Spider-Man and His Amazing Friends,{{Cite web|last=Pearl|first=Nick|date=November 22, 2020|title=A Problematic Spider-Man and His Amazing Friends Carries a Warning on Disney+|url=https://www.cbr.com/spider-man-his-amazing-friends-sunfire-content-warning/|access-date=November 25, 2020|website=CBR|archive-date=November 26, 2020|archive-url=https://web.archive.org/web/20201126180120/https://www.cbr.com/spider-man-his-amazing-friends-sunfire-content-warning/|url-status=live }}{{Efn|One episode featuring Nazi imagery and Nazi agent Red Skull was omitted. Additionally, the series' third episode features a warning about racially insensitive content regarding stereotypes of Asians.}} The Muppet Show,{{Cite news|last=Shafer|first=Ellise|date=February 21, 2021|title=Disney Plus Adds Content Disclaimer to Select 'The Muppet Show' Episodes|work=Variety|url=https://variety.com/2021/tv/news/disney-plus-the-muppet-show-content-disclaimer-1234911964/|access-date=February 21, 2021|archive-date=February 21, 2021|archive-url=https://web.archive.org/web/20210221184812/https://variety.com/2021/tv/news/disney-plus-the-muppet-show-content-disclaimer-1234911964/|url-status=live }}{{Efn|name=muppets}} and The Simpsons,{{efn|name=stark|"Stark Raving Dad" (1991) is the only Simpsons episode unavailable on Disney+; the episode was pulled from general circulation in March 2019 following renewed sexual abuse allegations against guest star Michael Jackson.{{Cite web|last=Ferguson|first=LaToya|date=November 14, 2019|title=Disney+ Is Missing the Michael Jackson Episode of 'The Simpsons'|url=https://www.indiewire.com/2019/11/the-simpsons-disney-plus-michael-jackson-1202189573/|url-status=live|archive-url=https://web.archive.org/web/20210603221834/https://www.indiewire.com/2019/11/the-simpsons-disney-plus-michael-jackson-1202189573/|archive-date=June 3, 2021|access-date=June 3, 2021|website=IndieWire}}}} among other programs.{{Cite web|last=Merrill|first=Allison McClain|date=March 25, 2020|title=Disney+: 10 Episodes That Are Missing Or Altered|url=https://screenrant.com/disney-plus-missing-altered-episodes/|access-date=December 28, 2020|website=Screen Rant|archive-date=January 20, 2021|archive-url=https://web.archive.org/web/20210120200006/https://screenrant.com/disney-plus-missing-altered-episodes/|url-status=live }}{{efn|Additionally, the first few episodes of Gravity Falls had the symbol on Grunkle Stan's fez removed.{{Cite web|last=Elderkin|first=Beth|date=November 15, 2019|title=Gravity Falls and the Vanishing Symbol: A Disney+ Illuminati Mystery|url=https://io9.gizmodo.com/gravity-falls-and-the-vanishing-symbol-a-disney-illum-1839889801|url-status=live|archive-url=https://web.archive.org/web/20191115214047/https://io9.gizmodo.com/gravity-falls-and-the-vanishing-symbol-a-disney-illum-1839889801|archive-date=November 15, 2019|access-date=November 16, 2019|website=io9}}}} All episodes featuring Stoney Westmoreland on Andi Mack are banned from the service. This comes after Westmoreland had tried to arrange a sexual encounter with a minor in 2018, which led to his conviction.{{Cite web|title=Disney+ Still Streaming 'Andi Mack' in Full in One Country Despite Star's Child Sex Case|url=https://popculture.com/streaming/news/disney-plus-streaming-andi-mack-full-japan-despite-stars-child-sex-case/|access-date=November 20, 2021|website=Pop Culture|date=September 11, 2021 |archive-date=November 19, 2021|archive-url=https://web.archive.org/web/20211119113753/https://popculture.com/streaming/news/disney-plus-streaming-andi-mack-full-japan-despite-stars-child-sex-case/|url-status=live }}

On November 22, 2021, Disney and WarnerMedia reached a deal to amend the pre-existing deal HBO had with 21st Century Fox to allow Disney+ or Hulu and HBO Max to share the streaming rights to half of 20th Century Studios' and Searchlight Pictures' 2022 theatrical slate in the United States during the pay-one window, with Ron's Gone Wrong being the first film under the deal, becoming available on both Disney+ and HBO Max on December 15, 2021.{{Cite web|last=Spangler|first=Todd|date=November 22, 2021|title=Disney, WarnerMedia Carve Up Fox Film Slate Streaming Rights Through End of 2022 (EXCLUSIVE)|url=https://variety.com/2021/digital/news/disney-warnermedia-fox-movies-streaming-2022-1235117329/|website=Variety|access-date=December 15, 2021|archive-date=May 31, 2022|archive-url=https://web.archive.org/web/20220531221143/https://variety.com/2021/digital/news/disney-warnermedia-fox-movies-streaming-2022-1235117329/|url-status=live }} Disney still has full streaming rights to any 20th Century and Searchlight films produced for Disney+ or Hulu, while the Disney deal with WarnerMedia for streaming 20th Century and Searchlight films on HBO Max ended in 2022, with Disney+ and Hulu assuming the full pay-one rights to films released after 2022.

On September 3, 2024, ABC News Live was added to Disney+ as a continuous playlist, alongside a continuous Disney+ Playtime preschool playlist.{{Cite web |last=Frank |date=2024-08-06 |title=Disney+ to Introduce Continuous Playlists in U.S. Beginning on September 4 |url=https://thewaltdisneycompany.com/disney-streaming-playlists/ |access-date=2024-09-14 |website=The Walt Disney Company |language=en-US |archive-date=September 14, 2024 |archive-url=https://web.archive.org/web/20240914141034/https://thewaltdisneycompany.com/disney-streaming-playlists/ |url-status=live }}

The service's initial original content goal was planned to include four to five original films and five television shows with budgets from $25–100 million. In January 2019, it was reported that Disney would spend up to $500 million in original content for the service.{{efn|The Mandalorian alone was expected to cost about $10 million an episode.}} Original series based on Star Wars and Marvel properties have been or are being produced. Original Star Wars series include The Mandalorian{{Cite news|last=Wade|first=Jessie|date=November 13, 2018|title=The Mandalorian: Star Wars TV Series Casts Pedro Pascal in Lead Role|work=IGN|url=https://www.ign.com/articles/2018/11/13/the-mandalorian-star-wars-tv-series-casts-pedro-pascal-in-lead-role|url-status=live|access-date=November 28, 2018|archive-url=https://web.archive.org/web/20181128075942/https://www.ign.com/articles/2018/11/13/the-mandalorian-star-wars-tv-series-casts-pedro-pascal-in-lead-role|archive-date=November 28, 2018}} and its spin-offs The Book of Boba Fett and Ahsoka,{{Cite web|last=Lindahl|first=Chris|date=December 10, 2020|title=Justin Simien's 'Lando,' Ahsoka Tano and High Republic Series, Plus 'The Rangers of the New Republic' Set on Disney+|url=https://www.indiewire.com/2020/12/new-star-wars-show-ahsoka-tano-rangers-of-the-new-republic-andor-disney-plus-1234603763/|access-date=December 11, 2020|website=IndieWire|archive-date=December 10, 2020|archive-url=https://web.archive.org/web/20201210232613/https://www.indiewire.com/2020/12/new-star-wars-show-ahsoka-tano-rangers-of-the-new-republic-andor-disney-plus-1234603763/|url-status=live }} a seventh season of the animated The Clone Wars (and a spin-off series titled The Bad Batch),{{Cite web|date=February 25, 2021|title=Disney+ reveals premiere dates for Loki, Star Wars: The Bad Batch|url=https://sftimes.com/disney-reveals-premiere-dates-for-loki-star-wars-the-bad-batch/|access-date=March 1, 2021|website=The San Francisco Times|archive-date=March 10, 2021|archive-url=https://web.archive.org/web/20210310061117/https://sftimes.com/disney-reveals-premiere-dates-for-loki-star-wars-the-bad-batch/|url-status=live }} as well as Obi-Wan Kenobi, Andor, Skeleton Crew, The Acolyte and Lando. Original Marvel series include WandaVision and its spin-offs Agatha: Darkhold Diaries (later named to Agatha All Along) and Vision Quest, The Falcon and the Winter Soldier, Loki, Hawkeye and its spin-off Echo, Moon Knight, Ms. Marvel, She-Hulk: Attorney at Law, Secret Invasion, Ironheart, Daredevil: Born Again and Wonder Man. Animated Marvel series include What If..?, I Am Groot, X-Men '97, Your Friendly Neighborhood Spider-Man and Marvel Zombies.{{Cite news|last=Littleton|first=Cynthia|date=April 11, 2019|title=Marvel 'What If' Animated Show, 'Frozen II' Docu-Series Headed to Disney +|work=Variety|url=https://variety.com/2019/biz/news/marvel-what-if-disney-plus-frozen-2-1203187556/|url-status=live|access-date=April 12, 2019|archive-url=https://web.archive.org/web/20190412094519/https://variety.com/2019/biz/news/marvel-what-if-disney-plus-frozen-2-1203187556/|archive-date=April 12, 2019}}{{Cite news|last=Couch |first=Aaron|date=August 23, 2019|title=Marvel Unveils 3 New Disney+ Shows Including 'She-Hulk' and 'Moon Knight'|work=The Hollywood Reporter|url=https://www.hollywoodreporter.com/movies/movie-news/marvel-confirms-3-new-disney-shows-including-she-hulk-moon-knight-1232742/|url-status=live|access-date=April 24, 2022|archive-url=https://web.archive.org/web/20190823234749/https://www.hollywoodreporter.com/heat-vision/marvel-confirms-3-new-disney-shows-including-she-hulk-moon-knight-1232742|archive-date=August 23, 2019}}

In January 2019, Disney+ ordered Diary of a Future President from CBS Television Studios, its first series from an outside production company.{{Cite news|last1=Goldberg|first1=Lesley|last2=Couch|first2=Aaron|date=April 9, 2019|title=Disney+: A Comprehensive Guide to All Its Programming (So Far)|work=The Hollywood Reporter|url=https://www.hollywoodreporter.com/live-feed/disney-a-comprehensive-guide-all-programming-far-1200290|url-status=live|access-date=April 9, 2019|archive-url=https://web.archive.org/web/20190409173937/https://www.hollywoodreporter.com/live-feed/disney-a-comprehensive-guide-all-programming-far-1200290|archive-date=April 9, 2019}}

A television series remake of the film High Fidelity was initially announced for Disney+, but in April 2019, it was announced that the project had been moved to Hulu, citing concerns from its staff that the positioning of Disney+ as a family-friendly service was at odds with their creative vision for the series.{{Cite news|last=Andreeva|first=Nellie|date=April 9, 2019|title='High Fidelity' Series Reboot Starring Zoë Kravitz Moves From Disney+ To Hulu|work=Deadline Hollywood|url=https://deadline.com/2019/04/high-fidelity-series-reboot-moves-disney-plus-hulu-zoe-kravitz-1202592038/|url-status=live|access-date=August 13, 2019|archive-url=https://web.archive.org/web/20190409214205/https://deadline.com/2019/04/high-fidelity-series-reboot-moves-disney-plus-hulu-zoe-kravitz-1202592038/|archive-date=April 9, 2019}} Love, Victor, a spin-off of the film Love, Simon, was similarly shifted from Disney+ to Hulu in February 2020.{{Cite web|last=Andreeva|first=Nellie|date=February 24, 2020|title='Love, Simon' Spinoff Series 'Love, Victor' Moves From Disney+ To Hulu, Sets Launch & Opens Season 2 Writers Room|url=https://deadline.com/2020/02/love-simon-spinoff-series-love-victor-moves-from-disney-to-hulu-premiere-date-opens-season-2-writers-room-1202866549/|url-status=live|archive-url=https://web.archive.org/web/20200421060826/https://deadline.com/2020/02/love-simon-spinoff-series-love-victor-moves-from-disney-to-hulu-premiere-date-opens-season-2-writers-room-1202866549/|archive-date=April 21, 2020|access-date=February 25, 2020|website=Deadline}}

In August 2019, Iger announced that 20th Century Fox properties such as Home Alone, Night at the Museum, Diary of a Wimpy Kid and Cheaper by the Dozen will be "'reimagined' for 'a new generation'" exclusively for Disney+{{Cite web|last1=Hayes|first1=Dade|last2=Hipes|first2=Patrick|date=August 6, 2019|title=Disney+ To Revive 'Home Alone', 'Night At The Museum', More As Part Of Fox Reset|url=https://deadline.com/2019/08/disney-plus-home-alone-night-at-the-museum-reboots-fox-1202662998/|url-status=live|archive-url=https://web.archive.org/web/20190807124324/https://deadline.com/2019/08/disney-plus-home-alone-night-at-the-museum-reboots-fox-1202662998/|archive-date=August 7, 2019|access-date=August 11, 2019|website=Deadline Hollywood}} by Fox Family.{{Cite news |last1=Donnelly |first1=Matt |last2=Lang |first2=Brent |date=August 13, 2019 |title=Fox Feels the Pressure From Disney As Film Flops Mount |url=https://variety.com/2019/film/features/fox-disney-earnings-dark-phoenix-stuber-racing-in-the-rain-1203300260/ |url-status=live |archive-url=https://web.archive.org/web/20190813134854/https://variety.com/2019/film/features/fox-disney-earnings-dark-phoenix-stuber-racing-in-the-rain-1203300260/ |archive-date=August 13, 2019 |access-date=August 13, 2019 |work=Variety}}

Most original episodic content is released weekly, as opposed to all at once{{Cite web|last=Mitovitch|first=Matt Webb|date=August 24, 2019|title=Disney+ to Release Episodes Weekly: A Welcome Break From Stress-Bingeing?|url=https://tvline.com/2019/08/24/disney-plus-to-release-tv-episodes-weekly/|archive-url=https://web.archive.org/web/20190824190936/https://tvline.com/2019/08/24/disney-plus-to-release-tv-episodes-weekly/|archive-date=August 24, 2019|access-date=August 24, 2019|website=TVLine}} with the release time initially being 12:01 am. PT on Fridays, which lasted from November 15, 2019, to June 25, 2021. With the premiere of Loki, which debuted on June 9, 2021, Disney shifted the release schedule for new original series and new seasons of the respective series to Wednesdays.{{Cite news|last=Clarke|first=Stewart|date=November 12, 2019|title=Two Episodes of 'The Mandalorian,' Other Originals to Drop This Week as Disney Plus Goes Live|work=Variety|url=https://variety.com/2019/tv/news/disney-plus-launch-the-mandalorian-star-wars-pixar-marvel-1203401768/|url-status=live|access-date=November 14, 2019|archive-url=https://web.archive.org/web/20191113204401/https://variety.com/2019/tv/news/disney-plus-launch-the-mandalorian-star-wars-pixar-marvel-1203401768/|archive-date=November 13, 2019}}{{Cite web|last=Ausiello|first=Michael|date=June 16, 2021|title=Disney+ Officially Moves Original Series 'Drop Day' From Friday to Wednesday in Wake of Loki{{'}}s Record-Setting Launch |url=https://tvline.com/2021/06/16/disney-plus-release-day-wednesdays-schedule-change-loki/ |access-date=June 16, 2021 |website=TVLine |archive-date=June 16, 2021 |archive-url=https://web.archive.org/web/20210616150121/https://tvline.com/2021/06/16/disney-plus-release-day-wednesdays-schedule-change-loki/ |url-status=live }}

On December 25, 2020, Soul became the first feature-length film from Pixar to be released as a Disney+ original. The following two Pixar films, Luca and Turning Red, were also released as Disney+ originals.{{Cite web|last=D'Alessandro|first=Anthony|date=March 23, 2021|title=Disney Shifts 'Black Widow' & 'Cruella' To Day & Date Release In Theaters And Disney+, Jarring Summer Box Office|url=https://deadline.com/2021/03/black-widow-cruella-disney-plus-theaters-day-and-date-release-1234720116/|access-date=May 9, 2021|website=Deadline|archive-date=March 23, 2021|archive-url=https://web.archive.org/web/20210323183840/https://deadline.com/2021/03/black-widow-cruella-disney-plus-theaters-day-and-date-release-1234720116/|url-status=live }}

On February 1, 2022, Disney announced that Star Original Korean drama series Snowdrop would be released on Disney+ in the U.S. on February 9, 2022, as a Disney+ original; this marks the series becoming the first international content for Disney+ and the first content as both a Disney+ and Star original.

Disney also plans original factual television content for the service, aiming to "find the ethos of Disney in everyday stories, inspiring hope and sparking the curiosity of audiences of all ages." Some of these series will have ties to Disney properties, including behind-the-scenes documentary miniseries focusing on Disney studios (such as one following the production of Frozen II), the Disney-themed competition cooking competition Be Our Chef, Cinema Relics (a documentary series showcasing iconic costume and props from Disney films), Marvel's Hero Project (a series showcasing "inspiring kids [that] have dedicated their lives to selfless acts of bravery and kindness") and The Imagineering Story (a Leslie Iwerks-directed documentary series chronicling the history and work of Walt Disney Imagineering).{{Cite web|last=Goldberg|first=Lesley|date=April 10, 2019|title=Disney+ Unveils Robust Unscripted Slate Featuring Pair of Marvel Docuseries|url=https://www.hollywoodreporter.com/tv/tv-news/disney-unveils-robust-unscripted-slate-featuring-pair-marvel-docuseries-1200876/|url-status=live|archive-url=https://web.archive.org/web/20190513180147/https://www.hollywoodreporter.com/live-feed/disney-unveils-robust-unscripted-slate-featuring-pair-marvel-docuseries-1200876|archive-date=May 13, 2019|access-date=April 24, 2022|website=The Hollywood Reporter}}{{Cite news|last=Thorne|first=Will|date=April 10, 2019|title=Disney+ Announces Nonfiction Slate, Signs Deal With 'Chef's Table' Producer Supper Club|work=Variety|url=https://variety.com/2019/tv/news/disney-non-fiction-slate-supper-club-deal-1203185782/|url-status=live|access-date=April 29, 2019|archive-url=https://web.archive.org/web/20190426021055/https://variety.com/2019/tv/news/disney-non-fiction-slate-supper-club-deal-1203185782/|archive-date=April 26, 2019}} National Geographic also produced Magic of the Animal Kingdom (a docuseries following the animal caretakers of Disney's Animal Kingdom and Epcot's aquarium) and The World According to Jeff Goldblum.{{Cite web|last=Sippell|first=Margeaux|date=April 11, 2019|title=Jeff Goldblum Is Getting His Own Disney+ Docuseries|url=https://www.thewrap.com/jeff-goldblum-documentary-series-coming-disney-plus/|url-status=live|archive-url=https://web.archive.org/web/20190513181452/https://www.thewrap.com/jeff-goldblum-documentary-series-coming-disney-plus/|archive-date=May 13, 2019|access-date=May 13, 2019|website=The Wrap}}

Disney reached a two-year pact with the documentary studio Supper Club (Brian McGinn, David Gelb and Jason Sterman, producers of Netflix's Chef's Table) to produce content for the service, including the conservation-themed nature documentary series Earthkeepers, and Marvel's 616, a documentary series chronicling the cultural and societal impact of Marvel's characters. Other factual series include Encore! (a Kristen Bell-produced series that reunites casts from high school musical productions to reprise their roles), (Re)Connect (a reality series produced by Kelly Ripa and Mark Consuelos' Milojo Productions), Rogue Trip (a travel series featuring Bob Woodruff and his son Mack) and the reality competition Shop Class.

On April 8, 2022, it was announced that Dancing with the Stars would be moving from ABC to Disney+. This would only apply to users in North America.{{Cite web|last=Rice|first=Lynette|date=April 8, 2022|title='Dancing With The Stars' Moving To Disney+ In Stunning Move After 16 Years On ABC|url=https://deadline.com/2022/04/dancing-with-the-stars-leaving-abc-disney-plus-season-31-1234996886/|access-date=April 8, 2022|website=Deadline|archive-date=May 22, 2022|archive-url=https://web.archive.org/web/20220522191502/https://deadline.com/2022/04/dancing-with-the-stars-leaving-abc-disney-plus-season-31-1234996886/|url-status=live }}

On February 26, 2023, Disney+ broadcast live in Japan the solo ice show Gift, the first figure skating event to be held at Tokyo Dome, produced and performed by two-time Olympic champion Yuzuru Hanyu. On July 14 the show was released worldwide.{{cite web |author=Grover |first=Ashima |date=July 17, 2023 |title=Who is Yuzuru Hanyu? How Has His Art Changed the World's Perception of Figure Skating? |url=https://www.leisurebyte.com/who-is-yuzuru-hanyu-figure-skating/ |url-status=live |archive-url=https://web.archive.org/web/20230720032645/https://www.leisurebyte.com/who-is-yuzuru-hanyu-figure-skating/ |archive-date=July 20, 2023 |access-date=January 28, 2024 |website=Leysurebite India}}

On March 14, 2023, Disney+ showed live sports for the first time when it, along with Disney Channel and Disney XD, aired an animated version of an NHL ice hockey game between the Washington Capitals and the New York Rangers. The animation featured characters from the cartoon series Big City Greens.{{Cite web |last=Steinberg |first=Brian |date=February 14, 2023 |title=Disney Will Animate ESPN Coverage for Disney Channel to Get Kids Into Hockey |url=https://variety.com/2023/tv/news/disney-espn-animated-nhl-hockey-big-city-greens-1235522327/ |url-status=live |archive-url=https://web.archive.org/web/20230214170044/https://variety.com/2023/tv/news/disney-espn-animated-nhl-hockey-big-city-greens-1235522327/ |archive-date=February 14, 2023 |access-date=October 1, 2023 |website=Variety}} A second edition of the game, this time featuring the Pittsburgh Penguins and Boston Bruins, was aired on the same networks on March 9, 2024.{{Cite web |last=Coryell |first=Olivia |date=February 16, 2024 |title=ESPN, Disney Branded Television and National Hockey League Skate Back to Big City in Second "NHL Big City Greens Classic" |url=https://espnpressroom.com/us/press-releases/2024/02/nhl-big-city-greens-classic-2/ |url-status=live |archive-url=https://web.archive.org/web/20240216215822/https://espnpressroom.com/us/press-releases/2024/02/nhl-big-city-greens-classic-2/ |archive-date=February 16, 2024 |access-date=May 8, 2024 |website=ESPN Press Room}}

On October 1, 2023, Disney+ returned to live sports when it, along with ESPN+, aired an animated version of an NFL football game between the Jacksonville Jaguars and the Atlanta Falcons. The animation featured characters from Toy Story.{{Cite web |last=Hayes |first=Dade |date=September 11, 2023 |title='Toy Story'-Themed Animated Simulcast Of NFL Game Set To Stream On Disney+ And ESPN+ |url=https://deadline.com/2023/09/toy-story-animated-simulcast-nfl-game-disney-espn-plus-pixar-streaming-1235543509/ |url-status=live |archive-url=https://web.archive.org/web/20230912021828/https://deadline.com/2023/09/toy-story-animated-simulcast-nfl-game-disney-espn-plus-pixar-streaming-1235543509/ |archive-date=September 12, 2023 |access-date=October 1, 2023 |website=Deadline}}

On April 16, 2024, it was announced that Disney+ in Denmark and Sweden would air live UEFA Europa League and UEFA Conference League matches from the 2024–25 to 2026–27 seasons.{{cite news |last=Bellaiche |first=Emil |date=April 16, 2024 |title=Kæmpejubel over fodboldrettigheder i Danmark |trans-title=Huge jubilation over football rights in Denmark |url=https://www.tipsbladet.dk/nyhed/europa-league/saa-laenge-har-disney-europa-kampe-i-danmark |url-status=live |archive-url=https://web.archive.org/web/20240416085257/https://www.tipsbladet.dk/nyhed/europa-league/saa-laenge-har-disney-europa-kampe-i-danmark |archive-date=April 16, 2024 |access-date=April 16, 2024 |work=Tipsbladet |language=da}}{{Cite news |date=April 16, 2024 |title=Disney+ Becomes the New Danish and Swedish Home of UEFA Europe League and UEFA Conference League 2024–2027 |url=https://thewaltdisneycompany.eu/disney-becomes-the-new-danish-and-swedish-home-of-uefa-europe-league-and-uefa-conference-league-2024-2027/ |url-status=live |archive-url=https://web.archive.org/web/20240418153753/https://thewaltdisneycompany.eu/disney-becomes-the-new-danish-and-swedish-home-of-uefa-europe-league-and-uefa-conference-league-2024-2027/ |archive-date=April 18, 2024 |access-date=May 18, 2024 |work=The Walt Disney Company Europe, Middle East & Africa}}

On May 7, 2024, Disney+ announced it would simulcast ESPN2's coverage of WNBA opening night on May 14.{{cite news |date=May 8, 2024 |title=WNBA Opening Night to be Available on Disney+ |url=https://barrettsportsmedia.com/2024/05/08/wnba-opening-night-to-be-available-on-disney/ |url-status=live |archive-url=https://web.archive.org/web/20240508193450/https://barrettsportsmedia.com/2024/05/08/wnba-opening-night-to-be-available-on-disney/ |archive-date=May 8, 2024 |access-date=May 8, 2024 |work=Barrett Sports Media}}

Since June 26, 2024, in Latin America and Caribbean the whole ESPN content (sports live events and TV shows) began being available on Disney+ after its merger with Star+.{{Cite web |last=Napoli |first=Walter |date=June 26, 2024 |title=ATENCIÓN ARGENTINA // DESDE HOY ESTÁ DISPONIBLE EL NUEVO DISNEY+ QUE INCORPORA EL DEPORTE DE ESPN Y EL ENTRETENIMIENTO DE STAR |url=https://espnpressroom.com/latinamerica/press-releases/2024/06/atencion-argentina-desde-hoy-esta-disponible-el-nuevo-disney-que-incorpora-el-deporte-de-espn-y-el-entretenimiento-de-star/ |access-date=June 27, 2024 |website=ESPN Press Room Latin America South |language=es |archive-date=June 27, 2024 |archive-url=https://web.archive.org/web/20240627184137/https://espnpressroom.com/latinamerica/press-releases/2024/06/atencion-argentina-desde-hoy-esta-disponible-el-nuevo-disney-que-incorpora-el-deporte-de-espn-y-el-entretenimiento-de-star/ |url-status=live }}

In November 2024, Disney announced that it will be adding an ESPN title (with content from ESPN+) on Disney+ in the United States beginning on December 4, however select ESPN (and Hulu) content will now be available for non subscribers.

{{See also|List of Disney+ original films#Premier Access}}

File:Disney Plus Premier Access (2020-2021).svg

The live-action adaptation of Mulan was premiered in select countries on Disney+ with Premier Access for a premium fee ($29.99) on September 4, 2020, and later was made available for free to all subscribers on December 4.{{Cite web|last=Spangler|first=Todd|date=September 2, 2020|title='Mulan' Will Be Available to All Disney Plus Subscribers in December for No Extra Cost|url=https://variety.com/2020/digital/news/mulan-disney-plus-all-subscribers-no-extra-charge-1234757666/|url-status=live|archive-url=https://web.archive.org/web/20200903070441/https://variety.com/2020/digital/news/mulan-disney-plus-all-subscribers-no-extra-charge-1234757666/|archive-date=September 3, 2020|access-date=September 2, 2020|website=Variety}} A second feature film, Raya and the Last Dragon, was offered through the Premier Access model on March 5, 2021, the same day as its theatrical release,{{Cite web|last=Alexander|first=Julia|date=December 10, 2021|title=Disney to release Raya and the Last Dragon on Disney Plus and in theaters on the same day|url=https://www.theverge.com/2020/12/10/22168472/disney-plus-raya-last-dragon-pixar-premier-access-streaming|access-date=February 8, 2021|website=The Verge|archive-date=July 6, 2021|archive-url=https://web.archive.org/web/20210706235539/https://www.theverge.com/2020/12/10/22168472/disney-plus-raya-last-dragon-pixar-premier-access-streaming|url-status=live }} and was made available for all users on June 4.{{Cite web|last=Swensen|first=Krysten|date=May 1, 2021|title=Everything Coming to Disney+ In June|url=https://insidethemagic.net/2021/05/disney-plus-june-2021-ks1/|access-date=May 2, 2021|publisher=Inside the Magic|archive-date=January 28, 2022|archive-url=https://web.archive.org/web/20220128011106/https://insidethemagic.net/2021/05/disney-plus-june-2021-ks1/|url-status=live }} In March 2021, Disney announced that Cruella and Black Widow would be released theatrically and through Premier Access.{{Cite web|last=Rubin|first=Rebecca|date=March 23, 2021|title='Black Widow,' 'Cruella' to Debut on Disney Plus and in Theaters as Disney Shifts Dates for Seven Films|url=https://variety.com/2021/film/news/disney-postpones-black-widow-shang-chi-1234935874/|url-status=live|archive-url=https://web.archive.org/web/20210323190428/https://variety.com/2021/film/news/disney-postpones-black-widow-shang-chi-1234935874/|archive-date=March 23, 2021|access-date=March 23, 2021|website=Variety}} In May 2021, Disney announced that Jungle Cruise would also be released theatrically and through Premier Access.{{Cite web|last=D'Alessandro|first=Anthony|date=May 13, 2021|title=Dwayne Johnson Movie 'Jungle Cruise' Hitting Theaters & Disney+ Premier This Summer|url=https://deadline.com/2021/05/dwayne-johnson-movie-jungle-cruise-hitting-theaters-disney-premier-this-summer-1234755464/|access-date=May 13, 2021|website=Deadline Hollywood|archive-date=May 17, 2021|archive-url=https://web.archive.org/web/20210517015418/https://deadline.com/2021/05/dwayne-johnson-movie-jungle-cruise-hitting-theaters-disney-premier-this-summer-1234755464/|url-status=live }}

In September 2021, it was reported that Disney had begun a new television release strategy by giving episodes from certain series an early premiere on Disney+ ahead of their television debuts. The first series to be released through this strategy was The Ghost and Molly McGee, with episodes 3 to 5 being released on Disney+ on October 6, 2021.{{Cite web|date=September 22, 2021|title="The Ghost And Molly McGee" Coming Soon To Disney+ (US) | What's On Disney Plus|url=https://whatsondisneyplus.com/the-ghost-and-molly-mcgee-coming-soon-to-disney-us/|access-date=September 25, 2021|archive-date=September 23, 2021|archive-url=https://web.archive.org/web/20210923201012/https://whatsondisneyplus.com/the-ghost-and-molly-mcgee-coming-soon-to-disney-us/|url-status=live }}{{Cite web|title=Walt Disney Television Animation News — Disney+ USA To Debut New Episodes Ahead Of Release...|url=https://disneytvanimation.com/post/663067856386342912/disney-usa-to-debut-new-episodes-ahead-of-release/amp|website=disneytvanimation.com|access-date=September 25, 2021|archive-date=September 25, 2021|archive-url=https://web.archive.org/web/20210925110014/https://disneytvanimation.com/post/663067856386342912/disney-usa-to-debut-new-episodes-ahead-of-release/amp|url-status=live }} This was followed by the third and final season of Fancy Nancy premiering in its entirety on Disney+ alongside its premiere episode on Disney Junior on November 12, 2021.{{Cite web|last=Haring|first=Bruce|date=November 8, 2021|title=Disney+ Day: Full Slate Of New Content Unveiled, Company-Wide Promotions Include Discounted Streaming Subscription|url=https://deadline.com/2021/11/disney-plus-day-full-slate-new-content-shang-chi-jungle-cruise-promotions-discounts-1234869624/|access-date=December 1, 2021|archive-date=January 6, 2022|archive-url=https://web.archive.org/web/20220106154302/https://deadline.com/2021/11/disney-plus-day-full-slate-new-content-shang-chi-jungle-cruise-promotions-discounts-1234869624/|url-status=live }}

In November 2021, it was reported that the Disney Channel Original Movie, Christmas...Again?! would be released on Disney+ on December 3, 2021, the same day of its television premiere, marking the first film to receive a simultaneous release.{{Cite web|title=Next on Disney+: December 2021|url=https://dmedmedia.disney.com/news/next-on-disney-plus-december-2021|website=DMED Media|access-date=February 6, 2022|archive-date=February 6, 2022|archive-url=https://web.archive.org/web/20220206210802/https://dmedmedia.disney.com/news/next-on-disney-plus-december-2021|url-status=dead }} A similar approach would be taken with future Disney Channel Original Movies, becoming available on Disney+ the day following their premieres on Disney Channel with movies like Prom Pact and The Naughty Nine. This ultimately lead to Disney Channel Original Movies being rebranded to "Disney Original Movies".

In addition to Disney's own content, select television programs produced by third-party companies but broadcast on Disney-owned television channels are also featured, such as Ludo Studio's Bluey, supplied though BBC Studios. Content co-produced with Disney's European subsidiaries, such as Zagtoon's Miraculous: Tales of Ladybug & Cat Noir and Ghostforce, Hasbro Entertainment's Kiya & the Kimoja Heroes and PJ Masks; Banijay Kids & Family's The Unstoppable Yellow Yeti and Samka Studios' Vikingskool are also available on Disney+ in several territories worldwide.

In October 2022, Disney+ announced that it had acquired streaming rights, excluding the United Kingdom & Ireland (which remained to be streamed on BBC iPlayer), to the BBC series Doctor Who starting in 2023 with the 60th Anniversary Specials starring David Tennant as the Fourteenth Doctor and Catherine Tate as Donna Noble, and continuing with its upcoming fourteenth series starring Ncuti Gatwa as the Fifteenth Doctor.{{Cite web|last=Ritman|first=Alex|date=October 25, 2022|title='Doctor Who' Heading to Disney+ in Landmark Streaming Deal|url=https://www.hollywoodreporter.com/tv/tv-news/doctor-who-disneyplus-streaming-1235248110/|access-date=October 25, 2022|website=The Hollywood Reporter|archive-date=October 25, 2022|archive-url=https://web.archive.org/web/20221025135621/https://www.hollywoodreporter.com/tv/tv-news/doctor-who-disneyplus-streaming-1235248110/|url-status=live }}

On February 7, 2024, Disney+ obtained the streaming rights to the 2023 concert film Taylor Swift: The Eras Tour, for which they will stream an exclusive unabridged edit of the film dubbed "Taylor's Version," with songs not featured in the theatrical and VOD releases, beginning March 15.{{Cite web |last=Whitten |first=Sarah |date=February 7, 2024 |title=Taylor Swift Eras Tour film to stream exclusively on Disney+ starting March 15 |url=https://www.cnbc.com/2024/02/07/taylor-swift-eras-tour-film-to-stream-on-disney-in-march.html |access-date=February 7, 2024 |publisher=CNBC |language=en |archive-date=February 7, 2024 |archive-url=https://web.archive.org/web/20240207214446/https://www.cnbc.com/2024/02/07/taylor-swift-eras-tour-film-to-stream-on-disney-in-march.html |url-status=live }}

As a result of the Hulu acquisition, select titles from DreamWorks Animation and Warner Bros. Discovery, who have a partial deal with Hulu, have also begun to appear on the service, including the 2004 comedy film Shark Tale and the series The Croods: Family Tree, as well as the Cartoon Network series The Amazing World of Gumball.{{Cite web |last=Ridgely |first=Charlie |date=October 26, 2023 |title=Everything Coming to Netflix, Disney+, MAX & Other Major Streaming Services in November 2023 |url=https://comicbook.com/movies/news/new-streaming-november-2023-netflix-disney-plus-max/ |url-status=live |archive-url=https://web.archive.org/web/20231027024524/https://comicbook.com/movies/news/new-streaming-november-2023-netflix-disney-plus-max/ |archive-date=October 27, 2023 |website=Comicbook |language=en}}

In Latin America, Disney+ carries a large amount of films and TV series from NBCUniversal such as Chucky and Paramount Global as a result of its merger with Star+ which previously carried this content on their platform.

Outside the US, the Twilight films were made available to stream on Disney+ under the Star hub including Australia, New Zealand, Canada, United Kingdom and other regions, supposedly done via a small content deal with Lionsgate in May 2024.{{cite web | url=https://uk.news.yahoo.com/5-twilight-movies-now-available-184400048.html | title=All 5 Twilight movies are now available to watch on Disney+ | date=May 2024 }} They were later removed from the platform on November 2024.{{cite web | url=https://whatsondisneyplus.com/twilight-saga-removed-from-disney/ | title="Twilight" Saga Removed from Disney+ }}

In select regions such as Australia, New Zealand, Germany and more, The Rookie is available to stream on Disney+ via the Star content hub. The series was formally produced by ABC Signature and EOne and is currently produced by 20th Television and Lionsgate Television, with Disney holding US distribution rights to the series and its spin-offs and Hasbro's EOne, now Lionsgate handling international distribution rights the series and its spin-offs as a result of its acquisition of EOne and merging Entertainment One into Lionsgate Television. This implies that another deal has been done with EOne, now Lionsgate for Disney+.

From the start of 2025, a few Warner Bros. Television shows began appearing on Disney+ outside the U.S via the Star hub including Gilmore Girls, The Big Bang Theory and Young Sheldon, implying that Warner Bros. has done a content deal with Disney.{{cite web | url=https://www.disney.com.au/news/what-to-watch-on-disney-plus-february-2025-watchlist | title=What to watch on Disney+ this month: New content dropping in February }}{{cite web | url=https://whatsondisneyplus.com/disney-adds-the-big-bang-theory-in-the-uk/ | title=Disney+ Adds "The Big Bang Theory" in the UK }}

In April 2021, Disney and Sony Pictures reached a multi-year deal to let Sony's titles (such as films from the Spider-Man and Jumanji franchises, individual tiles like Stuart Little, and anime licensed by Funimation/Crunchyroll like Attack on Titan and Fate/stay night: Unlimited Blade Works) stream on Hulu and Disney+. A significant number of Sony titles began streaming on Hulu starting in June 2021. It includes films from 2022 onwards.{{Cite web|last=Hayes|first=Dade|date=April 21, 2021|title=Disney & Sony Reach Windows Deal That Can Sling 'Spider-Man' And Other Franchises To Disney+ For First Time|url=https://deadline.com/2021/04/disney-sony-streaming-spider-man-disney-plus-1234741215/|access-date=April 21, 2021|website=Deadline Hollywood|archive-date=April 21, 2021|archive-url=https://web.archive.org/web/20210421230620/https://deadline.com/2021/04/disney-sony-streaming-spider-man-disney-plus-1234741215/|url-status=live }} While the deal only concerns the United States, titles from Sony Pictures begun to also be added to Disney+ in regions outside of the U.S., as early as June 2022, starting with the majority of the Spider-Man films.{{Cite web|title=What's Coming To Disney+ In June 2022 (UK/Ireland)|url=https://whatsondisneyplus.com/whats-coming-to-disney-in-june-2022-uk-ireland/|access-date=August 9, 2021|archive-date=March 16, 2022|archive-url=https://web.archive.org/web/20220316135132/https://whatsondisneyplus.com/whats-coming-to-disney-in-june-2022-uk-ireland/|url-status=live }} This also included the animated Spider-Man: Into the Spider-Verse.{{Cite web|title=Spider-Man Into The Spider-Verse Added To Disney+ In Some Countries|url=https://comicbook.com/movies/news/spider-man-into-the-spider-verse-watch-on-disney-plus-uk-foreign-territories/|access-date=June 5, 2023|website=comicbook.com|date=September 9, 2022 |archive-date=June 1, 2023|archive-url=https://web.archive.org/web/20230601171509/https://comicbook.com/movies/amp/news/spider-man-into-the-spider-verse-watch-on-disney-plus-uk-foreign-territories/|url-status=live}} All three Sam Raimi-directed Spider-Man films and The Amazing Spider-Man would eventually be made available on the American version of the platform on April 21, 2023, with Spider-Man: Homecoming and Venom, a film in Sony's Spider-Man Universe, being made available the following month.{{Cite web|url=https://www.theverge.com/2023/4/20/23691352/disney-plus-spider-man-venom-movies|title=Disney Plus is getting five Spider-Man movies|website=The Verge|date=April 20, 2023|access-date=June 5, 2023|last=Peters|first=Jay|archive-date=June 4, 2023|archive-url=https://web.archive.org/web/20230604163145/https://www.theverge.com/2023/4/20/23691352/disney-plus-spider-man-venom-movies|url-status=live}} Spider-Man: Far From Home was added on November 3, 2023.{{Cite web |last=Ridgely |first=Charlie |date=October 17, 2023 |title=Disney+: Every Movie & TV Show Arriving in November 2023 |url=https://comicbook.com/movies/news/disney-plus-november-2023-movies-tv-shows-new-streaming/ |url-status=live |archive-url=https://web.archive.org/web/20231017234930/https://comicbook.com/movies/news/disney-plus-november-2023-movies-tv-shows-new-streaming/ |archive-date=October 17, 2023 |access-date=May 29, 2024 |website=ComicBook.com}} In addition to this, mature Sony content was made available internationally via the Star hub such as Justified, Ghost Rider, The Punisher, The Good Doctor, Schooled, Rescue Me, Future Man, Damages, Mr Mercedes and For Life although most of these were removed from the platform eventually.

In European territories, Disney+ contains several locally produced content to fulfill certain countries' local content criteria.

In November 2021, Disney announced that StudioCanal's Paddington films would be released on Disney+ in the United Kingdom and Ireland,{{Cite news |last=Palmer |first=Roger |date=November 18, 2021 |title=Both "Paddington" Films Coming To Disney+ (UK/Ireland) |publisher=What's On Disney Plus |url=https://whatsondisneyplus.com/both-paddington-films-coming-to-disney-uk-ireland/ |url-status=dead |access-date=November 19, 2021 |archive-url=https://web.archive.org/web/20211118185926/https://whatsondisneyplus.com/both-paddington-films-coming-to-disney-uk-ireland/ |archive-date=November 18, 2021}} with the films also arriving on Germany and France eventually. Several other StudioCanal movies such as Maya the Bee are also available on the service.{{Cite web |title=Disney+ Spain Instagram |url=https://www.instagram.com/p/ChRkRG0KMwQ |url-status=live |archive-url=https://web.archive.org/web/20230115174554/https://www.instagram.com/p/ChRkRG0KMwQ/ |archive-date=January 15, 2023 |access-date=August 15, 2022}}{{Primary source inline|date=May 2024}}

Films from Pathé such as Asterix and Obelix vs. Caesar{{Cite web |title=Disney+ Germany Instagram |url=https://www.instagram.com/p/ChRxYxJMZQj |url-status=live |archive-url=https://web.archive.org/web/20230115174555/https://www.instagram.com/p/ChRxYxJMZQj/ |archive-date=January 15, 2023 |access-date=August 15, 2022}}{{Primary source inline|date=May 2024}} and Chicken Run are also available on Disney+ in select European territories.{{Cite web |title=Chicken Run on Disney+ |url=https://www.disneyplus.com/en-gb/movies/chicken-run/5PcWiPyrGw3q |url-status=live |archive-url=https://web.archive.org/web/20220729155743/https://www.disneyplus.com/en-gb/movies/chicken-run/5PcWiPyrGw3q |archive-date=July 29, 2022 |access-date=June 29, 2022}}{{better source needed|date=February 2022}}

Hasbro Entertainment's Peppa Pig is also available on the service in many EMEA regions, first made available in March 2023.{{Cite web |date=March 8, 2023 |title="Peppa Pig" Launches Across EMEA on Disney+ in 19 New Markets |url=https://www.laughingplace.com/w/news/2023/03/08/peppa-pig-launches-across-emea-on-disney-plus-in-19-new-markets/ |url-status=live |archive-url=https://web.archive.org/web/20230309162551/https://www.laughingplace.com/w/news/2023/03/08/peppa-pig-launches-across-emea-on-disney-plus-in-19-new-markets/ |archive-date=March 9, 2023 |access-date=March 12, 2023 |website=LaughingPlace.com |language=en-US}}

Disney+ is available for streaming via web browsers on Windows, macOS and Linux, as well as apps on iOS and Apple TV, Android and Android TV, Fire TV and Fire HD, Chromecast and ChromeOS devices, Samsung Smart TVs, LG webOS TVs, Vizio SmartCast TVs,{{Cite news|last=Chin|first=Monica|date=February 20, 2020|title=Vizio is adding Disney Plus to its smart TV platform|work=The Verge|url=https://www.theverge.com/2020/2/20/21135161/vizio-disney-plus-parental-controls-smart-tv-smartcast|access-date=May 21, 2021|archive-date=May 21, 2021|archive-url=https://web.archive.org/web/20210521020549/https://www.theverge.com/2020/2/20/21135161/vizio-disney-plus-parental-controls-smart-tv-smartcast|url-status=live }} Roku devices, Xfinity Flex,{{Cite news|last=Spangler|first=Todd|date=March 29, 2021|title=Comcast Starts Rollout of Disney Plus, ESPN Plus on Xfinity Set-Top Platforms|work=Variety|url=https://variety.com/2021/digital/news/comcast-x1-disney-plus-espn-plus-1234939913/|access-date=May 21, 2021|archive-date=May 21, 2021|archive-url=https://web.archive.org/web/20210521022220/https://variety.com/2021/digital/news/comcast-x1-disney-plus-espn-plus-1234939913/|url-status=live }} Sky Q,{{Cite web|title=How to watch Disney+ on Sky – how to get it on Sky Q and NOW TV|url=https://www.radiotimes.com/news/on-demand/2020-04-23/can-i-watch-disney-on-sky-how-to-get-it-on-sky-q-and-now-tv/|url-status=live|archive-url=https://web.archive.org/web/20200504065112/https://www.radiotimes.com/news/on-demand/2020-04-23/can-i-watch-disney-on-sky-how-to-get-it-on-sky-q-and-now-tv/|archive-date=May 4, 2020|access-date=May 4, 2020|website=Radio Times}} Now TV devices,{{Cite web|last=Pocket-lint|date=April 23, 2020|title=Disney+ available on Now TV devices, streaming in up to 4K|url=https://www.pocket-lint.com/tv/news/disney/151941-disney-available-on-now-tv-devices-streaming-in-up-to-4k|url-status=live|archive-url=https://web.archive.org/web/20200507073405/https://www.pocket-lint.com/tv/news/disney/151941-disney-available-on-now-tv-devices-streaming-in-up-to-4k|archive-date=May 7, 2020|access-date=May 4, 2020|website=Pocket-lint|language=en-gb}} Foxtel devices, PlayStation 4, PlayStation 5, Xbox One, Xbox Series X/S, Windows 10 and Windows 11.{{Cite web|last=Radulovic|first=Petrana|date=August 19, 2019|title=Disney reveals which devices will support Disney Plus|url=https://www.polygon.com/2019/8/19/20809293/disney-plus-platforms-international-launch|url-status=live|archive-url=https://web.archive.org/web/20190819172227/https://www.polygon.com/2019/8/19/20809293/disney-plus-platforms-international-launch|archive-date=August 19, 2019|access-date=August 19, 2019|website=Polygon}}{{Cite web|last=Reichert|first=Corinne|title=Disney Plus reaches deal with Amazon|url=https://www.cnet.com/news/disney-plus-reportedly-reaches-deal-with-amazon/|url-status=live|archive-url=https://web.archive.org/web/20191107222924/https://www.cnet.com/news/disney-plus-reportedly-reaches-deal-with-amazon/|archive-date=November 7, 2019|access-date=November 7, 2019|publisher=CNET}} Content available on Disney+ is also listed in the Apple TV and Google TV apps.{{Cite web|date=August 19, 2019|title=Disney+ Set to Launch in the Netherlands and Canada on November 12th and Australia and New Zealand November 19th|url=https://dtcimedia.disney.com/news/dtci-disney-plus-nl-canada-anz|url-status=live|archive-url=https://web.archive.org/web/20190823160001/https://dtcimedia.disney.com/news/dtci-disney-plus-nl-canada-anz|archive-date=August 23, 2019|access-date=August 23, 2019|website=DTCI Media}}{{Cite web|last=Schoon|first=Ben|date=October 1, 2020|title=Google TV integrates with over 30 streaming services, here's the full list|url=https://9to5google.com/2020/10/01/google-tv-streaming-services/|access-date=October 7, 2020|website=9to5Google|archive-date=October 28, 2020|archive-url=https://web.archive.org/web/20201028064108/https://9to5google.com/2020/10/01/google-tv-streaming-services/|url-status=live }}

Accessibility features include closed captioning, audio description (also known as described video) and audio navigation assistance.{{Cite web|last=Graham|first=Jefferson|date=August 23, 2019|title=What to expect from Disney+ streaming service: Yes, it'll include Marvel and Star Wars|url=https://www.usatoday.com/story/tech/talkingtech/2019/08/23/disney-plus-plans-take-netflix-quality-over-quantity/2083966001/|access-date=September 10, 2021|website=USA Today|archive-date=September 11, 2021|archive-url=https://web.archive.org/web/20210911003355/https://www.usatoday.com/story/tech/talkingtech/2019/08/23/disney-plus-plans-take-netflix-quality-over-quantity/2083966001/|url-status=live }}

Disney+ allows seven user profiles per account, with the ability to stream on four devices concurrently and unlimited downloads for offline viewing. Content is able to be streamed in resolutions up to 4K Ultra HD in Dolby Vision and HDR10, with Dolby Atmos sound on supported devices. Legacy content and Disney+ originals are available in multiple languages.{{Cite web|last=Radulovic|first=Petrana|date=August 24, 2019|title=Everything we learned at D23's Disney Plus presentation|url=https://www.polygon.com/2019/8/24/20830613/d23-2019-disney-plus-marvel-she-hulk-wyatt-russell-star-wars-mandalorian-werner-herzog-new-shows|url-status=live|archive-url=https://web.archive.org/web/20190824170847/https://www.polygon.com/2019/8/24/20830613/d23-2019-disney-plus-marvel-she-hulk-wyatt-russell-star-wars-mandalorian-werner-herzog-new-shows|archive-date=August 24, 2019|access-date=August 24, 2019|website=Polygon}} As of June 2022, the international version of the Disney+ app is translated in 21 languages (not including variants).{{Cite web|title=What languages are available in the Disney+ app?|url=https://help.disneyplus.com/csp?id=csp_article_content&sys_kb_id=d21f1184db8495945ec1eb2ed3961951|access-date=June 20, 2022|archive-date=June 14, 2022|archive-url=https://web.archive.org/web/20220614101019/https://help.disneyplus.com/csp?id=csp_article_content&sys_kb_id=d21f1184db8495945ec1eb2ed3961951|url-status=live }} A substantial amount of content is available in Hindi, Indonesian, Thai, Malay, Tamil, Telugu, Bengali, Malayalam, Kannada and Marathi languages on the Indian and select Southeast Asian countries counterpart, Disney+ Hotstar.{{Cite web|title=Hotstar – Watch TV Shows, Movies, Live Cricket Matches & News Online|url=https://www.hotstar.com/in|url-status=live|archive-url=https://web.archive.org/web/20150924135032/http://www.hotstar.com/|archive-date=September 24, 2015|access-date=April 3, 2020|website=Hotstar}} The localised Disney+ app around the MENA and South Africa features content in Arabic and Hebrew subtitles and dubbing. Many feature films and shows are available in two Arabic dub variants: Standard and Egyptian.{{Cite news|last=Bedirian|first=Razmig|date=June 10, 2022|title=Can't access Disney+ on iOS or Android in the Mena region? Here's how to fix it|url=https://www.thenationalnews.com/arts-culture/film/2022/06/10/cant-access-disney-on-ios-or-android-in-the-mena-region-heres-how-to-fix-it/|access-date=June 19, 2022|website=The National|archive-date=June 19, 2022|archive-url=https://web.archive.org/web/20220619215957/https://www.thenationalnews.com/arts-culture/film/2022/06/10/cant-access-disney-on-ios-or-android-in-the-mena-region-heres-how-to-fix-it/|url-status=live }}

In late May 2020, the service added the ability to switch between 4:3 and 16:9 aspect ratios for early Simpsons episodes, after the service received backlash for stretching those episodes to 16:9 by default at launch. Disney had done this "in order to guarantee visual quality and consistency across all 30 seasons." To accommodate the feature, Disney Streaming Services "had to reconfigure its content-delivery engine" while ensuring the new feature would not break any existing features such as continue watching, watchlists and auto-playing, as they did not want to treat the 4:3 versions as bonus content. The resulting changes allowed Disney to apply the existing audio, subtitle information, episode artwork and other metadata from the episodes to both aspect ratios regardless of which is chosen by the user. Joe Rice, vice president of media product at Disney Streaming Services, added that these adjustments "opens up a number of exciting opportunities for novel ways of presenting content in the future."{{Cite web|last=Spangler|first=Todd|date=May 28, 2020|title=To Deliver 'The Simpsons' in 4:3 Aspect Ratio, Disney Plus Had to Rearchitect Its Content-Delivery System|url=https://variety.com/2020/digital/news/simpsons-4-by-3-aspect-ratio-disney-plus-1234618818/|url-status=live|archive-url=https://web.archive.org/web/20200529014928/https://variety.com/2020/digital/news/simpsons-4-by-3-aspect-ratio-disney-plus-1234618818/|archive-date=May 29, 2020|access-date=May 28, 2020|website=Variety}}

In September 2020, the service added the GroupWatch feature which allows up to seven different Disney+ accounts to link up and co-view programming with one another. Viewers are able to react to content with six different emojis, and control playback for the entire group. It is available on web browser, mobile app, smart TVs and connected TV devices in the United States, and later expanded to Europe in 2020.{{Cite web|last=Alexander|first=Julia|date=September 29, 2020|title=Disney Plus is rolling out GroupWatch feature to all US subscribers|url=https://www.theverge.com/2020/9/29/21492148/disney-plus-groupwatch-friends-family-us-subscribers-scener-netflix|url-status=live|archive-url=https://web.archive.org/web/20200929175828/https://www.theverge.com/2020/9/29/21492148/disney-plus-groupwatch-friends-family-us-subscribers-scener-netflix|archive-date=September 29, 2020|access-date=September 29, 2020|website=The Verge}} The feature was previously tested in Australia, Canada and New Zealand.{{Cite web|last=Radulovic|first=Petrana|date=September 29, 2020|title=Disney Plus gets a remote group watch feature|url=https://www.polygon.com/disney-plus/2020/9/29/21492307/disney-plus-group-watch-remote-viewing|url-status=live|archive-url=https://web.archive.org/web/20200929184747/https://www.polygon.com/disney-plus/2020/9/29/21492307/disney-plus-group-watch-remote-viewing|archive-date=September 29, 2020|access-date=September 29, 2020|website=Polygon}}

In November 2021, Disney and IMAX announced that 13 films from the Marvel Cinematic Universe would receive IMAX Enhanced versions on Disney+, that feature IMAX's 1.90:1 aspect ratio for scenes shot in or opened up for the format. This feature became available beginning on November 12, 2021, with the IMAX Enhanced versions also adding other features such as DTS audio at a later point, as well as all IMAX Enhanced titles still retaining other features from the standard widescreen versions, like Dolby Vision and Dolby Atmos.{{Cite web|last=Byford|first=Sam|date=November 8, 2021|title=Disney Plus is upgrading Marvel movies to IMAX aspect ratio|url=https://www.theverge.com/2021/11/8/22764957/marvel-disney-plus-imax-expanded-aspect-ratio|url-status=live|archive-url=https://web.archive.org/web/20211108184841/https://www.theverge.com/2021/11/8/22764957/marvel-disney-plus-imax-expanded-aspect-ratio|archive-date=November 8, 2021|access-date=November 8, 2021|website=The Verge}}

Disney+ has offered an app for visionOS since the Apple Vision Pro's launch; it offers 3D versions of selected films, and themed 360-degree 3D viewing environments such as the El Capitan Theatre, a Landspeeder on Tatooine (Star Wars), and Stark Tower.{{Cite web |last=Spangler |first=Todd |date=January 16, 2024 |title=Apple Vision Pro Will Feature 150-Plus 3D Movies at Launch, Immersive Originals, Disney+, Amazon Prime Video and More |url=https://variety.com/2024/digital/news/apple-vision-pro-3d-movies-streaming-apps-disney-plus-1235873608/ |url-status=live |archive-url=https://web.archive.org/web/20240116144204/https://variety.com/2024/digital/news/apple-vision-pro-3d-movies-streaming-apps-disney-plus-1235873608/ |archive-date=January 16, 2024 |access-date=January 26, 2024 |website=Variety |language=en-US}}{{Cite web |last=Davis |first=Wes |date=January 16, 2024 |title=Apple Vision Pro will launch with 3D movies from Disney Plus |url=https://www.theverge.com/2024/1/16/24039960/apple-vision-pro-3d-movies-disney-plus |url-status=live |archive-url=https://web.archive.org/web/20240116145909/https://www.theverge.com/2024/1/16/24039960/apple-vision-pro-3d-movies-disney-plus |archive-date=January 16, 2024 |access-date=January 26, 2024 |website=The Verge |language=en}}

File:Disney+ locations.svg }}{{Legend|800080|Available as JioHotstar (India) }}{{legend|red|Confirmed launch }}{{legend|c0c0c0|No current launch or announcement}}]]

Disney+ was launched early in the Netherlands on September 12, 2019, as a free trial. It officially launched in the Netherlands, United States and Canada on November 12, 2019, just before 3:00 a.m. EST (UTC–5). Disney+ launched in Australia, New Zealand and Puerto Rico on November 19, 2019, and launched in Austria, the United Kingdom, Spain, Italy, Germany, Ireland and Switzerland on March 24, 2020.{{Cite web|last1=Solsman|first1=Joan E.|last2=Sorrentino|first2=Mike|date=December 11, 2020|title=Disney Plus: Everything to know about Disney's streaming app|url=https://www.cnet.com/news/disney-plus-new-hulu-bundle-movies-free-trial-verizon-espn-plus-cost/|access-date=December 16, 2020|publisher=CNET|archive-date=December 17, 2020|archive-url=https://web.archive.org/web/20201217165011/https://www.cnet.com/news/disney-plus-new-hulu-bundle-movies-free-trial-verizon-espn-plus-cost/|url-status=live }} In the UK and Ireland, Disney+ replaced DisneyLife. In Spain, a linear Disney+ television channel launched alongside the streaming service. The channel is available exclusively on Movistar Plus+, which serves as Disney+'s launch partner in the region.{{Cite press release|title=Movistar will be the strategic distributor for Disney+ launch in Spain|date=March 8, 2020|publisher={{Lang|es|Telefónica|italic=no}} |location=Madrid |url=https://www.telefonica.com/en/web/press-office/-/movistar-will-be-the-strategic-distributor-for-disney-launch-in-spain |access-date=December 16, 2020 |author= |archive-date=October 25, 2020 |archive-url=https://web.archive.org/web/20201025044243/https://www.telefonica.com/en/web/press-office/-/movistar-will-be-the-strategic-distributor-for-disney-launch-in-spain |url-status=live }}

In December 2019, it was announced that Canal+ would be the exclusive distributor of Disney+ in France.{{Cite web|last=Keslassy|first=Elsa|date=December 15, 2019|title=Disney Plus Signs Exclusive Distribution Deal With Canal Plus in France|url=https://variety.com/2019/film/news/disney-plus-canal-plus-exclusive-distribution-deal-france-1203438190/|url-status=live|archive-url=https://web.archive.org/web/20191215225022/https://variety.com/2019/film/news/disney-plus-canal-plus-exclusive-distribution-deal-france-1203438190/|archive-date=December 15, 2019|access-date=December 16, 2019|website=Variety}} The launch in France was delayed from March 24 to April 7, pursuant to a request from the French government to conserve network capacity due to the COVID-19 pandemic placing additional strain on communications networks.{{Cite web|last=Haring|first=Bruce|date=March 21, 2020|title=Disney+ To Reduce Bandwidth By 25 Percent, Delays France Launch Until April 7|url=https://deadline.com/2020/03/disney-reduces-bandwidth-delays-french-debut-1202889432/|url-status=live|archive-url=https://web.archive.org/web/20200321191113/https://deadline.com/2020/03/disney-reduces-bandwidth-delays-french-debut-1202889432/|archive-date=March 21, 2020|access-date=March 21, 2020|website=Deadline Hollywood}} The streaming service, along with the Disney channels were removed from the provider on December 31, 2024, after failing to renew its distrution deal between the two.{{Cite web |date=2024-11-05 |title=France's Canal Plus to stop distributing Disney content from January |url=https://www.telecompaper.com/news/frances-canal-plus-to-stop-distributing-disney-content-from-january--1518004 |url-access=registration |access-date=2024-11-06 |website=Telecompaper}}{{Cite web |last=Paoli-Lebailly |first=Pascale |date=2024-11-05 |title=France: Disney ending Canal+ exclusivity |url=https://advanced-television.com/2024/11/05/disney-ending-canal-exclusivity/ |access-date=2024-11-06 |website=advanced-television.com |language=en-GB}}

In April 2020, it was announced that Disney+ original content would be licensed to pay TV and streaming operator OSN, starting on April 9, in 17 countries in the Middle East and North Africa region with Disney noting that they had no current "plan to launch Disney+ as a standalone service in the region in the near future".{{Cite web|last=Dams|first=Tim|date=April 2, 2020|title=Disney Plus Originals to Play on OSN in Middle East|url=https://variety.com/2020/digital/global/disney-plus-osn-middle-east-1234569350/|url-status=live|archive-url=https://web.archive.org/web/20200408003804/https://variety.com/2020/digital/global/disney-plus-osn-middle-east-1234569350/|archive-date=April 8, 2020|access-date=April 2, 2020|website=Variety}}{{Cite news|date=April 2, 2020|title=Disney+ ready for Mena launch on April 9|work=Gulf Daily News|url=http://www.gdnonline.com/Details/788742|url-status=live|access-date=April 2, 2020|archive-url=https://web.archive.org/web/20200403043600/http://www.gdnonline.com/Details/788742|archive-date=April 3, 2020}}{{Cite news|last=Cornwell|first=Alexander|date=April 1, 2020|title=Disney+ Content to Make Exclusive Middle East Debut on OSN|work=Reuters|url=https://www.reuters.com/article/us-walt-disney-mideast-osn/disney-content-to-make-exclusive-middle-east-debut-on-osn-idUSKBN21K0ER|url-status=live|access-date=August 21, 2020|archive-url=https://web.archive.org/web/20200806101724/https://www.reuters.com/article/us-walt-disney-mideast-osn/disney-content-to-make-exclusive-middle-east-debut-on-osn-idUSKBN21K0ER|archive-date=August 6, 2020}}

The service launched in Japan on June 11, 2020, as part of Disney's existing partnership with NTT Docomo, and succeeded the existing Disney Deluxe service in the region.{{Cite web|last=Grater|first=Tom|date=May 28, 2020|title=Disney+ To Launch In Japan June 11|url=https://deadline.com/2020/05/disney-launch-japan-june-11-1202945194/|url-status=live|archive-url=https://web.archive.org/web/20200529052306/https://deadline.com/2020/05/disney-launch-japan-june-11-1202945194/|archive-date=May 29, 2020|access-date=May 28, 2020|website=Deadline Hollywood}}

Few months later, Disney+ service expanded in Portugal, Belgium, Finland, Iceland, Luxembourg, Norway, Sweden, Denmark and Greenland{{Cite press release|title=Disney+ Continues International Expansion|date=September 15, 2020|publisher=The Walt Disney Company Europe, Middle East & Africa|url=https://thewaltdisneycompany.eu/disney-continues-international-expansion/|author=|access-date=October 27, 2020|archive-date=December 30, 2020|archive-url=https://web.archive.org/web/20201230132246/https://thewaltdisneycompany.eu/disney-continues-international-expansion/|url-status=live }} on September 15, 2020;{{Cite news|last=Ramachandran|first=Naman|author-link=Naman Ramachandran|date=June 23, 2020|title=Disney Plus Reveals European Expansion, Pricing Plans|work=Variety|url=https://variety.com/2020/digital/news/disney-plus-europe-expansion-1234646059/|url-status=live|access-date=June 23, 2020|archive-url=https://web.archive.org/web/20200624023516/https://variety.com/2020/digital/news/disney-plus-europe-expansion-1234646059/|archive-date=June 24, 2020}} and in Latin America and the Caribbean on November 17, 2020.{{Cite tweet|number=1295727181361012736|user=disneyplusla|title=[NO PUBLICAR] Posteo anunciando el lanzamiento de Disney+ en Latinoamérica el 17 de noviembre. *Nota: usar hashtag #DisneyPlus|author=Disney+ Latinoamérica|date=August 18, 2020|access-date=August 18, 2020|language=es}}

The service expanded to Singapore on February 23, 2021.{{Cite news|last=Loh|first=Genevieve Sarah|date=December 11, 2020|title=Mandalorian, WandaVision and more: Disney+ to launch in Singapore next year|work=CNA|url=https://cnalifestyle.channelnewsasia.com/trending/disney-plus-singapore-launch-february-2021-13724500|access-date=December 11, 2020|archive-date=December 11, 2020|archive-url=https://web.archive.org/web/20201211010938/https://cnalifestyle.channelnewsasia.com/trending/disney-plus-singapore-launch-february-2021-13724500|url-status=live }}{{Cite web|last=Lee|first=Jan|date=December 11, 2020|title=Disney+ streaming service launches in Singapore on Feb 23|url=https://www.straitstimes.com/life/entertainment/disney-launching-in-singapore-on-feb-23|access-date=June 18, 2021|website=The Straits Times|archive-date=June 24, 2021|archive-url=https://web.archive.org/web/20210624202150/https://www.straitstimes.com/life/entertainment/disney-launching-in-singapore-on-feb-23|url-status=live }}

On August 12, 2021, Disney announced that it would launch in the Middle East and Africa in mid-2022.{{Cite web|last=Haring|first=Bruce|date=August 12, 2021|title=Disney Plus Tops Expectations, Reaches 116 Million Subscribers|url=https://variety.com/2021/digital/news/disney-plus-tops-expectations-reaches-116-million-subscribers-1235040516/|url-status=live|archive-url=https://web.archive.org/web/20210812200929/https://variety.com/2021/digital/news/disney-plus-tops-expectations-reaches-116-million-subscribers-1235040516/|archive-date=August 12, 2021|access-date=August 12, 2021|website=Variety}}{{Cite web|last=Palmer|first=Roger|date=August 12, 2021|title=DISNEY'S CEO BOB CHAPEK PROVIDES UPDATED DISNEY+ INTERNATIONAL ROLL OUT PLANS|url=https://whatsondisneyplus.com/disneys-ceo-bob-chapek-provides-updated-disney-international-roll-out-plans/|url-status=live|archive-url=https://web.archive.org/web/20210812205211/https://whatsondisneyplus.com/disneys-ceo-bob-chapek-provides-updated-disney-international-roll-out-plans/|archive-date=August 12, 2021|access-date=August 12, 2021|website=What's On Disney Plus}} Following the announcement, all the Disney+ original content has been removed from OSN, which its platform were previously host Disney+ original content through licensing since April 2020.{{Cite news|last=Lakhpatwala|first=Zaira|date=March 15, 2022|title=OSN rebrands streaming service to OSN+|work=Arab News|url=https://www.arabnews.com/node/2043171/amp|access-date=March 17, 2022|archive-date=March 17, 2022|archive-url=https://web.archive.org/web/20220317053816/https://www.arabnews.com/node/2043171/amp|url-status=live }}

It was announced that the service would also expand to Central and Eastern Europe, Hong Kong, Taiwan, South Korea, Israel, South Africa and Turkey later in between 2021 and 2022.{{Cite tweet|number=1337153230824943617|user=disney|title=Across @DisneyPlus, Hotstar, Hulu, and ESPN+, Disney Direct-to-Consumer services have over 137 million subscriptions. In 2021, @DisneyPlus will launch in more markets including Eastern Europe, South Korea, Hong Kong, and more!|author=Disney|author-link=The Walt Disney Company|date=December 11, 2020|access-date=December 16, 2020}} Among them, it has been confirmed that the service would launch on November 12, 2021, in South Korea and Taiwan, and on November 16, 2021, in Hong Kong.{{Cite press release|title=The Walt Disney Company Celebrates Disney+ Day on November 12 to Thank Subscribers with New Content, Fan Experiences, and More|date=September 21, 2021|publisher=The Walt Disney Company|url=https://thewaltdisneycompany.com/the-walt-disney-company-celebrates-disney-day-on-november-12-to-thank-subscribers-with-new-content-fan-experiences-and-more/|access-date=September 21, 2021|author=|archive-date=September 21, 2021|archive-url=https://web.archive.org/web/20210921192556/https://thewaltdisneycompany.com/the-walt-disney-company-celebrates-disney-day-on-november-12-to-thank-subscribers-with-new-content-fan-experiences-and-more/|url-status=live }} It became available in more than 50 countries in 2022. It was going to be available in more than 160 countries by the end of 2023, but it wasn't released in more countries during that year.{{Cite web|date=November 10, 2021|title=Disney+ to Launch in 50 New Countries by Fiscal 2023 | What's on Disney Plus|url=https://whatsondisneyplus.com/disney-to-launch-in-50-new-countries-by-fiscal-2023/|access-date=November 11, 2021|archive-date=January 31, 2022|archive-url=https://web.archive.org/web/20220131183105/https://whatsondisneyplus.com/disney-to-launch-in-50-new-countries-by-fiscal-2023/|url-status=dead }}{{Cite web|date=November 10, 2021|title=Disney+ Subscriber Growth Slows, Company Misses Wall Street Expectations|url=https://www.hollywoodreporter.com/business/business-news/disney-q4-2021-earnings-1235045766/|website=The Hollywood Reporter|access-date=November 11, 2021|archive-date=November 11, 2021|archive-url=https://web.archive.org/web/20211111171134/https://www.hollywoodreporter.com/business/business-news/disney-q4-2021-earnings-1235045766/|url-status=live }}

On March 29, 2022, Disney announced that it would launch the service in South Africa on May 18, 2022, in the Middle East and North Africa (excluding Syria) on June 8, 2022, in most of the remaining European countries on June 14, 2022, and in Israel on June 16, 2022.

The service was also launched in the Philippines on November 17, 2022, in addition to mobile plan launch.

Alongside the launch of the standalone Disney+ service in the U.S., Disney also announced a bundle including its other U.S. streaming services Hulu (ad-supported version) and ESPN+, marketed as The Disney Bundle, initially for US$12.99 per month; the monthly price of this plan subsequently increased to $13.99. Additional variants of the bundle were later added including the ad-free and Live TV variants of Hulu; then, in late 2021, Disney+ and ESPN+ became non-removable parts of the Hulu + Live TV package.{{Cite web|last=Perez|first=Sarah|date=November 19, 2021|title=Hulu + Live TV is adding Disney+ and ESPN+ to its service for an additional $5 per month|url=https://techcrunch.com/2021/11/19/hulu-live-tv-is-adding-disney-and-espn-to-its-service-for-an-additional-5-per-month/|access-date=August 11, 2022|website=TechCrunch|archive-date=August 11, 2022|archive-url=https://web.archive.org/web/20220811141655/https://techcrunch.com/2021/11/19/hulu-live-tv-is-adding-disney-and-espn-to-its-service-for-an-additional-5-per-month/|url-status=live }}

In connection with the August 10, 2022, announcement of the ad-supported version of Disney+ launching on December 8, several new bundle options and increased prices were announced as taking effect the same day. Monthly prices for these plans range from $9.99 (for Disney Bundle Duo Basic, a new bundle with ad-supported versions of Disney+ and Hulu, but not ESPN+) to $82.99 (for Hulu + Live TV with the ad-free versions of Disney+ and Hulu streaming content, as well as ESPN+, which is only offered as an ad-supported service).{{Cite web|last=Goldsmith|first=Jill|date=August 10, 2022|title=Disney+ With Ads Sets U.S. Launch Date & Pricing, Fee Hike For Premium Service; New Streaming Bundles With Hulu, ESPN+ Unveiled|url=https://deadline.com/2022/08/disneyplus-disney-advertising-tierhulu-espnplus-espn-1235089168/|access-date=August 11, 2022|website=Deadline Hollywood|archive-date=August 10, 2022|archive-url=https://web.archive.org/web/20220810234308/https://deadline.com/2022/08/disneyplus-disney-advertising-tierhulu-espnplus-espn-1235089168/|url-status=live }} The monthly price of the original bundle with ad-free Disney+, ad-supported Hulu and ESPN+ increased to $14.99; however, that plan only remains available to existing subscribers.

Other bundled options, sometimes including third-party services, have been offered in various countries. In Latin America, bundles have been offered incorporating Disney+ and Star+, as well as Lionsgate's streaming service Lionsgate+ (formerly Starzplay) in some countries of Latin America,{{Cite web|last=Vlessing|first=Etan|date=June 23, 2022|title=Disney Teams With Starz For Streaming Bundle in Latin America|url=https://www.hollywoodreporter.com/business/business-news/disney-teams-with-starz-for-streaming-bundle-in-latin-america-1235170946/|access-date=June 24, 2022|website=The Hollywood Reporter|archive-date=June 23, 2022|archive-url=https://web.archive.org/web/20220623215216/https://www.hollywoodreporter.com/business/business-news/disney-teams-with-starz-for-streaming-bundle-in-latin-america-1235170946/|url-status=live }} until Lionsgate+'s discontinuation on December 11, 2023.{{cite web|title=Lionsgate+ antecipa fim dos serviços no Brasil e AL|url=https://alemdatela.com/lionsgate-antecipa-fim-dos-servicos-no-brasil-e-al/|work=Além da Tela|trans-title=Lionsgate+ anticipates end of service in Brazil and LatAm|language=pt|date=November 29, 2023|access-date=November 29, 2023|archive-date=December 4, 2023|archive-url=https://web.archive.org/web/20231204190809/https://alemdatela.com/lionsgate-antecipa-fim-dos-servicos-no-brasil-e-al/|url-status=live}} In Brazil, there is also a bundle of Disney+ and Globoplay offered on Globoplay's website. In Japan, a bundle of Disney+ and Hulu Japan (which had been sold by Hulu's previous ownership group to Nippon TV in 2014) was launched in 2023.{{cite web|url=https://www.hollywoodreporter.com/business/business-news/disney-launches-streaming-bundle-hulu-japan-1235533735/|title=Disney+ Launches Streaming Bundle With Hulu Japan|first=Patrick|last=Brzeski|work=The Hollywood Reporter|date=July 11, 2023|access-date=July 12, 2023|archive-date=July 12, 2023|archive-url=https://web.archive.org/web/20230712021811/https://www.hollywoodreporter.com/business/business-news/disney-launches-streaming-bundle-hulu-japan-1235533735/|url-status=live}} In summer 2024 in the U.S., Disney and Warner Bros. Discovery will begin offering a bundle comprising Disney+, Hulu and WBD's Max for a discounted price (it was already possible to subscribe to Max at regular price as an add-on to Hulu).{{cite web|url=https://variety.com/2024/digital/news/disney-plus-hulu-max-bundle-1235996533/|title=Disney and Warner Bros. Discovery to Launch Disney+, Hulu, Max Streaming Bundle|first=Todd|last=Spangler|work=Variety|date=May 8, 2024|access-date=May 14, 2024|archive-date=May 14, 2024|archive-url=https://web.archive.org/web/20240514132241/https://variety.com/2024/digital/news/disney-plus-hulu-max-bundle-1235996533/|url-status=live}}

{{Main|Disney+ Hotstar}}

In February 2020, Iger announced that it planned to launch Disney+ in India on March 29, 2020, by means of its existing service Hotstar, rebranding its paid tiers as a co-branded service. Hotstar was acquired by Disney during the Fox purchase, and has been the dominant streaming service in the country.{{Cite web|last=Frater|first=Patrick|date=February 5, 2020|title=Disney Plus To Launch on India's Hotstar|url=https://variety.com/2020/digital/asia/disney-plus-to-launch-india-hotstar-1203493375/|url-status=live|archive-url=https://web.archive.org/web/20200205131254/https://variety.com/2020/digital/asia/disney-plus-to-launch-india-hotstar-1203493375/|archive-date=February 5, 2020|access-date=February 5, 2020|website=Variety}}{{Cite news|title=Disney+ to launch in India through Hotstar on March 29|work=TechCrunch|url=https://techcrunch.com/2020/02/04/disney-to-launch-in-india-through-hotstar-on-march-29/|url-status=live|access-date=February 25, 2020|archive-url=https://web.archive.org/web/20200225213251/https://techcrunch.com/2020/02/04/disney-to-launch-in-india-through-hotstar-on-march-29/|archive-date=February 25, 2020}} However, it was postponed due to the Indian Premier League being rescheduled due to the COVID-19 pandemic. It was then launched on April 3, 2020. A few months later, Disney+ launched in Indonesia through Hotstar on September 5, 2020.{{Cite web|last=Frater|first=Patrick|date=August 5, 2020|title=Disney Plus Hotstar to Launch in Indonesia in September|url=https://variety.com/2020/streaming/asia/disney-plus-hotstar-indonesia-1234725872/|url-status=live|archive-url=https://web.archive.org/web/20200805182743/https://variety.com/2020/streaming/asia/disney-plus-hotstar-indonesia-1234725872/|archive-date=August 5, 2020|access-date=August 5, 2020|website=Variety}}

On February 25, 2021, it was reported that Disney+ was launched in Malaysia and Thailand through Hotstar within 2021.{{Cite web|date=February 25, 2021|title=Disney+Hotstar expected to end 2021 with 50 million subscribers|url=https://www.indiantelevision.com/iworld/over-the-top-services/disneyhotstar-expected-to-end-2021-with-over-50-million-subscribers-210224|access-date=February 25, 2021|website=indiantelevision.com|archive-date=February 25, 2021|archive-url=https://web.archive.org/web/20210225185824/https://www.indiantelevision.com/iworld/over-the-top-services/disneyhotstar-expected-to-end-2021-with-over-50-million-subscribers-210224|url-status=live }}{{Cite web|last=Brzeski|first=Patrick|date=February 25, 2021|title=Disney+ Projected to Expand Asia Subscriber Lead Over Netflix|url=https://www.hollywoodreporter.com/news/disney-expand-asia-subscriber-lead-netflix-2021|access-date=February 25, 2021|website=The Hollywood Reporter|archive-date=February 24, 2021|archive-url=https://web.archive.org/web/20210224095323/https://www.hollywoodreporter.com/news/disney-expand-asia-subscriber-lead-netflix-2021|url-status=live }} It was later confirmed that the launch would take place in Malaysia on June 1, 2021,{{Cite web|last=Frater|first=Patrick|date=May 3, 2021|title=Disney Plus Hotstar to Launch in Malaysia With Local Content Component|url=https://variety.com/2021/streaming/asia/disney-plus-hotstar-malaysia-launch-1234965831|access-date=May 4, 2021|website=Variety|archive-date=May 4, 2021|archive-url=https://web.archive.org/web/20210504044452/https://variety.com/2021/streaming/asia/disney-plus-hotstar-malaysia-launch-1234965831/|url-status=live }} and Thailand on June 30, 2021.{{Cite news|last1=Datta|first1=Tiyashi|last2=Richwine|first2=Lisa|date=May 13, 2021|title=Disney's streaming growth slows as pandemic lift fades, shares fall|work=Reuters|url=https://www.reuters.com/article/us-walt-disney-results-idUSKBN2CU27N|access-date=May 14, 2021|archive-date=May 14, 2021|archive-url=https://web.archive.org/web/20210514040445/https://www.reuters.com/article/us-walt-disney-results-idUSKBN2CU27N|url-status=live }} Later on, there was a report stating the service was expected to launch in Vietnam in 2022, although no updates have been made since then regarding a launch of Disney+ in the region.{{Cite web|last=Thomson|first=Stuart|date=October 28, 2021|title=Omdia: Disney+ Hotstar boosts OTT to surpass pay TV in SE Asia|url=https://www.digitaltveurope.com/2021/10/28/omdia-disney-hotstar-boosts-ott-to-surpass-pay-tv-in-se-asia|access-date=November 9, 2021|website=digitaltveurope.com|archive-date=October 30, 2021|archive-url=https://web.archive.org/web/20211030171904/https://www.digitaltveurope.com/2021/10/28/omdia-disney-hotstar-boosts-ott-to-surpass-pay-tv-in-se-asia/|url-status=live }}

The Disney+ service officially launched in the 17 MENA markets, including Israel, in June 2022. Although not branded as Hotstar, a variant of the Disney+ Hotstar app for non-PC devices was made available for these markets. It has the same user interface and login system as Hotstar but does not support the Disney ID SSO like the international version of the Disney+ app does.{{Cite web|last=Forristal|first=Lauren|date=June 10, 2022|title=Disney+ rolls out to 16 more markets across the Middle East and North Africa|url=https://techcrunch.com/2022/06/10/disney-rolls-out-to-16-more-markets-across-the-middle-east-and-north-africa/|access-date=June 10, 2022|website=TechCrunch|archive-date=June 11, 2022|archive-url=https://web.archive.org/web/20220611005221/https://techcrunch.com/2022/06/10/disney-rolls-out-to-16-more-markets-across-the-middle-east-and-north-africa/|url-status=live }} In fact, users in the MENA markets are met with an error message upon booting the international version of the Disney+ app, and MENA subscribers cannot access their accounts outside the region, and vice versa. This variant is also available for South Africa and the Philippines.

{{Main|Star (Disney+)}}

Star, Disney's brand for non-family-oriented entertainment, launched on February 23, 2021, in Canada, Europe, Australia, New Zealand and Singapore.{{Cite web|last=Alexander|first=Julia|date=December 10, 2020|title=Disney unveils Star, its Hulu replacement for international Disney Plus subscribers|url=https://www.theverge.com/2020/12/10/22165950/disney-star-streaming-service-hotstar-international-movies-tv|access-date=December 11, 2020|website=The Verge|archive-date=December 10, 2020|archive-url=https://web.archive.org/web/20201210231742/https://www.theverge.com/2020/12/10/22165950/disney-star-streaming-service-hotstar-international-movies-tv|url-status=live }}{{Cite web|last=White|first=Peter|date=December 10, 2020|title=Disney To Launch General Entertainment Streaming Service Star Globally In February|url=https://deadline.com/2020/12/disney-star-international-launch-streaming-service-1234653438/|access-date=December 11, 2020|website=Deadline Hollywood|archive-date=January 28, 2021|archive-url=https://web.archive.org/web/20210128170516/https://deadline.com/2020/12/disney-star-international-launch-streaming-service-1234653438/|url-status=live }} Star was added to Disney+ in Japan on October 27, 2021, and launched along with the service in South Korea and Taiwan on November 12 and Hong Kong on November 16 that year.{{Cite web|last=Frater|first=Patrick|date=September 7, 2021|title=Disney Plus Sets Dates for Korea Launch, Japan Upgrade|url=https://variety.com/2021/global/asia/disney-plus-korea-japan-1235058494/|url-status=live|archive-url=https://web.archive.org/web/20210908052813/https://variety.com/2021/global/asia/disney-plus-korea-japan-1235058494/|archive-date=September 8, 2021|access-date=September 7, 2021|website=Variety}} Star was later introduced in South Africa, MENA and Eastern Europe in the summer of 2022. Disney+ in Turkey and Greece will not be carrying the Star brand due to local channels having the name, it is called "More Entertainment", instead.{{Citation needed|date=January 2023|reason=The fact that Disney+ didn't carry Star in Greece and Turkey as a result.}} It is also available in the Philippines since November 17, 2022.

The launch of Star marked the first time content classified more mature than the PG-13 and TV-14 ratings was able to be streamed on Disney+.{{Cite web|last=Keeley|first=Joe|date=August 4, 2022|title=You Can Now Watch R-Rated Movies on Disney+ in the US|url=https://www.makeuseof.com/disney-plus-r-rated-movies/|access-date=May 4, 2023|website=MUO|language=en}}

On May 3, 2023, Disney made changes in Indonesia, Malaysia and Thailand, where these three countries are part of Disney+ Hotstar streaming platform, is now available with the Star hub even though the platform still remains with the "Hotstar" brand.{{Cite web|date=May 5, 2023|title=Star Brand Added to Disney+ Hotstar In Malaysia, Indonesia & Thailand|url=https://whatsondisneyplus.com/star-brand-added-to-disney-hotstar-in-malaysia-indonesia-thailand/|access-date=May 15, 2023|website=What's On Disney Plus|language=en-us|archive-date=May 14, 2023|archive-url=https://web.archive.org/web/20230514222629/https://whatsondisneyplus.com/star-brand-added-to-disney-hotstar-in-malaysia-indonesia-thailand/|url-status=live}}

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| caption=Evolution of worldwide subscribers of Disney+{{Efn|Attributed to multiple references:{{Cite web|last=Hayes|first=Dade|date=November 12, 2020|title=Disney+ Reaches 73.7 Million Streaming Subscribers, ESPN+ Tops 10 Million|url=https://deadline.com/2020/11/disney-plus-streaming-hulu-espn-plus-million-subscribers-1234613652/|url-status=live|archive-url=https://web.archive.org/web/20201113195347/https://deadline.com/2020/11/disney-plus-streaming-hulu-espn-plus-million-subscribers-1234613652/|archive-date=November 13, 2020|access-date=November 12, 2020|website=Deadline Hollywood}}{{Cite web|date=May 13, 2021|title=The Walt Disney Company Reports Second Quarter and Six Months Earnings for Fiscal 2021|url=https://www.businesswire.com/news/home/20210513006007/en/|access-date=May 14, 2021|website=Business Wire|archive-date=May 13, 2021|archive-url=https://web.archive.org/web/20210513230454/https://www.businesswire.com/news/home/20210513006007/en/|url-status=live }}{{Cite news|last=Solsman|first=Joan E.|title=Disney Plus hits 118.1 million subscribers but member growth slows sharply|url=https://www.cnet.com/tech/home-entertainment/disney-plus-hits-118-1-million-subscribers-but-member-growth-slows-sharply/|publisher=CNET|access-date=January 25, 2022|archive-date=January 31, 2022|archive-url=https://web.archive.org/web/20220131183215/https://www.cnet.com/tech/home-entertainment/disney-plus-hits-118-1-million-subscribers-but-member-growth-slows-sharply/|url-status=live }}{{Cite web|last=Hayes|first=Dade|date=May 11, 2022|title=Disney+ Adds Almost 8M Subscribers In Fiscal Q2, Nearly 20M Over Past Six Months|url=https://deadline.com/2022/05/disney-streaming-quarter-results-million-encanto-moon-knight-1235021363/|access-date=May 11, 2022|website=Deadline Hollywood|archive-date=May 11, 2022|archive-url=https://web.archive.org/web/20220511201436/https://deadline.com/2022/05/disney-streaming-quarter-results-million-encanto-moon-knight-1235021363/|url-status=live }}{{Cite web|last=Spangler|first=Todd|date=August 10, 2022|title=Disney Beats Quarterly Expectations, Disney+ Soars to 152 Million Subscribers|url=https://variety.com/2022/digital/news/disney-earnings-beat-disney-plus-subscribers-152-million-1235338055/|url-status=live|archive-url=https://web.archive.org/web/20221109032648/https://variety.com/2022/digital/news/disney-earnings-beat-disney-plus-subscribers-152-million-1235338055/|archive-date=November 9, 2022|access-date=November 9, 2022|website=Variety}}{{Cite web|last=Maas|first=Jennifer|date=November 8, 2022|title=Disney+ Adds 12.1 Million Subscribers to Cross 164 Million Worldwide Ahead of Ad-Tier Launch|url=https://variety.com/2022/tv/news/disney-plus-subscribers-164-million-1235426552/|url-status=live|archive-url=https://web.archive.org/web/20221109032644/https://variety.com/2022/tv/news/disney-plus-subscribers-164-million-1235426552/|archive-date=November 9, 2022|access-date=November 9, 2022|website=Variety}}{{Cite web|last=Spangler|first=Todd|date=February 8, 2023|title=Disney+ Drops 2.4 Million Subscribers in First Loss, Bob Iger Heralds 'Significant Transformation' Underway|url=https://variety.com/2023/biz/news/disney-q1-2023-earnings-bob-iger-disney-plus-loses-subscribers-1235517007/|url-status=live|archive-url=https://web.archive.org/web/20230208215125/https://variety.com/2023/biz/news/disney-q1-2023-earnings-bob-iger-disney-plus-loses-subscribers-1235517007/|archive-date=February 8, 2023|access-date=February 8, 2023|website=Variety}}}}

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}}

}}

On November 13, 2019, a day after its launch, Disney announced that the streaming service had already signed up more than 10 million subscribers.{{Cite magazine|last=Spangler|first=Todd|date=November 13, 2019|title=Disney Says Disney Plus Has Over 10 Million Sign-Ups Already|url=https://variety.com/2019/digital/news/disney-says-disney-plus-has-over-10-million-signups-1203403515/|url-status=live|magazine=Variety|archive-url=https://web.archive.org/web/20191113172427/https://variety.com/2019/digital/news/disney-says-disney-plus-has-over-10-million-signups-1203403515/|archive-date=November 13, 2019|access-date=November 13, 2019}}{{Cite web|last=Joan E. Solsman|date=November 13, 2019|title=Disney Plus has more than 10 million subscribers|url=https://www.cnet.com/news/disney-plus-more-than-10-million-people-signed-up/|url-status=live|archive-url=https://web.archive.org/web/20191113210621/https://www.cnet.com/news/disney-plus-more-than-10-million-people-signed-up/|archive-date=November 13, 2019|access-date=November 13, 2019|publisher=CNET}} Disney+ was well received due to its pricing and for the Disney library. Frank Pallotta of CNN stated that "the company [Disney] has repackaged its trove of beloved content for the service makes it a worthy companion to the other services in the marketplace.{{Cite web|last=Frank Pallotta|date=12 November 2019|title=Disney+ review: It's a lot like Netflix, but with a few twists|url=https://www.cnn.com/2019/11/12/media/disney-plus-review/index.html|url-status=live|archive-url=https://web.archive.org/web/20191112160125/https://www.cnn.com/2019/11/12/media/disney-plus-review/index.html|archive-date=November 12, 2019|access-date=November 12, 2019|publisher=CNN}} Nick Pino of TechRadar stated, "If Disney keeps it updated with new content, Disney+ could rival Netflix sooner rather than later."{{Cite web|last=Nick Pino|date=November 12, 2019|title=Disney Plus review|url=https://www.techradar.com/reviews/disney-plus-review|url-status=live|archive-url=https://web.archive.org/web/20191113024303/https://www.techradar.com/reviews/disney-plus-review|archive-date=November 13, 2019|access-date=November 12, 2019|website=TechRadar}}

Upon launch, Disney+ experienced significant technical difficulties. Users complained about receiving error messages that the service was down and that they were "unable to connect", which were irritating because many of them had paid for the service months in advance.{{Cite web|last=Callie Ahlgrim|date=November 12, 2019|title=Disney Plus is already crashing on its launch day, and fans are annoyed after they paid months in advance|url=https://www.insider.com/disney-plus-crashing-technical-issues-fan-reactions-2019-11|url-status=live|archive-url=https://archive.today/20191201210608/https://www.insider.com/disney-plus-crashing-technical-issues-fan-reactions-2019-11|archive-date=December 1, 2019|access-date=November 12, 2019|website=Insider}} In some instances, passwords needed to be reset to enable access.

One other negative aspect with the launch of the service was the presentation of the non-HD episodes of The Simpsons. Namely, that instead of presenting them in their original aspect ratio, they were either cropped to fit 16:9 widescreen televisions or awkwardly stretched out to that aspect ratio.{{Cite web|last=Gennis|first=Sadie|date=November 12, 2019|title=The Simpsons Fans Are Rightfully Annoyed at Disney Plus Cropping Old Episodes|url=https://www.tvguide.com/news/the-simpsons-disney-plus-widescreen-cropping/|url-status=live|archive-url=https://web.archive.org/web/20191112215200/https://www.tvguide.com/news/the-simpsons-disney-plus-widescreen-cropping/|archive-date=November 12, 2019|access-date=November 13, 2019|website=TV Guide}} FXX's now-defunct "Simpsons World" streaming service was similarly criticized when it launched.{{Cite web|last=Alexander|first=Julia|date=November 12, 2019|title=The Simpsons' aspect ratio is messed up on Disney+|url=https://www.theverge.com/2019/11/12/20961067/simpsons-aspect-ratio-disney-plus-43-169-streaming-fxx|url-status=live|archive-url=https://web.archive.org/web/20191113213438/https://www.theverge.com/2019/11/12/20961067/simpsons-aspect-ratio-disney-plus-43-169-streaming-fxx|archive-date=November 13, 2019|access-date=November 14, 2019|website=The Verge}} In response, Disney stated they would make the ability to watch the episodes of the first 19 seasons and some from season 20 in either the 4:3 or 16:9 aspect ratio in early 2020.{{Cite web|last=Spangler|first=Todd|date=November 16, 2019|title=Disney Plus Will Make 'The Simpsons' Available in Original Uncropped Format in Early 2020|url=https://variety.com/2019/digital/news/simpsons-disney-plus-original-aspect-ratio-uncropped-1203407099/|url-status=live|archive-url=https://web.archive.org/web/20191116152910/https://variety.com/2019/digital/news/simpsons-disney-plus-original-aspect-ratio-uncropped-1203407099/|archive-date=November 16, 2019|access-date=November 16, 2019|website=Variety}} The feature was made available on May 28, 2020.

Some have noted that episodes of The Simpsons, X-Men, DuckTales, Phineas and Ferb, Kim Possible and The Avengers: Earth's Mightiest Heroes are presented almost entirely out of order, while some series are missing episodes.{{Cite web|last=Trumbore|first=Dave|date=November 11, 2019|title=Disney+ Streams New 'DuckTales' Episodes Out of Order; Writer Frank Angones Corrects It|url=https://collider.com/disney-plus-ducktales-episode-order/|url-status=live|archive-url=https://web.archive.org/web/20191114145744/https://collider.com/disney-plus-ducktales-episode-order/|archive-date=November 14, 2019|access-date=November 14, 2019|website=Collider}}{{Cite web|last=Teuton|first=Christopher|date=November 15, 2019|title=Disney+ Streams X-Men: The Animated Series & More Out Of Order|url=https://screenrant.com/disney-plus-streams-wrong-order-x-men-duck-tales-the-simpsons/|url-status=live|archive-url=https://web.archive.org/web/20191116061233/https://screenrant.com/disney-plus-streams-wrong-order-x-men-duck-tales-the-simpsons/|archive-date=November 16, 2019|access-date=November 16, 2019|website=Screen Rant}} Others have questioned why an extensive catalog of Disney-owned material is missing from the platform, including older Disney-produced films, Disney Junior titles,{{Cite web|last=Call|first=Ryan|date=November 16, 2019|title=Disney+: Sorry, But Streamer's Still Missing a Few Things... [PART 1]|url=https://www.bleedingcool.com/2019/11/16/disney-sorry-but-streamers-still-missing-a-few-things-part-1/|url-status=live|archive-url=https://web.archive.org/web/20200326081415/https://www.bleedingcool.com/2019/11/16/disney-sorry-but-streamers-still-missing-a-few-things-part-1/|archive-date=March 26, 2020|access-date=March 26, 2020|website=Bleeding Cool News And Rumors}} Marvel content,{{Cite web|last=Shepherd|first=Josh M.|date=March 7, 2020|title=Over 400 Disney-Owned Films And Shows Missing From Disney Plus|url=https://whatsondisneyplus.com/over-300-disney-owned-films-and-shows-missing-from-disney-plus/|url-status=live|archive-url=https://web.archive.org/web/20200326014209/https://whatsondisneyplus.com/over-300-disney-owned-films-and-shows-missing-from-disney-plus/|archive-date=March 26, 2020|access-date=March 26, 2020|website=What's On Disney Plus}}{{Cite web|last=Campbell|first=Scott|date=March 14, 2020|title=MCU Fans Demanding That Disney Plus Add The Marvel One-Shots|url=https://wegotthiscovered.com/tv/mcu-fans-disney-add-marvel-oneshots-agent-carter/|url-status=live|archive-url=https://web.archive.org/web/20200326081414/https://wegotthiscovered.com/tv/mcu-fans-disney-add-marvel-oneshots-agent-carter/|archive-date=March 26, 2020|access-date=March 26, 2020|website=We Got This Covered}} some Muppets media,{{Cite magazine|last=Taylor|first=Drew|date=March 25, 2020|title=Why Doesn't Disney+ Have More Muppet Stuff?|url=https://www.vanityfair.com/hollywood/2020/03/disney-plus-muppet-show|url-status=live|magazine=Vanity Fair|archive-url=https://web.archive.org/web/20200908005352/https://www.vanityfair.com/hollywood/2020/03/disney-plus-muppet-show|archive-date=September 8, 2020|access-date=March 26, 2020}}{{efn|All but two The Muppet Show episodes were added on February 19, 2021. Other episodes have been edited, mostly due to music rights issues—with some segments removed, and others restored after being absent from earlier DVD releases.{{Cite web|last=Ausiello|first=Michael|date=January 19, 2021|title=The Muppet Show Headed to Disney+: All 5 Seasons of the Jim Henson Classic Will Begin Streaming in February|url=https://tvline.com/2021/01/19/the-muppet-show-streaming-disney-plus/|access-date=January 23, 2021|website=TVLine|archive-date=January 22, 2021|archive-url=https://web.archive.org/web/20210122042605/https://tvline.com/2021/01/19/the-muppet-show-streaming-disney-plus/|url-status=live }}{{Cite magazine|last=Aquilina|first=Tyler|date=February 20, 2021|title=Here's why certain Muppet Show episodes are missing from Disney+|url=https://ew.com/tv/why-muppet-show-episodes-are-missing-from-disney-plus/|magazine=Entertainment Weekly|access-date=February 22, 2021|archive-date=February 22, 2021|archive-url=https://web.archive.org/web/20210222193952/https://ew.com/tv/why-muppet-show-episodes-are-missing-from-disney-plus/|url-status=live }}|name=muppets}} and the unreleased Star Wars animated comedy series Star Wars Detours.{{Cite web|last=Palmer|first=Roger|date=June 9, 2019|title=Is Star Wars: Detours Coming To Disney+ ?|url=https://whatsondisneyplus.com/is-star-wars-detours-coming-to-disney/|url-status=live|archive-url=https://web.archive.org/web/20200615014050/https://whatsondisneyplus.com/is-star-wars-detours-coming-to-disney/|archive-date=June 15, 2020|access-date=March 26, 2020|website=What's On Disney Plus}} On June 26, 2020, the 2017 DuckTales series had its episodes arranged in the proper order while co-creator of Phineas and Ferb, Jeff "Swampy" Marsh, has stated that they are working on correcting the order of his series.{{Cite web|last=Palmer|first=Roger|date=June 26, 2020|title=Ducktales (2017) Disney+ Episode Order Finally Corrected|url=https://whatsondisneyplus.com/ducktales-2017-disney-episode-order-finally-corrected/|url-status=live|archive-url=https://web.archive.org/web/20200630143447/https://whatsondisneyplus.com/ducktales-2017-disney-episode-order-finally-corrected/|archive-date=June 30, 2020|access-date=June 26, 2020|website=What's On Disney Plus}}

Disney+ was the top trending Google search term in 2019 in the U.S.{{Cite web|date=December 11, 2019|title=Disney Plus, 'Baby Yoda' Top Google's 2019 Trending U.S. Searches|url=https://variety.com/2019/digital/news/disney-plus-baby-yoda-google-2019-top-trending-searches-1203432650/|url-status=live|archive-url=https://web.archive.org/web/20191221203359/https://variety.com/2019/digital/news/disney-plus-baby-yoda-google-2019-top-trending-searches-1203432650/|archive-date=December 21, 2019|access-date=December 22, 2019|website=Variety}} In February 2020, Disney reported that Disney+ had 26.5 million subscribers by the end of 2019, and 28.6 million by February 3, 2020.{{Cite web|last=Feuer|first=William|date=February 4, 2020|title=Disney+ Hits 26.5 Million Paid Subscribers Since Launch|url=https://www.hollywoodreporter.com/news/disney-hits-265-million-paid-subscribers-launch-1276320|url-status=live|archive-url=https://web.archive.org/web/20200204212429/https://www.hollywoodreporter.com/news/disney-hits-265-million-paid-subscribers-launch-1276320|archive-date=February 4, 2020|access-date=February 4, 2020|website=The Hollywood Reporter}} By April 2020, Disney+ had 50 million paid subscribers, with approximately 8 million of those coming from India.{{Cite web|last=Goldsmith|first=Jill|date=April 8, 2020|title=Disney+ Hits 50 Million Paid Subscribers Globally|url=https://deadline.com/2020/04/disney-50-million-paid-subscribers-globally-1202904097/|url-status=live|archive-url=https://web.archive.org/web/20200408221510/https://deadline.com/2020/04/disney-50-million-paid-subscribers-globally-1202904097/|archive-date=April 8, 2020|access-date=April 8, 2020|website=Deadline Hollywood}} The service had 54.5 million subscribers by May 4,{{Cite news|last=Solsman|first=Joan E.|date=May 5, 2020|title=Disney Plus hit 54.5 million subscribers as of Star Wars Day|publisher=CNET|url=https://www.cnet.com/news/disney-plus-54-million-subscribers-second-quarter-star-wars-day/|url-status=live|access-date=May 5, 2020|archive-url=https://web.archive.org/web/20200506101903/https://www.cnet.com/news/disney-plus-54-million-subscribers-second-quarter-star-wars-day/|archive-date=May 6, 2020}}{{Cite web|last=Bursztynsky|first=Jessica|date=May 5, 2020|title=Disney says it now has 54.5 million Disney+ subscribers|url=https://www.cnbc.com/2020/05/05/disney-reports-33point5-million-disney-plus-subscribers-at-end-of-q2.html|url-status=live|archive-url=https://web.archive.org/web/20200527193149/https://www.cnbc.com/2020/05/05/disney-reports-33point5-million-disney-plus-subscribers-at-end-of-q2.html|archive-date=May 27, 2020|access-date=May 27, 2020|publisher=CNBC}} 57.5 million subscribers by the end of June, 60.5 million subscribers by August 4,{{Cite web |last1=Hayes |first1=Dade |last2=Hipes |first2=Patrick |date=August 4, 2020 |title=Disney+ Passes 60.5M Subscribers, Reaches 5-Year Streaming Goal In First Eight Months – Update |url=https://deadline.com/2020/08/disney-nears-5-year-streaming-goal-in-first-eight-months-with-57-5m-subscribers-1203003841/ |url-status=live |archive-url=https://web.archive.org/web/20200805045200/https://deadline.com/2020/08/disney-nears-5-year-streaming-goal-in-first-eight-months-with-57-5m-subscribers-1203003841/ |archive-date=August 5, 2020 |access-date=August 4, 2020 |website=Deadline Hollywood}} 73.7 million subscribers by September 30, and 86.8 million subscribers as of December 2.{{Cite web|last=Spangler|first=Todd|date=December 10, 2020|title=Disney Plus to Increase Prices in Early 2021, Eyes Up to 260M Subscribers by 2024|url=https://variety.com/2020/digital/news/disney-plus-hits-86-8-million-subscribers-1234850846/|access-date=December 10, 2020|website=Variety|archive-date=December 10, 2020|archive-url=https://web.archive.org/web/20201210214053/https://variety.com/2020/digital/news/disney-plus-hits-86-8-million-subscribers-1234850846/|url-status=live }} In February 2021, Disney reported that Disney+ had 94.9 million subscribers as of January 2, 2021.{{Cite web|last=Hayes|first=Dade|date=February 11, 2021|title=Disney+ Hits 94.9M Subscribers, But Revenue Per User Drops To $4.03 Due To Hotstar Combo|url=https://deadline.com/2021/02/disney-plus-streaming-94-million-subscribers-revenue-per-user-hotstar-q1-1234692344/|access-date=February 11, 2021|website=Deadline|archive-date=February 12, 2021|archive-url=https://web.archive.org/web/20210212003615/https://deadline.com/2021/02/disney-plus-streaming-94-million-subscribers-revenue-per-user-hotstar-q1-1234692344/|url-status=live }}{{Cite web|last=Whitten|first=Sarah|date=February 11, 2021|title=Disney says it now has 94.9 million Disney+ subscribers|url=https://www.cnbc.com/2021/02/11/disney-says-it-now-has-94point9-million-disney-plus-subscribers.html|access-date=February 11, 2021|publisher=CNBC|archive-date=February 11, 2021|archive-url=https://web.archive.org/web/20210211212850/https://www.cnbc.com/2021/02/11/disney-says-it-now-has-94point9-million-disney-plus-subscribers.html|url-status=live }} On March 9, 2021, Disney reported that the service had surpassed 100 million paid subscribers but did not say when it had hit the milestone. The company clarified that it would now only be providing subscriber number updates when certain milestones are reached, as opposed to releasing exact numbers each quarter.{{Cite web|last=Littleton|first=Cynthia|date=March 9, 2021|title=Disney Plus Tops 100 m Subscribers Worldwide|url=https://variety.com/2021/tv/news/disney-plus-100-million-subscribers-worldwide-1234925654/|access-date=March 10, 2021|website=Variety|archive-date=March 10, 2021|archive-url=https://web.archive.org/web/20210310004034/https://variety.com/2021/tv/news/disney-plus-100-million-subscribers-worldwide-1234925654/|url-status=live }}

In 2020, Apple Inc. named Disney+ the Apple TV App of the Year. It was the second- and third-most-downloaded free app of the year globally on the iPad and iPhone, respectively. It was also voted the best app of 2020 by Google Play users.{{Cite web|last=Spangler|first=Todd|date=December 1, 2020|title=Apple Names Disney Plus the Apple TV App of the Year|url=https://variety.com/2020/digital/news/apple-disney-plus-best-apps-of-the-year-1234843399/|url-status=live|archive-url=https://web.archive.org/web/20201202172958/https://variety.com/2020/digital/news/apple-disney-plus-best-apps-of-the-year-1234843399/|archive-date=December 2, 2020|access-date=December 2, 2020|website=Variety}} In H1 of 2021, the app reached 125 million downloads.{{Cite web |last=Iqbal |first=Mansoor |date=May 5, 2020 |title=Disney Plus Revenue and Usage Statistics (2021) |url=https://www.businessofapps.com/data/disney-plus-statistics/ |url-status=live |archive-url=https://web.archive.org/web/20211108104259/https://www.businessofapps.com/data/disney-plus-statistics/ |archive-date=November 8, 2021 |access-date=November 8, 2021 |website=Business of Apps}}

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